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Good reason to be positive about 2013 In doing the research for this Year Book, thought I should look at my previous Editorials. It was one of my better ideas! All it shows is that hope and optimism is all we have in this world. Because that was what my 2011 Editorial was about. My optimism at the end of last year was based on the O’Farrell Government’s March election and the hope that after a year in office, following sixteen years of mismanagement and corruption, the new government would be making some big changes, changes that would set the economy moving. But what changes have been made have focussed on Sydney and not the Central Coast. The Planning Minister in particular obviously has no interest in the Central Coast. He and his Department has been prevaricating over The Landing at Gosford project since the day the new government was elected. And it gets worse. The Central Coast Regional Development Corporation, which was established to oversee The Landing project and other projects at Mt Penang and elsewhere on the Coast has been without a General Manager now for twelve months. It is being administered by an Acting General Manager who has his hands full in Newcastle and the Hunter. So it seems very much like it is back to square one with the Gosford CBD after years of hard work and extensive consultation. So, while the State government has other priorities, we now have the opportunity to do things for ourselves. The local government elections in September has seen a seismic shift in local politics that augers well for the future. We now have a controlling group of councillors in both Gosford and Wyong who are totally committed in getting the regional economy moving. As I have said on many occasions in the past, local councils can achieve much if they are inclined to want to make it happen.
All they have to do is roll out the red carpet to investors and encourage those who want to do something. In Gosford it hasn’t happened for over thirty years and in Wyong they went through a period where Green ideas took priority. September 2012 has seen all that change and in this Year Book, while we must report on the state of the economy, there is plenty that we can look at and say we have achieved much. Nothing will change the economy in the near term but in my opinion by the second half of next year the efforts of Wyong Council in particular to get projects, big and small, off the ground should be bearing fruit. Add to this the fact that the rollout of the National Broadband Network on the Coast will be gathering pace with Gosford CBD connected along with a growing number of surrounding suburbs centred on Long jetty and Berkeley Vale. As we have said on many occasions, this infrastructure will have a defining influence on the future on this region. More so than on many others simply because of our closeness to Sydney and the opportunities this will offer. To achieve this both Gosford and Wyong Councils will need to work well together. It has only been happening over the past couple of years and must continue because one of our greatest failings in the past was to fight each other and carry the war on when negotiating with state and federal government. We will be welcoming a new General Manager of Gosford Council to the Central Coast in the New Year and that’s just another reason to be positive. So let us approach 2013 with a positive attitude and get behind the projects that will come out of the woodwork. Edgar Adams Editor
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2012 Yearbook
CONTE NTS
Contents
Advertisers
2 Foreword
Accent Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Argyle Estates Business Brokers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Austbrokers Central Coast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Baxter Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Central Coast Grammar School . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Central Coast Leagues Club . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Central Coast Motor Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Central Coast Regional Development Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Chandler Macleod . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 DMA Insurance Brokers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Gosford City Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Harwoods Chartered Accountants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Imperial Shopping Centre Gosford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Kennedy Barnden Chartered Accountants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 MDA Property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Pro Ali Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Regional Development Australia – Central Coast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Trehy Ingold Neate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 University of Newcastle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Wyong Shire Council . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Good reason to be positive about 2013
4
Contracts let for Coast broadband construction
5
Community support for NBN
6
Wyong moves to be a “Can-Do” council
7
Warnervale Town Centre closer to reality
8
Developers eyeing off The Entrance
10
The Landing at Gosford headed for oblivion
10
New councillors make economic growth a priority
11
Innovation Summit highlights Coast’s future
12
Central Coast Business of the Year takes out State Award
13
Central Coast Business Excellence Awards
16
Coast economy in decline
17
Census 2011 reveals changes in Coast demographics
Central Coast Business Review Central Coast Business Review is a Registered Trade Mark of Adams Business Publications Pty Ltd
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2012 Yearbook
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CENTRAL COAST BUSINESS REVIEW
3
B ROAD BA N D U PDATE
Contracts let for Coast broadband construction
NBN Co has advised that they have released the initial construction instructions for seven modules that cover almost 19,000 premises in Gosford and in the Long Jetty/Berkley Vale area they have released to construction companies five modules that cover just over 13,000 premises. This marks the commencement of construction for the broadband rollout on the Central Coast which is among the first regions in Australia to get the highly prized infrastructure. Modules, which are localities within the designated Fibre Serving Areas (see Maps) are at various stages with the majority being in the detailed design phase. The most advanced is the module marked 2GOS-02 (Gosford Map) which is at the remediation/construction phase. This
means that the first fibre hauling in this module should begin around the end of January. The rollout in brownfield areas is taking place in a series of modules that each cover between 2000 and 3000 premises. In the first instance, the commencement of construction doesn’t lead to the automatic appearance in the street of large trucks bearing rolls of fibre. The release of the maps indicates that the construction instructions has been issued to the contractor, and the construction process has commenced. The first stage involves a site survey and the development of detailed designs. Initially the construction contractors need to undertake “rodding and roping” activity to assess if there is sufficient space in the duct for the cable. The “rod” is a series of rods that screw together to push through the duct from one pit to another. Attached to the rod is a rope over which is threaded a mandrel, or piece of hard plastic a little larger than the diameter of the cable planned for use in the area. The rope is pulled through the duct and if it passes smoothly the duct is suitable for that size cable. During this process an assessment is also made of the condition of pits. As remediation is finished in part of a module, NBN Co’s construction delivery partners are able to move in and begin hauling fibre. NBN Co recently announced the start of the 18-month countdown to the switchover from copper to fibre in 15 sites where the network is currently active. Eventually the 18 month countdown will start after a module is declared ready for service. NBN Co said they plan to write to residents during the actual fibre-hauling phase to notify them of the intention to run a line from their house to the street and install the connection box outside the premises. If residents don’t decline a connection, they will be connected as the rollout continues down the street.
