On-growing Portfolio by Celine Angelica

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About me Campaign Anteraja Indosat Ooredoo Tiger Sugar Copywriting Indosat Ooredoo Indosat Ooredoo Business Digital Imaging Sesat Poster Remake Nike Air Max Yoguruto Illustration Life Isn’t All Ha Ha Hee Hee Bango Illustrations...

Typography Museum of Toys

About Me Hi! I’m Celine, currently in my third year as a Creative Advertising student at Binus University. I see myself as an inquisitive person who loves to learn and pour my imagination into useful works. I’m really into design and advertising, with another half of my passion in movies and music.

Interest

Softskills Communication Teamwork Responsibility

Software Ai

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Anteraja Campaign

College Project Aired in

2020 About Brand Anteraja is a delivery service based on application features through the couriers called SATRIA who pick up and deliver goods. Online sellers with

Satria

shops, e-commerce, or people who want to send goods don’t need to bother going out to go to the counters or outlets anymore.

Creative Brief

Background Delivery services can be done online (digital platforms, applications) or offline (via counters).

Problems arise when today's culture wants to be easy and practical, as well as busyness that makes it less possible for people to directly deliver goods to the counter.

Objective Raise brand awareness and give the modern generation a different experience of pick-up and delivery services that can be monitored through the application, without the hassle of going to outlets.

Target Audience

Audience Insight

19-24 years old

Audience often have the desire to share with rela-

Male and Female

tives/closest people but are hindered by a sense of

Living in urban with SES B

laziness to deliver by themselves.

Creative Strategy

Big Idea Malas pun Tetap Berkah (Laziness is Still a Blessing)

Tagline Satria Datang Tinggal Tenang (Satria Come, Stay Calm)

Desired Response Put aside the old habit and choose Anteraja's services instead of go to the counter.

Tone and Manner Young, Vibrant, Fun

Color Palette

Customers can share with others without worries of distance and time; an instant hassle-free solution.

Males pun Tetap Berkah

Key Visual Anteraja's key visuals consist of three visual series depicting a cat named Raja lazing around in different locations in the house. However, his needs were fullfiled by Anteraja.

Why cat?

Cat is a lazy symbol who loves to be pampered by humans, especially as a pet. The headlines are also equipped with pink letter board that is usually used at home.

@hosico_cat

By #MalaspunTetapBerkah Campaign, we want to tell that lazy people also have an opportunity to be served,

Credit to:

Key Visual Alternatives Fat lazy wild animals that staying in the house happily while the others struggling to find food.

by Anteraja.

Creative & Media

Youtube In-stream Ad

Storyboard Jingle lyrics

Jingle: Anteraja - Mau Ini Itu (Music & Original song by Marion Jola - Aduh)

30s Youtube Ad introducing Anteraja and application guides, with a cat represents the “lazy” audience.

Ku terdiam di rumah

Menatap luar jendela

Ingin ku punya ini dan punya itu

Membawakan paketku

Dia terpercaya

Sungguh aku mau

Tak mampu ‘tuk beranjak

Siapa dirinya

SATRIA beroda

Mau ini mau itu

Satria kan ada

Di Anteraja...

Instagram Feeds Contents about Anteraja as a “Stay at Home” solution for those people who aren’t possible to go out.

Instagram Carousel Post

The Instagram contents are telling the story of Raja, a lazy house cat, who used Anteraja delivery service to fulfill his needs gifts from his owner.

Tiktok In-feeds Ad + Filter Jingle: Anteraja - Mau Ini Itu The filter & sound are free used for all Tiktok users, specially created for pets.

Yuk, ajak anabulmu joget sama Anteraja!

Tiktok Filter + Sound

E-commerce Ad Price discount promotion for Anteraja services through web banner in mobile application and e-commerce website.

Ambient Ad It's vehicle of an Anteraja box car that goes around the city with a diorama of Raja the cat lying relaxed in his "house" and #MalaspunTetapBerkah tagline at the outside of the box.

