YEARBOOK 2 0 1 3
Yearbook.indd 1
13/01/14 11:07
Yearbook.indd 2
13/01/14 11:07
THE YEAR OF Miha Mikek
Co-founder and Chief Executive Officer
GROWING UP I am proud to present to you the very first Celtra yearbook that we created together. It serves not only as an overview of an amazing year that we have shared, but also marks the third anniversary of the AdCreator release and our Series A funding; two major turning points in Celtra’s history that laid out the building blocks of our stellar success to date. Celtra was not built around a single brilliant idea… We started with merely vision, passion, talent and a tremendous drive for creating the future - the perfect blend for disruption! We never questioned our ability to create something great, always believing in the power of our team to get us there. It has, since the beginning, been all about the mix of unique backgrounds, experiences, knowledge and strengths that build our team. In less than three years, Celtra grew from just a handful of people to a team of over ninety individuals, becoming a true force in mobile advertising. We are known as innovators, doers, and great people to work with. Our success is measured in the number of ads we deliver each month and we have come a long way from the initial couple of thousand impressions, recently crossing a 2 billion milestone, and are on the fast track to deliver over 3 billion ads in December!
2013 really has been the year of growing up, the tipping point in many significant ways. We have, for example, grown to a point where there is no longer a single person in the company that knows all other members of team Celtra, not even me. We opened new, expanded existing and relocated to bigger office spaces throughout the year. Most importantly, we have seen the company departments develop into proper teams with leaders, we have evolved into an organization with a much more defined management structure and have effectively expanded our executive and management teams through internal promotions and successful hiring.
2 3
Together, we have already accomplished so much and I could not be more proud of us as a team! Thank you for contributing and helping us to create this yearbook – it will hopefully stay with you as a tangible reminder of this extraordinary year, all of the challenges that we conquered, the fun that we had and the laughs that we shared. Congratulations for 2013 and Best Wishes for the New Year ahead of us!
Our partner network has grown to over 500 clients, covering all of the major media owners and mobile advertising ecosystem players on both sides of the Atlantic and we are excited to see how our recently announced Japan presence takes us even further. We already have clients spread across the globe, in over 30 countries - from US, EU and Japan to the Middle East and Australia. Celtra has truly grown into a global company, in every aspect of the word… global by talent and global in reach.
Yearbook.indd 3
13/01/14 11:07
LE A DERSHIP “Looking at him you would never guess he is a CEO - he strolls in every day wearing jeans and seems so laid-back considering he is running a multi-million dollar company.” “Miha is a passionate visionary with all the common traits of a natural born leader.”
Miha Mikek
Co-founder & Chief Executive Officer
Sculptor
“When his eyes shine, he can move mountains.“ “We are all in good hands with you at the helm.”
“An interdisciplinary whiz, never short of brilliant ideas.” “The unique mixture of his perfume with the cigarettes scent for some reason makes his ideas sound even more appealing.” “He can see amazing things in a strategy diagram.” “Everyone wants to work with him, everyone wants to be his friend. Matevž is an inspiring, visionary storyteller with style!”
Matevž Klanjšek
Co-founder & Chief Product Officer
“What I love about Jaka above all is his brutal honesty. It doesn’t matter who you are, if what you’re saying doesn’t add up, he will call you out without hesitation!”
“She makes running in heels look easy, even when pregnant.” “With anything she is involved in, she always gets straight to the point and tells you exactly how she feels, which is something to be admired. She is very fashionable, ladylike and inappropriate all at once which makes her so loveable!”
Jaka Jančar
Chief Technology Officer
“When we started moving the product and engineering team to SF he said: the best thing about Celtra is that one day we talk about these big plans and a few weeks later, it somehow all becomes a reality.”
“The one and only!!! You rock!”
Maja Drolec Co-founder & VP Finance
Yearbook.indd 4
“A CTO that two years ago asked what would we would do with 10 engineers.”
“I admire Jaka for - being a genius aside - his dedication and willingness to help out anyone, in any given situation!”
13/01/14 11:07
BOA RD OF DIRECTORS
This diverse and highly experienced group of specialists draws on the diversity of its members to assure that Celtra always chooses to follow the right goals and takes the right roads to get to them.
