ISSUE 23 | SUMMER 2012
COMMUNICATES Yo u r i n d u s t r y, y o u r v o i c e … n e w s f r o m t h e C u s t o m E l e c t r o n i c D e s i g n & I n s t a l l a t i o n A s s o c i a t i o n
NEW MARKET RESEARCH PROJECT A recent study of more than 4000 consumers in the USA, UK, France and Germany, has found that 75% of connected TV owners are using their TV to connect to the internet, with connection rates highest in France - at 71% - and lowest in the UK, at 56%. This is just one of the findings contained within the Futuresource ‘Living with Digital’ report which impacts on the CI marketplace. The rapid expansion of internet connectivity has radically changed the way that consumers live their lives, carrying out interactions and functions on the move that were previously confined to the home or office. Watching TV and movies and playing games on the move have all become commonplace, while online shopping, web surfing and social networking
have become significantly more popular as the range and ownership of connected devices has expanded. The survey also shows that the most popular uses for connected TVs are watching catch-up TV and YouTube videos and streaming films via online channels including Lovefilm and Netflix. Though at 40%, 24% and 23% respectively, social networking sites, streaming music and personal media libraries are found to be used frequently. CEDIA recognises the value of such well-grounded and detailed market research in helping its members understand the future landscape of residential custom installation. We have recently appointed international market research company, Parks Associates, to conduct significant and unique industry research in key territories within the UK, Europe and Africa.
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CONFERENCE ANNOUNCED
WINNERS UNVEILED
60 SECONDS
AWARD WINNING
for the Future of Home Technology
gadget gal presents Awards
with Darren Bown
Cinema Design Workshop