Action Research 3602QCA Celeste Janina Fasavalu s2951234 Blog Link. https://celestejanina.wordpress.com
Medical Kit
Make-up Packs
Travel Bag
How can packaging design promote the reversal of type 2 diabetes in the older generation?
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Key Points GANTT CHART & PLANNING
RESEARCH IDEA PROPOSALS
Action Research Studies carried out in the course of an activity or occupation, typically in the field of education, to improve the methods and approach of those involved. https://celestejanina.wordpress.com
MOOD BOARD PINTEREST
UPDATE POSTS & FUTURE RESEARCH PRACTICE
Posts Key posts were to showcase the process and growth of the research proposal and idea. Worksheets, Activities & Research Survey Results.
Poster - Topics of Focus
Poster Points RESEARCH PROPOSAL & CONTEXTUAL RELEVANCE
Areas 1. Wealth 2. Influence
METHODOLOGIES & THEORETICAL DISCOURSE
3. Unethical Advertising 4. Visual Communication
PRACTITIONERS & REFLECTIVE PROCESS
Tools 1. Scholarly Readings
CONCLUSION & FUTURE RESEARCH
2. Journal Articles 3. Media / Advertising 4. Online & Social Platforms
Figure 01.
Figure 02.
Sweet Kills. Agency: Ogilvy for diabetes Association of Thailand.
Figure 03.
Children See, Children Do. Agency: Napcan.
RESEARCH PROPOSAL & CONTEXTUAL RELEVANCE
Celeste Fasavalu s2951234
How can packaging design promote the reversal of type 2 diabetes in the older generation?
‘Teddy Bear Bloodbag, 2009’ Figure 03.
Figure 04.
‘Teddy Bear Bloodbag, 2009’ Exampled in week 01.
METHODOLOGIES & THEORETICAL DISCOURSE
“...Explore interation between science, design and futures...“
Lucky Strike Cigarette Packs. Raymond Loewy
PRACTITIONERS & REFLECTIVE PROCESS
CONCLUSION & FUTURE RESEARCH
There are many campaigns that address the issue of health
Methodologies. There are many forms of methodologies
Unethical Advertising. There are fairly modern laws enforced
and well being with young children. Through research and
to collect relevant information, often people are asked to do
through the advertising of alcohol commercials and cigarette
deliberation, I believe targeting a majority group of older adults
surveys and tests. I will use the following methods to creatively
packaging. Seen in (Figure 04) Lucky Strike cigarette packaging
will have the power of influence to affect the younger generation.
source self-expression to collect information comfortably from
used to advertise their product using technical terms such as
If we encourage healthy habits for a positive change, we can
the public.
“scientific” and “confirmed” as the mildest of other leading brands
Feedback. To ensure the target market is reached and communicated to correctly, a series of research will be conducted. There will be tests to measure the physical and physiological behaviors with different activities and foods. Surveys will be sent out online easy for convenience and recorded anonymously. Furthermore, the expression through abstract creative colouring will be analysed by pressure, choice of colour and shapes. Upon the collection of data it will make it easier to understand the individual and will make it more efficient when connecting through successful strategies.
(The Verge 2013). This misleading advertising was acceptable
decrease the risk of long term health affects in others as well as ourselves. Key issues were addressed that include: research into
Influence. Within the reading of Determinants of Parenting the
within the 1950’s it was major selling points the personality of the
health, the power of parental influence on children, unethical
study had proven “…parents childrearing strategies and behaviors
brand being luxurious, the trend, safe and mild to use.
promoted products and the effects of visual language in design.
shape and influence their offspring’s development.” (Belsky 1984, 55). Moreover, many campaigns illustrate the influence parents
Visual Language & Package Design. The influence television
Health. Through British research has proven a small trial
have such in Figure 02 “Children see. Children do.” (YouTube,
has on the masses is one to be highlighted. “…a part of day-to-day
successful, in the glycemic control. Through self-monitoring
2006). This campaign was to raise awareness of the importance
existence, that it remains invisible as something to be analysed
and regular feedback over the Internet demonstrated significant
adults have on their children and prevention of child neglect and
or consciously considered.” (O’Guinn 1997). The exemplar 05
results (British Medical Journal 2007). This method allowed
abuse. The video draws attention to unhealthy habits children
(Hongkiat 2012) communicates through visual language an
people to both connect physically through package design and
adopt such as social behaviors that are learnt to be acceptable,
encouraging message.
by the internet which can offer individuals the support needed to
lack of respect shown to people and surrounding environments.