Long Jetty fibre serving area
Gosford fibre serving area
Remediation work being carried out on Telstra’s pits and cable ducts in East Gosford in mid-November prior to “rodding and roping” which is the first step towards the rollout of the NBN Network on the Central Coast. Photo: CCBR
4
CENTRAL COAST BUSINESS REVIEW
2012 Yearbook
BROADBAND UP DATE
Community support for NBN
Federal Member for Robertson, Deborah O’Neill discusses the opportunities Broadband will bring to the region with business and community leaders in Gosford
Cold, wet and wintry weather did not deter visitors from turning out to see through the NBN Co Discovery Truck which visited the Central Coast in July stopping at Gosford for a day and then a day later at Long Jetty. The Discovery Truck features an interactive demonstration centre highlighting the benefits that high speed broadband will bring to the areas where it is installed along with high definition video screens and examples of the equipment that will be installed in homes and business offices and buildings. At the end of their two days on the Coast the leader of the onboard team that is taking
the Discovery Truck around Australia said that the attendances at Gosford and Long Jetty and interest shown was by far the most impressive of any region they have been to on their journey. The visit was supported by the Central Coast Broadband Infrastructure Group (CC-BIG), Regional Development Australia Central Coast and both Councils. Chairman of Regional Development Australia and CC-BIG, David Abrahams said that the visit was a great opportunity for those interested, particularly business leaders and residents to learn about the benefits that broadband will bring.
Henry Kendall Group committed to digital hub at North Wyong The Henry Kendall Group which owns a 25-hectare site with an abundance of available power and excellent fibre connectivity, has plans to develop the area as The North Wyong Technology Precinct with a data centre which they established as a first step in 2011. Wyong Council in August this year unanimously resolved to initiate a Planning Proposal for the rezoning of the Henry Kendall land and refer it to the Department of Planning for a “Gateway” determination which is expected by the end of 2012.
HKG’s vision is to create a technology precinct/enterprise corridor with the data centre at its hub. Meanwhile the Group has established a Joint Venture with Swiss managed data, computing and cloud services company, Radix Inc to form Radix Australia. Commenting on these arrangements HKG Chairman, Patrick Wilde said, “We now have the ability to provide the fastest internet on the Coast from our North Wyong data centre.” The availability of power, skilled workforce, affordable land and fibre connectivity means that it is an obvious and attractive
location for other data centres. “With the right zoning a technology focused business precinct would naturally develop around the data centre leveraging off the existing infrastructure. It has the potential to become much like the famous technology precinct at Silicon Valley or closer to home in North Ryde or Norwest Business Park, he said. Such a precinct would deepen and broaden the economic profile of this region. The focus of the precinct would shift away from the declining manufacturing sector and towards the growth areas of the knowledge, innovation, and the digital economy.
Regional Development Australia Central Coast celebrates a significant year... leading thein successful successful bid to early rollout bring the National for National Broadband Broadband Network to the Network Central Coast achieving $2.5 achieving million for Narara $700,000 for Sporting Precinct Coast Shelter through Regional through Development RDAF Australia Fund
working with drawing $150,000 partners to fund from Enterprise Regionaland Events Connect local Manager Councils & attracting to deliverevents the worth $50 million Innovation Program
attracting $460,000 from Arts NSW to build Arts capacity hosting monthly Focus on the Coast community forums
developing launch of
regional the Regional business Business attraction Attraction website website investcentralcoast.com.au
bringing the hosted the SEGRA 2012 Segra 2012 conferenceon conference to the Coast the Central Central Coast
Visit www.rdacc.org.au call (02) 4349 4949 Visitorwww.rdacc.org.au or call (02) 4349 4949 A NSW Government Initiative
2012 Yearbook
CENTRAL COAST BUSINESS REVIEW
5
M A JOR S TORIES
Wyong moves to be a “Can-do” Council Wyong Council’s focus on economic development over the past year has seen a number of major projects that have been in limbo many years come out of the box and are now being rapidly progressed. New developments are being seriously considered and developers and investors are now reviewing their options. Council’s economic development strategy is strongly supported by the addition of new councillors, elected in September who, with the Mayor, Clr. Doug Eaton, share the same vision for the Wyong LGA to be the economic driver of the Central Coast Region. This is now becoming more evident as major projects are getting signed off and developers and investors are being encouraged to take a close look at Wyong.
Residential rezonings approved Warnervale Precinct 7A In October the Masterplan for the largest residential land release on the Central Coast in more than twenty-years was placed on public exhibition by Wyong Council. Known as Precinct 7A the release covers Warnervale and Hamlyn Terrace and covers 540 hectares. It is bounded by Sparks Road to the north, North Wyong Industrial Estate to the South and Porters Creek Wetland to the south-west. Within the Precinct is a retail area that includes the Warnies General Store adjacent to the present Warnervale Railway Station. Under the Masterplan approximately 2,000 new dwellings will be built which will translate to approximately 5000 new residents and result in an investment of over a billion dollars. Announcing the project Mayor of Wyong, Clr Doug Eaton, said that a whole new suburb with low and medium density along with aged housing would be created with a new neighbourhood retail precinct, new high school and a business park on the site of the former Country Music Park.
