Passage | Selected work of Cecilia Bissoli

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passage selected work of cecilia bissoli


class

p ort fol io se m i na r

instructor

m a ry scot t

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A specific act of traveling or passing from one place to another; a journey between two points.”

passage

m fa p ort fol io

—Webster’s 3 rd New International Dictionary, Unabridged. 2002

designer

ceci l i a bissol i


passage introduction

A designer’s adventure is never done. There is always something new waiting to be learned, as every artistic creation is a voyage into the unknown. Every great work starts from a small journey. For me, every project not only leads me into unfamiliar territory, but allows me to re-envision my own familiar surroundings from a new perspective, an another way of seeing the landscape of Graphic Design. I invite you to take this passage with me and find out how I made my way through each project, despite all the obstacles. Each of the final work came from some starting place, passed by check points, and finally arrived at a destination: this book. Each completed piece of work is a milestone, an indication of how far I’ve come.


co School: Academy of Art University, School of Graphic Design Course: Portfolio Seminar Instructor: Mary Scott Student: Cecilia Bissoli Telephone: 415 342-8119 Address: 888 O’Farrell Street, apt E1001 e-mail: cecilia@cecibissoli.com website: ceciliabissoli.com Book bindery: The Key Photography: Cecilia Bissoli Title of Book: Passage Text stock: Finch text 100lb Fonts: Archer Pro and Vitesse Sans Software: Adobe Creative Suite 5.5 Š 2013 All rights reserved. No part of this publication can be reproduced without express permission from Cecilia Bissoli.


ontents 0°0’1”

a new face for vanity fair

»006

0°0’2”

a solution for the future

»022

0°0’3”

a healthier generation

»034

0°0’4”

a better world for us

»056

0°0’5”

a cinematographic fair

»072

0°0’6”

an immersion into dance

»104

0°0’7”

a guide for better cooking

»112

0°0’8”

a musical interpretation

»120

0°0’9”

a safer place for wildlife

»130


class

nat u r e of i de n t i t y

pa s a gque e m fa ort fol io gr a pshic s t pmfa portfolio

instructor

designer

hunter wimmer

ceci l i a bissol i

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project

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0°0'1" project

v fa i r gu i del i n e

c at e g o r y

br a n di ng , pr i n t, w eb

semester

class

instructor

spr i ng

nat u r e i den t it y

h u n t er w i m m er

2 01 2

deliverables

t y p e fa c e s

br a n d gu i del i n es , w ebsit e

a rch er a n d av en i r

photography

deposi t photos a n d f l ick r

p a g e 0 0 6 Âť 0 07


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

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project

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class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

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a new face for vanity fair opportunity

strategy

In today’s marketplace it is relatively easy to find brands that are either dead or don’t have the same impact that they once had. The mission was to identify a brand that no longer speaks to the modern audience and re-imagine it through a new visual identity system with a comprehensive brand experience. I was given the challenge of pushing the brand beyond anything imaginable, as long as it fit the original spirit of the brand.

Vanity Fair was once a popular lingerie company. It stood for beauty and gave a woman confidence through helping her become a object of desire. The women of today are not defined by their sexual appeal but through their accomplishments. Vanity Fair will now be rebranded into VFair, inspiring women to break out of barriers defined by traditional views in order to enhance the outer and inner life of women, for their body, mind and soul.

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class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

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nat u r e of i de n t i t y

pa s a gque e m fa ort fol io gr a pshic s t pmfa portfolio

instructor

designer

hunter wimmer

ceci l i a bissol i

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nat u r e of i de n t i t y

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m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

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nat u r e of i de n t i t y

pa s a gque e m fa ort fol io gr a pshic s t pmfa portfolio

instructor

designer

hunter wimmer

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class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

