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JANUARY 2009
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What’s new this month ENTER TO WIN DK STYLE’S MAKEOVER OF THE MONTH!
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after Each month we select one lucky entry to “get styled!” See this month’s winner on page 86. You can enter every month, or enter for a friend!
before
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Get to your Happy Place! We list over 30 pubs and restaurants offering Happy Hour deals for you and your crew!
Behind The Scenes “Video Of The Month”
A little bit country and a little bit Rock & Roll… Check out our photo shoot at Palmetto Bluff with local talent Chris and Christian. Special thanks to Adrienne Caraway and Susan Ketchum for their help with the shoot.
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Mattress Firm sleep specialists must undergo one week of initial sales training at Mattress Firm’s Sleep University in Houston and return periodically throughout their careers with the company for continued education and training. Being a sleep specialist at Mattress Firm is no hourly job, and you won’t find a “Help Wanted” sign on the door for seasonal employment during the holidays. “We hire professional people who want to get on a career track,” said Adam. “Most are college graduates.” Consequently, when you visit Mattress Firm, you’re not going to bounce up and down on a mattress or two and then endure a hard sell. Sleep specialists are trained to ask questions to learn about your sleep habits and difficulties, if any, then guide you through a process designed to determine the most suitable mattress. Using a color-coded system— yellow means firm, orange means plush, red means pillow top, and green means contoured—customers get a feel for the different mattress types while the sleep specialist provides guidance and answers questions. “Our after-the-sale satisfaction levels are very high,” said Gary. “People don’t expect to be so impressed with the purchase of a mattress, but when they realize what a difference it makes in their lives, they wonder why they didn’t do this sooner.” B u t M a t t re ss F i r m d o e s n ’ t l e t t h e satisfaction stop at the customer’s great night’s sleep. They stand behind the product with guarantees and service after the sale. For example, if you are not totally satisfied with a purchase, the 90-Day Comfort Guarantee allows you to switch out your mattress for another model within 90 days of the original purchase. Or, if you find the same mattress for a lower price at a competing retailer, a 110 percent Low Price Guarantee will pay you the difference plus 10 percent. Once you’ve made your purchase, Mattress Firm rolls out the red carpet delivery service. They’ll deliver your new mattress at a time that is convenient for you, set it up, and remove the old mattress set. This is done in a highly professional manner with measures taken to protect your home from dust, dirt, and damage in the process. You’ll even find a thank-you note and mints on your pillow. Mattress Firm is located at 1172 Fording Island Road, Bluffton, SC 29910. For information, call (843) 837-FIRM (3476), or visit mattressfirm.com on the Web.
Article By Paul deVere Photography By Anne
r. Patrick Jordan likes to listen. “History taking, spending time with patients—it’s my blessing and my downfall. Spending too much time slows things up. People don’t like to wait,” Jordan said. Two years ago, when he opened his own practice, the Comprehensive Family Care clinic just off Sea Pines Circle, he was determined to take that time. “Spending time with the patient is where the diagnosis is made versus all these fancy tests and MRI scans that make everybody feel more comfortable. But that’s what they taught us at Georgetown (Medical School); 85 percent of the diagnosis comes from the patient’s history,” Jordan said.
This philosophy was a little tough to follow in the specialty Jordan first chose: emergency medicine. “Being an emergency room doctor was very satisfying to me. I was always one of the athletes (at school), but mostly on the bench. The emergency room allowed me to be the quarterback, the star pitcher. I was the person who would run the code. You put the chest tubes in, you saved lives, and it was truly exhilarating.” But he also admitted that being in the ER for 10 years was very unhealthy. “Twelve hours a night wouldn’t bother us, at age 32. The endurance was there. But after you crack so many chests and treat gunshot wounds, you don’t need to see much more. There’s no learning curve then. And there is definitely no fulfilling patient interaction.” At age 42, it was time to move on.