Tim Wright
GrandBanks Capital
Mark Hatfield
Fairhaven Capital
4 5
Ron Fisher
SoftBank Capital
Pisces Walt Doyle
Highland Capital Partners
Sarah Fay Free Agent
Yearbook.indd 5
13/01/14 11:07
YEAR IN REVIEW February Celtra wins the IAB Digital Video Rising Stars competition
The US Business Team meets in Boston for its annual sales training
Celtra is nominated at Mobile World Congress Awards in Barcelona
Aleksander Pejčić, Charlie Ibarra, Vuk Lau, Naz Ali, Patrick Candela, and Linda Gluszak join the team
Mojca Janežič joins the team
Earth
Mercury
Karmen Lužnik is promoted to VP Marketing David Cheung joins the team
Ceres Mars
Venus
January
June
April
March
Celtra receives funding from SoftBank Capital
Q1 results are revealed and surpass projections by 30%
Katie Commiskey joins the team
Andrej Venta is promoted to Art Director
Team Product and part of Team Engineering relocate from Slovenia to San Francisco Polly Lieberman is promoted to VP Agency Sales, North America
Asteroids
May Celtra inks deal with GroupM, which becomes its first big agency holding company partner Torey Franks, Gregor Smrekar, Rok Burgar, Jade Burke, and Brian Griffin join the team
Risa Oze, Leila Cutshaw, Iris Zhang, Harry Robinson, David Rožac, and Stephanie Dorais join the team
Yearbook.indd 6
13/01/14 11:07
October
August
December
The UK team conquers Ireland’s market
Celtra announces a strategic partnership with DDB Chicago
Celtra is listed as one of the AlwaysOn OnMobile Top 100 private companies
Amy Mai, Nace Oroz, and Chad Sunderland join the team
Celtra expands to Japan; Nobukazu Kaneda is appointed as Japan Country Manager
Adrian Cuenca, Natan Nikolič, Joseph Brown, and Nigel Cerdeiros join the team
Social Rich Media campaign for Maker’s Mark becomes the best performing campaign in Celtra’s history Gašper Kozak is promoted to Director of Engineering Zora Zhou, Cindy Antuna, and Gregor Praprotnik join the team
Jupiter Uranus
6
Pluto
7
2003 UB313 Saturn
July New York team moves into a new office Ljubljana hosts its annual training & party AdCreator 4 plans are revealed Miti O’Rourke joins the team
Neptune
September Celtra wins The Stevie Award for the second straight year, Silver this time around Uroš Kovač, Mitja Kuščer, and Mark Zegarelli join the team
November 2 billion monthly impressions milestone achieved Todd Taplin joins the team Fan Shi is promoted to Director, Client Enablement Aleš Kotnik, Nicholas Kim Smith, Luka Narat, and Tu Ly-Gowler join the team Daylin Hull is promoted to Manager of Ad Operations Jacki Santiago is promoted to Senior Account Manager, Process Lead
Yearbook.indd 7
13/01/14 11:07
London San Francisco
Chicago
Boston
Ljubljana
New York Los Angeles
Yearbook.indd 8
13/01/14 11:07
Tokyo
8 9
CELTRA GAL A X Y
Yearbook.indd 9
13/01/14 11:07
Miha Mikek
Co-founder & Chief Executive Officer
The city of Boston is the birthplace of Celtra. It all started when Miha and Maja, two of our three cofounders, moved there in 2005 to obtain their MBA degrees. The city, which is home to some of the earliest mobile companies and is considered to be the center of the mobile industry, also provided Celtra with Series A funding. It is where we built our strongest professional network; most of our board members, lawyers, and some of the early believers and advisors come from Boston. It is also where the first US employees were hired. The Boston office serves as a strong operational functions hub; it’s the corporate headquarters to our CEO, Finance, Sales and Operations… Some of the biggest annual gettogethers, be it trainings or board meetings, are held there as well. The office culture can be described as a mix of “heads down, roll up your sleeves” attitudes and high-level strategizing. The end of 2013 brings another great milestone, as the team is about to move into its own office right in the heart of Boston after six memorable years at the Cambridge Innovation Center on MIT’s campus.