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class

t y pe s y st e m s

passage

m fa p ort fol io

instructor

designer

br e n da n c a l l a h a n

ceci l i a bissol i

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project

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0°0'2" project

c at e g o r y

t h e educat ion ef f ect

pu bl icat ion design

semester

class

instructor

fa l l

t y pe s yst ems

br en da n ca l l a h a n

2 010

deliverables

t y p e fa c e s

book ser i es a n d housi ng

brya n t a n d ser i fa

photography

f l ick r

p a g e 02 2 Âť 02 3


class

t y pe s y st e m s

passage

m fa p ort fol io

instructor

designer

br e n da n c a l l a h a n

ceci l i a bissol i

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t y pe s y st e m s

passage

m fa p ort fol io

instructor

designer

br e n da n c a l l a h a n

ceci l i a bissol i

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a solution for the future opportunity

strategy

As a group we chose a single topic to inspire the creation of a series of three books on different aspects of the subject. The content, voice, and design looked and felt cohesive and the books were able to stand on their own. We were pushed by the instructor to expand on a series of principles of design while also incorporating more advanced concepts such as hierarchy, organization, and grid system, as well as the skills of team work.

Our series explored the effects of education on quality of life, “How education affects income”, “How education affects crime and violence” and “How education affects health”. As a group we chose to signature bind our book to look like traditional composition notebooks. We also created a case for the books: a binder wrapped with brown paper bag, just like we were taught in high school.

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class

t y pe s y st e m s

pa s a gque e m fa ort fol io gr a pshic s t pmfa portfolio

instructor

designer

br e n da n c a l l a h a n

ceci l i a bissol i

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project

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t y pe s y st e m s

passage

m fa p ort fol io

instructor

designer

br e n da n c a l l a h a n

ceci l i a bissol i

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t y pe s y st e m s

passage

m fa p ort fol io

instructor

designer

br e n da n c a l l a h a n

ceci l i a bissol i

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class

speci a l topics

a hic s s a gque e ms fat pmfa ort fol io gr app portfolio

instructor

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

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0°0'3" project

c at eg o r y

br a n di ng , pr i n t, w eb

br a i n f u el semester

class

instructor

fa l l

speci a l topics

l au r a m i lton

2 010

deliverables

t y p e fa c e s

broch u r e , post er s , ca r ds , w ebsi t e

on m es

i l lu s t r at i o n s

ceci l i a bissol i

pa ge 034Âť035


class

speci a l topics

passage

m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

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class

speci a l topics

passage

m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

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a healthier generation opportunity

strategy

Society is facing a lot of different social issues, and organizations and movements are being created every day to address them. But, are they successful? The objective was to choose a specific company, organization, or movement that needs help marketing its services in a more appealing way. We were asked to make a thorough assessment of the organization and its market, and begin a process of branding it and giving it a new voice based on the core messages that it communicates. Design solutions needed to be developed in a way that utilized sustainable practice and minimized waste.

Childhood nutrition has become a vital topic lately because of the increasingly number of obese children. But nutrition has a lot of other implications than health. What a kid eats also determines how well her mind functions. That’s why I focused on the company “Brain Fuel”. Their website provides much needed information about this issue. After several weeks of research I gave the company an extreme makeover, making all their content look more kid friendly and simple to digest.

pa ge 038»039


class

speci a l topics

passage

m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

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page 040Âť041


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speci a l topics

passage

m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

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speci a l topics

a hic s s a gque e ms fat pmfa ort fol io gr app portfolio

instructor

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

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class

speci a l topics

passage

m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

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speci a l topics

passage

m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

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BROWN BAG FRUIT MIX class

speci a l topics

instructor

l au r a m i lton

w e e k s 01

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INGREDIENTS: 1/ 2 cup diced apple, unpeeled 1/ 2 cup sliced banana 1/ 2 cup grapefruit sections, cut up 2 tbsp grapefruit or pineapple juice 1/ 3 cup halved grapes 1/ 3 cup pineapple tidbits, juice-packed, drained DIRECTIONS: Mix apple, banana, and grapefruit sections with juice to prevent darkening of apple and banana. Add grapes and pineapple and chill. Time: 10 minutes • Servings: 2 • Calories: 120