Billboard Ad Underpass billboard with the visual of cat leaning against a delivery box.

Ambient Ad For those who are still working or going out, this bus stop will make you feel like home. It’s provided with Anteraja delivery service application LED display that can be used by anyone, and also a cat. :)

Brand Activation After customers finish the order in the Anteraja application, there is a mini-game of spin prizes for pet lovers, prizes will be given after using Anteraja's services. Not only foods and toys for pets, but there are also discount vouchers.

The gift packaging is designed as traditional game Tic-Tac-Toe. The box is also used as a base for the game, accompanied by cat characters pins.

Indosat Ooredoo Campaign

Copywriter Intern at Mata Angin Creative Agency Creative team B2B Indosat Aired in

2021 About Brand Indosat Ooredoo is one of Indonesia’s largest telecommunications networks and services provider company that offers wireless service for mobile devices, with the value of serving wholeheartly, quick in problem solving and adapting.

Creative Brief

Background The Covid-19 pandemic causes limitations in all activities, hinders the development in various fields, thus making people have to adapt and be ready to face new challenges every day.

Objective Through this campaign (including internal & external events), Indosat Ooredoo wants to appreciate the struggle of its employees who continue to carry out the mission, also encouraging and spreading the spirit so that we can all rise up together.

Creative & Media

Campaign Line Delivering the spirit of keep moving and stay connected.

#BisaBangkitBersama

Campaign line alternative #MelangkahHadapiPerubahan #SemangatBangkitBersama #TangguhMelangkahBersama #AdaptasiTanpaHenti

TVC Accompanied by collaboration music of Iga Massardi and Asteriska, this campaign shows the true story and played directly by Indosat Ooredoo’s employees who never stop fighting during pandemic to provide the best services so that millions of hearts in Indonesia can continue to be connected.

Youtube link: https://www.youtube.com/watch?v=eAshesfgTRo&t=3s

Tiger Sugar Campaign

College Project Aired in

2020

About Brand Tiger Sugar is a boba drink brand from Taiwan that is known for its soft and distinctive taste, made from brown sugar, fresh milk, whip cream, and boba pearl. Besides its unique taste, a combination of aesthetic feeling and its “tiger visual” can make people relax while drinking it.

Creative Brief

Background Fear of heights or acrophobia is a fear that makes people tend to find ways to avoid matters involving height. They feel insecure, afraid of falling, even death. To overcome it, the person must have the will and courage to face the heights.

Objective Through Tiger Sugar's tagline, “Brave as A Tiger”, we want to engage people to be more courageous in facing problems and fears. With this image, we hope people can feel calmer when dealing with the fear of heights so that they can feel "this isn't bad either".

Creative & Media

Creative Magazine Ad This translucent print ad displays a "glass" of Tiger Sugar boba drink that contain mercury as a barometer (pressure gauge air and altitude). The higher this print ad is, the more the glass is filled.

The mercury will fill up the glass, depends on the height.

Gold Mercury

This ad aims to arouse curiosity, to engage readers to try to go or be at a certain height.

Ambient Ad Brown sugar boba milk covers half part of the bottom of the elevator glass so that people don’t directly see the view under the building, thereby reducing fear and spooky impression.

Soft boba shaped pillows give you a calm feeling and is convenient to lean.

Brand Activation Tiger Sugar boba drink mall bridge with 60% transparency and heart rate digital stand.

How does it work?

Located on the 4th floor of the mall, it looks like a straw “tunnel” with 60% transparency. Even though it's see-through, the brown sugar milk design is expected can divert visitors from that height.

Heart rate digital stand...

Visitors will cross the bridge and measure their heart rate on the exit point by sticking their fingers on the digital screen.

Heart-rate touch screen

above normal (normal rate: 60-100 bpm), which is a sign of fear of heights, then a prize ticket will be printed out.

