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McIntosh Bros

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Natty Rico

Natty Rico

Q. Thanks for interviewing with us. Tell us who you are and what you do.

A. I am a Music Video Director and Film Producer living in the Atlanta area. I own McIntosh Bros Productions with my brother Jabriel McIntosh, and I am a cofounder of freeli.tv, a completely linear streaming platform on Android, IOS and Fire TV.

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Q. Tell us a little bit about your journey and how you got to where you are today?

A. I made my first film with my brothers and my cousins at the age of 10. From there I started making short films in middle school and high school. I won my first Film Festival in college with my brother. From there we would go to show our films in Hollywood: Universal Studios, 20th Century Fox, and many more. We decided to start a company together, and the rest is history.

Q. Can you give us more details about your company “McIntosh Bros” and the motivation behind it?

A. I always knew from a young age that I would own a company involving my art. My father always encouraged me to work for myself and not for others. There is a lot of value in owning your own company, if you have the motivation to do so. I was lucky that I had a passion for creating as well as a strong interest for the business of making a company work. Instead of going to college for film I decided to get a degree in business instead. My brother took a similar route by getting a degree in marketing. We both went to Georgia State University.

Q. What are some of your goals you want to achieve for 2022?

A. As far as my goals in 2022 to go, I am transitioning more and being in front of the camera. I have been directing and producing for the last 11 years and I’m starting to really enjoy being in front of the camera compared to behind the camera. Freeli.tv is also a huge passion of ours. It is the first linear streaming platform that focuses on African-American contact. It is a huge growth in the last year and I’m really looking forward to helping Freeli.tv grow.

Q. Who are some of the clients you’ve worked with and how was that experience?

A. We’ve worked with Reebok a couple times. We’ve worked with Sprite a couple times. We produce content for Doritos and Bank of America. Jabriel also recently done work for Drake and Lil Baby. All these experiences have been great, and it was a pleasure working with such well-known brands.

Q. Can you tell us one of your biggest accomplishments or achievement you’ve had so far in your career?

A. The biggest accomplishment that I’ve seen in my life has been inspiring the people around me. Jabriel has done some amazing things as a filmmaker and human being. I’d like to think that I had a little something to do with it. He surprises me every day with his accomplishments.

Q. What are some of the challenges you’ve had growing your business?

A. We’ve had some challenges growing our business. There are people that will try to cheat you if you give them the opportunity. We definitely had to learn the hard way with a couple clients early on to set really strict policies so that can’t happen. I had a client stiff me on $5000. That was a hard but necessary lesson to learn. Fool me once.

Q. What are some of your other interests or hobbies?

A. I don’t have any other interests or hobbies. Film is my life. Jk. I’m also learning Spanish and piano.

Q. Are you working on any new events or upcoming projects?

A. We’re always working on a new film or a new client. We have a film produced by Freeli. TV that’s coming out later this year called Boxed In, starring Reginae Carter, Clifton Powell and Lil Zane.

Q. Where can the readers follow you?

A. They can follow us at mcintoshbros.com and @mcintoshbros on Instagram, Twitter, Facebook.

"The biggest accomplishment that I've seen in my life has been inspiring the people around me."

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