Maja Drolec Co-founder & VP Finance
Dekyi Lhaze
Financial Controller
Todd Taplin
EVP Global Sales, Strategy and Services
Grant Stratemeyer
VP Business Development
Robert Zierten
Director of Client Services
BOSTON
HE ADQUARTERS
Yearbook.indd 10
13/01/14 11:07
Miti O’Rourke
Iris Zhang
Senior Accountant
Accountant
Perseus 10 11
Erik Fortune
Sales Manager, Inside Sales
Naz Ali
Jade Burke
Account Manager
Stephanie Dorais
Executive Assistant
Campaign Analyst
Yearbook.indd 11
13/01/14 11:07
SAN FRANCISCO Opening an office in the heart of The City by the Bay marks a huge stepping-stone for Celtra as a direct result of a strategic and successful move of Team Product and part of Team Engineering from Ljubljana, Slovenia to San Francisco earlier this year. It has only been a few months, and both the product development and the team itself are thriving. They have grown considerably by adding a number of talented new members and quickly outgrew the initial office space. Team San Francisco is just now moving into a bigger, brighter new space, which means we need to start planning an office warming party soon!
Amy Mai
Matevž Klanjšek
Co-founder & Chief Product Officer
Aleš Gabrovec VP Product
Tadej Štrok
Senior Product Manager
Product Manager
Ashna Kothari Nicholas Kim Smith
UX Designer
Product Analyst
Mark Zegarelli Technical Writer
Sudha Reddy
Technical Account Manager
Yearbook.indd 12
13/01/14 11:07
Jaka Jančar
Chief Technology Officer
Andrej Venta Art Director
Gašper Kozak
Director of Engineering
Matic Pelcl Designer
Dino Kužnik Designer
Anita Knezy Designer
Jurij Vidmar
Senior QA Engineer 12 13
Klemen Slavič
Senior Developer
Scorpius
Yearbook.indd 13
13/01/14 11:07
Polly Lieberman VP Agency Sales, North America
Karmen Lu탑nik VP Marketing
Gefen Lamdan VP Product
Chad Sunderland VP Client Services
Linda Gluszak
Director of Agency Sales
Brooke Haney
Director, Creative Services
Anthony Westmoreland
Director of Technical Services
Daylin Hull
Manager of Ad Operations
Jacki Santiago
Senior Account Manager, Process Lead
Fan Shi
Director, Client Enablement
Chelsea Garofalo Risa Oze
Account Manager
Agency Sales Manager
Katie Commiskey
Director of Agency Sales
Yearbook.indd 14
13/01/14 11:07
Patrick Candela
Director of Publisher Sales
Brian Griffin
Sales Engineer
Torey Franks
Marketing Associate
Julio Vasquez
Senior Designer
Zora Zhou Designer
Nigel Cerdeiros Designer
Capricornus
Yearbook.indd 15
NEW YORK
14 15
Located smack dab in the middle of New York City in Manhattan’s Flatiron District, Celtra’s new NYC office is home to Sales, Marketing, and Client Services teams. The office, like a microcosm of New York City itself, is infused with individuals from different backgrounds with rich experiences, diverse characteristics, and amazing stories to tell. Add all this up, and you get a really great team! It’s a group that has no trouble finding an excuse for some vegan cake and champagne, or the occasional game of pingpong in the office.
