Representation III - General Electric Branding Booklet

GENERAL ELECTRIC CHAN TO

GEGETHER

G E N E R A L

E L E C T R I C

HISTORY

Origin of GE

BACKGROUND

Background Research

PURPOSE

Current Company Objective

BRANDING

Current Company Style About General Electric

MONOGRAM

Company Brand Logo Company Brand Font

COLOR

Company Color Palette

PRODUCTS

General Electric Brand Divisions

PRODUCTS

General Electric Division Logos

POWER

General Electric Division

FLIGHT

General Electric Division

HEALTH

General Electric Division

ENERGY

General Electric Division

LAYOUT

Grid Organization

LAYOUT

Grid Organization

Grid Organization

LAYOUT

Grid Organization

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Grid Organization

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Grid Organization

BOARD LAYOUT

Company Documentation

FLYER LAYOUT

Company Documentation

LETTER LAYOUT

Company Documentation

LETTER LAYOUT

Company Documentation

SLIDESHOW LAYOUT Company Documentation

SLIDESHOW LAYOUT Company Documentation

MOBILE LAYOUT

Company Documentation

MOBILE LAYOUT

Company Documentation

C O N T E N T S

TYPOGRAPHY

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O F

INTRODUCTION

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T A B L E

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H I S T O R Y

O F

G E

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FOUNDERS OF GENERAL ELECTRIC

Thomas Edison (Founder of Edison General Electric Company) J.P. Morgan (Financial Spearhead) Elihu Thomson (Electrical Engineer and Inventor) Edwin J. Houston (Electrical Engineer and Businessman)

ORIGIN OF GENERAL ELECTRIC

Two electric companies, Edison General Electric Company and the Thomson-Houston Company, merged to form GE. Both businesses were formerly competitors, but the two companies were able to innovatively design together through shared patents and technologies.

ORIGIN DATE April 15, 1892, Schenctady, NY

DEVELOPMENT OF GENERAL ELECTRIC

B A C K G R O U N D

Charles A. Coffin (Investor of Thomson-Houston Company)

GE was initially founded to help the growth of electricity in industrial America. The company was responsible for the innovative growth in multiple disciplines, such as lighting, military equipment, power systems, transportation, medical devices, plastics, and information services. The company tried to expand by buying already existing financial companies, such as RCA and NBC, but these acquisitions detrimentally impacted the company during the 2008 financial crisis. In recent years, GE has sold many of their smaller company divisions to decrease debt, and they are focusing the company’s efforts on power, healthcare, aviation, and renewable energy.

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VALUE PROPOSITION

C O M P A N Y

P U R P O S E

GE exists to bring real progress and possibility to every corner of the planet.

MISSION STATEMENT After a century at the forefront of industrial manufacturing, GE is transforming its portfolio of businesses to continue that pioneering leadership in the new technological era.

VALUES “bringing real progress and possibility to every corner of the planet - safely delivering people where they need to go; powering homes, schools, hospitals, and businesses; and offering more precise diagnostics and care when patients need it most.”

MOTTO

“Imagination at Work”

COMPANY MASTHEAD

B R A N D I N G

COMPANY FONTS

C O M P A N G

LOGO EVOLUTION

COMPANY COLOR PALETTE

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I N T R O D U C T I O N

GENERAL ELECTRIC CHAN TOGE GETHER

For the past century, GE has continued to influence by creating. The world around us is changing, and we plan to embrace the new era by using technology as a means of rethinking and redefining. Our mission is to imaginatively repair and respond to the current world by leading the exploration and innovation in healthcare, transportation, and energy.

Power. Health. Flight. Energy.

Manufacturing that makes a difference.

COMPANY LOGOS

GENERAL ELECTRIC

M O N O G R A M

COMPANY MASTHEAD

SUB-BRANDING DIVISION LOGOS

POWER

HEALTH

FLIGHT

ENERGY

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T Y P O G R A P H Y

GRAPHIC TEXT ROBOTO - MEDIUM ALWAYS CAPITALIZED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678$ (&?!.,:;-)

ROBOTO - MEDIUM ALWAYS CAPITAL-

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678$ (&?!.,:;-)

BODY TEXT OPEN SANS CONDENSED ALWAYS CAPITALIZED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678$ (&?!.,:;-)

OPEN SANS - BOLD ALWAYS CAPITALIZED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678$ (&?!.,:;-)

OPEN SANS - BOLD ALWAYS CAPITALIZED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

12345678$ (&?!.,:;-)

MAIN COLORS

#CBBD43

#000000

#FFFFFF

SUB-BRANDING COLORS

HEALTH #54A4A6

FLIGHT #C7212D

ENERGY #87AB41

C O L O R

POWER #D3732A

COLOR PALETTE

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P R O D U C T S

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P R O D U C T S

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P O W E R

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E N E R G Y

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H E A L T H

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F L I G H T

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L A Y O U T

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L A Y O U T

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L A Y O U T

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L A Y O U T

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L A Y O U T

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L A Y O U T

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B O A R D

L A Y O U T

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F L Y E R

L A Y O U T

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L E T T E R

L A Y O U T

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L E T T E R

L A Y O U T

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S L I D E S H O W

L A Y O U T

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S L I D E S H O W

L A Y O U T

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M O B I L E

L A Y O U T

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M O B I L E

L A Y O U T

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