Product Appearance. Create a series of well-designed convenient care packs lightweight, durable and discreetly small in stature. These packs are designed to be kept at arms length, containing everyday necessities such as high protein long life food, medical supplies, stationary also a combination of these things. The design prints are to be designed unisex for the use of males and females of various demographics.
Packaging design has a great impact of a potential customer or
encourage their long term prospered health. In Figure 02 shows one scene from The National Association for
user of the product. Seen in (Figure 03) the Teddy Bear Blood bag
Obesity has risen in Australia rapidly over the recent years
the Prevention of Child Abuse and Neglect (NAPCAN) campaign
was created in 2009 its aimed and designed for in hospotials afraid
the importance of health has been top priority for many
called Child Friendly Australia, highlights the influence adults
to recieve blood transfusions or kidney dialysis. The change of
organisations such as Ogilvy. The design agency in Thailand use
have on children. The clip highlights examples of unhealthy
packaging made children more comfortable with a familiar shape.
graphic imagery with juxtaposing candy as an open wounds that
habits, social behaviors, lack of respect shown to people and
The Teddy Bear Blood bag, 2009 “… exploring interaction between
carry forward a hard-hitting message about Type 1 and Type 2
surrounding environments.
science, design and futures…” it had an overwhelming positive
A Pinterest mood board has been created. It is also available to access via the online blog. www.pinterest.com/celestejdesign/action-research/ www.celestejanina.wordpress.com
affect through packaging design alone (Figure 03).
diabetes. The campaign seen in Figure 01 is called SWEET KILLS: uncontrolled diabetes cause wound to heal slower.
Reference List. EXEMPLARS: Ufunk. 2016. “Sweet Kills – A very powerful awareness campaign against diabetes.” Last modified 17 February. http://www.ufunk.net/en/ design/sweet-kills/ Youtube. 2006. “Children See. Children Do.” Last modified 10 December. https://www.youtube.com/watch?v=KHi2dxSf9hw
Areas of Focus:
1. Wealth
2.Influence
Dunne & Raby. 2009. “Teddy Bear Bloodbag Radio, Dunne & Raby.” Last modified 13 December. http://www.dunneandraby.co.uk/content/projects/512/0 The Verge. 2013. “Raymond Loewy: the man who designed everything.” Last modified 5 November. http://www.theverge. com/2013/11/5/5068132/raymond-loewy-the-man-who-designedeverything
3.Unethical Advertising
4. Visual Communication
//
PRACTIONERS: O’Guinn, Thomas C., and L. J. Shrum. 1997. “The Role of Television in the Construction of Consumer Reality”. Journal of Consumer Research 23 (4). Oxford University Press: 278–94. http://www.jstor.org/stable/2489565.
“Web Based Monitoring Improves Glycaemic Control in Type Two Diabetes”. 2007. “Web Based Monitoring Improves Glycaemic Control in Type Two Diabetes”. BMJ: British Medical Journal 334 (7585). BMJ: 152– 52. http://www.jstor.org/stable/20506166.
Kroeber, A. L.. 1910. “The Morals of Uncivilized People”. American Anthropologist 12 (3). [American Anthropological Association, Wiley]: 437– 47. http://www.jstor.org/stable/659901.
Belsky, Jay. 1984. “The Determinants of Parenting: A Process Model”. Child Development 55 (1). [Wiley, Society for Research in Child Development]: 83–96. doi:10.2307/1129836.
Research Tools:
1. Scholarly Readings
2.Journal Articles
3. Media Advertising
4. Online & Social Platforms
Research Poster
What was learnt? 1. Different ways to study & research. Group activities: sharing ideas & receiving feedback. 2. There are different methodology techniques for various practioners. 3. Strong impact & affect towards an individual through the influence of others. Packaging design. 4. Be open & accepting towards constructive critism. Feedback helps to grow your idea/design. 5. Be willing to constantly develop, shift & mould a concept into something that works effectively.
Future Research... After much anayalising of the data collected there will be a series of trial products build to aid effective packaging design to help promote health and the reversal of Type 2 diabetes. Much trial and error will be incurred before the stages of creating, branding and advertising the product. Further blogging will showcase the process and development of the product.