Media Kit
2014
Reaching
Over 41,000 readers in the rural Saskatoon marketplace
every Thursday
SERVING READERS AND ADVERTISERS IN THESE VIBRANT COMMUNITIES WARMAN MARTENSVILLE OSLER DALMENY HAGUE LANGHAM HEPBURN BORDEN RADISSON
ABERDEEN DELISLE VANSCOY GRANDORA CLAVET DUNDURN RIVERSIDE ESTATES CATHEDRAL BLUFFS CASA RIO
GRASSWOOD FURDALE PIKE LAKE BEAVER CREEK RR#2 SASKATOON RR#3 SASKATOON RR#4 SASKATOON RR#5 SASKATOON RR#6 SASKATOON RR#7 SASKATOON RR#8 SASKATOON RR#9 SASKATOON SS#9 SASKATOON Plus all surrounding Rural Municipalities
Over 42,000 readers every week
Why
The Clark’s Crossing Gazette? The Gazette is a vital information link, providing readers with important news and events happening in their community. No other news outlet or media company covers the commuter communities – including the province’s two newest cities and fastest growing centres (Martensville and Warman) – as much as we do. Major media outlets, including daily newspapers and electronic media, only report on news in this area when it is convenient for them. The Gazette, on the other hand, reports hyper-local information regularly. Whether it is a city council meeting, a charitable fundraiser or a high school football game, we are there to bring the information to those who weren’t. COMMUNITY NEWS • AMATEUR & PROFESSIONAL ATHLETICS • MUNICIPAL AFFAIRS • LAW ENFORCEMENT • EDUCATION COVERAGE • ENTERTAINMENT & MUSIC • FAMILY ISSUES
ALWAYS
LOCAL
RECREATION • WILDLIFE/HABITAT PRESERVATION • ECONOMIC DEVELOPMENT • • ENVIRONMENT • HUMAN INTEREST • HERITAGE & HISTORY
Gazette CLARK S CROSSING
Our company believes in providing the widest range of news and information to readers while ensuring advertisers receive the most competitive rates in the market. On top of that, the Gazette is published utilizing environmentally-friendly ultra-violet inks, resulting in crisp images along with vibrant, true colours with no ink left behind on the hands of our readers. In the past four years the Clark’s Crossing Gazette has been a finalist in almost 40 provincial newspaper award categories and has won many of them including Best Overall Newspaper and Best Front Page in 2011.
Who
reads The Gazette each week? Based on Statistics Canada GIS information blended with our circulation footprint, The Gazette reaches: Total Population
males 16,638 females 16,604
Total Households
with children 4,932 without children 3,161 persons/household 2.9
Household Income
average $75,965 over $60k 52% over $100 21%
Education
high school 26% trades 14% college 20% university 19% other 81%
Top 5 Industries
agriculture 11% health care, social assistance 11% manufacturing, mining 10% retail trade 10% construction 8%
Save
more money on your advertising Sample cost* per thousand readers based on a full colour, one-time quarter page ad:
Gazette CLARK S CROSSING
$81
$295
$590
* Costs based on published line rate in 2013.
