Marco Richh

"Consistency wins. If you work at it long enough you're bound to get rich."

Q. Tell everyone who you are and what you do.

A. I am Marco Richh, singer, songwriter, producer, engineer, music business mogul, CEO of Canyon State, owner-operator of Mansion Sounds recording studio, and Lab Junkies music group.

Q. Tell everybody what or who motivated you to get into the music entertainment world?

A. Let’s see, the motivation. I got to say, it was back when Dallas Austin was signing all those kids, Brandy, and the kids. The thought of knowing I was also a kid that I could be on TV doing what I like to do at the time, which is singing music. But professionally, Teddy Riley, Chauncey Hannibal, Mark, Blackstreet, Aaron Hall, that whole clique of people I was so connected to by my dad that I got to see. Like, I want to get on stage and do that. I like to sing. I like to entertain. I was the only kid in the choir in the adult choir at church. So, I wanted to sing. It was fun to do. Coming from where I came from. Michael Jackson, seeing him as a kid growing up, that lifestyle like, man, I wonder what it was like to be a child prodigy or a child star. And I felt like I could sing too, and I could do it. So now we’re here.

Q. Tell us about your company, and how It got started.

A. I started Mansion Sounds in my mama’s house. I was a grown man. I was just leaving Orlando, Florida. I was moving back to Murfreesboro, North Carolina. I didn’t have any equipment or anything. And I wanted to record myself and it turned into a business. And at this point, I’ve recorded and worked with some of the most iconic artists in the world and the industry from an idea I had at my mama’s house that I was going to be a studio guru, a mogul.

I was going to have that studio that had the arcade room, the pool table, snack room, break room, Studio A, Studio B, Studio C, and then another flight, then you have the Celebrity Suite where there are at least 12 hotel-like condominium-like rooms inside of the studio where you can rent this. And there’s room service. There’s this resort in a sense. This studio thing, I’ve been a studio rat forever. So, I know the amenities that we like, and things that would be beneficial for us if we could get those, where Snoop can bring his wife, his kids, and his family for that whole month or however long he’s working on his album.

Q. What do you think is missing in today’s music waves?

A. It starts with the people. The music, nothing is missing. The things that people are saying that they miss and they want are still there. They’ve been pushed in the back. That sound that made you feel stuff like Tank, Jesse Powell, John B, Kels, and all of that feel-good music. Because if you can remember back in the 90's there were groups that were more R&B than rap. You couldn’t turn on the station and not hear an R&B record. Brandy, Monica, too many rappers Jay Z and those guys were doing their thing. Cameron around that time was doing his thing.

So, at the same time, that element that people say they’re missing is still here. But the generation of ears has changed. So, it’s the generation that says we don’t listen to Jay Z or we don’t listen to this person, or we don’t listen to Kanye or we don’t listen to R&B anymore, pretty girls like trap music. The element that happened is rap niggas started singing. That’s what happened.

Q. Well, what are some of the goals that you want to accomplish for 2022?

A. I’ve actually surpassed the goal that I set for myself this year. I said that I wanted to get at least two placements this year. And I’ve got six so far. And then I wrote another

single for Case. The last thing that I wrote for him is featuring Arielle. And Latoya London and Anthony Hamilton just dropped a record called “Anything” It’s out now. The video is out now. And I worked on that record also. So, a lot of things are coming to light to perspective, and I just been working. So, I got to set more goals. I want to buy a house this year. There are a few other things that I want to do musically. I just want to stay in tuned and learn as much as I can and soak up as much as I can. And hopefully getting nominated next year for some awards.

Q. Behind the scenes what are some of the biggest challenges and hurdles you had to go through?

A. Mixing, writing, making sure the approach to the record was great, making sure the melody, everything is strategic, making sure that the cadence was the right cadence, the right melodies, the right words, the right content, lyrics, the mix, the vocals, the EQ is sitting correctly on the vocals, the backgrounds are not too loud, the Sonics of the song, making sure that the approach to the first verse doesn’t sound like something different on the second verse or the melody or the B-section should be here. It doesn’t need a bridge.

Then you got marketing, promoting, what are you going to use to drive this record? What program? What platform? What marketing tool? What marketing tactic? Visuals, casting for the visual. This is all happening before the videos or the song even comes out. The paperwork, the registration if it’s for a movie. If it’s for film, you got to do TV and licensing and then you got to do split sheets, you got to register this record, you have to encode this record for radio play, you have to fill the record out, log it into the sound exchange, you have to copyright your music, it’s a process.

Q. What has been one of the biggest accomplishments/ awards that you’ve ever received so far in your career?

A. On an independent level R&B artist of the year, that’s back there on the wall. 2020 R&B artist of the year Tri-city and the 10,000 in a week on my single Party streams in a week, organic streams. And that’s Indie and Major. I don’t know if we could talk about it yet. But it’s a film. It’s a major film with some major players in this movie. And I did the theme song for the film. So, that is going to be the biggest this year in my career so far. So aside from writing Case’s new single, those two are probably so far the biggest stuff that’s happening. So that’s about the biggest accomplishment so far.

Q. What is one message you want to give your fans right now?

A. I would say, usually when you give up on something it starts working. I say that to say somebody knows or remembers that job they were about to quit and got promoted. Somebody remembers giving up on that car, and then all of a sudden it started working. It started running again. Faith is something different. Believing in something, have faith, keep the faith. I would say, put God first in everything that you do. I would also say don’t quit. Consistency wins. If you work at it long enough you’re bound to get rich. You’re bound to get to that place you want to be with consistency, with drive. Protect your energy, protect your space. Keep people out of your business, stay to yourself. Tell it to God, he isn’t going to tell anybody. I promise. Don’t quit. Don’t give up. It’s worth it.

Q. Where can the readers follow you?

A. You all can add me on Bigo live @ iammarcorichh. All platforms, Instagram, Twitter, Facebook. I am Marco Richh. Or you could just go to Google and type in Marco Richh.