Adrienne Allen Promotes

Adrienne Allen

Q. Thanks for Interviewing with us.

Tell everyone who you are and where you from?

A. Thanks again so much for the opportunity, I’m originally from

Baltimore, MD born & raised.

Q. Define Public Relations in your own terms?

A. PR is bringing attention to and highlighting the amazing things that people are doing that may not otherwise get the attention they deserve.

Q. What or Who inspired you to be in PR?

A. I was inspired to get into PR by accident, I started out writing and touching on journalism a little bit but quickly realized that interviewing the celebrities wasn’t all that I wanted to do, I wanted to find another way to be involved

that would still keep me connected to the entertainment industry and found PR.

Q. What are the main skills needed to be in PR?

A. Communication, commitment and follow-up are critical to PR.

Unfortunately, not everyone understands that communication goes beyond social media and that we still have to pick up the phone to have a conversation.

Q. Tell us what made you start the company “IPY Agency”?

A. After having a few clients and working either for free or for less than my work was worth, I wanted to make it official, it was never just a hobby for me. So I started

I’m Promoting You which after becoming more experienced, would be shortened to IPY Agency.

Q. What do you find to be the most challenging in being in PR?

A. The most challenging part of PR in the beginning of some new client relationships is explaining the difference between PR & Marketing and managing expectations.

Because of some of the horror stories with PR, some people have a hard time trusting the process. I love it when the wins overshadow the reluctance.

Q. What are some of the things you love about being in PR?

A. I love the networking and the connections that come with working in PR. There’s always something new happening along with new challenges which I love.

Q. What sorts of clients do you find to be most interesting?

A. All of my clients are interesting in their own way, I work with celebrities, entrepreneurs and small businesses that keep me on my toes but are always so supportive & trusting of my work.

Q. Are there any new projects you working on?

A. I am blessed to have a few new clients that i’m working with, I’m working on creating a PR class & also a stop the violence panel with a client who unfortunately, lost her son to gun violence.

Q. What advice can you give to others that want to be in PR?

A. Stay committed, PR is a tough career that can mostly be thankless, so if you want to do it, you have to stick with it. There will be times that you are frustrated that stories aren’t being picked up and pitches aren’t working but once you find your rhythm, it will all be worth it.

Q. Where can the audience follow us at?

A. Instagram @impromotingyou

Twitter @promotingyou

LinkedIn Adrienne Allen

“ I love the networking and the connections that come with working in PR. There’s always something new happening along with new challenges which I love.”