Doing
more for our advertisers Gazette ___________________________________________________________________________________ CLARK S CROSSING
CMCA audited circulation ___________________________________________________________________________________ Total Market Coverage ___________________________________________________________________________________ Zoned flyer inserts by FSA ___________________________________________________________________________________ Zoned flyer inserts by street* ___________________________________________________________________________________ Printed using UV Inks ___________________________________________________________________________________ Website with breaking news - free ___________________________________________________________________________________ View page replicas of each issue - free ___________________________________________________________________________________ 3/4-pg wrap capabilities ___________________________________________________________________________________ Provincial award winners - past 3 yrs ___________________________________________________________________________________ Facebook, Twitter presence ___________________________________________________________________________________ CMCA AUDITED
NOT AUDITED
CMCA AUDITED
Total circulation 16,224 n/a 1,964 ___________________________________________________________________________________
The Clark’s Crossing Gazette is the only newspaper in the market that offers true 100% market coverage while combining the best cost-per-thousand rates, quality reproduction and flexibility advertisers require when booking campaigns * Cities of Warman & Martensville only
Biggest
circulation surrounding Saskatoon Circulation Data Hepburn
16
Hague
12
Borden Langham
11
Osler
Dalmeny
Aberdeen
Warman Martensville
Grandora
14
7
Saskatoon
Clavet
Vanscoy
Delisle
Swanson Ardath
16
Bradwell Pike Lake Whitecap
Donavon
41
11
Dundurn
Sheilds Thode
Town/City Mailboxes Aberdeen 420 Borden 265 Clavet 422 Dalmeny 757 Delisle 770 Dundurn 640 Grandora 393 Hague 740 Hepburn 425 Langham 710 Martensville 3020 Osler 625 Radisson 300 Vanscoy 447 Warman 3055 RR#2 Saskatoon 310 RR#3 Saskatoon 379 RR#4 Saskatoon 340 RR#5 Saskatoon 412 RR#6 Saskatoon 539 RR#7 Saskatoon 367 RR#8 Saskatoon 297 RR#9 Saskatoon 216 SS#6 Saskatoon 517 SS#9 Saskatoon 248
Grand Total Circulation: 16,614 plus 320 retail copies Published every Thursday and delivered to every Canada Post mailbox in the communities listed above except Warman & Martensville (household carrier delivery, postal for farms/businesses) Circulation figures provided as of Nov. 1, 2014 and are updated regularly. Please check with our office to ensure you have the most up-to-date circulation for flyer insertion purposes.
Reach
your rural customers better
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Obtaining true total market coverage is an area The Clark’s Crossing pays close attention to. Our company continually updates our newspaper carrier maps and utilizes the newest Canada Post data to ensure The Gazette reaches as many of your customers as possible. SI OS CR
NG
Ga
A CL
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_________________________________________________________________________________________________ Free newspaper _________________________________________________________________________________________________ Delivery to communities outside Saskatoon _________________________________________________________________________________________________ Carrier delivered Martensville/Warman _________________________________________________________________________________________________ Carrier delivery to rural communities _________________________________________________________________________________________________ Canada Post delivery to rural communities _________________________________________________________________________________________________ Pick-up boxes for farms/acreages _________________________________________________________________________________________________ Limited to RRs
Canada Post delivery to farms/acreages around city only _________________________________________________________________________________________________
As you can see, many of the “city papers” are just that – meant for city residents. Only The Gazette can provide advertisers with a verified means of covering the maximum number of households up to a 70km radius around Saskatoon. We let the other papers cover Saskatoon issues. In the rural region, The Gazette is the paper everyone turns to regularly for news that affects them.
2014 Rates - effective Nov. 1/13 ROP DISPLAY ADS $1.02/agate line ($14.28/col.inch)
* 6 col. format Contract rates based on volume upon request Guaranteed placement: Add 25% to pre-colour ad price
CLASSIFIED DISPLAY / CAREER 96¢/agate line ($13.44/col.inch)
* 8 col. format Contract rates based on volume upon request
CLASSIFIED WORD ADS First 25 words: $8.00 • 35¢/word thereafter
Add bold/colour (pink, blue, yellow) background for $5/wk (incl. free 4th week) * Run ad with no changes 3 consecutive weeks, 4th is free (does not apply to charged commercial account customers) All private party Classified Ads must be prepaid
COLOUR CHARGES ROP Display: $60.00 flat rate on all size ads
ROP Display Exclusive Colour on Page: $250.00 Classified Display/Careers: $60.00 flat rate on all size ads
INSERTS / FLYERS
* all rates based on individual pieces up to 30gr. in weight $95/thousand (9.5¢/ea.) Post-It Note (max. size 4” wide x 3” deep) $125/thousand * Contract rates available based on annual volume * Zoned distribution by community available * Max. finished/folded size 8.5x11, minimum 4”x6” NEW! Route specific (Warman/Martensville only): 20¢ ea.
