ASSESSMENT 1.
ACTION RESEARCH 2. PROGRESSION REPORT > Celestejanina.wordpress.com < C E L E S T E J A N I N A FA S AVA L U S2951234
H U M O U R , H A B I T S & H E A LT H Y E AT I N G
THE QUESTION
HOW CAN HUMOUR PROMOTE THE H A B I T O F H E A LT H Y E AT I N G ? •
Encourage a habit for a healthy lifestyle.
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Create a video, relatable & motivational.
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Make it a challenge for people, they can share, engage and encourage others.
Pinterest/ DJI
I N S P I R AT I O N
C H A L L E N G E S T H AT W E N T V I R A L FOR A CAUSE! •
Social media engagement (Hashtags), donations & awareness.
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Created a video, interesting & concise.
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Campaign went international, some celebs joined in & reached alot of people.
Fa ce b o o k / Pa g e s
PRACTITIONERS
WHO DID IT BEST? D I G I TA L C A M PA I G N S 1. Mccann. 2012. Metro Trains, Melbourne. “Dumb ways to die”. Accessed 28 August. http://mccann.com.au/ project/dumb-ways-to-die/ 2. Mars. 2016. Snickers. “Snickers Commerical - Betty White“ Accessed 28 August. https://www.snickers. com 3. Unilever. 2015. Dove Beauty. “Choose Beautiful.“ Accessed 28 August. https://www.youtube.com/ watch?v=7DdM-4siaQw 4. Veteran Me. 2016. 22 Kill, Tax. “#22 Pushup Challenge.“ Accessed 28 August. https://www.22kill.com/22honor-pushups/
Practitioners
THEORETICAL DISCOURSES
ACEDEMIC RESOURCES JOURNAL ARTICLES 1. Food & Health habits of University students (Food consummion, behavioural habits) 2. An investigation into the lifestyle, health habits & risk factors of young adults (Young demographic, Lifestyle choices) 3. Public health campaigns for analysing commercial food marketing success factors (Marketing health campaigns) 4. Do humour & threat work well together (Final outcome serity of health habits)
Platania, M., P. Rapisarda, and M. Rizzo. 2016. Food and health habits of university students. relationship to food consumption behaviour. International Food Research Journal 23, (3): 12391247, http://search.proquest.com.libraryproxy.griffith.edu.au/ docview/1789075723?accountid=14543 (accessed August 27, 2016).
Al-Nakeeb, Yahya, Mark Lyons, Lorna J. Dodd, and Anwar AlNuaim. 2015. An investigation into the lifestyle, health habits and risk factors of young adults. International Journal of Environmental Research and Public Health 12, (4) (04): 43804394, http://search.proquest.com.libraryproxy.griffith.edu.au/ docview/1677316941?accountid=14543 (accessed August 27, 2016). Aschemann-Witzel, Jessica, Federico J. A. Perez-Cueto, Barbara Niedzwiedzka, Wim Verbeke, and Tino Bech-Larsen. 2012. Lessons for public health campaigns from analysing commercial food marketing success factors: A case study. BMC Public Health 12 (1): 139-. http://bmcpublichealth.biomedcentral.com/ articles/10.1186/1471-2458-12-139 (accessed August 27, 2016). Hye Jin Yoon and James Mark Mayer,â&#x20AC;&#x153;Do humour and threat work well together,â&#x20AC;?International Journal of Advertising, 33:4, 725-740 (2015). http://dx.doi.org/10.2501/IJA-33-4-725-740 (accessed August 27, 2016).
Sources
ME THODOLOGIES
WALK THE WALK TALK THE TALK 1. Survey: Understanding the audience, what is their day to day habits. 2. Facial Expression: The visual comparison of Healthy Food vs. Fast Food. 3. Key Words: Asking both sexes, at various times of the day their description of HF & FF. 4. Examplar Autopsy: Deconstructing successful campaigns and their supporting videos. 5. Moodboard, Colours, mood & aim.
Research
ME THODOLOGIES
THE FEEDBACK + REFLECTION •
Key Words: FRESH - CLEAN - GREEN GLUGGY - FATTY - GREASY
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Examplar Autopsy: Catches attention - song, visually interesting Relatable, rediculous humour - weird, unusal Consistant idea/branding - strong message Call to action - web, social sites All in all: The video is both entertaining + strong message.
Feedback / Results
F E E D B A C K A N A L AY S E
CHARACTERISTICS OF T H E C A M PA I G N • •
Young 20yr olds. 70% had fruit daily. Biggest motivation Self-Development & knowing they have support.
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What does “health“ mean to you: Balanced lifestyle between body, mind & soul.
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Top 3 daily priorities: Daily routine tasks, personal care (eating, sleeping) & enjoyable evironment/involvment. (Friends, happiness)
Break Down Analayse
K E Y F E AT U R E S
K E Y F E AT U R E S O F T H E F I N A L OUTCOME FILM By the analyse of the survey results convaying something relatable to the audience would include: • Daily routine. A glanse of the average everyday schedule & tasks. •
Decision making for food & lifestyle choices
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Creating the outcome to be creative & humourous. Selling the point of self development & online support (held accountable by social followers.)
Key Features
BRAINSTORM
STORYBOARDS, CONCEPTS, FINALISING THE MANY DETAILS! Drawn storyboards will be digialised for a clean professional look. For clear communication for the people involved in the creation process. •
Drawn: Be precise, allow mistakes & feedback. Digital: StoryboardThat. Professional, clean.
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The concept is to involve fruit in a humorus way. Show the difference between someone that has Healthy Habit to someone that leaves it for tomorrow.
Storyboard That
ENGAGEMENT
THE BRIDGE FOR CONNECTION, M O T I VAT I O N & E N G AG E M E N T 1. Watch the Video. Opens their eyes to chosen lifestyle. Humorus and engaging. 2. Share with Others. Through Facebook & Youtube. 3. Take the Challenge. Actually post daily for the 66 day challenge to eat healthier & live cleaner.
The Goal
TIMELINE
W H AT ’ S T H E N E X T S T E P TO C R E AT I V E S U CC E S S ? Complete breakdown of the semester to the individual tasks for the assessments. •
Plan the video making process. Actors, location & Editing.
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Continue to find methodologies + reflect feedback.
THANK YOU!
Excel / Timeline