Portfolio Vol. II 2022

PRESENTED BY CELINE FRANSISCA A VISUAL COMMUNICATION DESIGNER

WORKS GRAPHIC DESIGN, ADVERTISING, DIGITAL, ETC

EMAIL CELINEFRANSISCA6@GMAIL.COM BEHANCE BEHANCE.NET/CELINE FRANSISCA

A VISUAL COMMUNICATION DESIGNER WITH A FOCUS ON

ART DIRECTION, DIGITAL CONTENT AND ADVERTISEMENTS.

SHE CREATES SOLUTION TO DESIGN PROBLEMS BY PROPOSING VISUALISATION/ COMMUNICATION STRATEGY THAT ANSWERS THE NEED. FOR THE PAST FEW

YEARS, SHE HAS BEEN WORKING ON PROJECTS SUCH AS BRANDING, ADS

& BRANDING CAMPAIGN, ADVERTISING AND DIGITAL CONTENT. CURRENTLY BASED IN JAKARTA, IDN.

EXPERIENCE

SKILLS

WORK

INTERPERSONAL

SEPT - DEC 2021

GRAPHIC DESIGNER KAMARUPA DESIGN GROUP Internship Jakarta, Indonesia

FEB - JUL 2021

JR. ART DIRECTOR M&C SAATCHI INDONESIA Internship Jakarta, Indonesia

COMPETITION 2021

PARTICIPANT BG AWARDS - CITRA PARIWARA 2021 Advertising Festival Jakarta, Indonesia

ORGANIZATION 2020 - 2021

CELINE FRANSISCA CELINEFRANSISCA6@GMAIL.COM CELINE_FRANSISCA LINKEDIN.COM/IN/CELINEFRANSISCA

SOCIAL MEDIA MANAGER SWANARAPALA

LIGHTING DIVISION STAFF STMANIS

VOLUNTEER 2020

Event Coordination

Organizational Skill

DESIGN Graphic Design

Branding

Advertisement

Illustration

Social Media Content

DIGITAL Illustrator

Premiere Pro

Photoshop

After Effect

LANGUAGES

PROJECT EVENT COORDINATOR SWANARAPALA USHER BINUS UNIVERSITY

Parents Day BINUS 2019 Jakarta, Indonesia

English

EDUCATION 2018 - PRESENT

DKV CREATIVE ADVERTISING BINUS UNIVERSITY Jakarta, Indonesia

2015 - 2018

Webinar Membumi Lewat Konservasi

2019

CELINE FRANSISCA

Problem Solving

Student Organization

BEHANCE.NET/CELINEFRANSISCA

PORTFOLIO 2022© EDITION

Work Ethic

Bahasa Indonesia

Student Organization Jakarta, Indonesia

2018 - 2019

Team Work

SOCIAL STUDIES SMA MONDIAL Batam, Indonesia

TABLE OF CONTENT

01

BRANDING 01

04

GRAPHIC 15−18

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

02

ADS

03

02−05 05

SOCIAL MEDIA CONTENT 19−23

AD CAMPAIGN 06−14

06

OTHERS 24−27

01

ERHAIR

BRANDING

ERHAIR

SCALPERFECT PREBIOTICS & WITCH HAZEL EXTRACT PACKAGING

2021 KAMARUPA DESIGN GROUP CREATIVE DIRECTOR RIZKY FERNANDO

ART DIRECTOR

ANDREAS DARMAWAN

GRAPHIC DESIGNER CELINE FRANSISCA

ABOUT ERHAIR is a series of care products

recommended by dermatologists that is effective for treating hair and scalp problems. ERHAIR has 3 types of hair care producs such as HairGrow, Scalperfect, and Restore.

BRIEF ERHAIR wants to launch a new hair care

product in the Scalperfect series called ERHAIR Scalperfect Prebiotics & Witch Hazel Extract Balancing Shampoo.

The main key visual for ERHAIR packaging sits on “the element” that represents the whole product (main ingredients). In this shampoo series, the main element is prebiotics. The process of designing the packaging focuses on the shape of the prebiotics.

