Presented by: CELIA DANN JESSICA HARRISON ROSIE HOMEWOOD KATIE OTTEWELL BECKY SMITH
• BRAND HISTORY & STRUCTURE • DESIGN EQUATION • JIL SANDER WOMAN • CLOTHING MARKET • COMPETITORS • TECHNOLOGY • BRAND DEVELOPMENT
• 1943 -‐ HEIDEMARIE JILINE SANDER • 1973 -‐ FIRST WOMEN COLLECTION • 1979 -‐ COSMETICS AND FRAGRANCES LAUNCHED • 1980 -‐ BRAND SUCCESS INCREASES, WOMEN’S POSITION IN SOCIETY CHANGES • 1997 -‐ FIRST MENS COLLECTION SHOWN IN MILAN • 1999 -‐ JIL SANDER EXITS COMPANY • 2005 -‐ RAF SIMONS JOINS AS CREATIVE DIRECTOR • 2011 -‐ JIL SANDER NAVY LAUNCHES
DESIGN EQUATION
• THE UK CLOTHING MARKET WAS WORTH £47.1BN IN 2010 • 57% OF UK POPULATION ARE BUYING THEIR CLOTHES FROM SUPERMARKETS • IT IS PREDICTED THAT THE CLOTHING AND ADORNMENTS MARKET WILL EXPAND BY 5.3% OVER THE NEXT FIVE YEARS AND WILL REACH THE WORTH OF £52BN BY 2016 • IN THE UK 47% OF THE POPULATION ARE ONLY BUYING CLOTHES ON SALE OR IN PROMOTIONS MINTEL, BRITISH LIFESTYLES REPORT, AUGUST 2011, ALEXANDRA RICHMOND MINTEL, FASHION ONLINE UK, APRIL 2010
COMPETITORS
INSPIRED HIGH STREET COLLECTIONS
BRAND
BURBERRY DONNA KAREN
ADVANCES IN TECHNOLOGY
‘Retail Theatre’ Quick Assortment, Fashion Film
STEFAN ECKERT
3D Holographic Fashion Show
PRADA
Mobile Phone
PERCEPTUAL MAP
QUIET
? HIGH TECH
TRUSSARDI HELMUT LANG JIL SANDER
DONNA KAREN
ZARA REISS
CALVIN KLEIN
PRADA ARMANI
LOUD
LOW TECH
UK
Media Pack Average age of reader -‐ 34 Readership -‐ 1,307,000 Women readership -‐ 89% ABC1 Demographic -‐ 70% AB Demographic -‐ 34%
SINGLE PAGE ADVERTISEMENT:
£24,400
“MODERNITY, PURITY AND UNDERSTATED LUXURY”
ANY QUESTIONS ?
Jones, T. (2008). Fashion Now: v. 2 (Paperback) Taschen Werel, S. (2010) '50 Fashion Designers you should know (paperback) Prestel Vela www.dazeddigital.com/fashionweek/ womenswear/ss12/arVcle/11542/1/jil-‐sander-‐ womenswear-‐ss12 www.dazeddigital.com/fashionweek/ womenswear/ss12/arVcle/11561/1/trussardi-‐ womenswear-‐ss12 hNp://www.donnakaran.com/ hNp://www.vogue.co.uk/voguemediapack/swfa/ www.drapersonline.com hNp://www.utalkmarkeVng.com/pages/ ArVcle.aspx? ArVcleID=18855&Title=Burberry_unveils_‘Retail_ Theatre‘_concept_in_flagship_stores hNp://www.vogue.co.uk/news/2010/09/08/ burberry-‐retail-‐theatre-‐launch hNp://www.emerging-‐technologies-‐news.info/ index.php/new-‐technology/burberry-‐blends-‐ fashion-‐technology/
hNp://www.retailtechnologyreview.com/absolutenm/templates/ retail_supply_chain.aspx?arVcleid=1711&zoneid=1 hNp://www.youtube.com/watch?feature=player_embedded&v=0Eu4-‐ iCoFe0 hNp://www.jilsander.com/ hNp://www.wgsn.com/ hNp://www.telegraph.co.uk/technology/mobile-‐phones/8811932/ Fashion-‐designer-‐Jil-‐Sander-‐launches-‐mobile-‐phone.html\