BUSINESS & PROFESSIONAL DIRECTORY All directory ads 2.45” wide and run in full colour
1.00” deep $13.60/wk 1.25” deep $16.55/wk All Business & 1.50” deep $19.50/wk Professional Directory 1.75” deep $22.50/wk ads must run a 2.00” deep $24.75/wk minimum of 12 weeks 2.25” deep $26.95/wk 2.50” deep $28.90/wk. 2.75” deep $30.75/wk. * changes to ads permitted once per quarter
SKINNY STRIPS
* all Skinny Strip ads are 6x10 or 10.25”x0.75” and run in full colour * minimum 6x run (6 consecutive or 6 flighted every other week) Front Page $55.00/wk - 1 available Page 2 $35.00/wk - 1 available The Region Cover $40.00/wk - 1 available City Life $35.00/wk - 1 available Sports Cover $35.00/wk - 1 available Lifestyles Cover $35.00/wk - 1 available Business Cover $35.00/wk - 1 available ROP $25.00/wk - 8 available
PUZZLE PAGE
* all ads are black and white, 5.05”x2.00” and run directly under the weekly Crossword Puzzle and above the Horoscopes $25.00/wk - 1 available *minimum 12x run (12 consecutive or 12 flighted every other week)
SPECIAL OCCASIONS - run on Page 2
* birthdays, weddings, engagements, anniversaries, birth announcements 2 col x 2” (3.3241” x 2.00”) $30.00 2 col x 3” (3.3241” x 3.00”) $40.00 2 col x 4” (3.3241” x 4.00”) $50.00 * add $20 for full colour regardless of ad size
NON-PROFIT ORGANIZATIONS/CHARITIES
DISPLAY ROP Straight 10% off pre-colour ad price first run 25% off subsequent ad runs for same material, no changes CLASSIFIED DISPLAY Rate card pre-colour ad price first run 10% off subsequent ad runs for same material, no changes
Premium Placements FRONT PAGE
* all rates include full colour Half Banner (3x2.5” or 5.0556”x2.5”) $140.00/wk Earlug (2x1.25” or 3.241”x1.25”) $80.25/wk Mini-Tower (1x2.5” or 1.50”x2.5”) $80.25/wk Skinny Strip (6x0.75” or 10.25”x0.75”) $55.00/wk *minimum 6x run (6 consecutive or 6 every other week)
- 2 available - 1 available - 3 available - 1 available
PAGE 2
* all rates include full colour Half Banner (3x2.5” or 5.0556”x2.5”) $117.75/wk - 2 available Full Banner (6x2.5” or 10.25”x2.5”) $208.75/wk - 1 available Weekend Weather Box (2x2” or 3.241”x2.0”) $70.00/wk - 1 available Skinny Strip (6x0.75” or 10.25”x0.75”) $35.00/wk - 1 available *minimum 6x run (6 consecutive or 6 flighted every other week)
PAGE 3 “The Region” COVER
* all rates include full colour Half Banner (3x2.5” or 5.0556”x2.5”) $127.75/wk - 2 available Full Banner (6x2.5” or 10.25”x2.5”) $228.75/wk - 1 available Earlug (2x2” or 3.241”x2.0”) $70.00/wk - 1 available Skinny Strip (6x0.75” or 10.25”x0.75”) $40.00/wk - 1 available *minimum 6x run (6 consecutive or 6 flighted every other week)
CITY LIFE SECTION COVER
* all rates include full colour Half Banner (3x2.5” or 5.0556”x2.5”) $117.75/wk - 2 available Full Banner (6x2.5” or 10.25”x2.5”) $208.75/wk - 1 available Earlug (2x2” or 3.241”x2.0”) $70.00/wk - 1 available Skinny Strip (6x0.75” or 10.25”x0.75”) $35.00/wk - 1 available *minimum 6x run (6 consecutive or 6 flighted every other week)
LIFESTYLE SECTION COVER