Property developer, David Hannan, with Wyong Council Mayor Doug Eaton and Council’s Senior Planner, Scott Duncan at the announcement that the Masterplan for the residential development at Warnervale would go on public exhibition
Most of the privately held land, approximately 204 ha, is owned by the well known Hannan Family who hope to commence construction of the first stages of the development as soon as Council approves the development and it is signed off by the Department of Planning. Joining Clr Eaton at the announcement, David Hannan a Director of F. Hannan Properties Pty Ltd, said that this could be as soon as late next year. Included in the Masterplan is a large area of floodplain that amounts to 53% of the total area which the Hannan Family will gift to Council for parklands providing the community with active and passive recreation facilities that include walkways and cycleways. Wyong Council and the Hannan Family have been working on this project since late in 2010 with Council holding workshops to consult with interested residents and stakeholders where a number of different options were considered for the development of the area.
Wyong Shire The place to locate your business Central location - close to the Hunter Valley, Newcastle and Sydney Great coastal lifestyle Readily available workforce Proactive Council supporting you The place of the future Iconic Development Sites with benefits and incentives for investors Superfast technology for businesses with the early roll out of the National Broadband Network Completion of the F3 link places Wyong Shire only an hour away from Hunter Valley Coalfields Completion of The Entrance Master Plan, establishing the area as the Central Coast region's premier tourist precinct Retail, commercial and residential developments in the newly approved Warnervale Town Centre Find out more about doing business in Wyong Shire. Call our Economic and Property Development team on +61 (02) 4350 5555 or visit www.wyong.nsw.gov.au.
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CENTRAL COAST BUSINESS REVIEW
2012 Yearbook
MAJOR STORIE S
Warnervale Town Centre closer to reality Wadalba East Precinct
In what will be a significant boost to the Central Coast economy, Wyong Council at its February 22nd meeting approved the rezoning of the Wadalba East Precinct for residential development. The eighty-one landowners, represented by the Wadalba East Landowners Lobby Group, that make up the 300 hectares in the Precinct will have to pay the cost of the public infrastructure required to support the development and pay Council to manage the rezoning process. The cost of detailed investigations such as roads, sewer and water, flora and fauna reports, aboriginal reports, etc. will also be borne by the landowners. This means that between 1,700 and 2,050 lots could be developed at a price for vacant land from between $160,000 and $170,000 per ve MasterlotPlan Concept and house and land packages in the low $300,000 price range. The proposal remains with the Department.
ept
Figure 7: Illustrative Master Plan
Illustrative Masterplan of Precinct 7A at Warnervale
Development of the Warnervale Town Centre, which has been on the drawing board for over twenty years, has progressed quite considerably during 2012 having been signed as a State Significant Site by the NSW Department of Planning and referred back to Wyong Council as the new consent authority for the site. The NSW Government, in the State Budget confirmed funding for the construction of the Sparks Road Intersection with $1.5 million allocated in the current year and $10 million to complete the project by 2014. Construction of this intersection will unlock some 1,600 residential building lots. Construction by the Roads and Maritime Services is set to commence in April 2013. Also in July, the Federal Government released $4.5 million to assist with the construction of water and sewerage infrastructure to service both commercial and residential areas in the new Town. State Rail is presently considering options for the construction of the North Warnervale Railway Station however Council considers that this could be ten years away. In the meantime local property developer, David Hannan, is proposing to fund extensions and improvements to the Warnervale Station as an interim measure. Meanwhile, Fabcot Pty Ltd, a subsidiary of Woolworths, is proposing to construct a mixed-use retail and commercial development on 9.05 hectares located on the corner of Hakone and Nikko Roads adjacent to the proposed North Warnervale Station and within the Town Centre. The development will comprise 33,610 sqm of floor space, a new main street and civic square, 1,380 car parking spaces and other related infrastructure. This project was designated a State Significant Site by the previous government and consequently is being assessed by the Department of Planning. It is understood that approval will be received by the end of 2012 with construction to commence in the second half of next year.
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M A JOR S TORIES
Brand Group sees opportunities at The Entrance
Developers eyeing off The Entrance Following Wyong Council identification of twenty-eight Iconic development sites across the Shire in 2011 of which seven were in The Entrance, giving developers the incentive to take a fresh look at opportunities, four proposals are now before Council.
Lakeside Plaza Shopping Centre
Coral Street, The Entrance development showing retail shops purchased by The Brand Group
Erina based property investors and developers, The Brand Group, has spotted investment opportunities at The Entrance as an oversupply of residential units and retail vacancies coupled with difficult financial times has forced owners to sell. After buying the ground floor restaurant at The Oaks in 2010 and leasing it to the Red Centre Steakhouse Philip Brand picked up 11 strata shops on the corner of The Entrance Road and Coral Street in June. Since then they have leased out shops to; Dunes International Surf Shop, Ciao Bella Gelato Bar, ANZ Bank, Montaze Fashion and Homeware, White Fire Cafe Bar and Subway. They will be opening a Medical Centre which will take up four spaces in Coral Street in March 2013. Commenting on his move into The Entrance Mr Brand said “This place has enormous possibilities and we are looking around for more opportunities.”
Owners of Lakeside Plaza Shopping Centre are in discussions with Council that are expected to see a Development Application lodged by the end of 2012 for a major development that will see the shopping centre redeveloped as a first stage followed by a 220-250 bed Novotel Hotel with an 800-seat conference centre and a residential tower. The first stage proposes a new shopping centre with 1,200 sqm town centre Piazza on Denning Street, two-thirds of which would be provided as public space by Lakeside’s owners, as well as a public library. Opening onto the Piazza from the exterior of the shopping centre would be restaurants, coffee shops etc that would create a live and active space for visitors. The new shopping centre would be anchored by an expanded Coles Supermarket and national brand tenants that would attract a new retail clientele to The Entrance.
