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About me Campaign Anteraja Indosat Ooredoo Tiger Sugar Copywriting Indosat Ooredoo Indosat Ooredoo Business Digital Imaging Sesat Poster Remake Nike Air Max Yoguruto Illustration Life Isn’t All Ha Ha Hee Hee Bango Illustrations... Typography Museum of Toys
About Me Hi! I’m Celine, currently in my third year as a Creative Advertising student at Binus University. I see myself as an inquisitive person who loves to learn and pour my imagination into useful works. I’m really into design and advertising, with another half of my passion in movies and music.
Interest
Softskills Communication Teamwork Responsibility
Software Ai
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Anteraja Campaign
College Project Aired in
2020 About Brand Anteraja is a delivery service based on application features through the couriers called SATRIA who pick up and deliver goods. Online sellers with
Satria
shops, e-commerce, or people who want to send goods don’t need to bother going out to go to the counters or outlets anymore.
Creative Brief
Background Delivery services can be done online (digital platforms, applications) or offline (via counters). Problems arise when today's culture wants to be easy and practical, as well as busyness that makes it less possible for people to directly deliver goods to the counter.
Objective Raise brand awareness and give the modern generation a different experience of pick-up and delivery services that can be monitored through the application, without the hassle of going to outlets.
Target Audience
Audience Insight
19-24 years old
Audience often have the desire to share with rela-
Male and Female
tives/closest people but are hindered by a sense of
Living in urban with SES B
laziness to deliver by themselves.
Creative Strategy
Big Idea Malas pun Tetap Berkah (Laziness is Still a Blessing)
Tagline Satria Datang Tinggal Tenang (Satria Come, Stay Calm)
Desired Response Put aside the old habit and choose Anteraja's services instead of go to the counter.
Tone and Manner Young, Vibrant, Fun
Color Palette
Customers can share with others without worries of distance and time; an instant hassle-free solution.
Males pun Tetap Berkah
Key Visual Anteraja's key visuals consist of three visual series depicting a cat named Raja lazing around in different locations in the house. However, his needs were fullfiled by Anteraja.
Why cat? Cat is a lazy symbol who loves to be pampered by humans, especially as a pet. The headlines are also equipped with pink letter board that is usually used at home.
@hosico_cat
By #MalaspunTetapBerkah Campaign, we want to tell that lazy people also have an opportunity to be served,
Credit to:
Key Visual Alternatives Fat lazy wild animals that staying in the house happily while the others struggling to find food.
by Anteraja.
Creative & Media
Youtube In-stream Ad
Storyboard Jingle lyrics
Jingle: Anteraja - Mau Ini Itu (Music & Original song by Marion Jola - Aduh)
30s Youtube Ad introducing Anteraja and application guides, with a cat represents the “lazy” audience.
Ku terdiam di rumah
Menatap luar jendela
Ingin ku punya ini dan punya itu
Membawakan paketku
Dia terpercaya
Sungguh aku mau
Tak mampu ‘tuk beranjak
Siapa dirinya
SATRIA beroda
Mau ini mau itu
Satria kan ada
Di Anteraja...
Instagram Feeds Contents about Anteraja as a “Stay at Home” solution for those people who aren’t possible to go out.
Instagram Carousel Post
The Instagram contents are telling the story of Raja, a lazy house cat, who used Anteraja delivery service to fulfill his needs gifts from his owner.
Tiktok In-feeds Ad + Filter Jingle: Anteraja - Mau Ini Itu The filter & sound are free used for all Tiktok users, specially created for pets. Yuk, ajak anabulmu joget sama Anteraja!
Tiktok Filter + Sound
E-commerce Ad Price discount promotion for Anteraja services through web banner in mobile application and e-commerce website.
Ambient Ad It's vehicle of an Anteraja box car that goes around the city with a diorama of Raja the cat lying relaxed in his "house" and #MalaspunTetapBerkah tagline at the outside of the box.
Billboard Ad Underpass billboard with the visual of cat leaning against a delivery box.
Ambient Ad For those who are still working or going out, this bus stop will make you feel like home. It’s provided with Anteraja delivery service application LED display that can be used by anyone, and also a cat. :)
Brand Activation After customers finish the order in the Anteraja application, there is a mini-game of spin prizes for pet lovers, prizes will be given after using Anteraja's services. Not only foods and toys for pets, but there are also discount vouchers.
The gift packaging is designed as traditional game Tic-Tac-Toe. The box is also used as a base for the game, accompanied by cat characters pins.
Indosat Ooredoo Campaign
Copywriter Intern at Mata Angin Creative Agency Creative team B2B Indosat Aired in
2021 About Brand Indosat Ooredoo is one of Indonesia’s largest telecommunications networks and services provider company that offers wireless service for mobile devices, with the value of serving wholeheartly, quick in problem solving and adapting.
Creative Brief
Background The Covid-19 pandemic causes limitations in all activities, hinders the development in various fields, thus making people have to adapt and be ready to face new challenges every day.
Objective Through this campaign (including internal & external events), Indosat Ooredoo wants to appreciate the struggle of its employees who continue to carry out the mission, also encouraging and spreading the spirit so that we can all rise up together.
Creative & Media
Campaign Line Delivering the spirit of keep moving and stay connected.
#BisaBangkitBersama
Campaign line alternative #MelangkahHadapiPerubahan #SemangatBangkitBersama #TangguhMelangkahBersama #AdaptasiTanpaHenti
TVC Accompanied by collaboration music of Iga Massardi and Asteriska, this campaign shows the true story and played directly by Indosat Ooredoo’s employees who never stop fighting during pandemic to provide the best services so that millions of hearts in Indonesia can continue to be connected.
