Insight
Selected Works By Celeste Yang
Insight
School
All rights reser ved. No par t of this publication can be reproduced without express permission from Celeste Yang
@ 2 011
Adobe Indesign, Photoshop, Illustrator
s o f t wa r e
Adobe Garamond Pro / Din
fonts
Canon EOS 550D
camera
Francisco, CA 94080
1336 San Mateo Avenue, South San
Giant Horse Printing
pr inter
Finch Fine ID, 100 lb Text Bright White
text stock
Insight
title of book
Celeste Yang
photogr a ph y
California 94005
100 N. Hill Dr., Unit 5 Brisbane,
Herring & Robinson Booking binders
book bindery
Mar y Scott
i nstructor
415 279 6287 pihuiyang@gmail.com
Celeste Yang
student
Graphic Design
Academy of Ar t University, School of
Introduction
a better world.
about the most. Through my designs, I hope to pave the road for
both my personality and the love of people and things I care
University. All the work included in my master’s thesis reflects
in the graphic design depar tment at the Academy of Ar t
“Insight” is a design por tfolio developed during graduate school
Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
Paul Rand
01 The Disappear ance p 8-23
02 Home or School p 24-35
03 The Futur a Balck Box p 36-45
Table of Contents 04 Non Human People p 46-59
05 The Fantastic Goggles p 60-67
06 Youthful Memories p 68-91
07 Word Music p 92-97
08 Life with Bobby p 98-105
09 The Sensor y Records p 106-121
10 Wagging Tail s – MFA Thesis p 122-157
Title / The Disappear ance
01
Portfolio / Celeste Yang
Course / Typogr aphy 3/4
of our civilization.
bees in our ecosystem will lead to star vation, causing a collapse
the crucial par t pollination plays in the food chain, the absence of
has posed a major crisis that will greatly affect humans. Due to
Recently, there has been a drastic drop in the bee population that
concept
their roles in our ecosystem.
book explores existence of bees, giving us a better understanding
is a collection inspired by the fascinating form of honeycombs. This
The pivotal point of this project is the paper promotion-Bee, which
ov erv ie w
Insight
The Disappearance
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p8
Portfolio / Celeste Yang
Title / The Disappear ance
Course / Typogr aphy 3/4
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 10
Insight
Term / Spring 2010
Instructor / Ariel Grey
Ty peface / Archer, Ak zidenz Grotesk, 4 5 degrees, Matrix Script, Call Four S
Abstract / GMUND Paper Promotion
Format / Book, Swach Cards
Portfolio / Celeste Yang
Title / The Disappear ance
Course / Typogr aphy 3/4
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis
{ Queens }
{ Drones }
{ Workers }
01 A healthy queen may live for up to four years and lay over on million eggs during that time. 02 Drones live for about eight weeks in the summer. They usually leave the colony in the fall and die. 03 In the summer workers live for about six weeks. In the winter workers may live longer. Bees are less active then.
p 12
HONEYBEE
Insight
Portfolio / Celeste Yang
Title / The Disappear ance
Course / Typogr aphy 3/4
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 14
Insight
Portfolio / Celeste Yang
Title / The Disappear ance
Course / Typogr aphy 3/4
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 16
Insight
Portfolio / Celeste Yang
Title / The Disappear ance
Course / Typogr aphy 3/4
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 18
Insight
Portfolio / Celeste Yang
Title / The Disappear ance
Course / Typogr aphy 3/4
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 20
Insight
Portfolio / Celeste Yang
Title / The Disappear ance
Course / Typogr aphy 3/4
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 22
Insight
Title / Home or School
02
Portfolio / Celeste Yang
Course / V isual Communications L ab
world because they have had a chance to mature quicker.
and they will be better prepared for challenges from the outside
will have a chance to focus on subjects they find more interesting
students in ways traditional methods cannot; for example, children
home schooling. This unconventional type of schooling can benefit
like to inform the general public on the many advantages of
Home schooling is not popular in my home countr y of Taiwan. I would
concept
design and write a book on the topic.
