Trend Book by Chante C. Williams

shiftsizing AUTUMN | WINTER 2019 - 2020

PREFACE

UNOBTRUSIVE

EVIDENCE

INTENTIONAL

P R E FA C E Dear Predecessors,

Dear Millennials,

YOU ARE NOT HOW OTHER PEOPLE SEE YOU.

The generation you seem worried about, is slowly figuring life out on their own terms. Non-traditional careers, unconventional living st yles, strong ethical and spiritual beliefs, clearly define a shift in values from their parentsâ&#x20AC;&#x2122;. Overcoming the stereot ypes of entitled, lazy, and selfish millennials are determined to break barriers,and make an impact. Autumn|Winter 20192020 is a transitional season for the generation, finally transforming into the curators of the future. And just so you know... The Kids Are Alright

- unknown

[uhn-uh b-troo-siv]

adjective 1. not obtrusive; inconspicuous, unassertive, or reticent.

unobtrusive

Autumn/Winter 19-20 begins by embracing subtle displays of wealth, that come along with a newer generation of consumers. As purchases remain identifiers for the millennial generation, we will witness a shift in consumerism that reflects their current values. Concepts of slow fashion, slow living, minimalism, and ethical consumerism all assist in unobtrusive displays of taste. Unlike their parents, the millennial consumer considers every purchase the opportunity to either gain knowledge or make an impact. Personal ethics present themselves as determining factors for every transaction, with fresh curiosity and the purchasing power to make a difference transparency, quality, and craftsmanship remain at the forefront of consumers minds. In order to conserve this consumer, company missions and ethics must follow suit. Brands like Everlane, Patagonia, and Stella McCartney are persisting the push for sustainability, quality, transparency, and ethics. While newcomers like Sandy Leong, and Brother Vellies, are paving new roads that lead to untapped markets, skills, and cultures. Lifestyle magazine Kinfolk has always embraced the importance of slow living, and mindfulness, while The Citizenry is bridging consumers with the artisans behind the products they are purchasing. Unobtrusive taste advances far beyond consumerism, into education, investments, and connections, to essentially sum up the quality of life. 4

artisanal textures

colour wood

utility cotton

linen

wool gabardine

cashmere knit

clay

product

focus

evidence T he r is e o f the m il l e n n ia l tr a v e l e r is he r e , b ut t h ey r eq ui r e mo r e t h a n a n ice ho te l f o r a n e x te n d e d s ta y . W ith 8 7 % o f mi l l en n i a l s g a i n i n g in s pir a tio n f o r the ir tr a v e l s thr o u g h s o c i a l medi a , a n d a r eq ui r emen t f o r a m o r e e x pe r ie n tia l e x cu r s io n a l lo w s fo r i n n o v a t i o n i n t h e ho s pita l ity a n d to u r is m in d u s tr ie s . T he k ey c o n c ep t o f en da n g er ed d e s tin a tio n s a n d cu l tu r e s m a k e s E v id e n c e Fo l k w a y s t h e g o a l fo r a m a jo r ity o f m il l e n n ia l tr a v e l e r s . T r a v e li n g t h es e en da n g er ed c i t i es helps to develop many micro-economies, bring awareness to unfamiliar d e s tin a tio n s , a n d pr o v id e s the o ppo r tu n i t y t o g r a s p t h e c ul t ur e. Im m e r s in g o n e s e l f in the s e e n v ir o n m e n t s i s a n a ut h en t i c a p p r o a c h to e n ha n cin g tr a v e l a n d co n tin u in g to ma k e a n i mp a c t . M i l l en i a l s a s tr a v e l e r s a r e s e a r chin g f o r e thica l , n e w w a y s t o s p en d t h ei r h a r d e a r n in g s , the y r a the r tr a v e l the w o r l d t h en b uy a h o me. Di r ec t l y l in k in g the s m a l l e r , im pa ctf u l pu r cha s es o f un o b t r us i v e t a s t e t o the cu l tu r e - d r iv e n e v id e n ce g a in e d thr o ug h i mmer s i v e t r a v el . W i t h cl im a te cha n g e , a n d n a tu r a l d is a s te r s at a n a l l t i me h i g h , mi l l en i a l s a r e d e te r m in e d to v is it the s e s e n s a tiv e ec o s y s t ems t h a t w i l l s o o n b e e x tin ct. T he m u ch- a n ticipa te d d e s tin a tio n s fo r mi l l en n i a l t r a v el er s a r e Pe r u , E thio pia , Pa r a g u a y , the A r c t i c , a n d C o l o mb i a .

[ev-i-duh ns] noun that which tends to prove or disprove something; ground for belief

colour WATER REPELLENT COTTON

COTTON JERSEY

SELVEDGE DENIM

Moisture Wicking Knit

SEASONLESS

DESTINATIONS

Conscious Hospitality focus

peru

ETHIOPIA

VIETNAM

MAY-SEPT

SEPT-APRIL

AUG-OCT

intentional

[in-ten-shuh-nl]

adjective done with intention or on purpose; intended Intentional vibrations takes you on a spiritual journey through your own abilities, as the Autumn/ Winter season comes to a close. Every human possesses four energy levels: emotional, mental, physical, and spiritual, that host individual frequencies and works together for an overall vibration. Knowing how to supplement those frequencies is imperative to advancing into a new year, awareness of personal energy levels invites intentional transformation to occur. Practicing values of gratitude, forgiveness, and acceptance help counteract resentment, guilt, and anger. When you are living with intent there is a level of mindfulness, and presence that abides within. Intentional vibration goes far beyond meditation, and journaling but also lends itself to nutrition and physical wellness. Everything you ingest plays a role in the energy you transfer, and attract even the consciousness of your thoughts. Millennials seem to be the generation seeking spiritual, and holistic freedom and health. Rises in veganism, solo travel, attendance of wellness retreats, and spiritual pursuit display the generations focus on discovering their purpose. Brands like Lululemon and Free People who pride themselves on creating a lifestyle for their consumers have retreats that are all about moving, gathering, and connecting intentionally.

