Great Western Bicycle Rally
WHAT IS THE GREAT WESTERN BICYCLE RALLY? May 26 – 29, 2017 Memorial Day Weekend
4 day cycling festival based at Paso Robles Event Center
www.greatwesternbicyclerally.com Highly affordable family weekend
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4 day s activit of non stop ies an d fun!
25 ride routes around Paso Robles Riders fall in love with the amazing riding around Paso Robles
53rd year in 2017
The family ride to Star Farms is a huge hit
Attractive to a wide demographic of cyclists; families, couples, individuals, all ages and fitness levels Th e V el for wo o de Femm men o e.. nl dogs! y (and )
Showcases and promotes the best of Paso Robles restaurants, wineries, local crafts, foods, breweries, businesses etc.
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ACTIVITIES AT THE GREAT WESTERN BICYCLE RALLY 4 days (Thursday afternoon to Monday morning) The Hub
Paso Robles
(central location at Paso Robles Fairgrounds)
(and surrounding areas)
Activities for Families
25 Beautiful Ride Options (3 - 100 miles)
Evening Guest Speakers
Velo de Femme (fully supported women’s event)
Wood Fired Pizza Truck & BBQ
Giro di Paso (fully supported event)
Rally Café
Time Trial Competition
Local Artisan Market
Most Miles Family Competition
Pasta Dinner & Wine Tasting
Paso-port (ride stops at local businesses)
Cycling Village (expo)
Wine Tasting Group Rides
Track Stand Competition
Star Farms Group Ride
Kids Bike ‘Roadeo’
Beer Tasting Group Ride
Beer Tasting
Local Hotel Partners
Lectures and Clinics
Local Restaurant Partners
KEY NUMBERS AND DEMOGRAPHICS
1000 + participants in 2016
3,600 combined followers on
1500+ target for 2017
CCSD and GWBR pages
46% - participants were new to the event in 2016
10,000 mailing list recipients
Age Range of Participants
1000 posters distributed in CA
66 +
91% - from California
10,000 postcards distributed
97% - from outside SLO County
Bicycling Magazine Ad reaches 325,000
9 - average # of times participants attend the GWBR 32 - local business partners
Focus on increasing family participation
15%
51 - 65
46%
36 - 50 19 - 35 0 - 18
20% 7% 13%
Local and national press coverage of the GWBR
15 - local winery partners
53%
47%
GEOGRAPHICAL SPREAD OF PARTICIPANTS
91% GWBR participants are from California
97% are from outside the Paso Robles area
BUSINESS OPPORTUNITIES AT THE GWBR Become a Sponsor
Title sponsor
Become a Local Partner
Presenting sponsor Brewery Paso-Port Partner
Element sponsor
Donate product Winery Promote / sell at the GWBR
Rally advertising
Cycling Village Vendor
Artisan Market Vendor
Great Western Bicycle Rally
BUSINESS OPPORTUNITIES AT THE GWBR Become a Sponsor
Title sponsor
Become a Local Partner
Presenting sponsor Brewery Paso-Port Partner
Element sponsor
Donate product Winery Promote / sell at the GWBR
Rally advertising
Cycling Village Vendor
Artisan Market Vendor
Great Western Bicycle Rally
BECOME A SPONSOR - OPTIONS There are many elements of the Great Western Bicycle Rally that are ideal for individual sponsorship if overall title sponsorship is outside your financial capability Element
Sponsorship cost
Details
Rally Title Sponsor
$10,000
Title sponsorship of the Rally
Rally Presenting Sponsor
$2,500
Presenting sponsor of the Rally
Velo de Femme
$500
Title sponsor for the supported women’s ride on Saturday
Giro di Paso
$200 package $500 package $1,000 package
Sponsor the supported century ride on Sunday. Various levels of exposure / packages from title sponsor to supporting sponsor.
Kids Bicycle Roadeo
$500
Sponsor the kids bike skills roadeo and prizes
Paso-port competition
$500
Sponsor this community focused competition encouraging Rally families to visit local businesses
Café at The Hub
$500
Sponsor the chill out area and café, open all hours at The Hub
Saturday Night Pasta Feast
$1000
Sponsor the free Saturday night pasta feed for all riders
Group Ride Sponsor
$300
Sponsor a group ride e.g. the Beer Ride, the Wine Tasters Tour or the Star Farms Family Ride
BECOME A SPONSOR - BENEFITS As a sponsor you know best what you want to get from a partnership with the GWBR. It may be activation opportunities, a chance to do market research with our participants, brand exposure or just free entries to bring colleagues, staff or clients to the Rally. You tell us and we’ll craft the benefit package to suit you.