schooling through extended research and inter views, and then
A subject will be selected to document the legal issue of home
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Insight
Home or School
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 24
Portfolio / Celeste Yang
Title / Home or School
Course / V isual Communications L ab
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 26
Insight
Term / Fall 2008
Instructor / Phil Hamlett, Hunter Wimmer, Stout Jeremy
Ty peface / Avenir, Awk ward, Clarendon LT Std
Abstract / DA D, I wanna Be Home Schooled
Format / Book
Portfolio / Celeste Yang
Title / Home or School
Course / V isual Communications L ab
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 28
Insight
Portfolio / Celeste Yang
Title / Home or School
Course / V isual Communications L ab
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 30
Insight
Portfolio / Celeste Yang
Title / Home or School
Course / V isual Communications L ab
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 32
Insight
Portfolio / Celeste Yang
Title / Home or School
Course / V isual Communications L ab
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 34
Insight
Title / The Futur a Black Box
03
Portfolio / Celeste Yang
Course / Type Composition
in its beauty through ar t and design.
its suitability for subject and body copies. The box presents “Futura”
of the geometric sans serif fonts due to its clear readability and
The “Futura” font has been often considered as the most impor tant
concept
This constitutes a critical skill in the creation of a type specimen box.
study the relation between typesetting and its visual perception.
Students were required to choose a font and use it as a vehicle to
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Insight
The Futura Black Box
Project / 01 02 03 0 4 05 06 07 08 09 Thesis p 36
Portfolio / Celeste Yang
Title / The Futur a Black Box
Course / Type Composition
Project / 01 02 03 0 4 05 06 07 08 09 Thesis p 38
Insight
Term / Spring 2008
Instructor / Jennifer Sterling
Ty peface / Futur a
Abstract / Type specimen
Format / Presentation sheets, Clamshell box
Portfolio / Celeste Yang
Title / The Futur a Black Box
Course / Type Composition
Project / 01 02 03 0 4 05 06 07 08 09 Thesis p 40
Insight
Portfolio / Celeste Yang
Title / The Futur a Black Box
Course / Type Composition
Project / 01 02 03 0 4 05 06 07 08 09 Thesis p 42
Insight
Portfolio / Celeste Yang
Title / The Futur a Black Box
Course / Type Composition
Project / 01 02 03 0 4 05 06 07 08 09 Thesis p 44
Insight
Title / Non Human People
04
Portfolio / Celeste Yang
Course / Connecting the Dots
topic deser ves attention.
a serious problem as it greatly affects our environment. This
due to over fishing. The drop in dolphin populations will become
in the ocean. The once prosperous species is now endangered
Dolphins have been a major part in human culture and ecosystems
concept
purpose of the project is to inspire people to learn more about it.
A scientific topic will be chosen, researched, and discussed. The
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Insight
Non Human People
Project / 01 02 0 3 04 05 06 07 08 09 Thesis p 46
Portfolio / Celeste Yang
Title / Non Human People
Course / Connecting the Dots
Project / 01 02 0 3 04 05 06 07 08 09 Thesis p 48
Insight
Term / Fall 2010
Instructor / David Hake
Ty peface / Verlag, MrsEaves
Abstract / three quar ter
Format / Magazine
Portfolio / Celeste Yang
Title / Non Human People
Course / Connecting the Dots
Project / 01 02 0 3 04 05 06 07 08 09 Thesis p 50
Insight
Portfolio / Celeste Yang
Title / Non Human People
Course / Connecting the Dots
Project / 01 02 0 3 04 05 06 07 08 09 Thesis p 52
Insight
Portfolio / Celeste Yang
Title / Non Human People
Course / Connecting the Dots
Project / 01 02 0 3 04 05 06 07 08 09 Thesis p 54
Insight
Portfolio / Celeste Yang
Title / Non Human People
Course / Connecting the Dots
Project / 01 02 0 3 04 05 06 07 08 09 Thesis p 56
Insight
Portfolio / Celeste Yang
Title / Non Human People
Course / Connecting the Dots
Project / 01 02 0 3 04 05 06 07 08 09 Thesis p 58
Insight
Title / The Fantastic Goggles
05
Portfolio / Celeste Yang
Course / Typogr aphic Systems
takes us to a fantasy world away from our own.
Disney is a temporar y escape from ever yday problems because it
concept
based on three signature Disney characters.
The series of posters depict goggles with different functions
Students will create posters that will promote the products they drew.
