Comprehensive Communication and Public Relations

Comprehensive Communication and Public Relations Efforts

CCM conveys its message on important topics not only through lobbying, but also through utilizing a variety of communication channels. Our communication department brings decades of experience and relationships in and with the news media. From closely monitoring federal trends and municipal news to distributing press releases and op-eds, they have the ability to share time sensitive municipal concerns and proposals throughout the statewide media base. This has resulted in the publication of hundreds of articles and news segments on CCM and its membership.

The cornerstone of our efforts is our quarterly Connecticut Town & City magazine. This is a leading print publication to promote municipal innovation, policy news, and membership highlights. We cover local municipal news issues that others don’t because our audience of over 5,000 local and state officials demands it.

Certainly, times have changed in the way the news is disseminated. While the traditional means of print and television remain mediums that CCM utilizes, CCM has also embraced new media platforms including Facebook, Twitter and YouTube. They have been vital in sharing important messaging to highlight legislative issues along with sharing new and unique updates from towns and cities.

CCM has anticipated how our audience receives updates and how we can continue to tell municipal stories. The prime example, in 2018 CCM created the Municipal Voice, our bi-weekly podcast. Since created, the podcast has had over 100,000 streams across a variety of platforms like Facebook Live, YouTube, SoundCloud, and Apple Podcasts. We have had over 50 guests, including local and state officials and issue experts on a variety of topics, each have brought their unique municipal perspective to the listeners.

Staying connected with our members is an important component of a member driven organization. Engaging with our members is a focus for all CCM staff. We are personally connected with each of our 169 members through our City/Town Liaison program. The program relies on each staff member to serve as a resource and conduit in communicating CCM services, benefits and information to each member. This has been a highly valuable tool to ensure each municipality is getting the maximum benefit from the services and programs that CCM has to offer.