Virtual CX Marketing Summit 2020 by Engage Business Media

Thursday 8 & Friday 9 October 2020 Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight

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Topic Streams

CX Marketing Summit Virtual 2020 Thursday 8 & Friday 9 October Our case study and high level networking driven CX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence.

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CX Analytics for Marketing

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Strategy & Innovation

These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.

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Digital Transformation

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Voice of the Customer

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Customer Data & Intelligence

Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers. The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.

Including GDPR •

The Multichannel Customer Journey

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Customer and Employee Experience Across the Enterprise

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Artificial Intelligence, IoT and Robotics

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Digital

Virtual

Virtual Round

Case Study

Event

Seminar Halls

Table Sessions

Presentations

1-2-1 Networking

30 Presentations

Customer Loyalty and Personalisation

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Previous Delegates Include 3ManFactory • ABM UK • Affinity Water • Air-IT • Alive Network • Allen Brothers • American Express • American Express Community Stadium • AnchorCert Group • Anglo American Marketing • Antic London • Ardmore Construction • ARNO GB • Artificial Solutions • Associated Press • atos • Avios • AXA • B&CE Holdings Ltd • Beckerlegge • Beehive • Ben • BerryWorld • Big Sky Studios • Boldon James • Bricksave • British Hospitality Association • BSO • Bupa • Cambridge University Press • Cameo Kitchens • Canon UK • Capgemini UK Plc • Censhare • CHD Livng • Chelsea FC • Chepstow Construction Equipment • Chepstow Plant International • Cheval Residences • Christie • Christie & Co • CIPD • City Cruises • CitySprint • Cognita Schools • Colt Technology Services • Compass Group • Condeco • Construct Recruitment • Continental Tyre Group • Cordery Compliance • Costain • Costain Group • Cranfield University School of Management • David Ball Group Ltd • David Pinder • DDL Group • Deep Silver • Depaertment Work and Pensions • Derbyshire Outdoor Education Service • Despark UK Ltd • Dow Jones • Dribuild • dunnhumby • ECA • Echo U Ltd • Energenie • Erlang Solutions • eSky.ro • Ethical Corporation • Fidelity International • Filippa Vajda • Financial Times • FMP Global • Forfront Ltd • Fourfront Group • French Connection • Gamesys • Gartner • GGP Consult • GlobalData • Google Adecco • Gotelee Solicitors • GPT • Grace Foods UK • Graham Plumbers Merchants • Grant Thornton UK LLP • Gripple • Hager • Hampshire Trust Bank • Harvey Nichols • Haven Holidays • Havering College • Hayes Parsons Insurance Brokers • Healy Group • Henley Business School • Hermes • HomeServe • HotelREZ Hotels & Resorts • Hudson Group • IDC • IFIS Publishing • IGD • Impact • INSEAD • InterGreat Education Group • InterMedi Group • Invesco • Invesco Perpetual • Ipsos Loyalty • JCB Finance Ltd • John lewis • John Lewis Finance • Johnnie Johnson Housing • JT Mackley & Co Ltd • Kantar TNS • Katapult • Kier • Kingfisher • Kingswood • Knightstone Housing • Konica Minolta • KoruKids • La Playa Ltd • lastminute.com • Leaders Romans Group • Libra Group • Lovehoney • LSA Projects Ltd • Lumley Jacobs Ltd • lv= • Maitland • Make It Cheaper • Marks and Spencer • Medallia • MODULEK ltd • Mountain Warehouse • Mzuri • NAHL • Nando's • NCT • Network Research • Newbold College of Higher Education • NHS TRUST Central London Community Health • NKD • Omobono • One Housing • OneFamily • Optimove • Orange • Ordnance Survey • Penguins • Pentland Brands • PharmiWeb Solutions • Photobox • PICS • Plusnet PLC • Powerstar • Principality Building Society • Promoderation • Pump House • Queensway Group • Quintessence Publishing • RationalFX • Rayburn Tours • RCI Financial Services • Ream • Royal Institute of British Architects (RIBA) • Samsung • Sarah Tozer • Schillings • Scitech • Scorch Agency • Scottish Widows • SeaRoc Group • Secret Escapes • Selligent Marketing Cloud • Servest • SharpEnd • Sharpend: The Agency of Things • Sheerluxe • SignHealth • Sky • Slater and Gordon • Smith & Ouzman • Society of Petroleum Engineers • Sondrel • Sony Eurasia Pazarlama A.S. • Sony Playstation • So-Sure • Southern Co-op • SPE • Springer Nature • St Giles Hotels Group • Student • Sunvil • T W White & Sons • TAJ London • Tapestry • TASIS The American School in England • Taylor & Francis Group • Taylor Vinters • Terry & Co. • Thackray Williams • The Economist • The Edge Picture Company • The Edinburgh Casting Studio • the first club • The Linde Group • Thomas International • Thunderhead • Time Inc UK • Tollers • Tollers Solicitors • Total Gas & Power Ltd • Traveleads • Travelodge • TSB • UCL • Underscore • Unify • Unruly • Veolia • Veon • Verifile • Virgin Holidays • Virgjn Trains/ West Coast Partnership Ltd • Virtus Contracts Ltd • Vitality UK • Vodafone Group • Voyager Software • Warner Music • Warren Inspire Ryan Ltd • Warwick District Council • West Coast Partnership (Virgin, SNCF & Stagecoach) • West Control Solutions • Whittlebury Hall • WiFi SPARK Ltd • Wilton • Wiraya • Wood Mackenzie • Woodcocks Haworth & Nuttall • Wordbank • World Challenge • Xperience Associates • Yasna Startup Academy

