Cancer Council puts heat on UV

CANCER Council Tasmania has launched a new social media campaign reinforcing the message that UV, not heat, causes skin damage.

The ‘Think UV, Not Heat‘ campaign specifically targets young Tasmanians, helping them form good long-term sun safety habits.

“The campaign includes two common Tasmanian activities – going to the beach and riding on mountain bike trails,” Cancer Council Tasmania CEO Penny Egan said.

“It’s important to remember

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that UV can still be high on wet or cloudy days, even when it may not seem warm.

“Our ‘Think UV, Not Heat’ campaign is targeting young people to help them realise UV - not heat - causes skin damage, and so they can form healthy, lifelong habits, reducing the risk of cancer in later life.”

Mrs Egan said Tasmania may appear to have a cooler climate, but UV levels are usually high enough to cause skin damage between September and April.

“Skin damage from UV radiation is cumulative and irreversible and increases the risk of skin cancer,” she said.

“Over-exposure to ultraviolet (UV) radiation in childhood and adolescence is a major risk factor for developing skin cancer later in life. “Visible signs of UV damage, such as freckles, moles, sunburn or a tan, are a sign that our skin cells are in distress. There is no such thing as a healthy tan.”

Mrs Egan said the best way to track UV levels in your area is to download the SunSmart app from the Apple Store or Google Play.

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