Portfolio
since
2013
Preface
“My 2 cents” is an American idiomatic expression. It is normally used to preface a tentative stating of one’s humble opinion by suggesting its value is only 2 cents, which is a significantly small amount. However, “Little Things Can Make A Big Difference”. One humble opinion on the idea may not mean a lot, but as we accumulate every humble opinion along the way, we are accumulating value that create a ripple effect on the initial idea and it might lead us to greater idea. Therefore, I believe an idea grows alongside every 2 cents.
Chi Cheng. Yap Graphic Designer | Illustrator
Stationed in Subang Jaya, Chi Cheng (also known as CC) is a graphic designer specialising in conceptual ideation, brand communication and brand identity. Over the years of training in design school(s), it has taught her one important life lesson and that is to give back to the community. This has led her to designing for various events with noble social causes, such as Freedom Festival, TEDxKL and some more. Although she may be trained as a graphic designer, she finds pleasure in making illustrations during her free time, from the size of an A5 paper, to a canvas as big as a wall.
Brand Identity Understanding the brand and create an identity that translate brand value across mediums
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SPCA
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ABOUT
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HAPPEN INC.
Brand Identity
SPCA Identit y Rebr anding
Society for the Prevention of Cruelty to Animals, SPCA, to most of us, is a well-respected and trusted Non-profit Organisation. However, their passive visual approach to the community did not seemed to be effective.
Therefore, the rebranding was centred on building the bond between the community and the animals through various learning programs and activities organised by SPCA, to give a shift for a more positive approach.
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Brand Identity
Brand Identity
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Brand Identity
About Product Br anding
In this digital age where our daily activities are document with our mobile phones, About aspire to break that mould. It does not only provides a range of threads colour with 5 shades of leather covers for the basic journals, it also has a series of
“Hunter Collection� - Food Hunt, Burger Hunt, Coffee Hunt; that encourage one to explore new places and make new memories with their companion.
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Brand Identity
Brand Identity
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Brand Identity
Brand Identity
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Brand Identity
HAppen Inc. Business Br anding Proposal
Happen Inc. is a design studio that specialises in events marketing and communication. The idea of Happen Inc. is the centre of all things happening in the area of arts and culture. The studio speaks of fun, excitement, impactful, as should all
happening/ Happen Inc. events should be. Some of the events Happen Inc. would work on are: Film Festivals, Urbanscapes, Arts Exhibition, Music Festivals, etc.
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Brand Identity
Brand Identity
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Print Design Learn various grid systems for page layout, and the type of paper texture suitable for print
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Wonders
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Skittles
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Idea
Print Design
Wonders Self-Cur ated Maga zine
WONDERS is a self-curated magazine that touches on what makes Malaysia a wonderful place to be and an inspiration to the locals and also international. Looking at 3 main factors that contribute to the wonders of Malaysia, WONDERS magazine
unfold local talents from various field, discover new places to adventure or chill, and covers recent acitivites that are trending in the heart of Malaysian.
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Print Design
Print Design
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Print Design
Skittles Char acter Design
James and his friends are the mascot for Skittles. Unlike the kids in today’s digital age that would rather stuck on to the mobile devices, James and his friends would take their respective gears to step out of the house and hang out with one another.
Whenever they meet up, they would have Skittles and together “Experiencing the Rainbow”, which reflects in the design.
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Print Design
Print Design
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Print Design
Idea Promotional Handbook
A rather unique handbook is designed to act as a promotional item for this new brand. The handbook shows the idea, and a detailed explaination of how the interface works and would benefit the user.
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Brand Identity
Brand Identity
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Modern Advertising Modern advertising utilises today’s technology to create an integrated campaign through the human language
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IT ' S KFC Time !
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Re . Live
Modern Advertising
IT ’ S KFC Time ! KFC Campaign | Student K ancil Award 2014
Communication is important, but communicating with enthusiasm is even more important to have an exciting and impactful life. Everyone seeks excitement in life, but KFC is often not seen as a place to hang out among young people because of
its projection of “fmaily-type” brand. It’s KFC Time! is a 1 month campaign that lets you live life more exciting and impactful. During the 1 month campaign, KFC embody 3 different thrills: Might Monday, Whose Win Wednesday and Free Flow Friday. Team Mates: Gan Hwei Hng, Chin Foong Ling, Ngooi Su Hwa, Kevin Low, Joshua Lim
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Modern Advertising
REDEFINING MEANING
MIGHTY MONDAY is here to redefine the meaning of Monday and help us to get through our Monday blues mightily with a MIGHTY cup of coffee on every Monday in this 1 month campaign.
NEW WAY OF PURCHASING
WHOSE WIN WEDNESDAY is a bidding system that will take place every Wednesday during the campaign preiod, at a given time and to be collected within a time frame on the day itself.
FREE WIFI
ENJOY YOUR FREE WIFI !
