by
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Yap Chi Cheng
THE INSIGHT
Technology has make our life convenient in many ways but at the same time taken over our human side (to think, to feel, to plan and to dream).! !
These have made us take things for granted and subconsciously we lose that human side in us.
THE CHALLENGE
With all the technologies we have in hand,! how do we be more human again?
THE PROPOSITION
ReLive.
4 Stories. 4 ways to ReLive.
THE MESSAGE
The Samsung Galaxy Note 4! lets you ReLive the human side of us.
THE MESSAGE (WQHD)
Brings Back The Feelings
The Story of
RELIVING FEELINGS
1.
2.
3.
William and Sandra fighting over breakfast for minor issues like: “you should’ve make breakfast earlier”, “you should’ve helped me”, “I was busy”,” so was I”, “you’re the wife!”, “and you’re my husband!”, “its your job!”, “I didn’t married you to become your servant!”
She said “I can’t take this anymore”, “DON’T YOU DARE WALK OU..” before he could even finish his sentence, she left.
Sandra went over to her best friend’s place to find comfort while William just station where he was since she left.
!
He sat on the sofa furiously and frustrated.
The Story of
RELIVING FEELINGS
4.
5.
6.
He didn’t even try to call, this wasn’t the first time she left home because of their fight. They were just pondering since when, since where, since what causes their relationship to be like this. They can’t even remember what exactly they were fighting about.
He took out his phone, hesitating if he should call her but accidentally pressed into his albums. He casually looks at them and came across one particular album that has all their video recordings on watching the sunsets together, Sandra teaching him to skate, building their first snowman together, cycle to new places, him singing in the bathroom and her doing dance moves.
The WQHD made the videos so real that it brought him back to those loving moments. So he decided to compile them in 1 video and send it to Sandra, hoping it will relive her feelings back then too.
!
And these got him thinking, when did they stop doing all these?
!
He then leaves the house and on the way to look for Sandra.
The Story of
RELIVING FEELINGS
7.
8.
9.
Sandra was also looking at her phone that time wondering if she should call him and talk things out. But she received a video from William and she opens to watch it.
The videos brought her back in time and their loving moments were playing. She remembered those moments so vividly, she remembered how they felt so passionately for each other back then.
As they hug, they remember the hug they shared in their wedding.
!
Then the door bell rang brought her back to present.
THE MESSAGE (S PEN)
Brings Back Relationship
The Story of
RELIVING RELATIONSHIP
1.
2.
3.
Claire and Joe are on SGN4 video call, but neither is making a sound. Until Claire broke the silence with “I don’t know where’s this going Joe”, while Joe remain silent. “Its feels like there’s a wall between us and I can’t feel your love” said Claire in a sobbing voice.
“What you do want me to do?” Joe asked feeling hurt and pissed at the same time. “it’s not that..” and their video call end with silence.
Claire continue with her daily routine, college, assignments, running. Like a body without a soul.
The Story of
RELIVING RELATIONSHIP
4.
5.
6.
Joe been messaging her but she replies with only one word. “yea”, “no”, “maybe”, “okay”. He felt that he should do something to break that wall.
Wherever he go, he would take a selfie of what he’s doing alone. Studying at state library, drinking smoothie at a cafe, playing board game and etc.
Whenever he has time, in the subway, in between classes, he would take out his S Pen to draw her in the selfies he took.
The Story of
RELIVING RELATIONSHIP
7.
8.
9.
Then he compiles them in an album and sends all of them at one go to her as a series of him being half made whole with drawings of her in the pictures.
Joe wrote a note “My life is incomplete without you in it� and she scroll through the pictures he sent.
As she saw the pictures, she felt his love again.
THE MESSAGE (WIDE SELFIE)
Brings Back Friendship
The Story of
RELIVING FRIENDSHIP
1.
2.
3.
Today is the day they supposed to meet up as always. Monica came early because she can’t wait to see the girls/ ladies again. She sat alone in the cafe, looking out the glass, at a group of girls chatting away.
It reminds her of how 4 of them used to hang out every once a week even after graduation. But 2 of them are around the world because of their business and it’s been 4 years they have get together.
She knew 2 of them are coming back this season so she planned a trip and wanted to discuss with them today. But the 2 couldn’t meet up.
!
She felt disappointed but nonetheless, Grace did manage to turn up.
The Story of
RELIVING FRIENDSHIP
4.
5.
6.
They both look back at their group selfies in places they visited and activities they go together last time when they were still in university.
Grace have an idea, “Why not we go back to those places in the pictures we took and retake them again with the same posture?�
They went back to the island where they had the best time of their life to revisit. Nothing much has changed.
!
So she uses the smart select and paste it on their group chat to plan the trip with the girls.
The Story of
RELIVING FRIENDSHIP
7.
8.
9.
They began taking pictures according to their past photos, except, this time is with SGN4 wide selfie moment.
They look through the pictures they took and merge them to make a series of their future past together.
They felt like they have relive their past.
THE MESSAGE (PHOTO NOTE)
Brings Back Dreams
The Story of
RELIVING DREAMS
1.
2.
3.
Phil is a freelance illustrator. He is always at his work station, forever staring at the screen, looking for ideas, waiting for inspiration to come.
His son will come peak on him once in awhile and asked him to draw together. But Phil will always give “Go on son, I’ll come later” but he never did.
He has been in the industry for almost 10 years now but his passion for design dies down over the years. Whats left, is getting his job done for clients.
The Story of
RELIVING DREAMS
4.
5.
6.
One day, his son came in to his work station instead of calling out for him and showed his father what he drew the last couple of days.
Phil was frustrated at first because his son interrupt him. But as he took a closer look of his son’s drawings. Suddenly his eyes turn bright. An idea hit him.
He kissed his son and ask to borrow his drawing for a moment. He photo notes his son’s drawing and his sketches.
The Story of
RELIVING DREAMS
7.
8.
9.
As he is illustrating, it brings back the passion for design in him and it reminds himself of the dream he used to live illustrate from the heart.
He successfully pitched his idea for a project and even had the opportunity to exhibition his work.
The passion in him is relive again.
PRINT ADS
Reliving Feelings
Reliving Relationships
Reliving Friendships
Reliving Dreams
THE ACTIVATION
#HalfMadeWhole
#FuturePast
Complete the half picture with your love ones and make it whole with drawing and post it on social media:
Revisit the places in your past photos of you and your friends and photograph using group selfie instead and post on social media:
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Facebook, Instagram, Twitter with the hashtag.
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Facebook, Instagram, Twitter with the hashtag.
THANK YOU
by
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Yap Chi Cheng