Colors are choosen based on clients request (blueish) and the mood for the design is effective, premium, and modern.

DISCLAIMER: This is NOT the final design for ERHAIR Scalperfect Prebiotics & Witch Hazel. This is the last design preview that I made for the client while I was still working on this project.

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

01

02

MY BABY

ADS

MY BABY KEY VISUAL

2021 M&C SAATCHI GROUP CREATIVE DIRECTOR NADIA YULIANI

SR. ART DIRECTOR ADRYANA PUTRI

SR. COPYWRITER AGUSTA PUTRANTO

ART DIRECTOR

CELINE FRANSISCA

ABOUT MY BABY is baby and child care

product brand from Tempo Scan Group. MY BABY wants to promote its newest product, MY BABY WIPES. MY BABY WIPES are wet wipes to clean dirt and germs attached to babies with four advantages: Extra Thick, Extra Liquid, Extra Clean, Alcohol Free.

BRIEF Increase awareness of MY BABY

WIPES and introduce its benefits such as Extra Thick, Extra Liquid, Extra Clean and promote brand advantages such as clinically tested, alcohol-free, antibacterial. The hero product is Antibacterial Extra Thick Wipes.

TONE AND MANNER

GENTLE, HYGIENE, PURE

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

This KV represents the hero product, Antibacterial Extra Thick Wipes, along its benefit (green-themed based on the product).

02

02

CASTROL

ADS

CASTROL KEY VISUAL

2021 M&C SAATCHI GROUP CREATIVE DIRECTOR NADIA YULIANI

SR. ART DIRECTOR ADRYANA PUTRI

SR. COPYWRITER AGUSTA PUTRANTO

ART DIRECTOR

CELINE FRANSISCA

ABOUT Castrol is an automotive and industrial

lubricants brand from the UK that offers a wide range of oils, greases and similar products for most lubricants. Castrol Indonesia wants to run a promotional campaign for one of its motor oil brands, Castrol Magnatec, as brand hero. The benefit of the brand is DUALOCK Technology (Melekat, Merawat, Menghemat).

BRIEF This campaign project is a pitching

project. The strategy approach is to make this engineered motor oil become emotionally relevant and functionally effective. The mission is to make people aware about their car engine and start to take control on what they provide for their car. Because car engine matters. The brand purpose is set for Castrol to exists to give the love and protection the car deserve.

TONE AND MANNER

MASCULINE, BOLD, STRIKING

This KV represents the masculinity and bold of the driver that protects and control what he provides for his car, Castrol Magnatec.

The campaign takes the theme, Mencintai & Melindungi #CarLoveMatters.

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

03

02

CASTROL

ADS

OTHER KEY VISUAL ALTERNATIVES

This KV represents one of the three main characters, Bang Otot, with his macho personality from his appearance and car.

(This route idea is not selected)

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

This KV takes a theme of movie poster.

(This route idea is not selected)

04

02

PUREGROW ORGANIC

ADS

PUREGROW ORGANIC KEY VISUAL

2021 M&C SAATCHI GROUP SR. ART DIRECTOR ADRYANA PUTRI

SR. COPYWRITER AGUSTA PUTRANTO

ART DIRECTOR

CELINE FRANSISCA

ABOUT PUREGROW Organic is the first organic

growth milk in Indonesia with European and Indonesian halal and organic certifications for baby growth and development.

BRIEF PUREGROW wants to boosts the

celebration of Hari Anak Nasional by holding the event, Organic Kids Fest 2021. The message for Hari Anak Nasional is encouragement to nurture kids imagination organically on national kids day with PUREGROW Organic.

TONE AND MANNER

IMAGINATIVE, PLAYFUL, BRIGHT

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

This KV represents the imaginative side of a child to become an astronaut. The atmosphere of space is drawn with doodle style.