“Key” site development Meanwhile, Pelican Horizons Pty Ltd, owners of the “Key” site, an “L” shaped lot with frontage to Marine Parade and overlooking the lake has lodged a Planning Proposal with Council for its development. With a site area of around 3,762 sqm it is proposed to build a 17-storey residential tower comprising a 2 to 4 storey podium of primary tourist, retail and commercial use and ninety-three apartments with expansive lake and ocean views. Council has referred the Proposal to the Department of Planning as the next step in gaining approval for the project and it is expected to go on public exhibition in early 2013.
Central Coast Regional Development Corporation The Central Coast Regional Development Corporation is the State Government’s lead development agency on the Central Coast: Paving the way for revitalisation, growth and investment across the Central Coast. Creating an environment for investment to ensure that the Central Coast is well positioned to meet the growing needs of an ever increasing population. P 4340 1002 E info@ccrdc.nsw.gov.au W www.ccrdc.nsw.gov.au 8
CENTRAL COAST BUSINESS REVIEW
2012 Yearbook
MAJOR STORIE S
Image of proposed Lakeside Plaza redevelopment with Piazza in foreground
Water theme park development
Chehab development
Also referred to the Department of Planning is the Proposal by Terrigal Grosvenor Lodge Pty Ltd for the development of their site on the western side of The Entrance Road on the lake front. The company which has owned the land since 2000 is planning an indoor-outdoor water theme park with a 31-storey 5-star hotel, convention centre and six other residential towers ranging from 16-storeys. The project is estimated to cost $350 million.
While not an ‘Iconic’ development, Sydney developers, The Chehab Group, presently has a Development Application before Council for a substantial residential apartment building in Bayview Avenue.
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M A JOR S TORIES
The Landing at Gosford headed for oblivion
New councillors make economic growth a priority
After officially launching The Landing at Gosford project in September 2011 and lauding the previous government for listening to the community through the Gosford Challenge, by the Minister for the Central Coast, The Hon. Chris Hartcher, the wheels were falling off the rails by April. March 2012 saw a convoluted press release issued by the Central Coast Regional Development Corporation, the organisation charged with the Gosford development but under the control of the Minister for Planning, the Hon Brad Hazzard. After years of community consultation which led to the Gosford Challenge, the Minister had bowed to a handful of objectors who obviously had considerable sway within the new O’Farrell Government. The Minister’s action caused a furore in the general community resulting in Central Coast Business Review and media giant, John Singleton setting up an online petition in support of the project. The vision for the redevelopment of the Gosford waterfront which in turn would be the catalyst for the redevelopment of the CBD, quickly blurred after plans prepared by the preferred developer, Lend Lease were released. The project comprised three commercial towers plus hotel and performing arts centre (estimated to cost $80 million), on the site of the Gosford Primary School and extending to the Anzac Memorial and beautification of Leagues Club Park as the first stage. To get the project off the ground the former state government had promised it would locate a government authority in one of the commercial buildings but this failed to materialise when the new government came to power. The second stage would be the development of a Marina in the present boat harbour and finally the development of three residential finger wharves. It was the latter, plus the failure of the new government to commit to space in the first commercial building that has seen Lend Lease fade away. Meanwhile, CCBR understands that the Development Corporation has resubmitted the plan for Stage 1 of the project.
The 2012 Local Government Elections held in September resulted in a change in direction, with economic growth being the focus, at both Gosford and Wyong Councils – the two councils that make up the Central Coast region. At Wyong voters made history when they ousted The Greens and replaced them with two Councillors from the Save Our Lakes Party who are committed to economic growth and taking a realistic pro-active approach to saving the Tuggerah Lakes. While still a council made up mostly of independents Wyong Council is, in the words of the new Mayor, Councillor Doug Eaton, “A Can-do” council. The first weeks of the new Council have been busy, controversial environmental sea level rise issues have been scrapped with development applications now getting approved that were impossible previously; moves are underway to increase the amount of weed previously being removed from the Lake and the purchase of a dredge to deepen the channel: the masterplan for a new residential development at Warnervale, the first in twenty years was placed on public exhibition, moved to review Council’s Organisational Structure; established a Employment and Economic Development Strategic Committee and is now developing an Economic Strategy for Wyong; moved to solve the road and traffic issues through the Wyong Town Centre; approved major public works for the Warnervale area, and more. “Wyong Council is now open for business and investors are welcome,” said the Mayor. At Gosford Council more than thirty years of inertia and deliberate frustration for business and investors that has seen the Gosford CBD in particular fall into decay, was wiped out with the election of a high profile Mayor and supporting independent plus two new Liberal councillors supported by two from the previous council, all of whom are totally committed to reversing Gosford’s fortunes. With no incumbent General Manager the new Councillors took the decision to appoint a replacement from outside council with the brief to bring change to the organisation. Paul Anderson, presently General Manager at Eurobodalla Shire Council, will take up his position at the end of January. Economic growth will be high on his list of priorities.
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CENTRAL COAST BUSINESS REVIEW
2012 Yearbook
MAJOR STORIE S
Innovation Summit highlights Coast’s future
Uni to benefit from NBN global access “The NBN will essentially breakdown the physical barriers of education and create the “global classroom” – an initiative
Professor Caroline McMillan, Vice Chancellor of the University of Newcastle speaking at the Central Coast Innovation Summit in May
which is already embraced in the US and other parts of the world,” said Professor Caroline McMillen, Vice Chancellor of Newcastle University. “With the connection of the NBN, it will extend the reach, availability and quality of the education services offered from the University of Newcastle, no matter where students live, around the world."
