Cedric E. Lyons, Sr. President/CEO
FROM
THE
Thank you for stopping by! I would like to take this time to tell you about 411 Sports Multi-Media.
Established a multi media conglomerate including, print, internet, radio, and television has been a long time coming for our team. However, the struggles and sacrifices have been well worth it so we can bring you the latest in sports and entertainment. HISTORY
In 1993, I was introduced to the idea of creating a newsletter that would give the music industry in Dallas the Ins and Outs regarding the latest in the business. The newsletter, 411 Publications, was short-lived and after only two issues, ceased production. God had bigger plans.
In 1994, 411 Sports was registered with the City of Dallas as a legal business entity. Even though production did not begin right away, the journey secured career opportunities that would shape the business and provide the training necessary to operate the paper. Finally, in 1999, 411 Sports, LLC was established.
Although work experiences equipped me to sufficiently run a business, I had no clue about the culture of newsprint and journalism. Fortunately during that time, I became Director of Creative Services for The Dallas Weekly news publication, where, for five years, new skills and techniques were acquired that helped me create the prototype for what is now, 411 Sports. In August 2004, the first issue of 411 Sports hit newsstands and the streets in the DallasFt. Worth area. Although pleasantly surprised by the positive reception from readers, the experience going from concept to execution has been one I would not trade.
PUBLISHER
While we still have a few glitches to fix with the publication, we know that eventually, the look, feel, and content will reach the quality readers will continue to appreciate and support with each issue. PRESENT
From its inception, 411 Sports has always had the potential to become a Multi Media conglomerate. The time is now. In the next few pages, you will see how 411 Sports has evolved into 411 Sports Multi Media. This means, not only is there a print and online presence, there is now radio, “411 Sports Talk Radio”, and TV, “411 Sports Roundtable”. FUTURE
As always and with any company, the CEO or president will tell you that the future looks bright. Well, I’m no exception. The future does look bright for 411 Sports Multi Media. While we will always keep the personality of the paper intact, there are so many plans to add more than just content. To that end, I am in constant negotiations with several vendors that will allow the paper to become an institution rather than just another local newspaper.
Up to this point, I hope you have enjoyed reading the paper and hope you will continue supporting us as we continue to grow. As a valued reader, if you ever have any suggestions, questions, opinions, or concerns about the paper or any of its content, please feel free to let us know.
411 Sports Multi Media is your global multi media conglomerate designed to serve a diverse sports and entertainment market. We hope you continue to love what you see!
WHY BRAND
YOUR BUSINESS WITH US
[ Target Audience ] Through carefully planned studies, based on demographics, 411 Sports publications are strategically placed in high traffic areas such as grocery stores, convenience stores, libraries, schools, colleges, health/fitness centers, sporting goods stores, barbershops, Dart rail stations, and the city of Dallas. Our website receives over 500,000 hits monthly, and our radio audience has a potential viewership of 10,000,000. Advertisers will be assured that their advertising dollars are being well spent and, with specially planned promotions, these advertisers will see a great return on their investment. [ ROI Safe House ] Advertising with 411 Sports Multi Media is a great investment for your advertising dollars. You know who your audience is (demographics of the 411 Sports audience are detailed above). With 10,000 copies in print monthly and a weekly radio show, your ad is sure to get noticed. Of course, the specific return on investment (ROI) your business will experience is heavily influenced by the quality of your advertising and the quality of your service. [ Distribution ] 411 Sports Multi Media publishes 10,000 papers monthly with 428 locations throughout the Dallas-Ft. Worth area, including locations from Southwest Dallas County to North Dallas and surrounding cities.
411 Sports Multi Media not only reaches its audience through the internet and in print, but also on the airwaves and television. On the airwaves, it's 411 Sports Talk Radio. Along with the internet, 411 Sports Talk Radio is linked with several marketing websites which gives the advertiser well over half a million hits with the listening audience. Additionally, beginning May 2014 411 Sports Roundtable TV will potentially reach 10,000,000 viewers on the Universal Access Network Channel 34. Access 34 broadcasts in the Dallas/Ft. Worth Metroplex on digital TV and online. The broadcasting format is Faith, Family, Education, and Entertainment.