* all rates include full colour Half Banner (3x2.5” or 5.0556”x2.5”) $117.75/wk - 2 available Full Banner (6x2.5” or 10.25”x2.5”) $208.75/wk - 1 available Earlug (2x2” or 3.241”x2.0”) $70.00/wk - 1 available Skinny Strip (6x0.75” or 10.25”x0.75”) $35.00/wk - 1 available *minimum 6x run (6 consecutive or 6 flighted every other week)
SPORTS SECTION COVER
* all rates include full colour Half Banner (3x2.5” or 5.0556”x2.5”) $117.75/wk - 2 available Full Banner (6x2.5” or 10.25”x2.5”) $208.75/wk - 1 available Earlug (2x2” or 3.241”x2.0”) $70.00/wk - 1 available Sports Tile (2x2” or 3.3241” x 2.0”) $60.00/wk - 3 available Skinny Strip (6x0.75” or 10.25”x0.75”) $35.00/wk - 1 available *minimum 6x run (6 consecutive or 6 flighted every other week)
BUSINESS SECTION COVER
* all rates include full colour Half Banner (3x2.5” or 5.0556”x2.5”) $117.75/wk - 2 available Full Banner (6x2.5” or 10.25”x2.5”) $208.75/wk - 1 available Earlug (2x2” or 3.241”x2.0”) $70.00/wk - 1 available Skinny Strip (6x0.75” or 10.25”x0.75”) $35.00/wk - 1 available *minimum 6x run (6 consecutive or 6 flighted every other week)
Front Page Wraps & Centrespreads FRONT PAGE WRAPS
* all rates include full colour Full 4-page wrap $2,400.00/wk Front page only* $800.00/wk Back page only* $700.00/wk Inside pages* $450.00 ea./wk *available under certain conditions, ask your Account Manager for details Each wrap page is 10.25” wide x 11.00” deep
CENTRESPREADS
* all rates include full colour and gutter charge 1x $2,600.00 2x $2,400.00 Centrespread measurement: 3x $2,200.00 21.2” wide x 15.25” deep 6x $2,000.00 12x $1,800.00 * Centrespreads based on availability. Contact your Account Manager for details.
Circulation Data Town/City Mailboxes Aberdeen 420 Borden 265 Clavet 422 Dalmeny 757 Delisle 770 Dundurn 640 Grandora 393 Hague 740 Hepburn 425 Langham 710 Martensville 3020 Osler 625 Radisson 300 Vanscoy 447 Warman 3055 RR#2 Saskatoon 310 RR#3 Saskatoon 379 RR#4 Saskatoon 340 RR#5 Saskatoon 412 RR#6 Saskatoon 539 RR#7 Saskatoon 367 RR#8 Saskatoon 297 RR#9 Saskatoon 216 SS#6 Saskatoon 517 SS#9 Saskatoon 248
Hepburn
16
Hague
12
Borden Langham
11
Osler
Dalmeny
Warman Martensville
Published every Thursday and delivered to every Canada Post mailbox in the communities listed above except Warman & Martensville (household carrier delivery, postal for farms/businesses)
Circulation figures provided as of October 1, 2013 and are updated regularly. Please check with our office to ensure you have the most up-to-date circulation for flyer insertion purposes.
Saskatoon
7
Clavet
Vanscoy
Pike Lake
Donavon
Dundurn
$8.25/parcel Minimum $40.00 charge applies for 3 or fewer parcels * all Tax Enforcement Lists run in Classifieds under “Legal Notices”
Add picture: $15 (black & white); $50 (full colour)
CHURCH DIRECTORY/PLACES OF WORSHIP $20/mo. for up to 3 lines of information; $8/mo. per line thereafter
Photo only: $10 each Newspaper replica page: $5 each Photo/Newspaper page reproductions on paper add $1/ea. * Copyrighted materials; personal use only
Thode
DEADLINES
BOOKINGS: Monday 12 PM
•
COPY: Monday 12 PM
BOOK YOUR AD
Telephone: (306) 668-0575 Fax: (306) 668-3997 Email: ads@ccgazette.ca In-person: 109 Klassen St. West, Warman
OBITUARIES $75 for first 300 words; additional words 10¢ ea.
