Big Changes in the Showroom

breaking news

Big Changes

Get a sneak peek of the Darrah & Co. showroom’s massive renovation.

As we write this, our showroom on the 18th floor of Building 2 is in disarray. Wires hang from the ceiling, plastic sheets protect shelves, and the dust has yet to settle from removed walls. But by the time you arrive in January, we’ll have a beautiful new showroom that will better serve both vendors and retailers. Take a little tour with Darrah & Co. Vice President Lindsay DeMyer.

OUT WITH THE GLASS

The biggest change is that we removed all of the glass windows and doorways. There’s not a piece of glass or doorway anywhere, just gates that fold back up into the walls. You can see without obstruction into the showroom spaces. It’s really beautiful. When you come down the hallway, it will be a seamless experience where you can drift in and out without feeling encumbered by a door.

It’s also great for vendors because everyone wanted to be in the doorway, and nobody wanted to be behind glass. Now it opens up the same opportunities for everybody. Without the glass, you may be in our showroom without even knowing it. It’s really exciting.

HOSPITALITY

We’ve also updated and refined our hospitality spaces. We did major renovations on the kitchen, cutting it in half and removing the eat-in part. It’s been reconfigured to be much more efficient. It’s purely for producing food. We created a duplicate kitchen in the other showroom by tearing out the service bar that was there and moving it back toward the offices.

In all of that newly created space, we installed a kitchenette with a full-sized refrigerator, wine fridge, sink and ice maker. It will be fully functioning on its own, and we’ll do cafe seating there.

It’s a really intentional way of pulling the energy into that middle area where

people can sit and write orders and grab a bite to eat or something to drink. If customers want a place where they can come and plug in, there’ll be a smart bar where they can plug in their phones or laptops. It will really change the energy.

INTO THE 21ST CENTURY

We’re also going to change a lot of the lines around. Swig, for example, is having a little remodel. We’re going to repaint the floor so it’s a nice, fresh, crisp white.

We’ve opened up a lot of areas that used to be storage or service bar or office areas, and it’s all open showroom space now. We tore out all of the halls and offices that we possibly could and really opened everything up. It’s a much more flexible space for us, our vendors and our customers.

It’s going to be really great and will give us a chance to move into the 21st century and do some things we’ve been wanting to do for a long time. We can’t wait to show you around in January!

Our major renovation will allow us to serve you better, whether you’re a vendor or a customer — with new hospitality features, a more open layout and a brand-new energy.

SCAN HERE to place your Spring Order

$18 WHOLESALE

Visit Us - JANUARY 12-19 Atlanta Gift Show, AmericasMart, Atlanta, GA

Darrah & Co, Bldg. 2, Fl. 18, Suite 1818

CHECK OUT OUR NEW PRINTS FOR SPRING!