textiles & materials

colour

Knitted Jacquard

Micro Pleated Knit

Gold

Himalayan Salt

sacred presence

mindful nutrition

sources evidence

unobtrusive COLORS

sources

COLORS

intentional

11-0110 TCX

14-1318 TCX

14-3911 TCX

18-1447 TCX

14-1316 TCX

12-1007 TCX

17-0836 TCX 13-4804 TCX

13-0755 TCX

14-1031 TCX

19-4227 TCX

19-5220 TCX

15-1306 TCX

19-5230 TCX

18-0937 TCX

FABRICS/MATERIALS

(n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/content/board_ viewer/#/76823/page/1 (n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/content/board_ viewer/#/77607/page/1 (n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/content/board_ viewer/#/77477/page/1

(n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/content/board_ viewer/#/77326/page/1 (n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/content/board_ viewer/#/76938/page/1 (n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/content/board_ viewer/#/77327/page/1

Mood Fabrics | Online Fabric Store | Buy Wholesale & Save. (n.d.). Retrieved March 12, 2018, from https://www. moodfabrics.com/ New Arrivals. (2012, November 18). Retrieved March 12, 2018, from https:// bandjfabrics.com/new-fabric

PG1- A Sense of Wonder. (2018, February 16). Retrieved March 12, 2018, from https://readcereal.com/ sense-wonder/ Rosie Lowe. (2017, September 01). Retrieved March 12, 2018, from https://kinfolk.com/rosie-lowe/

15-3817 TCX

12-0313 TCX

FABRICS/MATERIALS

IMAGES

COLORS

11-0105 TCX

evidence

unobtrusive

PG2- Quiet Colour. (2017, December 22). Retrieved March 12, 2018, from https://readcereal.com/quiet-colour/ PG3- (n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/ content/board_viewer/#/77231/ page/2 (n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/ content/board_viewer/#/75828/ page/4 (n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/ content/board_viewer/#/75266/ page/1

FABRICS/MATERIALS (n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/ content/board_viewer/#/76911/ page/1

PG5- (n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/ content/board_viewer/#/75755/ page/2

PG6- Fashion Street Style - The Best Street Style - Paris, London, Milan, NY. (n.d.). Retrieved March 12, 2018, from https://theimpression.com/street-style/ Trend Archives. (n.d.). Retrieved March 12, 2018, from https://theimpression.com/fashion-trends/

intentional

IMAGES

PG1- (n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/ content/board_viewer/#/71990/ page/1

PG1- Clean eating designed for results. (n.d.). Retrieved March 12, 2018, from https://www.sakara.com/?gclid=CjwKCAjwypjVBRANEiwAJAxlIkAZ0EZUN-ae9Blfx46mnYWuxQxo2UYn8AzmEk6CP5WCotiRHjtjjxoCLt4QAvD_BwE&gclsrc=aw.ds

PG2- (n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/ content/board_viewer/#/75374/ page/8 PG3- (n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/ content/board_viewer/#/69778/ page/8 Alnuweiri, T. (2018, March 05). 4 Airbnbs that will convince you to visit the Faroe Islands, AKA the next Iceland. Retrieved March 12, 2018, from https://www.wellandgood.com/good-travel/airbnbsfaroe-islands-new-iceland/ PG5- (n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/ content/board_viewer/#/76487/ page/1 EcoCamp Patagonia. (n.d.). Retrieved March 12, 2018, from https://www. jetsetter.com/hotels/torres-delpaine/chile/2132/ecocamp-patagonia?ckey= PG6- (n.d.). Retrieved March 12, 2018, from https://www.jetsetter. com/u/ineeda.anita/wanderlists/ into-the-woods

PG2- Mag. (n.d.). Retrieved March 12, 2018, from https://www.sakara.com/ blogs/mag/tagged/recipes?page=2 PG3- Firman, T. (2018, March 08). The gross reason you should freeze your spices before storing them in your pantry. Retrieved March 12, 2018, from https://www.wellandgood.com/goodfood/freeze-spices-before-pantry-storage-bugs/ Mag. (n.d.). Retrieved March 12, 2018, from https://www.sakara.com/blogs/ mag/tagged/body-talk FP Escapes: Unique Vacation Packages & Yoga Retreats. (n.d.). Retrieved March 12, 2018, from https://www.freepeople. com/fpescapes/ PG5-(n.d.). Retrieved March 12, 2018, from https://www.wgsn.com/content/ board_viewer/#/73554/page/2 Alnuweiri, T. (2018, March 08). Happy thoughts may lead to better long-term heart health, a new study claims. Retrieved March 12, 2018, from https:// www.wellandgood.com/good-advice/ optimism-linked-to-better-heart-healthangina/ PG6- Recipe! Berry Beautifying Quinoa Smoothie Bowl. (n.d.). Retrieved March 12, 2018, from https://www.sakara. com/blogs/mag/115666693-eatpretty-recipe-berry-beautifying-smoothie-quinoa-bowl

CHANTE WILLIAMS FASH 419