PHOTO/PAGE REPRINTS
Sheilds
Ardath
MUNICIPAL TAX ENFORCEMENT LISTS
- church name, city/town and address complimentary
11
Swanson
PROVINCEWIDE CLASSIFIEDS
16
Bradwell
Delisle
Other Ad Placement & Products 1 Zone $115.00 2 Zones $150.00 Full Coverage (4 Zones) $209.00 * additional words $5.00 ea. Provincewide ads in Saskatchewan run in 82 newspapers with a combined circulation of over 528,000. * Classified placements are also available in all other provinces. Details provided on request. Deadline: 12:00 pm Tuesday for publication beginning the next Monday All Provincewide Classifieds must be prepaid each week Run the same ad 10 times, get the 11th free
14
Grandora
Whitecap
Grand Total Circulation: 16,614
41
Aberdeen
ROP DISPLAY ADVERTISING
QUICK GUIDE
FULL PAGE
QUARTER PAGE
THREE QUARTER PAGE
EIGHTH PAGE
HALF PAGE
“BUSINESS CARD”
10.25” x 15.25”.......... $1306.62
10.25” x 11.45”............. $981.04
10.25” x 7.5”................ $642.60
5.0556” x 7.5”.............. $321.30
5.0556” x 3.65”............ $156.37
3.3241” x 2.00”...............$57.12
BACK ISSUES
$1 ea. for non-current week + postage if applicable
SUBSCRIPTIONS
In Canada: $109.00/yr - sent by First Class mail USA & Foreign: $179.00/yr. - sent by First Class mail
COLUMN WIDTHS 1 col = 1.5926” wide 2 col = 3.3241” wide
3 col = 5.0556” wide 4 col = 6.7870” wide
5 col = 8.5285” wide 6 col = 10.250” wide
Power
up your next ad campaign The estimated population in the Clark’s Crossing Gazette circulation footprint is 34,000 people and growing by the day. In fact, both of our flagship cities – Warman and Martensville – are in the country’s top ten fastest growing communities with growth rates well into the double digits year over year for the past 5 years! Radio can be a powerful medium if used correctly. But, when community newspapers such as the Clark’s Crossing Gazette are used in tandem with radio, the results are incredible. Set aside some airtime dollars, put it into print and really put your company top of mind!
51%of of Saskatchewan SK Adults Cannot be Reached 51% Adults cannot with Commercial Radio* Radio* be reached with Commercial A newspaper is often read by more than one person and has a long shelf life. Radio is a fragmented medium requiring many ads on many stations to effectively reach the market. 83%
Read Any Community Newspaper
49%
Listened to Commercial Radio Yesterday
46%
Did Not Listen to Radio Yesterday
Listened Only to CBC
Listened to Satellite Radio
5% 17%
Promote frequency using community newspapers and radio. Eight out of ten radio listeners are also reading their local community newspaper.
Source: ComBase 2008/2009 SK Population 203,108 – Sample 2,491 Cumulative readership – read any of the last four community newspaper issues, read any of the last five weekday daily newspaper issues * Did Not Listen to Radio Yesterday or Listened ONLY to CBC (no advertising)
Choices
more than just ROP advertising Section Cover Advertising
Flex-Form Advertising
• Guaranteed placements • Front page wraps • Post-It note messages • Feature placements (puzzles, horoscopes, etc) • Exclusive columnist sponsorships • Skinny Strips • Career advertising • Business & Professional Directory • Classified display advertising • Provincewide Blanket Classifieds • Response Builders & Power Builders • Flyer inserts • Online Big Box placements • Section cover advertising • Flex-Form advertising
Call to Action • Branding • Top of Mind Awareness The Clark’s Crossing Gazette can get your message across to the consumer in a timely and efficient manner
Contact Us ALL DEPARTMENTS Sales • Circulation • Accounting Tel: 306.668.0575 Fax: 306.668.3997 E: ads@ccgazette.ca 109 Klassen Street West P.O. Box 1419 Warman, Saskatchewan S0K 4S0
www.ccgazette.ca