Portfolio BA Graphic Design

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Summary 01

About Me

02

Branding AMG Natural Power Civica Orchestra di Fiati N2T AMG Engineering Handing s.p.a. Mood Personal Brand Campaign KTM Ad Java Love

03

Sketches and Art








Branding Campaign

AMG Natural Power AMG Natural Power is a renewable energy company which needed an advertising campaign in order to launch themselves in the marketplace. The main goal was comunicating the agency’s eco-friendly philosophy and natural feeling, while still giving clear and simple information about their services. Having done plenty of market research, I began creating the agency’s logo and defining the brand

guidelines in order to have a clear view on how we would then proceed with the printing and web part of the campaign. As the main target was in the same city of the agency’s office we decided to raise the bar. We used quality cardboard paper for all the print campaign and developed a website that comunicates an natural feeling to the viewer.



Booklets



Closed Depliant


Opened Depliant


Business Cards


Composition overview


Home page


Contacts


Logo Design

Civica Orchestra di Fiati I developed a logo purposal for the “Civica Orchestra di Fiati G.Verdi� design contest and won the first prize. The orchestra needed to communicate through their logo their relation to both music and the city of Trieste. My solution managed to satisfy their needs by putting an elegant musical note in a simplified version of the city symbol.

This symbol was then able to blend with the typeface, which reflects the regality of the institution. The judges loved the idea.



Logo Design

N2T

This is a logo concept for a fictional fashion firm called N2T. They would need a strong mark that had to look modern and fresh, in order to succeed in such a competitive field. The concept was finally developed in Black and White as these colours are very fashion-related, they are perfectly expandable through different mediums and cost effective when printed.





Logo Design

AMG Engineering AMG Engineering is a civil engineering company founded in 1980 which needed a modern visual identity. The project started by creating a logo which reflects the geometric feeling of the company’s work, creating a clean and strong mark that sticks out from the competition. Additional stability and regal appearance was given with the three squares in the center, wich also reveals

the three main colours the brand relys on for the whole brand campaign. The minimal typeface reveals the real brand essence, making the logo look geometrical and modern. The project ended by giving the client basic branding guidelines.







Poster Design

MOOD

Mood is a poster concept created to visually describe positive emotions running wild in space. This project started with a detailed pencil sketching from wich I obtained a solid base layer to start working on with the computer. The end result is a fresh and dynamic composition.









Logo Design

Java Love This was a logo concept I developed for a fictional coffee company. In this project I wanted to emphasize the natural feeling of the coffee, making the strong initials in contrast with the smooth circle surrounding them. This created a sense of contrast between strong and smooth, just like you find in the finest cup of coffee.












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