Design Future progect

Design Future: Tackling Urban Children's Food Illiteracy

Taiwan Shih-Harn Wang

Japan Toshiyuki Murata

China Hanging Li

Israel Avital Bankay

Taiwan Po-Yang Wang

China Jing-Ting Zhang

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The Future, as seen in the 60’s...

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...And How It Turned Out

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The CiDes Will Only Get Bigger

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Tuna

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Tuna

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Food Illiteracy in AcDon

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Food Illiteracy in AcDon

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Food knowledge connects us to earth “ We have to change the way we teach kids and make them understand: the symbio8c rela8onship between a healthy planet, healthy food and healthy life. “ ~ Ann Cooper, The Renegade Lunch Lady

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Food as the centre of family life “ Food should be at the centre of family life again. People should take 8me for it, recognize it and appreciate it. “ ~ Carolyn Steel, Architect

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Empowering the kitchen “ New design should allow people to look at what they eat, and to create and grow what they want to eat at home. “ ~ Philips Design

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To educate at home, school and market

“ All parents, school and food sellers have to provide kids fresh food and teach them healthy food knowledge. “ ~ Jaime Oliver, Celebrity Chef

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Trends & Mega‐Trends Mega Trends Carbon footprint

Environment sustainability

GMO‐geneDc modificaDon

Trends

School Market Home

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Culture Case Study – Kibbutz, Israel Kibbutz – Israel

Children learnt food knowledge through daily life.

Children understand: • what they eat • how food was produced • what health lifestyle is • the value and importance of food

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Culture Case Study – Chinese Market Traditional market – China

Parents teach their children food knowledge and cooking skills.

Children understand: • what they eat • how to prepare food for cooking • how to choose fresh food • the value and importance of food

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Blue‐Sky Vision: Thomas More’s Utopia

“…no person, either man or woman, is ignorant of it; they are instructed in it from their childhood,…”

Amsterdam: Frangois Hanore, 1730

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Our Vision for the Future Home (Social, Ea8ng)

Food Knowledge School (Learning)

Market (Buying) 16

Time‐Line

30 years: one generaDonal cycle

childhood

StarDng a family

adulthood

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Scenario – School

Learning through eaDng Planet: A Healthy Environment

Food : Healthy, Natural Choices

Life: Live Smarter, Healthier

…

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Scenario – Market

A Food “Theme Park” Environmental Food producers and environment

Social

Seasonal cultural events & idenDDes Social Responsibility

Personal

Family shopping Pass on family recipes, food heritage …

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Scenario ‐ Home Bringing family's and nature together in symbio8c love!

I feed my kitchen – and my kitchen feeds me too!

Futuris8c kitchen Integra8ng food produc8on and prepara8on

Future kitchen – My kitchen is a garden and a living room safe for my kids

Antoine Lebrun

Home farming how we might eat and source our food 15‐20 years from now

Philips Design 20

Outcome

Home (Social, Ea8ng)

Food Knowledge School (Learning)

Market (Buying) 21

Conclusion A new genera8on of people • who eat healthy • who appreciate the value of food • who are reconnected to food as the centre of life

People will know • how the planet takes care of them • how they can take care of the planet through the food we eat. …

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Children

Markets& schools

Families

Society

Working Together

Educa8on

Agriculture

Governments

Industries

Environment

countries …

Product

designers

Retail

Others

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Thank You

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