“My wife, as always, was right. The job was really affecting my health. My sleep was totally screwed up. It took me one year to get back to sleeping six hours in a row without interruption. I was 42 years old and sleeping like a 72-year-old,” Jordan said. Even more importantly, it was stressing family life. “The kids were not seeing their father. My wife said, ‘You’ve got to address this issue. Couldn’t you get a daytime job?’” Jordan remembered the conversation and smiled. Today, his family can have dinner together—most of the time. In 1998, he did get a new job. That year, the Jordan family moved to the Lowcountry. “It was divine intervention. A friend told me about an opening here. The timing was perfect,” Jordan said. But it was still in urgent care. “I’ve always prided myself that I brought family practice to the ER in terms of how I handled patients. They appreciated that, but it was not appreciated by staff or by the patients who had to wait because I had to take more time. Well, guess what? The next person in line was sicker than the first one, so you had to move them along, for the safety of the patients,” he explained. That all changed two years ago when Jordan opened his own practice, the Comprehensive Family Care clinic. He practices both primary and urgent care, along with Physician Assistant, Stephanie Lovato. “Hiring Stephanie was one of the smartest things I’ve ever done,” Jordan said. As part of her responsibilities, Lovato conducts physical exams, makes diagnoses and treats illnesses, orders and interprets tests, counsels on preventive healthcare, and writes prescriptions.
When Lovato joined the practice in June 2008, it allowed both Jordan and Lovato to focus more on patient interaction. Jordan said he was not only impressed with Lovato’s medical skills, but also with her involvement in Hilton Head Island’s athletic community, where she has been a competitive runner and triathlete. Prior to obtaining her master’s degree, Lovato worked for the popular Go Tri Sports company in various capacities. She often performed running evaluations, foot strike analysis, and is familiar with various aspects of athletic training and conditioning. “That kind of experience and local knowledge is very important to us,” Jordan said. “For the tourists, we’re not just a walk-in clinic; I’m actually going to take care of them. They appreciate that kind of security, knowing they’ve got someone watching over them as well as someone back home. We make the initial evaluation and management decisions and contact the doctor back home and conference, making sure everyone is confident in our evaluation. The doctors and patients are very responsive and appreciative,” said Jordan. Whether it is primary care patients or walk-ins, Jordan said, “I feel so comfortable on how to approach people and their conditions. I do medicine, that’s all I can do. We don’t make defensive medicine our principal concern. In other words, not every complaint requires an x-ray or laboratory work up to confirm a diagnosis. Often, that simply drives of the cost to the patient. Unless there is truly something we can learn by these lests, we generally make the diagnosis by listening to the history and performing the exam,” Jordan explained. “Listening to the patient, that will never change, that is truly the essence of medicine. But, unfortunately, what has supplanted that are the dollars needed to provide the other realms of medical and legal intervention,” Jordan said.
He is very concerned about the spiraling cost of healthcare and its effect on his patients and the medical profession as a whole. When Jordan was in medical school in the early 1980s, the total health expenditure in the U.S. was a bit over $1,000 per person. Today, that number is close to $8,000. “Now what everyone is concerned about is getting the ‘right’ diagnosis, getting the ‘right’ treatment, and avoiding malpractice litigation. Sadly, there is the fear factor and financial factor,” said Jordan. He gave routine ordering of MRI and CT scans as examples of the defensive mode medicine has come to and the financial “juggernaut” the medical profession is being virtually forced to respond to in the U.S. He made the comparison that in Canada, in 2006, there were 4.6 MRI scanners per million people. In the U.S. there were five times as many. “In the town of Bluffton, there are four MRI scanners in a 12-mile radius,” Jordan said. It is not that there is anything wrong with MRIs or CT scans as a diagnostic tool. “Far from it,” explained Jordan. “It is that physicians, faced with such a litigious environment, feel they must protect themselves. In a sense, MRIs and CT scans have become a second opinion—a very expensive second opinion.” Jordan said his training and experience in emergency medicine, along with Lovato’s support, are the perfect combination for his practice—and location. Comprehensive Family Care is minutes from bicycle paths and the beach. As an example, they can stitch people up (suture) from falls on bicycles and take care of burns (i.e., bad sunburns). “As an ER doctor,” he said, “you get very proactive in treating the disease. When you parlay that into a family practice, you have more time with people. Then it becomes much easier to do certain things. As opposed to saying ‘you have a blood pressure issue; come back in three or four months we’ll check it again,’ the ER doctor is conditioned to say your blood pressure is high; you get back here in two weeks. Get the issue, get the problem controlled. That’s the mentality of the emergency doctor. Problem solving. There is nothing you cannot solve. You have to face the issue and help these people along. Of course, if they need a second level of intervention, we have our colleagues to do that. With primary care and urgent care, for both islanders and tourists, they’re looking for someone to help them right now. And that’s what we do.”
New Year, New You Mellow Mushroom offers a new menu with more options for the health conscious article by kate hanzalik photography by john brackett
A
fter six years in business, the owners of Mellow Mushroom have decided to spice things up a bit with a delectable new menu that offers a range of items for the health conscious and for those looking for culinary adventure. They’ve taken pizza, apps, soups, salads and sandwiches to the next level with bright ideas that will tempt all palates, all appetites. “I would say it is an expansion and enhancement of our menu in order to appeal to a wider base of our customers,” said Kim Boyce, who co-owns the local franchise in Park Plaza with her husband John. They launched the new menu in early October. “People love it,” she remarked.