13/01/14 11:07
Aleksander Kmetec Senior Developer
Rok Burgar Developer
Viljem Škornik
System Administrator
Gregor Smrekar
Senior VP Engineering
Primož Ovčak Developer
Nace Oroz
System Administrator
Grega Kešpret Developer
Vuk Lau
Uroš Kovač
Lena Hofman
QA Engineer
Product Analyst
QA Engineer
Ursa Major
Aleksander Pejčić Senior Developer
Aleš Kotnik
Senior Developer
Marko Novak Developer
Robert Sedovšek Developer
Alen Prošić
QA Automation Engineer
Gregor Praprotnik Developer
Yearbook.indd 16
Uroš Pirnat Developer
13/01/14 11:07
Mojca Janežič
Business Administrator
Mitja Kuščer
Front-end Developer
Blaž Vizjak
Senior Front-end Developer
Živa Vovk
Project Manager
Marin Mešter Anina Benulič
Design Intern
Designer
16 17
Špela Buda Designer
Krista Keržan Designer
Ajda Rotar Designer
Matija Zupan
Copywriter/Video Producer
Marija Erjavec Design Intern
Yearbook.indd 17
LJUBLJANA Ljubljana is both the home of Celtra’s founders and home to the company’s largest office, which now houses over 30 people and keeps on growing! It’s comprised of a remarkable mix of talented individuals, and hosts the majority of Engineering, Creative Services, and half of the Marketing team. Each year it grows a bit more, from a one-room office in Celtra’s early days to a large space that now takes up the whole floor of the building located in the city center of beautiful Ljubljana.
13/01/14 11:07
LOS ANGELES While Celtra’s sunny Los Angeles office is home to just two of our team members, they make up for the lack of size with hard work and dedication. West Coast Agency Sales are headed up here along with Account Management for our West Coast clients. They accomplish their work in style, too, literally right on Venice Beach! They always have an excuse for an after work drink on the deck overlooking the sand and ocean.
Stefani Gassiot
Account Manager
Caelum
Charlie Ibarra
Director of Agency Sales
Yearbook.indd 18
13/01/14 11:07
CHICAGO Chicago’s team of three is responsible for the entire Midwest agency sales clientele. Two Sales Directors and an Account Manager make up our Windy City squad. They have a great location, not far from the Chicago Harbor and beautiful Lake Michigan, but are looking to relocate soon. Kingston Mines in Lincoln Park is one of the team’s favorite spots. This bar plays live blues seven nights a week, and sometimes the team will run into each other there, totally unplanned!
Paul Simmons
Director of Midwest Sales
18 19
Leo Minor
Leila Cutshaw
Account Manager
Cindy Antuna
Director of Midwest Sales
Yearbook.indd 19
13/01/14 11:07
Nobukazu Kaneda
Japan Country Manager
Spica
TOKYO Brand new this year is the addition of Celtra’s first office in Asia. Nobukazu Kaneda spearheads Tokyo as Japan Country Manager, and is poised to take the Japanese market by storm.
Yearbook.indd 20
13/01/14 11:07
LONDON Jonathan Milne
General Manager EMEA
The UK team in London has grown considerably in 2013 and now successfully covers the EMEA region, both on the agency and publisher side, with in-house Certification Support and Creative Product Specialists at hand. The London office is in a spectacular location, just a quick ride to some of the world’s most iconic landmarks, such as Buckingham Palace and Big Ben.
Harry Robinson
Director of Agency Sales
20
Corona Borealis
21
Marta Ceccato Account Director
Tu Ly-Gowler
Account Manager
David RoĹžac
Creative Product Specialist
David Cheung
Certification Support Specialist
Yearbook.indd 21
13/01/14 11:07
Finance
UK & Japan
Sales
Engineering
Yearbook.indd 22
13/01/14 11:07
Product
22 23
Marketing
Client Services
TEAM
C O N S T E L L AT I O N S
Yearbook.indd 23
13/01/14 11:07
Yearbook.indd 24
13/01/14 11:07
Cetus
PRODUCT Yearbook.indd 25
13/01/14 11:07
TE AM PRODUCT Such taste, such flavor! Once more, a year’s worth of hard work and investment into improving and planning the future of Celtra’s products has paid off in a fruitful harvest. Our customers have never been more excited to explore the richness and high value of our impeccably designed produce. Its consumption, measured and interpreted by the best analysts in the field, is by no means small potatoes either. If the passing year is any indication of what’s to come next, we can only hold on in expectation of even peachier times ahead.
