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Dr. Michael Guess El Dorado Hills, CA

F.A.S.T. VIDEOS for the Orthodontic Office

(916) 933-­‐0123

How this course came about:

REASON #1

Your customers are spending their time watching videos Each Day 16.4 years of video are uploaded! Ê Largest Search Engine? Ê 55% on the Internet watch Ê 78% watch at least one per

week!

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REASON #2

Your Competition is Already Benefiting from Online Marketing Video

Ê Did you know that 81% of all senior marketing executives are

using online marketing video? That’s up 11% from just two years ago. Don’t miss the opportunity that awaits you.

REASON #3 Ê #3 Video is Easy to Search Ê Search Engines make it so Ê Faster ranking than text! Ê Helps your website! Ê Distinguishes your office

Video Site Rankings: 11/14 1) YouTube 2) Vimeo 3) Vube 4) Dailymotion 5) Vine 6) Live Leak 7) UStream

Ê Local Impact

REASON #4 Office Videos should be Informational, Educational, Entertaining, and Inspiring. The key to video is to introduce and project your idea, treatment, solution in such a manner that people start to recognize your office. Know, Like and Trust are the key components to success. So it is a relationship building effort you are undergoing.

Three types of “selling:” A) Capitulative B) Crush C) Effective

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REASON #5

Video allows patients to quickly find you. Research continues to suggest that video viewers go to the listed website and spend over 2 minutes on that Website. Sixty percent of viewers reportedly do this! Consider a video may Be the first and only “look” at your office.

Online Video -­‐ The 5 Steps You Need to Know -­‐

Ê Step #1

Do the Necessary Research

Ê Step #2

Take the Time to Plan

Ê Step #3

Execute Your Plan

Ê Step #4

How Can You Improve

Ê Step #5

Ask the Experts

What Should A Video Do? Ê It Should Introduce You Ê Solve a problem

That’s it!!

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Establish That You are an Expert in Your Field

Ê 1 – Credentials Ê 2 – Treated Cases Ê 3 – Variety of Treatment Options Ê 4 – Wonderful Office Ê 5 – Great Location / Convenient Office Hours

Don’t Ê 1 – Experience

SEO -­‐ Benefit

Ê SEO is changing but video will remain very important Ê Google bought YouTube in 2006 Ê Less competition with video compared to text. M-­‐T Ê Videos can be ranked very quickly. Ê Videos can go viral.

Why Video?

Ê Office Exposure Local and Global Ê Affordable, in office Ê Minimal requirements, webcam, microphone Ê And a good script!

Don’t Let a Good Opportunity Pass You By!

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How to Create Your Online Marketing Video for Less Than $60

Ê Hired Help to Create Videos ca cost anywhere from

$295-­‐4995 to make one and load it up to your YouTube Channel.

Ê After purchasing the needed equipment and learning a little

bit about the basic software for MovieMaker for the PC and iMovie for the Mac you’ll be ready to go

ARMENTARIUM

Camera (Zi08 HD Kodak $65-­‐$499, Bloggie HD Sony $129, even a Smart Phone will work. Ê Zi8 Kodak (Amazon) Ê Lavalier microphone if using a camera! http://ecx.images-­‐amazon.com/images/I/31HPMYTT5EL.jpg

SAMPLE VIDEO – THE ELEMENTS!

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Best Tip #1 Don’t Make Your Video a Lonely Video

Ê Plan on doing a series of videos Ê The series should have between 6-­‐8 total videos. Ê Release them every two weeks

Topics could include: What to look for in an orthodontist?

Why retainers?

What to expect from your orthodontic office?

What is Phase I orthodontics?

Five situations where a child needs an orthodontist: When is a good time to start orthodontics?

Best Tip #2

Reduce Reuse Recycle

Ê If you’ve been in practice 5 years or more – there’s enough

material in the office to probably create 80 or more videos!

Best Tip #3 Take Advantage of Events

Who had a Facebook Ad during the weeks leading up to Halloween?

Who has multiple copies of their logos for holidays?

This is the perfect time to send a little video via email!

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LOGO ALTERATION – TAKE HOME #1

TECHNICAL VIDEO: AUDIENCE PATIENTS Ê HELPS EXPLAIN PROCEDURE Ê ALLOWS PARENTS/PATIENTS TO REPEATEDLY VIEW Ê MUCH LESS CONFUSION

PATIENT INTERVIEW

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PATIENT INTERVIEW – Text!

SAMPLE FINAL VIDEO

ANOTHER SAMPLE VIDEO -­‐ UPSCALE

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Ten Tips for YouTube Marketing Dr. Michael Guess

Who Uses YouTube? Ê +1 billion unique users each month Ê 100 hrs of video uploaded each minute Ê 50,000 videos watched every second Ê Reaches more 18-­‐34 year olds

GOOGLE Ê Purchased YouTube back in Ê October 6, 2006 Ê Value In Social Media & Tracking Ê Boost to any “Key Word” Search

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YouTube: Why Bother? ü Massive Audience Dynamic content ü Easy to understand ü Different formats of presentation ü Great window of communication ü More interesting than static text

?

Local Saturation -­‐ Global Presence ✔ YouTube allows you to saturate your local

area.

✔ Allows a business to have a global

presence.

Tip #1 -­‐ Length

Keep your videos short to retain audience.

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Tip #2 – Make it Mobile

Always Make your videos Mobile-­‐friendly.

Tip #3 – Watermark & Bookends

KEEP Your content secure.

©

Sample Bookend

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Tip #4 – Spread the word

Make sure everyone knows about your video.

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Tip #5 – Focus on SEO Ê Tag your content Ê Add captions Ê Add a description Ê Use an appropriate title Ê Name your Video

#"

Tip #6 – Think about Audio

Include Intro and Outro Music

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Tip #7 – Prepare

Ê Think about video quality Ê Write a script Ê Practice

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PATIENT EVENTS

PATIENT’S LIKE THESE

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Tip #8 – Link the Video

Link to your other content

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Tip #9 – Be Unique

Think outside the Box!

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Tip #10 – Beyond YouTube

Look for other places to share your videos

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Conclusion • Dynamic, Engaging Content • Create Interesting & Different videos • Keep your content secure • Push your brand presence • Remember SEO • Look for other similar sites

YouTube Wallpaper

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QR Codes

www.issuu.com CDABO

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Dr. Guess Info

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