Pizza has always been way more than just sheets of cheese, tomatoes and dough at Mellow Mushroom, but they’ve kicked it up a notch with options such as the Philosopher’s Pie, which is piled high with steak, portabella mushrooms, artichoke hearts, Kalamata olives, provolone, feta and mozzarella cheeses with an oil and garlic base. The Caesar! Caesar! is another dazzling pizza, which features pesto chicken, provolone, mozzarella and feta cheeses, topped with a fresh Caesar salad and Roma tomatoes with an olive oil and garlic base. If those options aren’t enticing enough, don’t worry, there’s lots more. Hungry patrons are sure to be wowed by The Brutus, a new a Caesar salad, loaded with jerk or teriyaki chicken
add-ons. And those disciplined enough to delight in vegetables can build their own salads with a variety of fresh greens, fruits and lean meats such as herb vinaigrette chicken, turkey and steak. Mix and match with a base salad for $3.50, veggie choices for $.95 to $1.90 each, choice of cheese for $1.25 to $2 each, and a choice of protein for $2-$3 each, and take your pick of new and classic dressings such as Esperanza or Herb Vinaigrette. “I know that everybody will have their New Year’s resolution in January, so I think we’ll be a good place to come to,” said Boyce. The Jerk Chicken Hoagie is looking good with new ingredients such as green peppers, spinach and feta and
We begin by turning what was once a frightening or terrifying enterprise into something exciting, adventurous and passionate!
pesto. The Portabella and Cheese Hoagie is now certainly more than its name implies. It’s loaded with artichoke hearts, sundried tomatoes, spinach, feta and garnished with sprouts. It’s “big enough to wear on your head,” according to the menu. Looking for smaller portions? Choose from d e l e c table appetize rs su ch as low-carb portabella mushrooms stuffed with artichoke hearts, sundried tomatoes, spinach and feta cheese topped with mozzarella. The menu also now features a new meatball skewer with fresh mozzarella and basil. “The Bruschetta is selling like crazy,” said Boyce of the new appetizer. “It’s made fresh every day.” She added that their tortilla soup and tomato bisque soups are selling like hot cakes—perfect for those looking to warm up during the winter. Football fans will be excited to know that wings have been added to the extensive list of inexpensive fare. Choose among hot, mild, barbecue, naked and jerk wings, priced at five for $4.50 or 10 for $8.50.
> The menu also now features a new meatball skewer with fresh mozzarella and basil.
As for the decision to update the menu, that is in part because of suggestions from the customers and a lot of testing and tasting. “There’s always room for growth,” said Boyce. But she also said she’s happy about the way things are going right now. “Our business continues to grow; we’ve been very fortunate. Even in a down year, things have been up for us.” Boyce said the key to their success is their emphasis on food offered at a good price and loyal customers. “Vacationing regulars come in and say they’re glad to be back; they bring in families and friends,” she said. “It’s kind a of a home away from home.” And traditional Mellow Mushroom fans, have no fear. Longstanding favorites will remain the same. “We know people still like the old stuff, so we can make that too,” said Boyce, naming classic items including the cheese and pepperoni pizzas, the Might Meaty, the Vegetarian, and the Kosmic Karma, which is a pie drenched with delicious sundried tomatoes, spinach, feta, fresh tomatoes and pesto.
Bar specials are stellar with $1.50 pizza slices, $1 off any draught beer and $3 well drinks. The bar also hosts Wednesday night trivia with gift certificates for the winners. CH2 card holders receive 10 percent off. While the menu is enhanced, Mellow Mushroom’s philosophy hasn’t changed one bit: “We really focus on freshness,” said Boyce. Stop by Mellow Mushroom at 33 Office Park Road or call for take out: (843) 686-2474. For more information visit mellowmushroom. com. Catering options are available. Venturing off the island? Mellow Mushroom is also located on West Liberty Street in Savannah.