WATERMELON SALSA INGREDIENTS: 2 cups watermelon, chopped and seeded 1 cup chopped fresh pineapple 1 cup chopped onion 1/4 cup chopped fresh cilantro 1/4 cup orange juice 1 tbsp jerk seasoning DIRECTIONS: In large bowl, combine all ingredients; mix well. Refrigerate, covered, at least one hour to blend flavors. Stir before serving. Time: 25 minutes • Servings: 8 • Calories: 25

www.brainfuel.org

ORANGE COMPOTE INGREDIENTS: 2 navel oranges, peeled, and segmented 1 apple or pear, diced 1/ 2 cup halved seedless red or green grapes 1 banana, peeled, thinly sliced 2 tbsp fresh squeezed orange juice 1/ 2 cup low-fat granola cereal DIRECTIONS: In a medium bowl toss together orange half segments, apple, grapes, banana and orange juice. Sprinkle granola over mixture; toss lightly. Serve immediately as dessert, for breakfast topped with low-fat yogurt, or drained over lettuce as a salad. passage

m fa p ort fol io

Time: 15 minutes • Servings: 6 • Calories: 100 www.brainfuel.org


ONION SALSA SALAD INGREDIENTS: 1 cup diced onions 1/ 2 cup green onion 1/4 cup fresh chopped jalapeno, (optional) 8 ounces black eye peas 1 cup diced bell peppers 1 oz fresh garlic, chopped 1/4 cup Italian dressing 1/4 tsp salt 1/ 8 tsp pepper DIRECTIONS: Combine all items. Let marinate overnight for best flavor. Serve as a side dish or as an appetizer. Time: 20 minutes • Servings: 6 • Calories: 80 www.brainfuel.org

EASY EGGPLANT PITA INGREDIENTS: 1 small eggplant, diced 1/4 cup fresh sliced mushrooms 1 green bell pepper, chopped 1/ 2 onion, chopped 1 tablespoon olive oil 4 pitas, halved 1 cup shredded mozzarella cheese DIRECTIONS: Combine vegetables and olive oil in a skillet and fry until they are gently brown and softened. Stuff hot mixture into pita bread pockets. Sprinkle mozzarella cheese into the pockets.

www.brainfuel.org

QUICK BEAN SALAD INGREDIENTS: 16 oz garbanzo beans, rinsed and drained 16 oz can French style green beans, drained 14 oz can artichoke hearts, rinsed, drained, and quartered 1/ 2 cup fat free Italian salad dressing DIRECTIONS: Combine first 3 ingredients in a large bowl, tossing lightly. Pour dressing over vegetables, toss well, and chill for 2 hours before serving. Time: 2 hours • Servings: 8 • Calories: 90

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www.brainfuel.org


class

speci a l topics

passage

m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

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class

speci a l topics

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m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

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project

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pa ge 054Âť055


class

v is ua l com m u n ic at ions l a b

p a s s agr g e ampfa p ort fol hic que s tio mfa

portfolio

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

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0°0'4" project

volu n t er i ng w it hou t ba r r i es

c at e g o r y

pr i n t design

semester

class

instructor

spr i ng

v isua l com . l a b

h u n t er w i m m er

2 01 1

deliverables

t y p e fa c e s

book

av en i r a n d ser i fa

photography

f l ick r a n d ceci l i a bissol i

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class

v is ua l com m u n ic at ions l a b

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

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class

v is ua l com m u n ic at ions l a b

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

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a better world for us opportunity

strategy

To gain a comprehensive understanding of a social issue and create an insightful narrative that can resonate, educate and inspire people it is necessary to go through deep research, analysis, and visual exploration. The mission for this project was to explore how a problem affects society, education, politics, and the environment. I learned that, as a graphic designer, it is very important to know how to synthesize information and communicate visually with the supporting message.