Possible elements of a sponsor package ! Booth space in the Cycling Village
! Product reviews online / in newsletter
! Brand activation opportunities or on site sampling opportunities
! GWBR website link to your business
! Product testing feedback
! Banner on display at The Hub or rest stops
! Flyers or other promotional material in registration bags or on display at GWBR
! Official sponsorship of event elements and / or naming rights
! Advertisement in GWBR guide
! PA mentions and thanks
! Preferred product status
! Logo / product featured on post event videos
! Product endorsement; high quality and engaging sponsor posts on social media
! Content for sponsor social media pages or website
! Product reviews online / in newsletter
! Logo on GWBR jersey / T-shirts
! Free / discounted GWBR guest passes
BECOME A SPONSOR - DONATE PRODUCT Product partners who wish to gain brand exposure at the GWBR may place items in our Rally registration bags, supply food / drink products for use at rest stops or supply raffle prizes
Benefits to partners ! 10 x 10 booth space in the Cycling Village ! Activation opportunities or face to face dialogue with our Rally participants ! Flyers or other promotional material in registration bags ! Advertisement in Rally guide ! Preferred product status ! High quality and engaging social media posts ! Product reviews ! GWBR website link to your business ! Discounted GWBR guest passes ! Brand banner on display at The Hub or rest stops
Requirements ! 1500 individual items for registration bag partners or ! 1500 items / servings supplied by rest stop / food partners or ! Raffle items with a value of at least $300
BUSINESS OPPORTUNITIES AT THE GWBR Become a Sponsor
Title sponsor
Become a Local Partner
Presenting sponsor Brewery Paso-Port Partner
Element sponsor
Donate product Winery Promote / sell at the GWBR
Rally advertising
Cycling Village Vendor
Artisan Market Vendor
Great Western Bicycle Rally
CYCLING VILLAGE VENDORS An indoor expo area packed with cycling clothing, equipment and accessories vendors ! For promotion of cycling related equipment / gear / clothing / services / events ! 10 x 10 / 10 X 20 booth spaces ! Outdoor space available on request ! 3 days - Friday morning to Sunday evening ! $175/$350 expo fee ! Postcards in registration bags ! Advertisement in Rally guide ! Social media posts about your company/brand/product ! GWBR website link to your business ! Link from newsletter sent to participants ! Free family place (worth up to $220) ! Apply online at www.greatwesternbicyclerally.com/partners-vendors
ARTISAN MARKET VENDORS Located next to the Cycling Village, the Artisan Market showcases vendors with arts, crafts and food products ! ! ! ! ! ! ! ! ! ! !
10 x 10 / 10 X 20 booth spaces Outdoor space available on request 3 days - Friday morning to Sunday evening $175/$350 expo fee Postcards in registration bags Advertisement in Rally guide Social media posts about your company/brand/product GWBR website link to your business Link from newsletter sent to participants Free family place (worth up to $220) Apply online at www.greatwesternbicyclerally.com/partners-vendors
ADVERTISE AT THE GWBR If you can’t make it to the Great Western Bicycle Rally in person you may still benefit from our Rally Ad Package ! Half or full page BW ad in the Rally guide ! $100 or $175 ! Full page inside cover BW ad in the Rally guide ! $220 ! Rear cover full color ad in the Rally guide ! $275 ! Rally Ad Packages all include: ! Postcards / promotional material in registration bags ! Inclusion in a newsletter ! Social media post about your company/brand/product ! GWBR website link to your business ! Apply online at www.greatwesternbicyclerally.com
BUSINESS OPPORTUNITIES AT THE GWBR Become a Sponsor
Title sponsor
Become a Local Partner
Presenting sponsor Brewery Paso-Port Partner
Element sponsor
Donate product Winery Promote / sell at the GWBR
Rally advertising
Cycling Village Vendor
Artisan Market Vendor
Great Western Bicycle Rally
BECOME A WINERY PARTNER
GWBR
! Winery featured on at least one of the GWBR routes and / or the guided winery tour and named as an official stopping point ! Rest stop set up onsite to encourage cyclists to stop ! Link to the winery from the GWBR website ! High quality and engaging social media post ! Listed as an official Rally partner on the GWBR website ! Listed as an official Rally partner in the Rally guide ! Official Rally Partner sign placed on the road / outside
Winery
! Delivers any wines purchased by participants to the Fairgrounds on Saturday and Sunday evening ! Takes part in Saturday evening wine tasting event ! Saturday from 6pm – 10pm ! No charge for participants
! Wine donations as raffle prizes may be accepted in lieu of attendance at the Saturday wine tasting event
Officia l Rest S top Here
Par tne r
BECOME A PASO-PORT PARTNER
Partner
GWBR
The Paso-port competition encourages people to stop at local stores / business etc. At each featured stopping point they get a stamp on their ‘Paso-port’, the more stamps the more chance they have of winning a prize. Stores often have special deals or samples for riders to further encourage them to stop in. •
Store will be featured as a stopping point on the Paso-Port competition
•
Link to the store from the GWBR website
•
High quality and engaging social media post
•
Listed as an official Rally partner on the GWBR website
•
Listed as an official Rally partner in the Rally guide
•
Official Rally Partner sign provided to encourage cyclists to stop in
•
Agrees to stamp Paso-ports (GWBR provides the stamp) and display Official Rally Partner sign
•
Offers items with a value of at least $50 as raffle prizes
MORE INFORMATION Check out our website www.greatwesternbicyclerally.com
Contact us for further information jo@ccsd.com (917) 355 1317