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Insight
The Fantastic Goggles
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 60
Portfolio / Celeste Yang
Title / The Fantastic Goggles
Course / Typogr aphic Systems
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 62
Insight
Term / Summer 2008
Instructor / Jennifer Sterling
Ty peface / Dogma, Avenir, Blackoak
Abstract / Print Campaign
Format / Posters, CD packaging
Portfolio / Celeste Yang
Title / The Fantastic Goggles
Course / Typogr aphic Systems
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 64
Insight
Portfolio / Celeste Yang
Title / The Fantastic Goggles
Course / Typogr aphic Systems
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 66
Insight
Title / Youthful Memories
06
Portfolio / Celeste Yang
Course / Integr ated Communications
making the film more identifiable for them.
“Shunju�. The purpose is to give the audience a nostalgic feeling,
uses memories to depict the strongly developed character of
screenplay. He directs his actors to por tray intimate scenes and
to his cinematography, sound design, and a well thought out
Shunji Iwai is a Japanese filmmaker who pays special attention
concept
the selected films will be discussed and broken down.
of the director will be explored in great detail. The concept of
As par t of a multi-faceted film festival, the impor tance of the role
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Insight
Youthful Memories
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 68
Portfolio / Celeste Yang
Title / Youthful Memories
Course / Integr ated Communications
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 70
Insight
Term / Spring 2009
Instructor / Hunter W immer
Ty peface / Avenir, Democr atica, Ser aphim
Abstract / Shunji Iwai Film Festival
Format / Schedule, Posters, Catalog, D vd Packaging, Books, Cd Packaging, MP 3 Player, Photo Album, Notebooks, Tickets, Business Cards, Letter+Envelope
Portfolio / Celeste Yang
Title / Youthful Memories
Course / Integr ated Communications
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 72
Insight
Portfolio / Celeste Yang
Title / Youthful Memories
Course / Integr ated Communications
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 74
Insight
Portfolio / Celeste Yang
Title / Youthful Memories
Course / Integr ated Communications
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 76
Insight
Portfolio Celeste Yang / Celeste Yang Portfolio
Title OurTitle Youthful Memories / Youthful Memories
Course Project Integrated Communications Project / 01 02 0 3 0 4 05 0601 3 0Thesis 4 05 06 07 0 8 09 Thesis 0702 08009 Course / Integr ated Communications
Insight p 78
p 57 Insight
Portfolio / Celeste Yang
Title / Youthful Memories
Course / Integr ated Communications
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 80
Insight
Portfolio / Celeste Yang
Title / Youthful Memories
Course / Integr ated Communications
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 82
Insight
Portfolio / Celeste Yang
Title / Youthful Memories
Course / Integr ated Communications
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 84
Insight
Portfolio / Celeste Yang
Title / Youthful Memories
Course / Integr ated Communications
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 86
Insight
Portfolio / Celeste Yang
Title / Youthful Memories
Course / Integr ated Communications
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 88
Insight
Portfolio / Celeste Yang
Title / Youthful Memories
Course / Integr ated Communications
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 90
Insight
Title / Word Music
07
Portfolio / Celeste Yang
Course / E xperimental Typogr aphy
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the translation of our feelings to abstraction.
nothing else can. The concept for this project is a poster that shows
communication in the sense that it coveys emotion in ways that
Music is a form of expression; it tr anscends all other forms of
concept
a visual design about music.
This project will utilize a projector and tr ansparencies to create
Word Music
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 92
Insight
Portfolio / Celeste Yang
Title / Word Music
Course / E xperimental Typogr aphy
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 94
Insight
Term / Spring 2009
Instructor / Stan Zienka
Ty peface / Archer
Abstract / Music Poster
Format / Poster
Portfolio / Celeste Yang
Title / Word Music
Course / E xperimental Typogr aphy
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 96
Insight
Title / Life with Bobby
08
Portfolio / Celeste Yang
Course / E xperimental Typogr aphy
Animals deser ve just as much respect as humans do. As they feel.
concept
and it also informs people about Bobby and his life.
my book. This book accounts Bobby’s transition into our family
Bobby, a cat I adopted in California, is the source of inspiration for
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Insight
Life with Bobby
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 98
Portfolio / Celeste Yang
Title / Life with Bobby
Course / E xperimental Typogr aphy
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 100
Insight
Term / Spring 2009
Instructor / Stan Zienka
Ty peface / Helvetica Neue
Abstract / Life
Format / Book
Portfolio / Celeste Yang
Title / Life with Bobby
Course / E xperimental Typogr aphy
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 102
Insight
Portfolio / Celeste Yang
Title / Life with Bobby
Course / E xperimental Typogr aphy
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 104
Insight
Title / The Sensor y Records
09
Portfolio / Celeste Yang
Course / Nature of Identit y
and making it memorable.
