Ce-Ce Gerlach on How to Incorporate Philanthropy Into Your Business Model

9/6/22, 12:49 PM

How to Incorporate Philanthropy Into Your Business Model | Ce-Ce Gerlach | Philanthropy & Community Involvement

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How to Incorporate Philanthropy Into Your Business Model by cecegerlach | Sep 6, 2022 | Ce-Ce Gerlach, Philanthropy & Community Involvement

Employees and buyers care about your brand’s purpose and values. Professional and influencer relationships are also influenced by the alignment of the individual’s mission.

Supporting charitable organizations through philanthropy can help people connect with your brand and improve their experiences. Learn more about how your philanthropy strategy can affect your business and build a culture of giving within your company.

CONSIDER THE PILLARS OF PHILANTHROPY One of the most critical factors you can consider when it comes to incorporating philanthropy into your business model is tying it to your core values and mission. This can be done through employee handbooks and workforce planning sessions. https://cecegerlach.org/how-to-incorporate-philanthropy-into-your-business-model/

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9/6/22, 12:49 PM

How to Incorporate Philanthropy Into Your Business Model | Ce-Ce Gerlach | Philanthropy & Community Involvement

Supporting charitable organizations through philanthropy can help people connect with your brand and improve their experiences. Inclusivity can also help employees feel valued.

Transparency is one of the most critical factors when incorporating philanthropy into your business model. This can be done by releasing information about your organization’s resources and the direct impact on your team.

Being able to give your employees a voice is also essential when it comes to developing and implementing philanthropy into your business model. This can be done through the availability of resources and support.

Finally, consider collaboration. This can be done through the establishment of crossdepartment communication and the recognition of team members.

ESTABLISH A FUNDRAISING COMMITTEE A committee is an integral part of your philanthropy strategy as it will oversee the various aspects of your efforts. You can also reach out to other departments to create a team that includes individuals from different leadership roles.

Before implementing philanthropy into your business model, you must identify potential charitable organizations and volunteer work opportunities. You can also contact other departments to create a case for specific activities and causes.

PROVIDE VOLUNTEER OPPORTUNITIES FOR EMPLOYEES Direct involvement can help employees feel valued and motivated, leading to better productivity and a more productive work environment. You can motivate your team and provide team-building activities by tying your organization’s values to specific actions.

https://cecegerlach.org/how-to-incorporate-philanthropy-into-your-business-model/

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9/6/22, 12:49 PM

How to Incorporate Philanthropy Into Your Business Model | Ce-Ce Gerlach | Philanthropy & Community Involvement

Getting the support of a multigenerational workforce can be challenging. However, with the help of a committee, you can find projects that will appeal to everyone. In addition to planning inclusive activities, you can also consider team-oriented efforts.

INSTITUTE CHARITABLE GIVING PROGRAMS Developing and implementing a comprehensive strategy for employee philanthropy is also essential to ensure that your team members have the necessary knowledge and skills to carry out their duties.

Supporting charitable causes is also a way to keep your team members. Some companies provide paid time off for volunteering, while others allow their employees to help select local organizations.

START AT THE TOP Without prominent leaders and stakeholders, it’s nearly impossible to establish a culture of philanthropy. Having the proper leadership and values will allow you to provide an authentic and meaningful approach to corporate giving.

Ask your leaders to share their thoughts on the importance of corporate giving and the brand’s mission. Doing so will allow them to connect with their team members and inspire them to get involved.

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How to Incorporate Philanthropy Into Your Business Model | Ce-Ce Gerlach | Philanthropy & Community Involvement

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