GENERAL ELECTRIC CHAN TO
GEGETHER
G E N E R A L
E L E C T R I C
HISTORY
Origin of GE
BACKGROUND
Background Research
PURPOSE
Current Company Objective
BRANDING
Current Company Style About General Electric
MONOGRAM
Company Brand Logo Company Brand Font
COLOR
Company Color Palette
PRODUCTS
General Electric Brand Divisions
PRODUCTS
General Electric Division Logos
POWER
General Electric Division
FLIGHT
General Electric Division
HEALTH
General Electric Division
ENERGY
General Electric Division
LAYOUT
Grid Organization
LAYOUT
Grid Organization
Grid Organization
LAYOUT
Grid Organization
LAYOUT
Grid Organization
LAYOUT
Grid Organization
BOARD LAYOUT
Company Documentation
FLYER LAYOUT
Company Documentation
LETTER LAYOUT
Company Documentation
LETTER LAYOUT
Company Documentation
SLIDESHOW LAYOUT Company Documentation
SLIDESHOW LAYOUT Company Documentation
MOBILE LAYOUT
Company Documentation
MOBILE LAYOUT
Company Documentation
C O N T E N T S
TYPOGRAPHY
LAYOUT
O F
INTRODUCTION
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T A B L E
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H I S T O R Y
O F
G E
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FOUNDERS OF GENERAL ELECTRIC
Thomas Edison (Founder of Edison General Electric Company) J.P. Morgan (Financial Spearhead) Elihu Thomson (Electrical Engineer and Inventor) Edwin J. Houston (Electrical Engineer and Businessman)
ORIGIN OF GENERAL ELECTRIC
Two electric companies, Edison General Electric Company and the Thomson-Houston Company, merged to form GE. Both businesses were formerly competitors, but the two companies were able to innovatively design together through shared patents and technologies.
ORIGIN DATE April 15, 1892, Schenctady, NY
DEVELOPMENT OF GENERAL ELECTRIC
B A C K G R O U N D
Charles A. Coffin (Investor of Thomson-Houston Company)
GE was initially founded to help the growth of electricity in industrial America. The company was responsible for the innovative growth in multiple disciplines, such as lighting, military equipment, power systems, transportation, medical devices, plastics, and information services. The company tried to expand by buying already existing financial companies, such as RCA and NBC, but these acquisitions detrimentally impacted the company during the 2008 financial crisis. In recent years, GE has sold many of their smaller company divisions to decrease debt, and they are focusing the company’s efforts on power, healthcare, aviation, and renewable energy. 2
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VALUE PROPOSITION
C O M P A N Y
P U R P O S E
GE exists to bring real progress and possibility to every corner of the planet.
MISSION STATEMENT After a century at the forefront of industrial manufacturing, GE is transforming its portfolio of businesses to continue that pioneering leadership in the new technological era.
VALUES “bringing real progress and possibility to every corner of the planet - safely delivering people where they need to go; powering homes, schools, hospitals, and businesses; and offering more precise diagnostics and care when patients need it most.”
MOTTO
“Imagination at Work”
COMPANY MASTHEAD
B R A N D I N G
COMPANY FONTS
C O M P A N G
LOGO EVOLUTION
COMPANY COLOR PALETTE
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I N T R O D U C T I O N
GENERAL ELECTRIC CHAN TOGE GETHER
For the past century, GE has continued to influence by creating. The world around us is changing, and we plan to embrace the new era by using technology as a means of rethinking and redefining. Our mission is to imaginatively repair and respond to the current world by leading the exploration and innovation in healthcare, transportation, and energy.
Power. Health. Flight. Energy. Manufacturing that makes a difference.
COMPANY LOGOS
GENERAL ELECTRIC
M O N O G R A M
COMPANY MASTHEAD
SUB-BRANDING DIVISION LOGOS
POWER
HEALTH
FLIGHT
ENERGY
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T Y P O G R A P H Y
GRAPHIC TEXT ROBOTO - MEDIUM ALWAYS CAPITALIZED
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678$ (&?!.,:;-)
ROBOTO - MEDIUM ALWAYS CAPITAL-
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678$ (&?!.,:;-)
BODY TEXT OPEN SANS CONDENSED ALWAYS CAPITALIZED
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678$ (&?!.,:;-)
OPEN SANS - BOLD ALWAYS CAPITALIZED
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678$ (&?!.,:;-)
OPEN SANS - BOLD ALWAYS CAPITALIZED
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
12345678$ (&?!.,:;-)
MAIN COLORS
#CBBD43
#000000
#FFFFFF
SUB-BRANDING COLORS
HEALTH #54A4A6
FLIGHT #C7212D
ENERGY #87AB41
C O L O R
POWER #D3732A
COLOR PALETTE
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P R O D U C T S
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P R O D U C T S
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P O W E R
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E N E R G Y
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H E A L T H
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F L I G H T
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L A Y O U T
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L A Y O U T
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L A Y O U T
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L A Y O U T
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L A Y O U T
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L A Y O U T
Iquam niendae si odit qui doleceserem quissin itionserum qui od eserum, vendae volende viderest praturibusam experro quas doluptas aliqui corum et qui ut plis aut occum venimpost alicte nis aut aboresto occatiae poritatus nobis exerspit auda quo diam
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B O A R D
L A Y O U T
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F L Y E R
L A Y O U T
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L E T T E R
L A Y O U T
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L E T T E R
L A Y O U T
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S L I D E S H O W
L A Y O U T
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S L I D E S H O W
L A Y O U T
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M O B I L E
L A Y O U T
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M O B I L E
L A Y O U T
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