05

03

JNE

AD CAMPAIGN

JNE

INTEGRATED AD CAMPAIGN

2021 UNIVERSITY ASSIGNMENT CREATIVE TEAM

CELINE FRANSISCA RICKY GOZALI CHERILYN AURELIA H

ABOUT JNE is a well-known Indonesian delivery

service brand established in 1990. JNE contributed in the increasing time-sensitive import delivery demand such as small package and document scope, but also in handling transportation, logistics, and distribution.

GOAL To learn about the process to make an integrated ad campaign.

BACKGROUND PROBLEM

This collaboration project takes the theme, “Daerah Sulit Digapai, JNE Bisa Sampai”.

Indonesia is one of the largest population country and Indonesia is the largest archipelago in the world where there are 13.487 large and small islands. Therefore, it is difficult to be able to reach all areas, especially remote areas to equalize the distribution of goods or services.

With the continuous development of technology, many developments have occurred in Indonesia, including e-commerce. Since the existence of the e-commerce business, online shopping has become favorite hobby of many people. This becomes an obstacle for people outside the city because they too have needs that need to be met. Many freight forwarding services can't yet reach certain areas or remote areas.

ADVERTISING OBJECTIVE

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

BRAND STATEMENT JNE is an express delivery service company and a national logistics since 1990. JNE actively meet local needs for the distribution of goods as well as having an important role in the domestic economy.

UNIQUE SELLING PROPOSITION Logistics services with the largest number of branches in Indonesia.

JNE becomes the solution for consumers who live in remote areas of Indonesia, where with other delivery services cannot be reached.

06

03

JNE

AD CAMPAIGN

PERSONA TARGET AUDIENCE

AUDIENCE INSIGHT

20 - 30 tahun F (Or M) College or Work Lives in Urban-Suburban Enjoys Online Shopping

People need logistics services that can reach secluded living places when shopping online.

KEY MESSAGE JNE helps young people from the region to can meet the needs of expeditions that can reach the area to the district.

USP+INSIGHT

DAERAH SULIT DIGAPAI?

GOALS

Answer local consumers concern regarding territorial limitations delivery service range.

BIG IDEA JNE BISA SAMPAI

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

07

03

JNE

AD CAMPAIGN

KEY VISUALS The key visual for this campaign promotes regional names in Indonesia and its feature.

The objective is to notify that JNE can provide delivery services up to that place.

TONE & MANNER SIMPLE, FRIENDLY, ENERGETIC

THE CAMPAIGN

THE MEDIA

This JNE advertising campaign focuses on JNE's role as a solution for Indonesian people who need goods delivery services to places that are difficult to reach. This campaign will promote a lot of regions in Indonesia to attract the attention of Indonesian regional people. This campaign is divided into 3 phases with their respective hashtags, #BersamaDaerah, #BersamaJNE, #31BersamaIndonesia. This campaign will be enlivened by JNE 31st Anniversary event as the big event of this campaign which will be carried out in phase 3. The entire duration of the campaign lasts for 3 months.

PHASE 1 : #BersamaDaerah INSTAGRAM POST BILLBOARD

INSTAGRAM STORY

KRL AD SPACE

INSTAGRAM FILTER

AIRPORT AD SPACE

PHASE 2 : #BersamaJNE YOUTUBE

TV SHOW

INSTAGRAM POST

AMBIENT: LUGGAGE CONVEYOR

TIKTOK

MALL ADVERTISING PLAYER - FLOOR STAND

PHASE 3 : #31BersamaIndonesia INSTAGRAM POST YOUTUBE

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

INSTAGRAM STORY

WEB BANNER

INFLUENCER STORY

E-COMMERCE ADS

08

03

JNE

AD CAMPAIGN

INSTAGRAM STORY

PHASE 1 : #BersamaDaerah ATTENTION This first phase themed characteristic of Indonesia which discusses the name of regional cities, special foods, tourist attractions and folk songs.

INSTAGRAM POSTS Indonesia Word Puzzles (regional cities, special foods, tourist attractions)

INSTAGRAM FILTER

Riddles of Region Names

Filter “Guess the Name” PORTFOLIO 2022© EDITION

CELINE FRANSISCA

09

03

JNE

AD CAMPAIGN

BILLBOARD

AIRPORT & KRL AD SPACE

Copywriting-themed billboard which contains the introduction of the name of the regional city and its uniqueness.