The choice came from a personal experience. I had just been to Brazil, when a bad flood struck several towns there. Hundreds died and thousands had lost their homes. The country felt for them and people formed groups to receive donations and to help reconstruct the destroyed communities. My family drove around to collect donations and assisted with their distribution. We helped so many people and made us feel great. I decided them to work on helping motivate people to volunteer more.

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class

v is ua l com m u n ic at ions l a b

p a s s agr g e ampfa p ort fol hic que s tio mfa

portfolio

instructor

designer

hunter wimmer

ceci l i a bissol i

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02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

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class

v is ua l com m u n ic at ions l a b

p a s s agr g e ampfa p ort fol hic que s tio mfa

portfolio

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

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class

v is ua l com m u n ic at ions l a b

p a s s agr g e ampfa p ort fol hic que s tio mfa

portfolio

instructor

designer

hunter wimmer

ceci l i a bissol i

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class

v is ua l com m u n ic at ions l a b

p a s s agr g e ampfa p ort fol hic que s tio mfa

portfolio

instructor

designer

hunter wimmer

ceci l i a bissol i

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v is ua l com m u n ic at ions l a b

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

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i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

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hunter wimmer

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0°0'5" project

c at e g o r y

br a n di ng , pr i n t, w eb

est r a nged stat es semester

class

instructor

fa l l

i n t egr at ed c.

h u n t er w i m m er

2 01 1

deliverables

t y p e fa c e s

cata log , post er

av en i r a n d m r s . e av es

photography

f l ick r

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i n t egr at e d com m u n ic at ions

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m fa p ort fol io

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m fa p ort fol io

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a cinematographic fair opportunity

s t r at e g y

Film directors have the ability to translate words in a script into pictures on a screen. Some produce the most influential films that can touch the bottom of our heart. To create a film festival experience is a great opportunity to get into the mind set of a director and understand the concepts that run through a body of work. The mission was to select a director and films that best represented the director’s visions and to act as a full-service agency, planning an event (location and programming) and designing a complete visual communications campaign, including brand identity, posters, catalog, consumer products and all the relevant ephemera.

For this project I chose Claire Denis, a successful French filmmaker, yet unknown to most of Americans. Denis was born in Paris and raised in colonial Africa. Her experience as a stranger resonate throughout her body of work. She raises major questions about immigration, dislocation, and violence. Every deliverable designed for the festival was tied to the idea of “it’s a futile struggle for an outsider to try to fit in, because of walls people build around themselves and their communities.” The theme not only informed my design decisions but the type of festival I imagined as well.

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i n t egr at e d com m u n ic at ions

instructor

hunter wimmer

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Ra

THE SEARCH FOR BELONGING IN THE FILMS OF CLAIRE DENIS

passage

m fa p ort fol io

designer

ceci l i a bissol i

project

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i n t egr at e d com m u n ic at ions

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m fa p ort fol io

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i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

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p a g e 0 82 » 0 8 3


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i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

