THE STUREPLAN GARAGE PARTY invitation
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OnePiece was born in Norway and created by the three Norwegians Thomas Adams, Henrik Norstrud and Knut Gresvig in 2009. They wanted to create a clothing brand with focus on the slacker culture based on comfort. The brand has experienced an amazing world wide growth the last 3 years.The webshop sell to more than 70 countries. In the short time that OnePiece has been launched internationally it has been adopted at a phenomenal rate by trendsetters, opinion formers and a broad range of celebrities who have all been spotted in their unmissable suits, such as Justin Bieber, Lady Gaga, Rihanna, Kate Moss, Usher, Jayden Smith, Westlife, Paris & Perez Hilton, Mohombi, Whitney Port, Paramore, Pink, Henry Holland, Agyness Deyn, Pixie Geldof, Jude Law and Sadie Frost. The jumpsuit has become our signature product, but we are now expanding our collection into a full clothing collection for fall 2012. The new fall collections is designed together with art directors and designers from brands like Tommy Hilfiger, Acne and Bally. We opened concept stores in Oslo, Ghutenburg, Malmรถ, Smรถgen, Helsinki, London, Berlin, Beverly Hills and Stockholm. We have 750 000 fans on Facebook and growing, with 1500-2000 new fans per day.
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EVENT VENUE & DETAILS
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EXCLUSIVE PRESS PRE-PARTY: Grevturegatan 1, OnePiece Concept Store, Stockholm Time: Sept. 29th, 20:00 - 22:00 AW12 Collcetion showing, drinks and canapĂŠs at the store. THE GARAGE PARTY: Grevturegatan 3, Parking Complex Time: 21:30-01:30 THE HOTTEST GARAGE PARTY OF THE YEAR!
RSVP: old.onepiece.com/viprsvp Everyone needs to personally rsvp at this link 4
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EXCLUSIVE PRESS PRE-PARTY
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Henrik, Thomas & Knut wants to invite the press and partners to a exclusive and personal pre-party at the OnePiece concept Store. We just closed down our 60 square meter store in Mäster Samuelsgatan earlier this year and have now opened a new 150 square meter Swedish flagship store at Grevturegatan 1. As we start our third year of operation we are launching a new clothing collection that we want to show all of you. It is a full range clothing collection with focus on comfortable sweatshirt materials influenced by the current high end fashion trends, both when it comes to style and material choices. The collection is designed together with art directors and designers who has worked with brands like Tommy Hillfiger & Acne. You can view the new AW12 collection up close and there will be served drinks and canapÊs at the store.
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THE GARAGE PARTY
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To celebrate the opening of our new store at Grev Turegatan and the release of the first ever full-range collection, we are hosting the first ever garage party at Stureplan. The 150 square meter OnePiece store is situated right next to a large public parking complex and together with our concept store this will work as party premises for 500 people. Approximatly 700 square meters of the garage wil be sectioned off and built into a night club for the evning. The premisis will be fitted with a DJ both, 3 bars, a catwalk/stage, dancefloor, several sofa lounges and an exclusive light setting. The OnePiece brand is a laid back attitude brand and we want the party to represent the feeling of the brand. The idea is to combine the rough settings of the public parking garage with an exclusive touch of lounges, drinks and the fashion show.
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SLACKER CULTURE
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OnePiece taps in to the youth culture and the idea that clothing should be both fashionable and comfortable at the same time. Perfect for everyone who wants to be comfy with style. And the parties are great!
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“Whether you call them rompers, playsuits, or onesies, nothing compares to the ease of wearing a OnePiece”. Nylon Magazine
“OnePiece is rapidly becoming the new fashion and lifestyle statement”. Antenna Magazine.
“Fashion’s Newest Sensation, OnePiece” Icon Magazine
“OnePiece Is So Hot Right Now” SOCIALITE LIFE
“Justin Bieber Rocks a Patriotic OnePiece!” X17.com
“Fashion sensation in Europe will soon be spreading in the US faster than a potent strain of H1N1”. Boston Globe
“Hollywood’s most talked about look”. Celebuzz
“Whitney Port and I rocked the Norwegian export OnePiece to the fullest, and let me be the f irst to tell you I may never take it off!” Hollywood Life
“If it’s possible to have a more fashion-forward Snuggie, it is the OnePiece” International Business Times
“OnePiece: The Next Generation of Jumpsuits” Fashion ETC
“The phenomenal Norwegian jumpsuit brand OnePiece, has jumped into the action” Style Examiner
“Not since the UGG boot has a loungewear tend skyrocketed with such intensity” MSN Live
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JOIN US / We would love for you to join us for our collection release and flagship opening RSVP: www.onepiece.com/viprsvp
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Thomas Adams Co-owner
Henrik Norstrud Co-owner
Knut Gresvig Co-owner
thomas@onepiece.com
henrik@onepiece.com
knut@onepiece.com