Rachel Dares

“ A publicist’s job is often a pivotal role in positioning a personality or brand in achieving their desired outcome.”

Thanks for Interviewing with us. Tell everyone who you are and where you’re from?

Thank you for having me. I’m Rachel Dares, the President of Rachel Dares PR, a Los Angeles based agency, my company provides full-service marketing PR campaigns in both the traditional and conventional methods for signed and independent artists, entrepreneurs, actors, pro athletes, doctors, authors, speakers & influencers in every field. I’m not only versed in publicity, my background as a former Feature Reporter, Newscaster, Radio Personality and as a contributor to some of the top online publications in the U.S., gives me a deeper understanding of working with the media.

What made you want to be in Public Relations?

I have always been passionate about mass communications, promotions and marketing. What better opportunity for me to be able to apply my passion in these areas and work in Public Relations. I am also a ‘people person’ who very much enjoys celebrating others - and as a publicist championing the work of others is what I do all day long. From this career I have learned countless invaluable lessons including the ability to gauge the trajectory of any given media, and to place people in a marketed media position which fulfills their needs.

Can you tell me in your own terms what does a Publicist do?

A publicist’s job is often a pivotal role in positioning a personality or brand in achieving their desired outcome. I currently write for numerous publications and hold a proprietary partnership with my partner in dime, Adelheid Waumboldt of the ISET agency - together we build fame and fortune for our clients by utilizing a one-two punch of business development and public relations. We build narratives around whatever project our client is currently working on and lend strategic alliances among a number of other strategies that are sure-fire ways to reach the end goal. Everything in PR is about successful branding and strategy.

Q. Tell us about some of the challenges you had growing your business in

PR?

A. Public relations is an interesting field because I am most successful when I make the achievement of goals looks easy and seamless. In our office - there are tons of aspects that go behind a successful launch, product development, personality development, event, book deal, etc. but the client never really sees the hours of preparation, brainstorming, marketing back-end work, or other strenuous undertakings of the job. I’ve had a few instances where clients feel the successful outcome and assume that what we’ve done to get them there is simple and have decided to try it on their own. Those moments are a mix of both win and lose for me because I certainly know that our job was very well done when we make things seem so easy, but disappointed in that a client would not be able to understand the gravity of the actual events which have transpired. That said, they do always understand later, and usually come back quite quickly after trying it on for themselves. I am hoping that my upcoming book will help people to better see the behind-thescenes work of a publicist and give perspective to the work at hand.

Q. What is one thing you love and one thing you dislike about being a

Publicist?

A. I take great pleasure in being a publicist and all aspects of my career; however, sometimes I do defer attendance of high-profile events to my business partner or other team members as I’ve already had the thrill of attending these events countless times. I wouldn’t say that

I dislike these incredible days of showmanship and extravaganza but I do like to let my other team members experience these wonderful events.

I truly believe that my office will function at its highest levels when I am able to share not only the work but the rewards and the glamour of this position with my team.

Q. What is one of your proudest moments being in PR?

A. I am proud whenever I achieve success for a client, which gratefully happens often. Each time it is different, and I wouldn’t weigh te success of one over another - but the joy that I feel for a job well done is endless. Some of our accomplishments include becoming a Forbes rated company within two years, representing high ranking officials from the Vatican as well as a breakthrough artist who had two top 40 hits last year coupled with our help in the media onslaught realm.

Spaces/Regus with 3000 global offices are one of our clients who we are proud to partner with in publicity and gaining new clientele. We have had countless clients who we are proud of - 2-time Grammy Award winner Jerry Bell, 5-time Emmy ward winner Gustavo Sampaio, former NFL player Marques Ogden, international professional basketball player Tywanna Smith, musicians

Fuller French and Scott Howard, and so many more. We have also had the pleasure of collaborating with

Grammy Foundation’s Musicares, Billboard, international DJ sensation Mksmth, famed Los Angeles producer Krunkadelic … and the list goes on. It is hard to be surrounded by so manyncredibly talented people and not feel pride every day.

Q.

A. Tell us about some of your other hobbies?

I am an avid salsa and bachata dancer. There’s just something about Latin dancing that enlivens my soul. I also enjoy hiking and working out.

Q.

A. What are some things you are working on for 2020?

In 2020 we will be more involved politically in the State of California. I am also writing a book that will help others who cannot necessarily afford our services including PR secrets to pitching and securing media coverage.

Q.

A. Tell us one thing you think needs to change in the PR world?

Fake news. I feel that anything we push in the media should be founded in fact - and that seems to be happening less and less. As a journalist who writes for numerous publications, and as a former feature reporter, I find that even “fact checking” has become a biased symposium of agenda pushers. It is the prerogative of both me and my office to publish stories that are truthful, the support of which is indicative of the success of my clients.

Q. A. Where can the fans follow you?

Access to all my social media links can be found on my website at www.RachelDaresPR.com I look forward to connecting.