Telework With up to 40,000 Central Coast residents commuting daily to either Sydney or Newcastle, there is the very real potential to educate and inform these employees and their employers of the many advantages of teleworking. With the NBN, teleworking for Central Coast residents will become a viable option and will create numerous business opportunities for existing businesses based on the Central Coast.
YOUR LOCAL UNIVERSITY IS SHAPING FUTURES Working closely with our industry partners, the University of Newcastle Central Coast Campus provides opportunities for innovation and employee development to enhance your business.
2012 Yearbook
CENTRAL COAST BUSINESS REVIEW
UoN 2012/7757B I CRICOS Provider 00109J
Opened by Senator The Hon. Kate Lundy, Minister for Sport, Minister for Multicultural Affairs and Minister Assisting for Industry and Innovation the 2012 Central Coast Innovation Summit highlighted the region’s future building on the vision of the growing number of businesses that are leading the way through innovation. With some 230 participants this year’s Summit was hailed a huge success by keynote speaker, Paul Budde, an independent telecommunications researcher, consultant and owner of BuddeComm as well as being a Special Advisor at ITU/UNESCO Broadband Commission for Digital Development. He spoke on the economic and social benefits that Broadband will bring to the Central Coast region. The theme for the Summit was: Creating the Knowledge Economy: Implications for the NBN and New Technology on the Central Coast. It was endorsed by Central Coast Broadband Infrastructure Group (CC-BIG) and Regional Development Australia – Central Coast. A message which was communicated throughout each of the many presentations was the need to embrace and act on innovation which already exists here on the Central Coast. With the implementation of the NBN network, reference was made on a number of occasions as to how this would influence the future of the regional economy including the educational, health and business possibilities that previously could not have been contemplated. The 2012 Innovation Summit encouraged business owners and managers to embrace the change the NBN will bring and realise its financial benefits, but more than that, the opportunities it presents as a creative collaboration channel, education tool and overall creating a “knowledge economy” for the Central Coast.
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N S W Bus i ness C hamb er Annual Awards
Recognising business excellence West Gosford portable building manufacturer, Independent Portable Buildings has won the NSW Small Business of the Year Award at the NSW Business Chamber Annual Awards held at Sydney’s Hordern Pavilion on the 23rd November. Earlier, Independent Portable Buildings won the Coast Star Motors Central Coast Business Review 2012 Business of the Year Award and Small Business of the Year Award in August automatically making them a Finalist in the State Awards. Seven of the category winners in the Central Coast Business Excellence Awards were also Finalists in the State Awards. They were: • Future Business Leader – Naomi Taylor, Mingara Recreation Club • Business Leader – Jason van Genderen, Treehouse Creative • Excellence in Business Ethics – Webstuff.biz • Excellence in Sustainability – Baltimore Aircoil Australia • Excellence in Innovation – E-Bisprint • Excellence in Small Business – Independent Portable Buildings • Employer of Choice – ING Direct – Tuggerah Contact Centre • Local Chamber of Commerce Award – Wyong Chamber of Commerce. Taking out the Business of the Year Award at the Coast Star Motors Central Coast Business Review 2012 Business Excellence Awards at Mingara Recreation Club in August, was a big win for West Gosford based Independent Portable Buildings but it was also a win for the Central Coast as this company only relocated from Western Sydney two years ago. Independent Portable Buildings took out the Excellence in Manufacturing Award as well as the Excellence in Small Business Award. A family owned and operated business Independent Portable Buildings manufactures portable or modular buildings. Major clients include; Thiess Constructions, Multiplex, ABB Australia, Dept Immigration, Thiess Mining, John Holland Constructions, Roach Mining and Australian Energy.
Independent Portable Buildings Managing Director, Rob Nalder, Marilyn Nalder, Mark Nalder and Amber Nalder winners of the NSW Small Business of the Year Award
It was in 2010 that we made the life changing decision to move the company from Mulgrave near Windsor to the Central Coast. Initially opening in Tuggerah, then expanding their offices and manufacturing yard to West Gosford and more recently Ourimbah where their hire fleet of more than two hundred portable buildings are stored. Managing Director Robert Nalder says, “We believe the Central Coast Region and the people, services and opportunities here have been a major player in our company’s success. We have come from a company of five employees and grown to eighteen in the past year.