1
1
Matevž Klanjšek
Co-founder & Chief Product Officer
2
Aleš Gabrovec
3
Gefen Lamdan
2
VP Product
VP Product
4
5
6
Tadej Štrok
Senior Product Manager
Amy Mai
Product Manager
Mark Zegarelli Technical Writer
3
Yearbook.indd 26
13/01/14 11:07
4
26 27
5
6
Yearbook.indd 27
13/01/14 11:07
7
10
8
11
9
12
Yearbook.indd 28
13/01/14 11:07
13
7
Andrej Venta Art Director
8
9
Dino Ku탑nik Designer
28 29
Matic Pelcl Designer
10
Anita Knezy
11
Ashna Kothari
14
Designer
UX Designer
12
Stephanie Dorais Campaign Analyst
13
14
Yearbook.indd 29
Lena Hofman
Product Analyst
Nicholas Kim Smith Product Analyst
13/01/14 11:07
Yearbook.indd 30
13/01/14 11:07
Orion
ENGINEERING Yearbook.indd 31
13/01/14 11:07
TE AM AD DELIVERY From system admins, QA engineers, and crackerjacks dealing with ad delivery to masterminds developing AdCreator’s dashboard, builder, and analytics, the Engineering team spends its days building the product we all love. They share a passion for making mobile browsers jump through hoops, making big data look small, and doing humanity a favor by making it incredibly easy to build ads people actually tap on.
Gašper Kozak
Director of Engineering The coolest rapper at Celtra.
Aleš Kotnik
Senior Developer Landed in “Team Ad Delivery” by mistake when looking for a group of people to train together for the Ljubljana marathon.
Gregor Smrekar
Senior VP Engineering The only guy with a pen and a calculator in the office.
Klemen Slavič
Aleksander Pejčić
Wikipedia on two legs.
Took the Grumpy Cat title from Marko Novak.
Senior Developer
Yearbook.indd 32
Senior Developer
13/01/14 11:07
TE A M DA SHBOA RD
Gregor Praprotnik Developer
Is the only “new guy” we’re scared of.
Robert Sedovšek Developer
Wanted to design, but learned to code by accident, now doomed.
32 33
Matjaž Lipuš
TE A M XO’S
Senior Web Developer (moved on in April)
Rod Petrović
VP Engineering
Jaka Jančar
Chief Technology Officer Hacked every hotel WIFI … with his Kindle.
Yearbook.indd 33
(moved on in August)
Uroš Pirnat Developer
Fond of cherries, especially the picking part.
13/01/14 11:07
TE A M BUILDER
Aleksander Kmetec Senior Developer Also known as “The Dude.”
Rok Burgar Developer
His favorite color is gray.
Lorand Dali Researcher
(moved on in September)
Marko Novak Developer
Former bearer of the Grumpy Cat title.
Grega Kešpret Developer
Ate Ikizukuri once in Japan (Google it!), avid salsa dancer.
Primož Ovčak Developer
In 1989 he already said: “When I grow up I’ll be a front-end developer.”
Yearbook.indd 34
T E A M A N A LY T I C S
13/01/14 11:07
TE AM Q A
T E A M S Y S A DMINS
Jurij Vidmar
Senior QA Engineer Living proof (so far) that cell phone radiation is harmless.
Viljem Škornik
System Administrator Multitasking extraordinaire: answers pager duty while riding his motorcycle.
34
Luka Narat Alen Prošić
QA Automation Engineer Always in motion.
35
QA Engineer Can’t grow a beard at all.
Nace Oroz
System Administrator Loves fish, hates steaks - weirdo!
Uroš Kovač
Yearbook.indd 35
Vuk Lau
QA Engineer
QA Engineer
Can grow a beard in 50 minutes.
Lost 10 years of his life in EVE Online.
13/01/14 11:08
Yearbook.indd 36
13/01/14 11:08
Sagittarius
SALES Yearbook.indd 37
13/01/14 11:08
Paul Simmons
Director of Midwest Sales Favorite drink: Beer
Charlie Ibarra
Director of Agency Sales Favorite drink: Scotch
Polly Lieberman VP Agency Sales, North America
Favorite drink: Dirty martini. Very dirty.
Risa Oze
Agency Sales Manager Favorite drink: Bubbly
Yearbook.indd 38
13/01/14 11:08
TE AM AGENCY SALES
Katie Commiskey
While great products and services are an absolute necessity, they will never bring an overall success to a business if customers do not have a strong incentive to use them! Somebody has got to get our products out there in the market, and our Agency Sales team does that with class and pizazz. Our savvy sales reps work collaboratively with other teams to introduce and drive our products and services to consumers. They turn potential customers into actual customers and expand the scale of existing collaborations faster than you can down that first drink after a long week in the office!
