Sarah Busby

“ Public Relations provides an individual or business with a positive reputation through earned brand visibility and exposure.”

Q. Thanks for Interviewing with us.

Tell everyone who you are and where you from?

A. I’m Sarah Busby, an entrepreneur, author, and media personality. I am founder of B the Buzz PR; a public relations firm that specializes in Public Relations, Branding,

Marketing, Event Planning,

Publicity, and Social Media

Management. We are designed to work with brands in Lifestyle,

Beauty, Fashion, Community

Relations and Entertainment. I was born and raised in Mobile, Al. I attended the University of Alabama in Tuscaloosa and graduated with a BA in Broadcast Journalism.

Along with B the Buzz PR, I have a podcast called Bee Real with

Sarah that streams on all the major platforms. In my free time, you can find me trying out new restaurants, creating experiences and hosting events. Oh, and I can’t live this life without Chipotle!

How would you define a Public Relations?

Public Relations provides an individual or business with a positive reputation through earned brand visibility and exposure. So, when you’re hiring a public relations firm you need to make sure the firm is: responsible for building your business’s reputation through media placement in earned shared, and owned, media communications. A public relations firm’s goal is increasing your exposure in front of your clients, employees and key stakeholders.

Q. What are the main skills needed to be in PR?

A. Creative, Great communication skills, Amazing research skills,

Time Management

Q. Tell us what made you start the company “B The Buzz PR”?

A. The simple answer is when I didn’t get a call back from seeking a job in journalism. My degree is in Broadcast Journalism, so my desire was to be an on-air personality. I decided I would create my own company and try something new like PR. I had no idea what I was doing. However, the benefit that had helped me is taking the knowledge of working 2. 3. 4. in a newsroom nearly 14 hours a day and understanding how the newsroom flow. Five years later we serve clients in Public Relations, Branding, Marketing, Social Media and Event Management.

Q. What do you find to be the most challenging in being in PR? A.

1. Being patient. I’ve always been an impatient person but working in public relations you must have patience and a thick skin. For me,

I believe in my clients brand as if it was my very own business. I know I have the power to push the brand at every capacity within my means. Unfortunately, sometimes we’re just stuck on read, or the journalist is not interested. In those cases, we have to re navigate our intentions, our angles

and focus on timing. Not always in control: As much as we plan, strategize, cross our T’s and dot our I’s we are not in control of the perception or reaction of the audience. It’s also out of control how the media how positions they message. Sometimes we won’t know until after the interview is published. Unrealistic expectations: Clients or prospects have unrealistic expectations when desiring to hire a publicist. Social media has portrayed as the ideal scapegoat to fame. Unfortunately, that’s not the case. You would rather build relationships and character over time than be a one quick wonder. This also includes click- bait. Don’t be a click bait, be a business of substance that want to stay top of mind for a long time. Unpredictability of the media: similar to not having control but different. The media and current events changes by the minute. It’s important to stay alert on news trends and what they’re reporting about.

Q. What are some of the things you love about being a Publicist?

A. I whole heartedly love seeing clients receive the exposure they’ve been seeking and deserve.

It’s one thing to know you have a good brand that needs publicity, but it’s another thing to know

who to obtain the level of success of being recognized for your accomplishments.

Q. If you can go anywhere in the world where would you go?

A. I’ve always had a fascination with

Paris. I studied French in high school and college and fell in love with their culture and food.

Q.

A. Are there any new projects you working on?

At the beginning of quarantine I launched “Buzz on the Go” as a new service offering for COVID-19 support to small business owners. I also transitioned that to be the beginning of my educational series. I now have three E books on public relations and branding. I will be launching three new T-shirt designs for in mid to late August.

Q. What advice can you give to others that want to be a PR?

A. Start building relationships now.

If you can intern under a PR firm or a publicist definitely do that. It wouldn’t even hurt to intern with public relations firm that gave different niches. One firm may be focused on entertainment while another firm may be focused on solely certain small business clients.

Q. Where can the audience follow us at?

A. They can follow me at @bthebuzzpr @bubblybusby