WINNER EXCELLENCE IN MEDIUM BUSINESS
16 Glennie Street West, North Gosford, NSW 2250 Ph: 02 4323 2755 E-mail: enquiries@proali.com.au
www.proali.com.au 12
CENTRAL COAST BUSINESS REVIEW
2012 Yearbook
C EN TRAL COAST BUSINESS EXCELLENCE AWARDS 2 0 1 2
Category winners at 2012 Central Coast Business Excellence Awards A business leader with an international reputation Jason van Genderen, Creative Director of Treehouse Creative established his business on the Central Coast over ten years ago and is undoubtedly one of the most creative minds in the region. His exploits as a writer / producer and director of video and film have led him to winning many international awards. He was winner of Tropfest New York 2008 in the Best Film and People’s Choice categories and the IF Award for Best Short Documentary in 2009 which was filmed entirely on a Nokia N95 and today is a Nikon Ambassador for film making. Finalists in the Business Leaders Award were: Jason van Genderen (Treehouse Creative), Nikki Mann ( Roses 2GO), Kristy-Lee Johnston (The Footprint Group)
Jason van Genderen
Trehy Ingold Neate Medium Business of the Year Established in 1980, Trehey Ingold Neate is a Tuggerah based land development consultancy firm that has developed and grown from a sole trader into an established, well respected, multi-disciplinary organisation. Adopting a one-stop shop, holistic approach, five departments work collaboratively to offer the full spectrum of land development services including surveying, engineering design, planning, drafting, project management and strata certification. Finalists in this category were: Trehy Ingold Neate, CCTS and Rustic Touch
Trehy Ingold Neate Directors; Robert Poulson, Kellie Hassab and Michael Neate
Big win for micro business with big growth plans Close Financial Group won the Excellence in Micro (Home-Based) Award sponsored by Apex Insurance Brokers. Close Financial Group provides clients with professional bookkeeping services offering onsite and offsite service. Their primary activities are management accounting, bookkeeping, payroll services, software and training. The business was established as an “on the side business” in 2007 by Tim Close while working full time and completing his full time university studies. Within two years the business had grown into a full time business. Finalists in this category were Barber & Brew Kincumber and Close Financial Group.
Leah Ball presents Tim Close with the Excellence in Micro (Home Based) Business Award
Taking responsibility for the environment a winner for BAC Mark Poswiat, Finance Director, for Baltimore Aircoil accepted the Excellence in Sustainability Award from Gold Sponsor SV Partners represented by Director, Tim Heesh. Baltimore Aircoil Australia (BAC) is proud of its environmental performance through its commitment to reductions in resource use; designing products to boost end user efficiency; taking responsibility for its impact on the environment and respecting the communities in which it operates. Based at Somersby, Baltimore Aircoil is an Australian manufacturer of evaporative heat transfer and ice thermal storage products that conserve resources and respect the environment. Finalists in this category: Mercure Kooindah Waters, Baltimore Aircoil Australia 2012 Yearbook
Baltimore Aircoil Australia Finance Director, Mark Poswiat CENTRAL COAST BUSINESS REVIEW
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CE N TRAL COA ST BU SIN ESS EXCELLENCE AWARDS 2012 ING Direct - a great place to work ING Direct took out the Employer of Choice Award at the 2012 Central Coast Business Excellence Awards. The Employer of Choice award recognises the organisations which put in place strategies and initiatives to create stimulating and supportive workplace environments for their employees, having a positive impact on both employees and the organisation as a whole. Head of Contact Centres, Paul Claassens at ING Direct and a support team from the company was on hand to receive the award from Gold Sponsor, Leigh French Central Coast Manager of Complete Staff Solutions. Finalists were: E-Bisprint Pty Ltd, CCTS, ING Direct, Nurses Now
ING Direct Head of Contact Centres, Paul Claassens (front centre) with the ING Direct Team
Minister presents Excellence in Service Award Minister for the Central Coast, The Hon Chris Hartcher presented Scott Breckenridge of Bub's Customs with the Excellence in Service Award sponsored by the NSW Trade & Investment. Established in 2008, Bubs Customs specialises in custom built Harley Davidson motorcycles and custom accessories. With customers from all over Australia Bubs Customs takes personal service to a higher level by servicing Harleys that owners regularly ship from interstate to their Somersby workshop for service and repairs. Finalists for this category were: Bub’s Customs, ING Direct, Rustic Touch Scott Breckenridge
Wyong wins Chamber of the Year The Central Coast Chamber of the Year Award is a new award introduced following the Central Coast NSW Business Chamber becoming an Alliance Partner of the Central Coast Business Excellence Awards. The Award is aimed at promoting better governance and recognising excellence in community leadership and member services. Of the six Chambers on the Central Coast there were three entrants: Gosford City Chamber, Peninsula Chamber and Wyong Regional Chamber. Peter Miller
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CENTRAL COAST BUSINESS REVIEW
2012 Yearbook
C EN TRAL COAST BUSINESS EXCELLENCE AWARDS 2 0 1 2
It’s about staff, clients, suppliers and the community Webstuff.biz owner, Michelle Allen, has taken out the Excellence in Business Ethics at the 2012 Central Coast Business Excellence Awards and became a Finalist in the NSW Business Chamber’s State Business Awards to be held in November. This Award recognises outstanding business people who have been able to achieve business success while acting in an ethically responsible way. Finalists in this category: East Gosford Community Bank, and Webstuff.biz Michelle Allen accepts the Excellence in Business Ethics Award from John Knight
Innovation the key to success Last year, at the 2011 Inaugural Central Coast Business Excellence Awards, Tuggerah based E-Bisprint took out the Excellence in E-Business Award. This year they have followed up by taking out the Excellence in Innovation Award sponsored by the University of Newcastle’s Central Coast Campus. E-Bisprint has achieved outstanding success in the development of a suite of customised e-commerce products which form part of their proprietary software “Streamline Online�. Finalists in this category were: E-Bisprint Pty Ltd, Treehouse Creative, and Job Centre Australia and Sharpe Bros (Aust)
Prof. Richard Dunstan presents Paul Freeman with the Excellence in Innovation Award.