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

For Airport & KRL Ad Space, there is prize quis where people can scan the barcode to answer the questions written in the ad to get free shipping prizes.

10

03

JNE

AD CAMPAIGN

INSTAGRAM POST

PHASE 2 : #BersamaJNE SEARCH

INTEREST

SHARE

This second phase is themed “connected”, which intends to connecting people from regions in Indonesia so that they can share knowledge and interact with each other.

YOUTUBE & TV SHOW: JNE GREBEK DAERAH

JNE Grebek Daerah

TIKTOK

This event is part of the JNE campaign #BersamaDaerah where Joni, the mascot of JNE, will have an adventure around several places in Indonesia such as Bulukumba, Lombok, Banyuwangi, to promote the uniqueness of each region and show JNE's ability to reach these places.

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

11

03

JNE

AD CAMPAIGN

LUGGAGE CONVEYER: REACH WITH JNE

Type: Luggage Conveyer Location: Airport Airport baggage scanner changed into cardboard boxes labeled JNE packages with flight ticket stickers labeled on the baggage move machine, which show that JNE can send packets to various places in Indonesia.

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

12

03

JNE

AD CAMPAIGN

GIVEAWAY: PRIZES WITH TOTAL RP 100.000.000+

PHASE 3 : #31BersamaIndonesia SEARCH

INTEREST

SHARE

The last phase is the big event of the campaign which is 31st JNE Birthday with the hashtag #31BersamaIndonesia.

This event will be enlivened by GIVEAWAY with a total of hundreds of millions, GRATIS ONGKIR promo for 3 days, and LIVE CONCERT NIGHT. LOGO

PROMO GRATIS ONGKIR FOR 3 DAYS

#E01B22

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

#203379

13

03

JNE

AD CAMPAIGN

LIVE CONCERT NIGHT: JNE 31st ANNIVERSARY

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

JNE 31st ANNIVERSARY: INFLUENCER INSTAGRAM

Arief Muhammad 4.9M followers

Molita Lin 325K followers

Tasya Farasya 4.8M followers

Jakarta

Bali

Jakarta

Titan Tyra 687K followers

Turah Parthayana 439K followers

Leonardo Edwin 779K followers

Bintang Emon 4.4M followers

Jakarta

Bali

Jakarta

Jakarta

14

04

O-POP!

GRAPHIC

O-POP! LAYOUT

2021 UNIVERSITY ASSIGNMENT

ABOUT Oppo is a Chinese consumer electronics

and mobile communications company. Its major product lines include smartphones, audio devices, power banks, Blu-ray players, and other electronic products.

BRIEF Make a visual layout branding for a

collaboration project of the brand that is assigned and a fictive music festival. The purpose of this project is to practice layout skill and art direction.

Oppo is the brand that was assigned for me. I also choose Pop as the music genre for this festival because I want to bring new color and vibrance to this festival along with modern and techno vibes from Oppo. This festival is called O-Pop! Festival.

TONE AND MANNER

NAVY-BASED, FESTIVE, TECHNO

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

15

04

O-POP!

GRAPHIC

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

16

04

O-POP!

GRAPHIC

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

17

04

SALIHARA ARTS CENTRE

GRAPHIC

SALIHARA ARTS CENTRE TYPOGRAPHY

2021 UNIVERSITY ASSIGNMENT A3 29.7 X 42 CM TWO SIDED BROCHURE MUSEUM SALIHARA NOVEMBER ISSUE 2019 - ‘ECLIPSE’ EDDY SUSANTO DAN ELDWIN PRADIPTA

ABOUT Salihara Arts Center presents a variety

of the latest arts from Indonesia and the world, both for performance and education, in a creative and cool environment in the midst of the hustle and bustle of Southern Jakarta.

BRIEF In this project, we are assigned to make a

creative folded brochure about art museum in Indonesia. For this assignment, I choose Salihara Arts Center as my subject.

