41
SWOT What is SWOT? SWOT is used to recognize the strengths, weaknesses, opportunities and threats of a brand. It’s used so that businesses can identify directions for the future. The report can include things that the brand and staff do. For example what they are known for, generate business and reputation and what causes customers to come back and repeat business. Also making the business try and learn from their mistakes. I have done a SWOT report for Vivienne Westwood. Strength- Vivienne Westwood is a world wide acknowledged brand having stores all over the world. The brand has a recognisable and distinctive style including the name and logo. The business has a variety of products from jewelry, bags , dresses and shoes etc. Weakness- Vivienne Westwood has a very unique style that customers may not like or suit. Having to compete with other brands whilst still keeping their well known image. As knew trends may not suit the brands identity. Opportunities- Vivienne Westwood having an impact on the environment by contributing different strategies of how they make clothing more environmentally friendly. Also impacting human rights by having support groups for employees. Some of the brands collection showcase women's right this empowers female customers. The brands growth stays regconisable. Threats- Any new upcoming brand may intimate the brands image. Changing in trends may affect the brand even through Vivienne Westwood tends to be trend setters. Economy changes could affect the brand.
47