Youtube link: https://www.youtube.com/watch?v=eAshesfgTRo&t=3s
Tiger Sugar Campaign
College Project Aired in
2020
About Brand Tiger Sugar is a boba drink brand from Taiwan that is known for its soft and distinctive taste, made from brown sugar, fresh milk, whip cream, and boba pearl. Besides its unique taste, a combination of aesthetic feeling and its “tiger visual” can make people relax while drinking it.
Creative Brief
Background Fear of heights or acrophobia is a fear that makes people tend to find ways to avoid matters involving height. They feel insecure, afraid of falling, even death. To overcome it, the person must have the will and courage to face the heights.
Objective Through Tiger Sugar's tagline, “Brave as A Tiger”, we want to engage people to be more courageous in facing problems and fears. With this image, we hope people can feel calmer when dealing with the fear of heights so that they can feel "this isn't bad either".
Creative & Media
Creative Magazine Ad This translucent print ad displays a "glass" of Tiger Sugar boba drink that contain mercury as a barometer (pressure gauge air and altitude). The higher this print ad is, the more the glass is filled.
The mercury will fill up the glass, depends on the height.
Gold Mercury
This ad aims to arouse curiosity, to engage readers to try to go or be at a certain height.
Ambient Ad Brown sugar boba milk covers half part of the bottom of the elevator glass so that people don’t directly see the view under the building, thereby reducing fear and spooky impression.
Soft boba shaped pillows give you a calm feeling and is convenient to lean.
Brand Activation Tiger Sugar boba drink mall bridge with 60% transparency and heart rate digital stand.
How does it work? Located on the 4th floor of the mall, it looks like a straw “tunnel” with 60% transparency. Even though it's see-through, the brown sugar milk design is expected can divert visitors from that height.
Heart rate digital stand... Visitors will cross the bridge and measure their heart rate on the exit point by sticking their fingers on the digital screen.
Heart-rate touch screen
above normal (normal rate: 60-100 bpm), which is a sign of fear of heights, then a prize ticket will be printed out.
Heart rate digital stand
For those whose heartbeats are
Copywriting
Indosat Ooredoo & Indosat Ooredoo Business Copywriter Intern at Mata Angin Creative Agency Creative team B2B Indosat Aired in
2021
About Brand As a digital business expert, Indosat Ooredoo Business provides advanced technology & digital solutions for businesses in Indonesia, through being customers' partner in planning and executing the digital transformation journey in their company.
Creative & Media
1. Indosat Ooredoo’s Network Video Those who live in the city may be used to the study and work from home system, but not for people in Sukaraharja Village, West Java, where the majority live as farmers. The road conditions are not good, access is limited, and power outages often occur even up to 2 days. The only provider available there has expensive package prices and if the electricty went out, the tower lost its signal.
Story of The Lost Adit Adit, an elementary school student who struggles to get an internet signal, cycling across the steep roads every morning to go to the security post where the signal is stable. One day, the online class started as usual but Adit wasn’t attending class for
Instagram (IGTV)
two days, causing the teacher to worried and went to Adit house.
Eleuh eleuh.. Pareum deui lampu teh! We highlight the Sundanese language as the story is about the Cianjur citizens.
Youtube link: https://www.youtube.com/watch?v=ph1cpspsJbs&t=45s
2. IO Business - Products Indosat Ooredoo Business provide various digital solutions to companies and enterprises. Product branding is a must, copywriters have to understand each product well.
MyDashboard Naming Alternative iDo Mobile Dashboard Monitor-in iBizboard Inbiz
Key Visual
iDok Telemedicine Apps
Instagram Feed - Motion
Giga Share
Instagram Feed - Motion
Website Banner
Smart Asset
E-flyer
Mifi Bundle
Website Banner
3. IO Business - Connex Webinar Connex is a webinar event that is regularly held by Indosat Ooredoo Business and is attended by experts and trusted speakers in various business fields.
Youtube Tittle & Thumbnail Instagram
Website Article
Digital Imaging
Sesat Poster Remake
Nike Ai
College Project
College Proj
Aired in
Aired in
2020
2020
Sesat is an Indonesian horror movie about a girl who tries to call the spirit of her dead father.
Original Poster
Besides being the model, I also made and photographed some of the props for this assets were taken from internet sources, which are then edited in such a way as the original poster.
Poster Remake
remake poster. About 7
ir Max
ject
Taking the concept of the Air Max shoes, which feature one or more see-through "airbags" in the midsole, this poster shows a lightweight, ball-shaped "air" with the details of its textures.
Yoguruto College Project Aired in
2020 A fresh yoghurt that highlights its strawberry flavour and the “fun” feeling while drinking it.
Illustration
Life Isn’t All Ha Ha Hee Hee Penguin Books - Student Design Award Aired in
2021
Adult fiction “Life Isn’t All Ha Ha Hee Hee” book cover competition. A funny, complex story of marriage, friendship, and culture of Punjabis in London.
Bango College project Aired in
2020 Print ads of soy sauce brand Bango, in gestalt principles; Figure & Ground. and Proximity. Represents the taste of “Nusantara” in a bottle of Bango soy sauce.
Figure & Ground
Combining a variety of Indonesian foods in black, forming the islands to represent the presence of Bango soy sauce in “Nusantara” cuisine.
Proximity
Illustrations.. Initiative Project Aired in
2020-2021
Typography
Museum of Toys College Project Aired in
2020 MOT has the largest toy collections in Southeast Asia, with more than 7000 toy collections by 300 designers from various countries. This quotes was declared by The Godfather of Designer Toys Michael Lau.
Folded front page
Back page (A2)
It’s an A2 paper size folding brochure with the shape of “UglyDolls” character, playful typography and layout that represents the Museum of Toys (MOT), accompanied by a colorful and fun color pallete.
Front page (A2)
Folded back page
No End