Volata mediakit (en)

MEDIA PACK

Cycling 路 Culture 路 Journalism www.volatamag.cc

VOLATA is a new cross-cutting project about cycling culture which aims to deepen knowledge of the sport: its history, its myriad disciplines, its stars and fans.

At VOLATA we value cycling both as a competitive sport and as a pursuit which incorporates knowledge, socialization and personal positioning.

With VOLATA we want to establish ourselves as an alternative source for news and information on cycling, complementing pre-existing cycling media.

THREE AREAS OF ACTIVITY: MAGAZINE New Spanish-language media with a limited-edition print version which we are committed to shaping into a unique publication with a distinctive personality. Our aim is to make cycling into an intense journey through timeless journalistic genres. We love in-depth reports and interviews, and we like to make them even more appealing by presenting them with an attractive design which gives prominence to photos while encouraging reading. Our inspirations are Rouleur and Conquista (UK), Soigneur (Belgium), Pédale (France) and the football magazine Panenka (Spain).

VOLATA is as interested in contemporary content – today’s top-level competition, road cycling especially – as it is in exploring the history of the sport; it will also look at new disciplines from the world of urban cycling as they come into vogue.

WEB SITE As well as hosting the digital version of VOLATA magazine, the website will provide an outlet for audiovisual material which will complement the print content, maintaining its unique style and high quality. There will be Spanish, Catalan and English versions, as well as a Premium area for subscribers and Volata Cycling Club members.

SOCIAL CLUB We love cycling clubs and have one ourselves. We even have our own jersey! Through our club we will organize cycling trips, conferences and professional gatherings and we will provide member discounts on products. We will also publish books. This club will be based in Barcelona, but thanks to our website we’ll be able to reach cycling enthusiasts all over the world.

MAGAZINE DETAILS

MAGAZINE DETAILS Quarterly magazine in Spanish (print publications in January, April, July and October) launched on July 2014.

Each issue has 124 pages and a retail price of 10â‚Ź Limited edition print version of 1,000 copies; digital edition available worldwide (downloadable via the website and via an app for smartphones and tablets).

Online sale (digital and print editions), via subscription, and at more than 50 strategic and exclusive points of sale in the most culturally important bookshops and cycling stores in Barcelona, Girona,Bilbao, GijĂłn, Palma (Majorca), Madrid, Valencia, Alicante, Canary Islands and other areas throughout the country.

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READER PROFILE At VOLATA we are committed to a multidisciplinary vision of cycling, and with that objective in mind we aim to appeal both to the cycling connoisseur, and to the general reader interested in reading and photography. We believe that these profiles are compatible and inclusive and that they combine to form a discerning readership that is hungry for a deeper understanding of the world of cycling.

Each issue holds a central dossier about one subject which give us the change to get deep into that, bet for exclusive contents and forget about the urgency of the breaking news.

To properly cater for these two profiles VOLATA works with a portfolio of contributors comprised of specialised sports writers and cultural journalists and also works on building collaborations with other internacional magazines that can follow similar goals.

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OTHER PRODUCTS

VOLATA is offering other kind of cycling culture products besides the magazine that can fill the hunger from any bike aficionado.

At the moment, four posters and one model of patch have been launched.

Along 2016, cycling clothes, t-shirts, mugs and other stuff will be added to our roster.

Print “Eterno Retorno”, by Riki Blanco

Print “Bradley Wiggins”, by D. de las Heras

Patch from VOLATA Cycling Club

This piece reproduces VOLATA’s second issue cover. It’s an allegory of 1984 Francesco Moser’s Hour Record signed by the artist Riki Blanco.

This piece reproduces one of the covers of VOLATA’s fourth issue. It’s a portrait of British champ Bradley Wiggins, an original painting by David de las Heras.

This thermo-adhesive patch in black and white will give a touch of distinction to any merino wool jersey, bag or jacket.

Limited edition. Printed on 200 gms paper.

Measurements: 40 cm x 50 cm.

Limited edition. Printed on 200 gms paper.

Measurements: 40 cm x 50 cm.

Limited edition.

Measurements: 4 cm x 5 cm

Selling price: 30€ / 35$ / £20

Selling price: 30€ / 35$ / £20

Selling price: 4€ / 5$ / £3

Print “Camino a Obaba”, by Marc Sardà

Print “Colombia”, by Pep Boatella

VOLATA’s third issue cover it’s an homage to former pro cycling basque team EuskaltelEuskadi. This ghost peloton is riding to the imaginary world developed by Bernardo Atxaga through his book Obaobak. By Marc Sardà.

The cover of VOLATA’s fifth issue reproduces Colombian cycling passion, wild landscapes, riders. An illustration by Pep Boatella.

Limited edition. Printed on 250 gms paper.

Measurements: 40 cm x 50 cm.

Selling price: 30€ / 35$ / £20

Limited edition. Printed on 250 gms paper.

Measurements: 40 cm x 50 cm.

Selling price: 30€ / 35$ / £20

… and more items soon!

CONTACT Management: Olga Àbalos olga@volatamag.cc +34 699 432 569 Editor-in-chief: Isaac Vilalta isaac@volatamag.cc + 34 676 483 837 Advertising/points of sell (Spain): Bernat Manzano publicidad@volatamag.cc +34 690 662 140 Points of sell (international): Xavier García xavier@volatamag.cc +44 (0) 7472 582701 www.volatamag.cc twitter / instagram: @ccvolata www.facebook.com/volata