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

18

05

MAKE OVER

SOCIAL MEDIA CONTENT

MAKE OVER INSTAGRAM CONTENT

2021 KAMARUPA DESIGN GROUP

19:21

makeoverid

makeoverid

makeoverid

makeoverid

makeoverid

makeoverid

ABOUT

MAKE OVER Cosmetics is an Indonesian professional cosmetics with complete range of colors, textures, and functions for each product categories. Its mission is to encourage women to freely express themselves through make-up.

MAKE OVER has various types of products ranging from cosmetics for the eyes, lips, to the face.

BRIEF are given directly by client to designer

through account executive. Preview or revisions are done directly to the client.

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

19

05

SOCIAL MEDIA CONTENT

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

MAKE OVER

20

05

SOCIAL MEDIA CONTENT

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

MAKE OVER

21

05

IHELM

SOCIAL MEDIA CONTENT

IHELM

ihelm.id

ihelm.id

ihelm.id

ihelm.id

ihelm.id

ihelm.id

ihelm.id

ihelm.id

INSTAGRAM CONTENT

2021 UNIVERSITY ASSIGNMENT

ABOUT

iHelm provides service to customize helmet with an attractive design based on driver preferences. The goal of iHelm is to aim at reducing helmet theft in Indonesia. iHelm is focused on two-wheeled motorists who have you ever lost a helmet, or have ever exchanged another helmet and want to customized his helmet to make his helmet into something more unique and personal different from other helmets.

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

ihelm.id

22

05

SWANARAPALA

SOCIAL MEDIA CONTENT

SWANARAPALA

swanarapala.binus

INSTAGRAM CONTENT

swanarapala.binus

swanarapala.binus

2021 MAHASISWA PENCINTA ALAM BINA NUSANTARA

ABOUT

SWANARAPALA (Mahasiswa Bina Nusantara Pecinta Alam) is Student Association for Environmental and Adventure Activity at Bina Nusantara University.

I was a member of SWANARAPALA and work in the public relations division as a social media manager. Other than managing the account, I was also responsible to create content about SWANARAPALA activities, environment celebration day, webinars, etc.

swanarapala.binus

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

swanarapala.binus

swanarapala.binus

swanarapala.binus

23

06

INNIATIVE ILLUSTRATION

OTHERS

INNIATIVE ARTWORK ILLUSTRATION

2021 PERSONAL PROJECT 1. CELINE, WHO ARE YOU? 2. ‘AIR DANCER’ EP SINGLE COVER 3. HAPPY BREAKFAST :) 4. MOOOOOOOO

BED

5. HOMEBODY

These are some of the illustrations that I make on my leisure time. I like outline-style illustration, vintage effects with scrapbook style and also applying contrast colors.

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

24

06

PHOTOGRAPHY

OTHERS

PHOTOGRAPHY 2020 PERSONAL PROJECT CONCEPT

CELINE FRANSISCA

PHOTOGRAPHER CELINE FRANSISCA

STYLIST

CELINE FRANSISCA JANET MICHELLE

MODEL

SHARON WONG HANA RENATA

ABOUT This personal photography project I

run has a modern-country and cultural theme.

The reason why I chose the theme was because of my curiosity and wanted to be challenged by a different location and atmosphere than the usual. This photoshoot was taken in a tourist attraction forest at Tebing Langit Sekupang, Batam.

Check out more on: www.behance.net/gallery/110536761/Woods-in-Olive

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

25

06

PHOTOGRAPHY

OTHERS

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

26

06

PHOTOGRAPHY

OTHERS

PORTFOLIO 2022© EDITION

CELINE FRANSISCA

27

PRESENTED BY CELINE FRANSISCA THE IMAGES AND THE ARTWORK IN THIS PORTFOLIO ARE COPYRIGHTED BY THEIR RESPECTIVE OWNER. AND MAY NOT BE DISTRIBUTED, MODIFIED, AND OR REPRODUCED/COPIED WITHOUT PRIOR PERMISSION OF THE RESPECTIVE OWNER. ALL RIGHTS RESERVED.