Heart rate digital stand

For those whose heartbeats are

Copywriting

Indosat Ooredoo & Indosat Ooredoo Business Copywriter Intern at Mata Angin Creative Agency Creative team B2B Indosat Aired in

2021

About Brand As a digital business expert, Indosat Ooredoo Business provides advanced technology & digital solutions for businesses in Indonesia, through being customers' partner in planning and executing the digital transformation journey in their company.

Creative & Media

1. Indosat Ooredoo’s Network Video Those who live in the city may be used to the study and work from home system, but not for people in Sukaraharja Village, West Java, where the majority live as farmers.

The road conditions are not good, access is limited, and power outages often occur even up to 2 days. The only provider available there has expensive package prices and if the electricty went out, the tower lost its signal.

Story of The Lost Adit Adit, an elementary school student who struggles to get an internet signal, cycling across the steep roads every morning to go to the security post where the signal is stable. One day, the online class started as usual but Adit wasn’t attending class for

Instagram (IGTV)

two days, causing the teacher to worried and went to Adit house.

Eleuh eleuh.. Pareum deui lampu teh!

We highlight the Sundanese language as the story is about the Cianjur citizens.

Youtube link: https://www.youtube.com/watch?v=ph1cpspsJbs&t=45s

2. IO Business - Products Indosat Ooredoo Business provide various digital solutions to companies and enterprises.

Product branding is a must, copywriters have to understand each product well.

MyDashboard Naming Alternative iDo Mobile Dashboard Monitor-in iBizboard Inbiz

Key Visual

iDok Telemedicine Apps

Instagram Feed - Motion

Giga Share

Instagram Feed - Motion

Website Banner

Smart Asset

E-flyer

Mifi Bundle

Website Banner

3. IO Business - Connex Webinar Connex is a webinar event that is regularly held by Indosat Ooredoo Business and is attended by experts and trusted speakers in various business fields.

Youtube Tittle & Thumbnail Instagram

Website Article

Digital Imaging

Sesat Poster Remake

Nike Ai

College Project

College Proj

Aired in

Aired in

2020

2020

Sesat is an Indonesian horror movie about a girl who tries to call the spirit of her dead father.

Original Poster

Besides being the model, I also made and photographed some of the props for this assets were taken from internet sources, which are then edited in such a way as the original poster.

Poster Remake

remake poster. About 7

ir Max

ject

Taking the concept of the Air Max shoes, which feature one or more see-through "airbags" in the midsole, this poster shows a lightweight, ball-shaped "air" with the details of its textures.

Yoguruto College Project Aired in

2020 A fresh yoghurt that highlights its strawberry flavour and the “fun” feeling while drinking it.

Illustration

Life Isn’t All Ha Ha Hee Hee Penguin Books - Student Design Award Aired in

2021

Adult fiction “Life Isn’t All Ha Ha Hee Hee” book cover competition. A funny, complex story of marriage, friendship, and culture of Punjabis in London.

Bango College project Aired in

2020 Print ads of soy sauce brand Bango, in gestalt principles; Figure & Ground. and Proximity.

Represents the taste of “Nusantara” in a bottle of Bango soy sauce.

Figure & Ground

Combining a variety of Indonesian foods in black, forming the islands to represent the presence of Bango soy sauce in “Nusantara” cuisine.

Proximity

Illustrations..

Initiative Project Aired in

2020-2021

Typography

Museum of Toys College Project Aired in

2020 MOT has the largest toy collections in Southeast Asia, with more than 7000 toy collections by 300 designers from various countries.

This quotes was declared by The Godfather of Designer Toys Michael Lau.

Folded front page

Back page (A2)

It’s an A2 paper size folding brochure with the shape of “UglyDolls” character, playful typography and layout that represents the Museum of Toys (MOT), accompanied by a colorful and fun color pallete.

Front page (A2)

Folded back page

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