Visual Identity Guidelines
1.0 Logo
3.0 Typography
1.1 1.2 1.3 1.4 1.5 1.6
3.1 Primary font
Primary logo Symbol Logo versions Clear space Minimum size Incorrect usage
4.0 Stationary 4.1 Business card 4.2 Letterhead
2.0 Color 2.1 Primary colors
Content
Visual Identity Guidelines
1.0 Logo
1.1 Primary logo As a key component of our identity, the primary logo is one of its most visible parts and is the preferred version for all materials and communications. The logo must be used as provided and cannot be altered in any way.
Logo
Visual Identity Guidelines
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1.3 Symbol The Symbol is a portion of our logo that can be used as a free-standing graphic element without the Wordmark. The Symbol must be used as provided in the Resource files tab and cannot be altered in any way.
Logo
Visual Identity Guidelines
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1.6 Clear space The Clear space has been established to ensure logo visibility and impact. Maintaining the Clear space zone between the logo and other graphic elements such as type, images, other logos, etc. ensures that the logo always appears unobstructed and distinctly separate from any other graphic elements.
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2X
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x 3X
x
Logo
Visual Identity Guidelines
x
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1.7 Minimum size The Minimum size has been carefully established to ensure our logo is reproduced correctly in smaller sizes. At Minimum size, the logo is still clearly legible and provides a strong level of identification.
WEB: 120px PRINT: 20mm
Logo
Visual Identity Guidelines
WEB: 30px PRINT: 5mm
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1.9 Incorrect usage
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1. Do not recolour the logo. 2. Do not stretch the logo. 3. Do not rotate the logo. 4. Do not compress the logo. 5. Do not rescale the logo out of proportion. 6. Do not add graphics to the logo. 7. Do not place the logo on busy backgrounds 8. Do not recreate the logo. 9. Do not use graphic effects on the logo.
Logo
Visual Identity Guidelines
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2.0 Color
2.1 Primary Colors Our colors are a distinct and crucial part of our identity as they make our brand instantly recognizable. The dark blue and light blue are the two primary colors in the our brand palette. These two colors should appear in all publications.
Color
Color name
PantoneÂŽ
CMYK
RGB
HEX
Red
Pantone 485 C
C0 M100 Y100 K0
230-43-30
#E62B1E
Dark Green
Pantone 357 C
C92 M18 Y94 K61
33-87-509
#215732
Visual Identity Guidelines
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3.0 Typography
3.1 Primary font The Poppins font is a fundamental part of our visual style that help achieve a unique and consistent look across our materials. The Primary font must be used on all printed materials and communications - and if possible, also on the website and online communication.
Aa
Aa
Aa
Aa
abcdefghijklmnoprqstuvwxyz
abcdefghijklmnoprqstuvwxyz
abcdefghijklmnoprqstuvwxyz
abcdefghijklmnoprqstuvwxyz
Poppins Light ABCDEFGHIJKLMNOPRQSTUVWXYZ
ABCDEFGHIJKLMNOPRQSTUVWXYZ
Poppins Regular ABCDEFGHIJKLMNOPRQSTUVWXYZ
Poppins Italic ABCDEFGHIJKLMNOPRQSTUVWXYZ
Aa
Aa
Aa
Aa
abcdefghijklmnoprqstuvwxyz
abcdefghijklmnoprqstuvwxyz
abcdefghijklmnoprqstuvwxyz
abcdefghijklmnoprqstuvwxyz
Poppins Medium ABCDEFGHIJKLMNOPRQSTUVWXYZ
Poppins Medium Italic ABCDEFGHIJKLMNOPRQSTUVWXYZ
Aa
Aa
abcdefghijklmnoprqstuvwxyz
abcdefghijklmnoprqstuvwxyz
Poppins Bold ABCDEFGHIJKLMNOPRQSTUVWXYZ
Typography
Poppins Light Italic
Visual Identity Guidelines
Poppins Semibold ABCDEFGHIJKLMNOPRQSTUVWXYZ
Poppins Semibold Italic ABCDEFGHIJKLMNOPRQSTUVWXYZ
Poppins Bold Italic ABCDEFGHIJKLMNOPRQSTUVWXYZ
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4.0 Stationary
4.2 Business card
ArtĹŤras SpyÄ?ius
Valdes loceklis/Member of the board
Mobile: +37127206555
E-mail: arturas@afruits.lv Skype: arturas.spichus
Front
Color
Visual Identity Guidelines
Back
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4.1 Letterhead
SIA”A Fruits”
Lubānas 82d, Rīga, LV-1073, Latvia
Banka: SEB Banka AS,
PVN Nr. LV40103671295
E-pasta adrese: info@afruits.lv
SWIFT: UNLALV2X
Reg. Nr. 40103671295,
Color
Visual Identity Guidelines
Tālr.: +371 67246299, +371 67204732
LV23UNLA0050020925665,
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