Green and Black's

Ideas developed and designed by: Ceara Elliot and Sean Perkins BA (hons) Graphic Design Leeds College of Art

Cocoa

Pebbles

An assortment of sensational flavours We are introducing a new product into the Green & Black’s chocolate range. The product is a selection of some of the best Green and Black’s chocolate flavours, that come in small, pebble-shaped chocolate treats. This new, exciting way to enjoy Green and Black’s chocolate will attract a variety of audiences, specifically ages 25-35.

Ideas developed and designed by: Ceara Elliot and Sean Perkins BA (hons) Graphic Design Leeds College of Art

Cherry To complement the wonderful sharpness of the cherries we have surrounded them in dark chocolate with 60% cocoa solids.

Milk

Mint

A darker shade of milk chocolate.

The freshness of mint, wonderfully clean and invigorating.

Dark chocolate shell surrounding a mint fondant filling.

Espresso Our Dark 70% infused with Arabica Coffee for an intense chocolately hit.

Butter scotch Each bite reveals crisp, crunchy pieces of organic butterscotch submerged in our wonderfully darker shade of milk chocolate.

Cocoa

Pebbles

An assortment of sensational flavours Green and Black’s favour their large variety of intense chocolate flavours. A bag of ‘Pebbles’ gives the customer a chance to indulge in more than one of these bittersweet flavours, and perhaps develop a favourite, which could then result in more single bars of chocolate being sold. The product contains the flavours that stretch across a large taste palette. From bitter, rich espresso, to a refreshing, clean mint. It also is a fun way to experience Green and Blacks, enticing new customers and keeping those chocolate lovers even more satisfied.

Ideas developed and designed by: Ceara Elliot and Sean Perkins BA (hons) Graphic Design Leeds College of Art

“An orchestra of flavours”

Cocoa

Pebbles

An assortment of sensational flavours This is a piece of promotional material. The strap line, “An orchestra of flavours”, explores the sophistication of Green and Black’s premium chocolate, and the relationship between the variety of flavours and the perfect harmony produced. It also enables an attractive piece of imagery to complement the type, that originates from the structured, curved layout of a instrumental orchestra.

Ideas developed and designed by: Ceara Elliot and Sean Perkins BA (hons) Graphic Design Leeds College of Art

Waitrose Sainsburys Marks and Spencer

Cocoa

Pebbles

An assortment of sensational flavours We thought about publically displaying it in the window displays of high-end supermarkets, to really attract a large audience of people who may choose to buy premium chocolate. Other ways of publically promoting the new product, could be displaying large scale posters through areas of public transport and framed, along the side of the escalators. The advertisement could also sit on a page in a popular, classy magazine.

Ideas developed and designed by: Ceara Elliot and Sean Perkins BA (hons) Graphic Design Leeds College of Art

Waitrose Sainsburys Marks and Spencer

Cocoa

Pebbles

An assortment of sensational flavours Increasing awareness of this new product is important when introducing it into society. How could it’s point of sale, help promote it and also sell it? We thought about teaming up with an existing coffee shop, like Costa, a great way to introduce customers to the product and sell it. Coffee and chocolate compliment each other, so is displayed appropriately, it is likely customers will choose to treat themselves with some Cocoa Pebbles. Setting up a taster stall inside supermarkets is also a way to get people tasting and loving the product. They won’t be able to resist buying a bag or two.