Council of Catholic School Parents
Communications Statistics Analysis
AUGUST 2016
SNAPSHOT OF OUR SOCIAL MEDIA PLATFORMS Word is spreading and we are growing!
Jan 2016 Facebook
220 followers
Aug 2016 436 followers
REACH OVER THIS PERIOD Approx reach over this period 50.9 K Approx 8,398 Reach over last 28 days. 870 post engagements
566 followers
709 followers
26.9K impressions over this period Average 311 Impression per day
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109 followers
Websites CCSP
P4L
Approx. 2400 unique visitors in January 2016 950 subscribers
979 subscribers
9225 visitors/mo
26,097 visitors/mo
Started to shoot up from NAIDOC week
B2G
116 users
129 users
TOP TWEET
TOP FACEBOOK POST
TWITTER AND FACEBOOK GLOSSARY – So what does this mean?
TWITTER TOP TWEETS - Tweet with highest impression and engagement rate IMPRESSIONS – Number of times users saw the tweet on twitter MENTIONS - @ccsp, replies and thanks, acknowledgements RETWEETS – the number of times someone shared our tweet on twitter FACEBOOK ENGAGED Total number of times user interacts with a tweet or post (clicks) LIKES, COMMENTS, SHARES and Tags Engagement occurs when calling for action – “Please like and Share” “Must watch this video” “Chance to have your say” FACEBOOK REACH = more important than page likes!!! Reach = How many people saw our post and also the number of people who saw the post if it was republished by someone else. Every time someone shares or likes our content, that content can be seen by their own friends and the reach number represents these impressions. That is why tagging people in a post to draw their attention also works at creating a big reach.
HOW DO WE REACH OUR FANS? Through Sharing of course!
POST 1
834 REACH
30 LIKES
9 SHARES
51 POST CLICKS
POST 2
3,211 Reach
5 LIKES
12 SHARES
141 POST CLICKS
POST 3
6,163 Reach
43 LIKES
25 SHARES
216 POST CLICKS
IMAGINE THE REACH IF OVER 20 OF OUR CCSP MEMBERS SHARED, LIKED, TAGGED, MENTIONED & RETWEETED OUR POSTS. SOCIAL MEDIA IS A GREAT WAY TO SHARE YOUR CONTENT, MESSAGE, STORIES, EVENT’S & EDUCATION TO PARENTS, TEACHERS AND INDUSTRY LEADERS. ALL YOU NEED TO DO IS LIKE, SHARE, TAG & WATCH THE GROWTH.
SOCIAL MEDIA CHECKLIST NB: Just because you follow and like us as a fan does not mean we get your personal profile unless you friend us or give us permission to follow you. So you can still be an active member on a professional basis
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@cathschoolparents
LIKE OUR PAGE CLICK ON FOLLOW TAP ON ICON “SEE FIRST” GO TO YOUR NEWS FEED LIKE, COMMENT, TAG FRIENDS AND SHARE OUR POSTS
@CCSPNSWACT
FOLLOW US RETWEET OUR TWEETS MENTION US IN YOUR TWEETS @CCSPNSWACT LIKE OUR TWEETS
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DOWNLOAD INSTAGRAM through the app store FOLLOW US - officeccsp SHARE OUR POSTS MENTION US IN YOUR POSTS - officeccsp COMMENT ON OUR POSTS HEART/LIKE our POSTS