Presentation1

138 BARKERS ROAD

PROUDLY PRESENTED BY MONTEZUMA

SALES & MARKETING PLAN

Product marketing strategy & tactic

Develop & confirm marketing direction

Implementation & Control

SALES & MARKETING FRAMEWORK Entire Sales & Marketing Plan

Marketing Positioning

Overall Marketing Planning

Implementation & Control

Preparation

Overseas Market

Local Market

Interstate Market

Marketing Positioning

• Product Pricing • Product styling • Target customer

Marketing Positioning Product Pricing

Product Styling

Target Customer

Marketing Positioning Product Pricing • Product styling • Target customer

Pricing TBA

Marketing Positioning •

•

Product Pricing Product styling Target customer

138 Barkers Road contained 45 apartments plus 2 double storey individual houses. The building is designed in contemporary France façade by XXX who is the famous architecture in 21 century. Each apartment is design is adopted the latest green technology to provide 7 stars energy saving and 7 stars living environment.

This style inherited the luxury, dynamic, ever-changing visual effects. Enforced the living space rhythm pursuit. ‌.

This style inherited the luxury, dynamic, ever-changing visual effects. Enforced the living space rhythm pursuit. ‌.

This style inherited the luxury, dynamic, ever-changing visual effects. Enforced the living space rhythm pursuit. ‌.

Marketing Positioning • Product Pricing • Product styling Target customer

3 different targeting group: • Local Buyers • Interstate Buyers • Oversea Buyers

Local Buyers Population & Median Age

Hawthorn

Toorak

31

43

39 33

Kew

South Yarra

Median Age

Data sources from propertydata.com.au on Mar 2015

Local Buyers Occupation chart 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

29.1 8.1 8.9 13.5

17.7

17.8

8.7 12.7

7.9 12.7

22.2

17.7

19.7

Others/Business owner Sales

8.9 12.9

Administrative

17.7

Professional

40.4

38.7

43.9

40.8

Hawthorn

Toorak

South Yarra

Kew

Managers

More than 60% people are Professional, Managers, Admin & Business owner

Data sources from ABS Data on Mar 2015

Local Buyers Our potential local buyer range: •

Occupation Tier Professional Business owner Investor

•

Age group Tier 30 – 55 middle upper class

•

Education Tier Well educated people Successful business owner

Interstate Buyers Interstate Population NT, 211,945

SA, 1,596,572

WA, 2,239,170

VIC VIC 5,354,042

ACT, 357,222

NSW QLD ACT SA

QLD, 4,332,739

WA NT NWS 6,917,658

Data sources from Census on 2011

Interstate Buyers Median Price Comparison (Melbourne & Sydney)

Melbourne

Sydney

Lower Quartile

Median

Upper Quartile

Melbourne

$ 337,500

$ 470,000

$ 650,000

Sydney

$ 541,000

$ 750,000

$ 1,033,500

Data sources from propertydata.com.au on Mar 2015

Interstate Buyers Why Victoria?

• Melbourne’s property median price is around 60% less than Sydney • Most important public events held in Melbourne (e.g.

F1, Australia Open, Melbourne Cup etc) • Melbourne is the world’s most liveable city for the fourth year in a row

Oversea Buyers Oversea buyers accounted for almost 17% of total demand for new properties. In Victoria, the accounted for almost 25%

Oversea Buyers Our potential oversea buyers range:

Oversea Investors

New Migration

SALES & MARKETING FRAMEWORK Entire Sales & Marketing Plan

Marketing Positioning

Overall Marketing Planning

Implementation & Control

Preparation

Overseas Market

Local Market

Interstate Market

Overall Marketing Planning

Construction stage for sales

Sales & Marketing plan allocation

Project Promotions

Overall Marketing Plan Construction stage for sales • Sales & Marketing plan allocation • Project Promotions

No. of apartments Stage 1

14

Stage 2

19

Stage 3

10

Stage Final

2

Total:

45

Construction stage:

Overall Marketing Plan • Construction stage for sales Sales & Marketing plan allocation • Project Promotions

Sales office allocation Display home Building model Sales contract Legal advice Accountant Media Advertising Promotions

Overall Marketing Plan • Construction stage for sales • Sales & Marketing plan allocation Project Promotions

TBA

SALES & MARKETING FRAMEWORK Entire Sales & Marketing Plan

Marketing Positioning

Overall Marketing Planning

Implementation & Control

Preparation

Overseas Market

Local Market

Interstate Market

Preparation Sales & Marketing Kits

Sales & Marketing Channels

Sales & Marketing Medias

Implementation & Control Preparation Sales & Marketing Kits • Sales & Marketing Channels • Sales & Marketing Medias

Sales Brochures

Implementation & Control Preparation Sales & Marketing Kits • Sales & Marketing Channels • Sales & Marketing Medias

Sales Flyers

Implementation & Control Preparation Sales & Marketing Kits • Sales & Marketing Channels • Sales & Marketing Medias

Sales Postcards

Implementation & Control Preparation Sales & Marketing Kits • Sales & Marketing Channels • Sales & Marketing Medias

Site Fencing Advertising

Implementation & Control Preparation • Sales & Marketing Kits Sales & Marketing Channels • Sales & Marketing Medias

PR events Local real estate agent Connect with oversea Investment company and real estate agent Connect with banker, shares broker, business associations club and professional platform Entertainment club (e.g. Golf club, Casino)

To be continues