A winning campaign for Lake Haven Lake Haven Shopping Centre has taken out the Excellence in Marketing Award at the Central Coast Business Excellence Awards for the second time. The Award, sponsored by GBD recognises excellence in marketing by businesses who have achieved success from innovative and effective marketing practices, having regard to the particular circumstances of different industries, budgets and the diversity of marketing programs. Lake Haven Shopping Centre’s Award winning marketing campaign was based on their celebrations to mark twenty-five years of trade. Finalists in theis category were: Lake Haven Shopping Centre and Trehy Ingold Neate
Lake Haven Shopping Centre Manager Michael Cochrane and Marketing Manager Marcelle Proper
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t h e e co n omy
Coast economy directionless The year 2012 has seen a continuation of a decline in the regional economy that now stretches back more than five years and showing no signs of abating. In November 2011 the Central Coast Research Foundation, which reports on the regional economy each six months, reported that the economy had been in decline across a number of sectors and apart from a spike as a result of the Federal Government’s stimulus measures in 2009-2010 this has been reinforced during 2012.
Business sentiment Surveys by the Foundation show that business sentiment over the past ten years has been declining and since the Stimulus Years has shown a precipitous decline.
The number of Coast businesses by numbers employed is as follows: People employed Non-employing 1-4 5 – 19 20 - 199 200 + TOTAL
2007 12,711 6,471 2,544 789 33 22,548
2011 12,547 6,233 2,508 741 18 22,047
Source: ABS (Counts of Australian businesses, including Entries and Exits)
Consumer confidence According to CCRF Household Surveys consumer confidence in the regional economy has also shown continuing declines over the past ten years. Again, except for the Stimulus Years.
have been commissioned to find ways to reduce this number by addressing the root causes which, alluded to above, could be changed by encouraging business growth at all levels of government.
Number of Central Coast persons in employment Sept Qtr 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
No. Employed 126,900 141,200 131,500 130,700 147,700 139,900 137,500 134,300 146,300 141,300 146,400
Source: CCRF, ABS Monthly Labour Force Survey
Unemployment remains stuck at above 6% with the September Quarter being 6.2% compared with NSW average of 4.5%. The Participation Rate of 58.3% compares with the NSW rate of 62.2%.
Residential building approvals down
This may also be the reason for the fall off in the number of businesses operating in the region over the past five years. Figures published by the ABS for 2007 – 2011 (Counts of Australian businesses, including Entries and Exits) revealed that the number of businesses in the region had declined from 22,548 in 2007 to 22,047 in 2011. The number of the largest employers (200+) declined from 22 in 2007 to just 18 in 2011. At the same time medium size businesses (20-199) shrunk from 789 to 741 in the same period.
Labour market Generally the number of Central Coast residents in work has been creeping up over the past ten years but this does not take into account the number of residents who actually work in the region. It is estimated that around 40,000 people commute to work in Sydney or the Hunter each day - this represents about 27% of those in work. The region’s commuting population has been a political issue for more than twenty years and numerous reports
Residential construction activity in the region remains weak with the real value of residential building approvals falling 13% in September. The year on year decline in building approvals has been evident since 2002 and this has been evident to a lesser extent across NSW. A spike from the end of 2009 to the end of 2010 has been the only positive period in the ten years. Traditionally, the Central Coast economy has been anchored by the residential construction industry and these figures from the CCRF are evidence of the effect on the economy of no new residential land releases or developments over the past fifteen years. The residential building industry was once the mainstay of the regional economy.
MDA PROPERTY Valuers and Property Consultants Central Coast and Hunter Regions Registered Valuers and Members of Australian Property Institute Contact Michael Dick - 0411 247 446
Suite 1(a), Highpoint 257-259 Central Coast Highway, Erina NSW 2250 Phone: (02) 4365 4417 Fax: (02) 4365 4427 Email: michael@mdaproperty.com.au www.mdaproperty.com.au
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CENTRAL COAST BUSINESS REVIEW
Professional business advice provided for all your Accounting, Taxation and Strategic Business Planning requirements.
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4365 3142 2012 Yearbook
census 201 1
Census 2011 reveals changes in Coast demographics With the first release of the 2011 Census data released in July a snapshot of the regional economy was revealed. CCBR has gone back over previous Census results to provide readers with some comparisons of how the Central Coast is changing.
Population The population of the Central Coast at the time of the 2011 Census was 312,186 people compared with 297,956 people five years earlier. This represents an annual growth rate of less than 1% but hides the disparity in growth between Gosford and Wyong LGAs. Gosford’s growth grew by 2.88% in the past five years compared with 0.82% in the previous five year period. This contrasts with Wyong’s growth of 7.45% up from 5.27% in the 2001-2006 census period.
Five year growth rate since 1986 – Central Coast Census Year 1986 1991 1996 2001 2006 2011
Population 191,646 229,424 260,839 285,508 297,956 312,183
Growth Rate 19.7% 13.7% 9.5% 4.3% 4.8%
Source: ABS Census 1986 - 2011
Gosford – Wyong population growth 2001 to 2011 2001 Gosford 155,479 Wyong 130,854 Central Coast 286,333
2006 156,757 137,752 294,509
5-year growth 0.82% 5.27%
2011 161,270 148,011 309,281
5-year growth 2.88% 7.45%
Source: ABS Census 1986 - 2011
According to the NSW Department of Planning’s Central Coast Regional Strategy 2006-2031 the regional population is expected to increase by 2,570 per year which is the growth rate of the past ten years. The Regional Strategy proposes that 78% of new homes will be located within centres and existing urban areas while 22% will be in new estates.