Director of Agency Sales Favorite drink: Old Fashioned
38 39
Linda Gluszak
Director of Agency Sales Favorite drinks: Red wine, Dirty martinis, Guinness, Prosecco
Cindy Antuna
Director of Midwest Sales Favorite drink: Bubbly
Yearbook.indd 39
13/01/14 11:08
TE A M BUSINES S DE V ELOPMENT The Business Development team is helping publishers to keep revenues on pace with mobile consumption. They are focused on enabling a “business in the front, party in the back” mix of pub and ad network partners that support Celtra’s formats and/ or use the AdCreator platform to build campaigns in-house. As Grant, the team leader, stretches his coverage to cover both coasts while managing ad network and technology partners in the APAC and South American regions, Patrick has become his trusted confidant to manage key publisher clients in New York. Erik, the final member of the trinity, provides needed support by qualifying new clients, helping manage the onboarding process, and overseeing growth in Canada.
Erik Fortune
Sales Manager, Inside Sales
Rob Kramer
EVP Sales & Business Development (moved on in October)
Yearbook.indd 40
13/01/14 11:08
Grant Stratemeyer
VP Business Development
40 41
Patrick Candela
Director of Publisher Sales
Yearbook.indd 41
13/01/14 11:08
Yearbook.indd 42
13/01/14 11:08
Hercules
CLIENT SERVICES Yearbook.indd 43
13/01/14 11:08
3
5
4
1
2
Yearbook.indd 44
6
13/01/14 11:08
TEAM CLIENT SER V ICES Celtra Client Services is an elite program of highly trained professionals on the frontier of our clients’ needs and expectations. The team specializes in carefully building and managing relationships as its top priority. Their clients are vast and expanding mobile cosmos, with which they explore the infinite possibilities and future of mobile rich media ads.
7
44 45
1
2
Leila Cutshaw
Account Manager
Rob Zierten
Director of Client Services 3
Sudha Reddy
Technical Account Manager 4
5
6
7
Stefani Gassiot
Account Manager
Naz Ali
Account Manager
Jacki Santiago
Senior Account Manager, Process Lead
Chelsea Garofalo Account Manager
Yearbook.indd 45
13/01/14 11:08
TEAM CRE AT I V E SER V ICE S Backed by the Mastermind Matevziano, along with the Godfather Mihaletto, the Creative Services team is led by Brooke Haney and is comprised of many of the world’s most unique and talented individuals. While each team member is different from the next, the Creative Services team works together as one to become an unstoppable force that can conquer any mob(ile) creative job thrown its way.
3 1
Chad Sunderland
2
Zora Zhou
3
Krista Keržan
4
Anina Benulič
2
VP Client Services Designer
1
Designer Designer
5 6
Brooke Haney
Director, Creative Services
Blaž Vizjak
Senior Front-end Developer 7 8 9
Živa Vovk
Project Manager
Mitja Kuščer
Front-end Developer
Špela Buda Designer
10
Adrian Cuenca
Campaign Manager 11 12
Yearbook.indd 46
Marin Mešter Design Intern
Julio Vasquez
Senior Designer
13/01/14 11:08
10
6
7
11
9
4
12
5 46 47
8
Yearbook.indd 47
13/01/14 11:08
1
3 2
Yearbook.indd 48
13/01/14 11:08
TE A M TECHNICA L SERV ICES
4
Our Tech Services special ops unit is a group of battle-hardened mobile experts. They deploy into some of the hairiest situations known to mobile... and they enjoy it. Tech Services is an overqualified, over-equipped unit ready to take on any mobile issue. Team member training specializes in anything from ad certification to ad trafficking. When situations get sticky, don’t worry. Our techs have your back!
CLIENT EN A BLEMENT 48 49 Led by Fan Shi and her ferocious K9 “Popcorn,” Client Enablement sniffs out any uncertainties our clients may have. They facilitate full-on boot camp training through one-on-one walkthroughs and free sign-up webinars. This tactical approach allows our partners the enablement they need to get out there in the field with the rest of us and serve the best ads possible.