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pa ge 084Âť085


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

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page 086Âť087


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

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page 088Âť089


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

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15 F

M ARCH 12, 2012

122

IM MIGRÉE ROOM

Cité Nationale de l'Histoire de l'Imm 293 Avenue Dau Mesnil • 75012 Paris

I CAN’T SLE

Cité Nationale de l'Histoire de l'Imm 293 Avenue Dau Mesnil • 75012 Pari

M ARCH 14, 2012

15

MONDAY 6:00 PM

F

12

BEAU TRAVA

Cité Nationale de l'Histoire de l'Imm 293 Avenue Dau Mesnil • 75012 Pari

WHITE MATER

Cité Nationale de l'Histoire de l'Imm 293 Avenue Dau Mesnil • 75012 Pari

122

M ARCH 16, 2012

15

15

THURSDAY 6:00 PM

F

122

M ARCH 15, 2012

15

14

WEDNESD 6:00 PM

F

122

IM MIGRÉE ROOM IM MIGRÉE ROOM IM MIGRÉE ROOM

CHOCOLA

16

FRIDAY 6:00 PM p a g e 0 9 0 » 0 91


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

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p a g e 0 92 » 0 9 3


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

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pa ge 094Âť095


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

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page 096Âť097


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

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project

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page 098Âť099


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

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p a g e 10 0 »101


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

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p a g e 102 »10 3


instructor

m ich a e l s a i nato

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

ya

t y pe com p osi t ion

emen

class

passage

m fa p ort fol io

designer

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


project

f est i va l mot ion

c at e g o r y

t y pe com posi t ion

deliverables

post er a n d broch u r e

ceci l i a bissol i

semester

pr i n t design

class

i l lu s t r at i o n

NĂł

lk

0°0'6" spr i ng

2 010

instructors

m ich a el sa i nato

t y p e fa c e s

u n i v er s

p a g e 10 4 Âť10 5


class

t y pe com p osi t ion

passage

m fa p ort fol io

instructor

designer

m ich a e l s a i nato

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 10 6 »107


class

t y pe com p osi t ion

passage

m fa p ort fol io

instructor

designer

m ich a e l s a i nato

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


an immersion into dance opportunity

strategy

Posters are wonderful tools to promote dance festivals because they utilize scale for visual impact. The mission was to design a poster and a fold-out brochure for a festival by a dance company of our choosing. The event had to incorporate multiple performances based on a specific theme, and the brochure should contain background information and include an order form. The solution had to be executed principally through typographic in order to express the theme.

The nature of this project drove me to look for a company that was bold and contemporary. I chose the Deborah Colker Company, a Brazilian troupe noted for athletic, highly photogenic staging on fancy equipment. Their productions typically feature extravagant installations and tackle abstract themes with a scattershot earnestness. I created a poster that fuses words and images into a single impression, thinking of type as an image and using letter forms to express the concept.

p a g e 10 8 Âť10 9


class

t y pe com p osi t ion

passage

m fa p ort fol io

instructor

designer

m ich a e l s a i nato

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 1 10 »1 1 1


class

w e b de sign i

passage

m fa p ort fol io

instructor

designer

a n dr e w de l a n e y

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9


0°0'7" project

v ega n sou l

semester

c at e g o r y

spr i ng

w ebdesign

2 01 2

class

instructor

w eb design i

a n dr e w del a n e y

deliverables

t y p e fa c e s

w ebsi t e

koh icl e a n d v er da na

photography

l au r en u l m

p a g e 1 1 2 Âť1 1 3


class

w e b de sign i

passage

m fa p ort fol io

instructor

designer

a n dr e w de l a n e y

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9


p a g e 1 14 »1 1 5


class

w e b de sign i

passage

m fa p ort fol io

instructor

designer

a n dr e w de l a n e y

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9


a guide for better cooking opportunity

strategy

The home cooking experience is now undergoing dramatic changes in part because cooks are sharing their kitchens through the Internet. Instead of reaching for a cookbook, people are looking at their computer screens to find recipes based on their personal tastes and preferences. With the abundance of culinary content, it is important for a website to distinguish itself by attracting particular consumers. The mission was to design a recipe website with a specific theme and the final design should be presented fully coded in HTML5.

Vegan eating has become so prevalent that it can no longer be ignored. Specialized vegan products have expanded from natural foods stores to mainstream grocers, discount chains, and club stores. To create a website catered specifically to the vegan I used simple and colorful visual information, clean photography, and easy-to-follow instructions. The objective is to showcase how the vegan diet can be delicious, effortless and even fun. The goal is to change the perception of this diet and attract more people to veganism.

