Books are haptic goods which can be substituted only with difficulty by digital media in certain scenarios of utilization. Although this appraisal is still correct today, the book branch as a subsector of the media industry is faced with digitization-induced changes. The meanwhile established selling of books on the internet is accompanied by the proposition of additional services. On this account referring to their own statements many established publishers and bookstores are looking for strategies that can cope with these changes and prepare them for conceivable future evolutions.The present Trend Report starts off at exactly this point. Upon 250 pages it contains the results of the Trend Seminar on the topic The Future of Publishing and therefore illustrates a practically oriented insight into the contemporary and future trends of the book branch.