Age Profile The Median Age of the Central Coast population according to the Census Time Series data has risen from 38 years to 40 years over the past ten years while the NSW Median Age has risen from 35 to 38 years. In the 0-19 year age group the number of persons has risen from 81,409 in 2001 to 81,808 in 2011, an increase of 0.50% in the ten year period. This compares with the NSW growth rate of 1.1%. This age group now represents 26.5% of the population compared with 26.0% for NSW. In the 20-34 year ago group the growth rate has been 1.0% over ten years compared with the NSW growth rate of 4.7%. Furthermore, this age group now represents 15.9% of the population compared with 17.0% ten years ago and currently 20.0% of the NSW figure. In the 35-64 year age group the population has risen by 13.5% over ten years compared with the NSW growth rate of 13%. This age group now represents 38.8% of the total regional population compared with 37.0% ten years ago. In the generally accepted retiree age group of 65 years plus the regional population has grown by 16.0% and now represents 18.8% of the total population, compared with NSW at 15%.
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c e nsus 2 01 1
Age Distribution 2001 0-19 years 20-34 years 35-64 years 65 years + TOTAL
81,409 48,576 105,554 49,969 285,508
Proportion of total growth 28.50% 17.00% 37.00% 17.50% 100.00%
2006 80,661 47,109 112,850 53,090 293,710
Proportion of total growth 27.50% 16.00% 38.50% 18.00% 100.00%
2011 81,808 49,064 119,830 57,928 308,630
Proportion of total growth 26.50% 16.00% 38.50% 19.00% 100.00%
10 year population growth rate 0.50% 1.00% 13.50% 16.00% 8.00%
Source: Census 2001, 2006, 2011 Time Series Community Profiles
Housing affordability On the Central Coast Median Household Income at the time of the 2011 Census was $4,313 per month compared with the NSW Median Household Income of $5,302. Against this the Median Mortgage payments for Central Coast
Central Coast New South Wales
Median personal income % weekly 502 561
residents was $1,820 or 42% of Household Income. This compares with the NSW percentage of mortgage payments to income of 38%. Rental accommodation amounts to 27% of Household Income for Central Coast residents compared with NSW of 24%.
Median household income $ weekly 1,003 1,233
Median mortgage payment $ monthly 1,820 1,993
Median rent $weekly 270 300
Source: 2011 Census
18
CENTRAL COAST BUSINESS REVIEW
2012 Yearbook
propert y
Property market review Property prices on the Central Coast across all segments have remained subdued during 2012 with few agents predicting any change through 2013. With respect to commercial and industrial properties, agents are saying that the year has been marginally better than 2011, however this has been more due to owners being prepared to meet the market. This year has seen more forced sales as banks review their lending following the GFC and are calling for revaluations that in most cases fall below their loan value ratios thereby triggering a demand for the client to top-up the margin or risk foreclosure. The banks have also become less accommodating where repayments are falling behind and 2013 is expected to see this situation gain momentum. This situation also applies to residential investment properties.
Commercial Agents say there is a demand for quality office space but even then many businesses are downsizing resulting in new space coming on the market. Sales that are being made in many cases are being financed through Self Managed Superannuation Funds. Owners of SMSFs are running out of patience with the major fund managers who are showing poor to negative performance and then charging high management fees. In many cases prospective buyers are finding they are unable to meet the lending criteria of the banks which is forcing them into the leasing market. Agents report that it is difficult to get leasing terms of three years as there is no confidence in the market which is seeing many taking a one year lease with an option. Erina is one area where commercial rates are holding up as business continues to find the area attractive. Karalta Connect, a new office building completed in early 2012 was fully occupied by mid-year at prices that prove business will pay for quality accommodation. Vacancies in Gosford continue to remain high although some owners are now getting to understand that the imminent rollout of fibre optic cable in the CBD will see the place become attractive to those businesses with high speed data demands. Agent, Tony Myers said that owners need to be innovative if they are genuine about leasing their properties. “They need to be innovative in designing packages that will get the tenant in even to the point of including the fit-out and amortising it early in the rental period.”
Industrial Agents say that there is little enquiry for industrial units particularly in the Somersby and Erina areas although there is demand for quality stock in the Tuggerah, Wyong, Charmhaven areas but sellers must be prepared to meet the market. The stock of industrial units on the market is drying up as there have been next to no new developments since the flurry
2012 Yearbook
Karalta Connect Erina
of construction activity came to an end about five years ago. At that point there was an over-supply and investors got stung. There was a smattering of large industrial properties sold off during the year but in most cases at prices that suited the buyers. Generally, investors out of Sydney are taking advantage of buying opportunities however those properties need to be underpinned with strong leases.
Residential The Central Coast Research Foundation reports that residential sale prices continue to be in decline after peaking in 2009 and stabilising to around zero growth, although the March Quarter 2012 saw a decline of 2%.
Median prices for residential properties 2011 – 2012 Gosford Dwellings Gosford Units Wyong Dwellings Wyong Units Land
2011 $404,750 $317,000 $404,750 $267,500 $185,000
2012 $392,250 $305,000 $395,250 $257,000 $190,000
Variation -2.5% -3.5% -0.9% -3.9% +2.7%
Source: Herron Todd White
Gosford real estate agent, Geoff Tilden, commenting on the past year, said that it has been quieter than 2011 with sales volumes down about 20%. Listings are hard to come by which is reflecting the lower volume of sales. Prices have been steady in the mid and lower price range but in the prestige market there is much less demand. Mr Tilden said that in recent times investors have shown interest in the market around Gosford CBD particularly for units which are now in short supply. “With a lack of new residential development there is a strong demand for housing and new unit developments,” he said. With respect to the northern end of the Coast Darin Butcher from Wiseberry Real Estate at Gorokan said that this year had been a much better year than last year with about 60% of sales going to Central Coast residents and 40% to families relocating to the Coast.
CENTRAL COAST BUSINESS REVIEW
19
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