p a g e 1 16 Âť1 17


class

w e b de sign i

passage

m fa p ort fol io

instructor

designer

a n dr e w de l a n e y

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

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p a g e 1 18 »1 19


class

t y pe e x pe r i m e n ts

passage

m fa p ort fol io

instructor

designer

sta n l e y z i e n k a

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


0°0'8" project

u n w r i t t en

c at e g o r y

pr i n t

semester

spr i ng

2 01 1

class

instructors

t y pe e x per i m en ts

sta n l e y z i en k a

deliverables

t y p e fa c e s

post er

brya n t, rock w el l & u n i v er s

photography

ceci l i a bissol i

p a g e 1 2 0 Âť1 2 1


class

t y pe e x pe r i m e n ts

passage

m fa p ort fol io

instructor

designer

sta n l e y z i e n k a

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

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0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 1 2 2 »1 2 3


class

t y pe e x pe r i m e n ts

passage

m fa p ort fol io

instructor

designer

sta n l e y z i e n k a

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


a musical interpretation opportunity

strategy

New designers have the tendency to start their design process on the computer, which often limits their creativity. The objective was to explore various ways of looking at type through the use of analog methods without the help of a software, and create an experimental typographic poster that expressed visually the tone and emotional resonance of a chosen song. Ultimately, we were asked to develop the rationale for interpreting a piece of music through typography, imagery and layout, with the consideration that colors and composition are vital to capture the true essence of a song.

I chose the music “Unwritten” by the singer Natasha Bedingfield because it’s one of my favorites. Every time I listen to it I feel very hopeful and empowered. The process to create the poster involved a combination of type and images printed on acetate sheets and swatches of colored cellophane that were then project on to a wall through an old overhead projector. I manually twisted and turned the materials and photographed them in different angles to create unique compositions. The photos ultimately made up the body of the poster.

p a g e 1 24 »1 2 5


class

t y pe e x pe r i m e n ts

passage

m fa p ort fol io

instructor

designer

sta n l e y z i e n k a

ceci l i a bissol i

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 1 2 6 »1 2 7


mfa


a thesis


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


0°0'9" project

fau na f r i en ds

c at e g o r y

pr i n t, w eb

semester

spr i ng

2 01 3

instructors

m ich el e ronsen & ca rol i na de ba rtolo deliverables

t y p e fa c e s

ch i l dr en book s , f l a shca r ds , w ebsi t e

ta r z a na

p h o t o g r a p h y & i l lu s t r at i o n s

ceci l i a bissol i

p a g e 1 3 0 Âť1 31


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 1 32 »1 3 3


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


a safer place for wildlife opportunity

strategy

A graphic design thesis is a final project that is meant to showcase all of the skills that were cultivated over the course of a design program. A thesis project identifies a problem and a single objective. Through comprehensive research, design thinking, and problem solving the thesis delivers solutions that address a problem in a visually compelling manner. The project demonstrates a full range of the graduate student’s design skills, thinking and analysis, as well as the ability to visually communicate a complex topic.

I chose the topic of the exotic pet market and illegal wildlife trafficking because it connects to my passion to Brazilian nature. I did extensive interviews to find out where the gap was in educating Americans on this issue. While researching this, I conducted data collecting and field work. I discovered the market is saturated with an attempts to reach different adult audiences, but people were neglecting our future generations. My thesis aims to reach this children before they become adults and start making wrong decisions.

p a g e 1 3 4 Âť1 3 5


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 1 3 6 »1 3 7


class

m fa t h e sis

passage

m fa p ort fol io

i n s t r uic ntsotr r um c ich t o re lmeich ronse e l e nronse & c a rol n & icna a rol de ibna a rtolo de b a rtolo

designer

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 1 3 8 »1 3 9


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 14 0 »14 1


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 14 2 »143


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 14 4 »145


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 14 6 »147


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 14 8 »149


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 1 5 0 »1 51


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9



class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 1 5 4 »1 5 5


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 0 7 0 0 8 0 0 9


p a g e 1 5 6 »1 57


special


thanks to my parents and siblings

for their encouragement, support, and unconditional love. Eva, Gilmar, Paula and Lucas to my friends

for listening to me and cheering me on. Alaine Anhalt, Andrea Parks, Carla Brambilla, Holly Leach, Kristen Libero, and Mikael Dooha to my advisors and professors

for their guidance and for keeping to push me to do better. Carolina de Bartolo, Hunter Wimmer, Michele Ronsen, and Phil Hamlet



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