January. Th at ti m e of year when we get those December credit card bills and ask, “Can that be right?” That time of year when the holidays have passed us by and we are left to wander around aimlessly in the cold with our new gifts and gadgets, wondering, “So, now what do we do?” That time of the year when we look in the mirror and resolve to “make some changes.” Change is necessary to personal growth; it is the only virtue which can perpetuate evolution. Yet, change is terrifying because it is a step into the unknown, and what most of us do not know, we fear. People who do not evolve live stagnant, boring, unhappy lives. Who of us looks in the mirror and says, “Yes! That’s exactly what I want! A stagnant, boring, unhappy life!” But, where must we begin with this seemingly daunting and frightening task of change? We begin where this article always does, with simplicity and perspective. We begin by turning what was once a frightening or terrifying enterprise into something exciting, adventurous and passionate! We begin by grabbing some motivation from those out there who’ve had it worse. Then we evolve from there… On Getting Healthy: Ironman competitions are often celebrated as some of the most grueling triathlon events on the planet. The endurance races are comprised of a 2.4 mile swim, a 112 mile bike ride and a 26.2 mile run, all done in succession. The current course record at the Ironman World Triathlon Championship in Hawaii, is eight hours four minutes eight seconds, set by Belgian, Luc Van Lierde, in 1996. Impressive, right? Of course, as you may have guessed already, it could be worse… The Deca Ironman is a much more ferocious animal. The Deca Ironman is an Ironman times ten: 24 mile swim, 1120 mile bike ride and 262 mile run done in succession. The event, held in Monterrey, Mexico, must be completed in 14 days time in order to be recorded. Marcel Heineg, this year’s winner, completed the race in 206 hours 29 minutes and 2 seconds. (That’s over 8 days of physical exertion.) At bobbysrun.co.uk/ironman.html, one contestant had this to say about the 1997 Deca Ironman, “It took me two years to recover from the race in Mexico. My health suffered from the supreme effort I had given
and from the amount of painkillers I consumed.” There’s also an Ironman times 20… Results: Working out three days a week is no big deal. On Improving Your Spirituality: Miyamoto Musashi is widely considered to be the baddest and most spiritual samurai that ever lived. From the time he was 13 years old, Musashi began fighting duels. Throughout the late 1500s and early 1600s, he engaged in over 60 tests of swordsmanship— some to the death—and never lost. What’s even more amazing is that Musashi was a self-taught swordsman and ronin, a samurai who served no master but himself. He became the best by breaking away from tradition. Musashi was also a tremendous painter and calligrapher, bringing the same disciplines that served in his swordsmanship to the brush. In 1643, Miyamoto sequestered himself in a cave as a hermit to write his legendary book, Way, Go Rin No Sho. (The Book of Five Rings) He died three months later at the age of 62 from what is now believed to have been thoracic cancer. In the introduction to The Book of Five Rings, Musashi writes, “I have not followed the paths of other men. I have lived without the benefit of a teacher; and by my own devices, I became the master of myself, and thereby master of the sword and the brush, never differentiating between any of these ‘arts’.” Results: You don’t have to listen to others, and you don’t have to be a master painter or samurai to live on a higher plane. You just have to believe in the life that calls to you and be willing to live it. On Achieving Your Dreams: Nobody would have ever guessed that the sickly and asthmatic child would leave an impact on the world in the way he did. Upon his graduation from Harvard, and after losing the esteemed college’s boxing championship, doctors advised this young man to find a desk job and avoid strenuous activity due to a serious heart problem. Instead, he headed out west, writing about his adventures as a hunter and deputy sheriff for various eastern magazines. He once brought three outlaws overland by himself in order that they may face trial, reading Tolstoy to stay awake (who knew?) for the 40-hour journey.
We begin by turning what was once a frightening or terrifying enterprise into something exciting, adventurous and passionate!
He was nominated for the Medal of Honor in the Spanish-American War. He reformed a corrupt New York City Police Department and later became governor of the same state. At 42, he became the youngest U.S. president in the history of the United States (refusing to swear on the Bible) after William McKinley was shot and killed in 1901. He was re-elected to the office in 1904. During his presidential years, Theodore Roosevelt became renowned for trustbusting, regulating industry, conservation, square deals, ordering Lincoln’s portrait placed on the penny, building the Panama Canal and speaking softly while carrying a big stick. He was the first president to study judo after he was blinded in his left eye during a boxing session and coined the term, “good to the last drop,” when describing the coffee he had at the Maxwell House Hotel. When campaigning for the presidency in 1912, he was shot in the chest. He performed his 90-minute speech anyway. Roosevelt died in his sleep on January 6, 1919. Woodrow Wilson’s vice president, Thomas Marshall, declared, “Death had to take Roosevelt sleeping, for if he had been awake, there would have been a fight.” Results: Human beings are not their bodies; they are their choices. Always.