Celebrate Freely
The idea of this FREE FLOW machine is to encouragement us to use the KFC free wifi and hang out for more than 2 hours at KFC to receive a “token” of appreciation and spends it on every Friday of the campaign period with our friends!
Modern Advertising
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Modern Advertising
Modern Advertising
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Modern Advertising
Re . Live Samsung Note 4 Integr ated Campaign
Technology has make our life convenient in many ways but at the same time taken over our human side. These have made us take things for granted and subconsciously we lose that human side in us.
With all the technologies in hand, how do we be more human again? Re.Live. 4 stories, 4 ways to ReLive.
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Modern Advertising
Reliving Feelings
Reliving Relationships
Reliving Friendships
Reliving Dreams
Modern Advertising
#HalfMadeWhole
#FuturePast
Complete the half photo and make it whole with drawing and post it on social medias with the hashtag #HalfMadeWhole
Revisit the places in your past photos of you and your friends and photograph using group selfie instead and post on social medias with hashtag #FuturePast
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Event Identity An event with identity is more likely to leave a mark in one’s memory than the ones without
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Happy Days
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The Open Future
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Neon Night Run
Event Identity
Happy Days Live Pitch | art Ba z a ar
Happy Days is a concept art bazaar that took place in Publika, Art Row during April 2014. It revolves around the idea of finding happiness in the little things in life. Happy Days is more than just an art bazaar, it is also an experience where people
come to play and stay to buy. From the marketing materials to the store concept, they all translate the single thought of returning to the simple joys of life.
Team Mates: Kristy Voon Sie Hooi, Ian Lai Zen Chi
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Event Identity
Event Identity
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Event Identity
Event Identity
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Event Identity
The Open Future TEDxKL Conference 2014
TEDxKl, Asia’s largest TEDx Conference with the theme 2014: “The Open Future”, a future of possibilities because of techonologies, the future is created by none other than ourselves. In relation to the theme, the concept behind the event identity is
the phenomenon of waves and ripple effects, that one action could cause a chain reaction. As techonology exmpowers us to equip ourselves with knowledge, the visual language and message is about creating ripples leading to a ripple effect. Design Team: Madeleine Teh, Tricha Tan, Lakshmishree Menon, Ian Lai Zen Chi, Junne Foo, Amy Lo, Suzanne Lim, Lee Sook Hsen
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Event Identity
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Event Identity
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Event Identity
Neon Night Run Awareness Campaign
Neon Night Run is an awareness campaign/ charity run curated by Project Liber8 members, a Non-Profit Organisation that aims to raise the awareness of human trafficking in Malaysia. The visual identity was asked to take a more engaging and fun
approach to tackle the young people and hoping to take this opportunity to share the message.
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Event Identity
Event Identity
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Illustration Sometimes words can be limited and not able to describe what we truly feel and think
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Urban Wanderer
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My Generation
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Always Hungry
Illustration
Urban Wanderer Location Guidebook
Urban Wanderer is an illustrated location guidebook that takes you to the stations in Kelana Jaya Line. The book uncovers the hidden gems in each stations along the line, range from food to unique souvenirs even locals did not know before.
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Illustration
Illustration
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Illustration
My Generation Papernomad Design
Papernomad is the analog companion for our mobile digital devices. The paper sleeves are made of purely organic and biodegradable materials. They opened a creative invite in Talenthouse, asking designers from all over the world to
“Share Your Story”. Inspired by local youtuber, Jinnyboy’s “My Generation” video, the story has taken the angle of reliving the 90s’ childhood games and riddles.
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Illustration
Illustration
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Illustration
Always Hungry Creative self Promotional Kit
This fast food set is a self-promotinal kit stemmed from the concept of Always Hungry. The thought about Always Hungry is not meant literally for food only, but also hungry for learning new sets of skills, creative knowledge, challenging briefs, im-
provement, opportunity and the lists go on. Just as Steve Jobs said, “Stay hungry. Stay foolish.�.
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Illustration
Illustration
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Illustration
Illustration
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Illustration
Illustration
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website Design Basic knowledge of user interface and user experience is a plus for a graphic designer
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iDE.
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IDEA
Website Design
Ide. Better Living
Malaysian highschool students who are about to graduate often face the problem of choosing their university and course of choice. iDE. is a website that helps users to understand themselves better through various in depth personality tests
and give suggestions on possible courses and universities based on their personality type to narrow down the options. The website also simplify the course informations to allow user to understand effectively.
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Website Design
highschool
elemen tary school
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college Course
Website Design
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Website Design
IdEA Final Major Project
IDEA stands for Individual Development Effective Assessment. In today’s digital age, we are bombarded with information that may not be useful or beneficial to us. IDEA is a new system that is designed to help us create a unique learning profile
that contributes to our individual development. It provides a personalised analysis that will help to enhance our learning experience.
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Website Design
Website Design
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Website Design
Website Design
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behance.net/cchengg