Wallstory Brand-book

Page 1

wallstory logo usage guidelines

Back to the fundamentals


1.0 Logo versions

Logo without tagline

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wallstory logo usage guidelines

Logo with tagline v1

Logo with tagline v2


1.1 Logo usage on

Standart logo version on a white background Monotone logo version on a light coloured background Standart logo version on a black background Monotone logo version on a white background Monotone logo version on a dark coloured background

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wallstory logo usage guidelines


1.2 Monotone Logo version In the uncoloured or monochrome press, it is used in monotone version of the logo - positive or negative

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wallstory logo usage guidelines


1.3 Logo construction

2x

0.75x

Bree Serif font x 0.5x

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wallstory logo usage guidelines

x


1.4 Minimum size

To ensure the visibility and readability of the logo, do not use it smaller than

In the press - 40mm, Media - 150px

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wallstory logo usage guidelines

In the press - 40mm, Media - 200px (applies for both logo with tagline versions)


1.5 Safe zone

You can not add any text or graphic

module, at the level of the name of the letter height.

2x x

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2x

wallstory logo usage guidelines


1.6 Incorrect use of the logo

The composition of the logo can’t be changed Logo direction can’’t be changed Logo proportion can’t be changed Font change is not allowed

in logo usage guidelines are not allowed be used

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wallstory logo usage guidelines


1.7 Colors

Logo colors can’t be changed. Logo color codes are provided in the table.

Name Pantone RGB CMYK HEX

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wallstory logo usage guidelines

School bus Yellow Yellow C 254 221 0 2 9 100 0 #FEDD00

Name Pantone RGB CMYK HEX

Abbey 7541 C 229 229 229 9 6 7 0 #E5E5E5

Name Pantone RGB CMYK HEX

Black Black 0 0 0 100 100 100 100 #000000


1.8 Fonts

Bree Serif font is used for the name of the logo. No other font is allowed. Open Sans Bold font is used for the tagline of the logo. No other font is allowed.

Aa

Aa

ABCDEFGHIJKLMNOPRQSTUVWXYZ abcdefghijklmnoprqstuvwxyz 0123456789

ABCDEFGHIJKLMNOPRQSTUVWXYZ

Bree Serif

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wallstory logo usage guidelines

Open Sans Bold 0123456789


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