1
2
3
4
Yearbook.indd 49
Daylin Hull
Manager of Ad Operations
Fan Shi
Director, Client Enablement
Anthony Westmoreland
Director of Technical Services
Brian Griffin
Sales Engineer
13/01/14 11:08
Yearbook.indd 50
13/01/14 11:08
Corona Borealis Spica
UK & JAPAN Yearbook.indd 51
13/01/14 11:08
The seasoned UK team and the brand new Japan office are responsible for our fastdeveloping EMEA and Asian markets. As Nobukazu begins to take Japan by storm in 2014, the UK team continues to successfully conquer new markets, winning over agency and publisher business across the EMEA region, training our customers in using the AdCreator platform, and driving certifications and trafficking support. When they are not busy making Celtra the preferred rich media partner of top media agencies in EMEA, they are always up for a good time.
J A PA N
Nobukazu Kaneda
Japan Country Manager
David Ro탑ac
Creative Product Specialist
David Cheung
Certification Support Specialist
Yearbook.indd 52
13/01/14 11:08
Jonathan Milne
T E A M U. K .
General Manager EMEA
52 53
Harry Robinson
Director of Agency Sales
Marta Ceccato Account Director
Tu Ly-Gowler
Account Manager
Yearbook.indd 53
13/01/14 11:08
Yearbook.indd 54
13/01/14 11:08
Columba
MARKETING Yearbook.indd 55
13/01/14 11:08
TE A M M A RK E TING What an exciting year 2013 has been for the Marketing team! They’ve stepped up from product marketing by throwing communications and events into the mix and have truly shifted into higher gear. They are on a mission to create great content that’s always worth consuming and deliver beyond just beautiful designs. Driven by the desire to do more, bigger, and better, they support all the teams in an effort to elevate Celtra’s brand positioning and make Celtra’s presence stronger, while leaving a lasting impression... Sometimes, the only holdup is the fact that the days do not have enough hours. Despite many challenges, Marketing is proud to have successfully come together as a team, adding Torey’s great spirits on the events side and empowering the design team with the additions of Nigel and the talented student intern Marija. It does feel good to see that they not only touch so many teams with their work, but also leave a small mark... It is an achievement, after all, to have Jaka notice, point out, and demand that his new batch of business cards be printed by the production house that delivers higher quality print.
Torey Franks
Marketing Associate
Matija Zupan
Copywriter/Video Producer
Sara Vrbinc Design Intern
(moved on in August)
Yearbook.indd 56
13/01/14 11:08
Karmen Lu탑nik VP of Marketing
56 57
Ajda Rotar Designer
Marija Erjavec Design Intern
Nigel Cerdeiros Designer
Yearbook.indd 57
13/01/14 11:08
Yearbook.indd 58
13/01/14 11:08
Libra
FINANCE Yearbook.indd 59
13/01/14 11:08
TE A M FIN A NCE The Finance department officially became a team in July of 2012 when Dekyi joined Celtra as the Financial Controller. Up until that point, it was a one-woman-show, consisting solely of Maja.
1
In 2013, they were lucky enough to be joined by Iris and Miti, the team’s accountants; Mojca, the Business Administrator; and Jade, the Executive Assistant. Now, the group of six makes up Celtra’s Finance department, taking on Finance, Operations, Legal, and Human Resources in offices throughout the US, UK, Slovenia, and Japan. “What we strive to be known as by the company is a dynamic team of executors who will solve all of your challenges and requests, however impossible they may be! We’ve got the will, the brainpower, and the force to help guide you through your financial and legal obstacles. We’ve got the compassion, the knowledge, and the leadership to help you through any human resource related issues. And we’ve got a team of ladies, as strong as they come, who don’t like to be messed with! So be sure to submit your expenses when they are due, get your IOs signed and in place so we can issue you commission, and please, when on business trips, treat Celtra’s wallet as if it was your own. We’ve got a multitude of facets, here to help whether you want to shine, dine, whine, or help put a client in line – we’re your girls.”