Rebranding is a major part of recapturing the customer’s attention
events, places, and even stores are closely associated with a smell.
stored in the par t of the brain; because of this, people, things
Smells are closely tied to memor y. Certain smells are retained and
concept
conceptual evolution.
customers in the U.S. The subject has to be revived with a new
Cr abtree and Evelyn’s goal is to reach and retain more mature
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Insight
The Sensory Records
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 106
Portfolio / Celeste Yang
Title / The Sensor y Records
Course / Nature of Identit y
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 108
Insight
Term / Spring 2010
Instructor / Hunter W immer
Ty peface / ITC Centur y, DIN
Abstract / Cr abtree & Evelyn’s Br anding Campaign
Format / Book
Portfolio / Celeste Yang
Title / The Sensor y Records
Course / Nature of Identit y
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 110
Insight
Portfolio / Celeste Yang
Title / The Sensor y Records
Course / Nature of Identit y
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 112
Insight
{Home}
{Spor ts}
{Events}
Portfolio / Celeste Yang
Title / The Sensor y Records
Course / Nature of Identit y
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 114
Insight
Portfolio / Celeste Yang
Title / The Sensor y Records
Course / Nature of Identit y
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 116
Insight
Portfolio / Celeste Yang
Title / The Sensor y Records
Course / Nature of Identit y
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 118
casuarina scented 3-wick candle
Insight
Portfolio / Celeste Yang
Title / The Sensor y Records
Course / Nature of Identit y
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 120
Insight
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 122
Homeless or Family
Insight
mfa the sis
a pet before purchasing one.
Tails� program is designed to educate those interested in owning
qualities they are not willing to put up with. The “Wagging
who want pets buy them on an impulse, only to find undesirable
number of strays at a lesser number. Often times, people
buyers, we may be able to help these animal s and keep the
consistent. If we dig to the root of the problem: uneducated
many dogs are being neutered, the numbers of strays remain
as the Catch, Neuter, Release program, tr y to help. Although
Many dogs in Taiwan are abandoned and various programs, such
A dog is the only thing on earth that loves you more than you love yourself.
Josh Billings
Title / Wagging tail s
10
Portfolio / Celeste Yang
Course / Directed Study
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Knowing your dog is the first step to appreciating it.
you can make a difference in your dog’s life as well as your own.
Solving the stray dog problem is simple. By choosing the right dog,
concept
the trend dies down, the dog becomes homeless.
out in theaters, the sales of dogs will increase, but as soon as
par ts of trends. For example, if a popular movie about a dog comes
luxuries, one of them being puppies. Dogs oftentimes become
was not without a downfall: people star ted buying more and more
for years. The economy flourished in the 1980s and this success
Abandoned pets is a major problem in Taiwan that has been avoided
Wagging Tails
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 124
Insight
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 126
Insight
Term / Spring–Fall 2010
Instructor / Henri /Ariel Grey
Ty peface / Archer, Verlag
Abstract / The Luck y Dog Event
Format / Book, Pin, Key Chain, Packaging, T-shir t, Paper Bag, Shopping Bag, Postcards Brochure, Dog Cloth, Posters
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 128
Insight
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 130
Insight
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 132
Adoption Booth
Insight
Accessories
Information Booth Q&A
Rest Area
Information Booth Q&A
Free Physical Examim aiton
Adoption Booth
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 134
Insight
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 136
Insight
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 142
Insight
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 144
Insight
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 146
Insight
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 148
Insight
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 150
Insight
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 152
Insight
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 154
Insight
Portfolio / Celeste Yang
Title / Wagging tail s
Course / Directed Study
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 156
Insight
Portfolio / Celeste Yang
Title /
Course /
Helen Lin, Zack Fu, Vincent Tung, Angela Tsai, Elsa Chung, Totoro Lee, Liz Chang and Yeniu Pan
Friend
Mar y Scott, Phil Hamlett, Hunter Wimmer, Stout Jeremy, Ariel Grey, David Hake, Henri, Jennifer Sterling and Stan Zienka
i nstructor
Parents – Danny Yang and Kathy Lee, sister – Cleo Yang, pets – Puppy, Harr y and Bobby
fa m i ly
Insight
Thank You Everyone
Project / 01 02 0 3 0 4 05 06 07 08 09 Thesis p 158