[ Contact an Ad Agent ] To request advertising with 411 Sports Multi Media, whether online, in print, radio, or television, you can contact us directly and an advertising agent will promptly address your request. For more information about 411 Sports Multi Media, visit www.411sportsnews.com
www.411sportsnews.com
AS THE PAPER GOES, SO DOES THE WEBSITE. 411SPORTSNEWS.COM IS NO DIFFERENT. WITH AN INFLUX OF READERS AND ADVERTISERS, THE WEB SITE WENT TO OVER 850,000 HITS AND CLIMBING. THIS SITE HAS PROVE THAT IT CAN COMPETE WITH THE OTHER MAJOR SPORTS SITES IN THE INDUSTRY. BELOW ARE THE STATS FOR 411SPORTSNEWS.COM, WHICH WILL GIVE THOSE A CHANCE TO UNDERSTAND HOW THE WEBSITE IS MAKING WAVES; AS REPORTED FROM WEB TRENDS, THE LEADER IN WEB STATS. GENERAL STATISTICS
Sucessful Hits .................................................................................. 866,398 Average Hits per Day .......................................................................... 27,948 Home Page Hits ................................................................................172,818 PAGES
Page Views ..................................................................................... 850,878 Average per Day ................................................................................ 27,447 Document Views ...............................................................................408,918 VISITS
Visits ................................................................................................. 80,678 Average Per Day .................................................................................. 2,602 Unique Visitors ................................................................................... 37,607 Average Visit Length ........................................................................00:04:49
PRINT RATE CARD
SALES RATE SHEET OPEN
3 ISSUES
6 ISSUES
Full Page 4x12 Col. Inch 1266.44 1076.48 915.01 Half Page 4x6 Col. Inches 791.65 672.91 571.98 Half Page ver 2x12 791.65 672.91 571.98 Quarter Pg 2x6 Col. Inch 474.99 403.75 343.15 Eighth pg. 2x3 316.66 269.17 228.80 Business Cards 60.00 color ads are $150.00 more to the final price Only Full pages and Half Page can be color
WEB RATE CARD 300×250, 336×280
SQUARE BANNER AND
728×90
12 ISSUES 777.76 486.27 486.27 291.68 194.48
LEADERBOARD
20,000 - 199,999 .....................................................................................$66 200,000 - 299,999 ...................................................................................$60 300,000 - 399,999 ...................................................................................$57 400,000 + ...............................................................................................$53 Minimum purchase is 20,000 impressions .................................................CPM Online Directory Listing ...........................................................$120.00 A year • • • • •
*CPM stands for "cost per thousand" Banner advertising rates are based on cost per thousand ad impressions E-mail newsletter rates are based on a flat rate per insertion For targeted banner placement, add $5 to the CPM per targeting element All rates quoted are gross. The Chronicle offers a 15% agency discount to recognized advertising agencies.
Call our sales department for combined pricing which includes, Website, Print, Radio, and TV at sales@411sportsnews.com If you are doing a multi-Package with print, you can only use Full Page, Half Page or quarter page ads.
AD SIZES
8.8x10.85 Full Page
AD SIZES
8.8x5.43 Half Page
4.375x5.43 Quarter Page
4.4x2.72 Quarter Page
Business Card 2.93x1.97
DEPARTMENTS AND FEATURES Every department will have the ability to stand on it’s own. Each department can have a business sponsor that section and build upon the section. Below are the departments that we have. • Benchwarmer • He Say/She Say • Media Room • Babershop Talk • Sports Business in the news • 411 Sports Diva • 411 Sports on the Scene • Who’s Who in the City
• • • • • • • •
What’s the 411 Fashion with Dare2BU Guess Who’s HOT His-Story (sports history) Point of view Entertainment Tidbits The Urban Experiment Ladies in Sports