1
2
Jade Burke
Executive Assistant 2
Miti O’Rourke
Senior Accountant
3
Maja Drolec
4
Dekyi Lhaze
VP Finance
Financial Controller 5
Iris Zhang Accountant
6
Mojca Janežič
Business Administrator
Yearbook.indd 60
13/01/14 11:08
6
3 4 60
5
Yearbook.indd 61
61
13/01/14 11:08
MOST LIKELY TO... Take Long Walks on the Beach in the Rain
Run in Heels
Charlie
Become President
Maja
Chad
Wear a Dress David R.
Wear Uggs and a Sweater in July
Forget What Floor the Celtra Office is on While on Vacation Julio
Miti
Forget Any Important Date Jonathan
Send an Email at 1am
Make You Laugh
Miha
Not Respond to This Email Paul
Stephanie
Say Y’all to All Y’all
Eat Two Lobster Rolls, Lobster Ravioli, and Lobster Salad at Lunch
Katie
Polly
Win the Tour De France Blaž
Yearbook.indd 62
13/01/14 11:08
WE ARE ALL MADE OF STARS S U P E R L AT I V E S
BEST...
Mustache Grant
At Putting Salespeople in Check Dekyi
Dancer Harry
Person to Take Home to Mom and Dad
Hair
Torey
Matev탑
62 63
MOST... Delicious-Looking Homemade Lunches Fashionable
Iris
Andrej
Jackets Left Around the Celtra Office Fan
Yearbook.indd 63
13/01/14 11:08
Yearbook.indd 64
13/01/14 11:08
64 65
THE Y E A R IN PICT URES Yearbook.indd 65
13/01/14 11:08
Yearbook.indd 66
13/01/14 11:08
66 67
IAB MOBILE ENGAGE LONDON
Yearbook.indd 67
13/01/14 11:08
Yearbook.indd 68
13/01/14 11:08
68 69
CELTRA TRAINING 2013 L JUBL JANA
Yearbook.indd 69
13/01/14 11:08
Yearbook.indd 70
13/01/14 11:08
70 71
Yearbook.indd 71
13/01/14 11:08
Yearbook.indd 72
13/01/14 11:08
72 73
Yearbook.indd 73
13/01/14 11:08
Yearbook.indd 74
13/01/14 11:08
74 75
SUMMER ROOFTOP MEET UP LONDON
Yearbook.indd 75
13/01/14 11:08
Yearbook.indd 76
13/01/14 11:08
76 77
Yearbook.indd 77
13/01/14 11:09
Yearbook.indd 78
13/01/14 11:09
78 79
ADVERTISING WEEK
NE W YORK
Yearbook.indd 79
13/01/14 11:09
Yearbook.indd 80
13/01/14 11:09
80 81
Yearbook.indd 81
13/01/14 11:09
Yearbook.indd 82
13/01/14 11:09
82 83
CELTRA OFFICE WARMING NE W YORK
Yearbook.indd 83
13/01/14 11:09
Yearbook.indd 84
13/01/14 11:10
84 85
Yearbook.indd 85
13/01/14 11:10
Yearbook.indd 86
13/01/14 11:10
86 87
CELTRA & NEXAGE PARTY NE W YORK
Yearbook.indd 87
13/01/14 11:10
Yearbook.indd 88
13/01/14 11:11
88 89
Yearbook.indd 89
13/01/14 11:11
Yearbook.indd 90
13/01/14 11:11
90 91
CELTRA DINNER SAN FR ANCISCO
Yearbook.indd 91
13/01/14 11:11
Yearbook.indd 92
13/01/14 11:11
92 93
Yearbook.indd 93
13/01/14 11:11
Yearbook.indd 94
13/01/14 11:11
94 95
BIMA HOLIDAY GALA BOSTON
Yearbook.indd 95
13/01/14 11:11
Yearbook.indd 96
13/01/14 11:12
96 97
EAST COAST HOLIDAY PARTY NE W YORK
Yearbook.indd 97
13/01/14 11:12
Yearbook.indd 98
13/01/14 11:12
98 99
HOLIDAY PARTY L JUBL JANA
Yearbook.indd 99
13/01/14 11:12