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A Feast of Case Study Content CX Analytics for Marketing We will explore how measuring the results of your CX efforts and using them to aid your marketing initiatives can enhance engagement and streamline activities.

The Multichannel Customer Journey In this digital era, it’s more important than ever to align strategies across channels to ensure a consistent tone of voice and customer experience. In this stream, we’ll be looking at how getting your multichannel experiences right can lead to tailored, personalised offerings that attract and retain a loyal customer base.

Artificial Intelligence, Iot And Robotics We’ll be drilling down into these exciting new areas and examining how you can implement new technologies to ultimately transform customer engagement.

Voice Of The Customer Organisations who capture customer’s expectations, preferences and aversions and implement new ways of doing things based on their findings are those who are the most successful within their customer strategies. Join us to explore how you can further enhance the way you listen to customers.

Strategy & Innovation This seminar stream will look at how, as the marketing function plays an ever-increasingly important role in the CX, it’s important that the strategic and innovative functions within both departments unify in order to provide a more seamless CX.

Customer and Employee Experience Across the Enterprise We’ll be exploring how by listening to and implementing what both your customers and employees want from their experiences with your organisation, you can form a winning strategy that will ultimately allow you to gain competitive advantage.

Digital Transformation The digital era is transforming the way that we work, and the marketing department can utilise this technology more than any other. We’ll be looking at the best ways to integrate new technology and digital methods into your marketing strategies.

Customer Loyalty And Personalisation 75% of consumers agree that they are more engaged with brands who personalise messages and offers, so getting your strategies relating to this aspect right is more important than ever. Join this session to learn from those getting their personalisation strategies right, who are in turn increasing customer loyalty.

Customer Data & Intelligence Including GDPR Following the implementation of GDPR regulations and the record numbers of data breaches being reported, join this session to learn how to be more responsible with your data, whilst in turn protecting your organisation.

What Our 2019 CX Marketing Summit Delegates Thought How would you rate the organisation of the day?

64%

How did the event compare to what you expected?

Which speakers were your favourite?

Would you attend the Summit again next year?

50%

36%

45%

Average

40% 35% 30%

37%

25%

Good

15%

20%

Michael

James Sutton

Hominick

55%

10% 5% 0% Much Better

Excellent

Somewhat Better

About What is Expected Yes

If you had to encourage a colleague to attend, what would you say to them? Charlie Clinton

Abigail

Jamie Thorpe

How useful to your company was the information presented at the event?

The thoughts and effort of multiple experts from across the marketing spectrum distilled in to a day.

Both enjoyable and incredibly informative.

I hardly go these because it's usually the same repeated content but this brings the customer to the forefront on various levels.

Insightful on the various people, companies and teams involved. Absolutely amazing Chair in Helen! It's been a long time since I've stayed an entire day but the questions posed by her opened the talks to new realms.

A good diverse set of sector experience means that you get some great cross pollination of ideas that wouldn't always be the case at sector specific conferences. Oh! And Malcom is always a great speaker - worth a trip to see him in action. Go with an open mind, a large note book and a capacity to absorb and utilise the information to your advantage!

Colin Shaw

A good day and good range of speakers. It's a great CX insights day and for changing the way you think about CX.

37%

36%

26%

Extremely Useful

Very Useful

Moderately Useful

Please describe your event experience in one sentence:

Tom Rainsford

Tan-Giroud

Phil Durand

Maybe

A great opportunity to step outside the office and get external opinions.

Malcolm

Hayley

McDonald

Brooksbank

Great experience and useful information across a range of business.

Excellent keynotes, some really interesting sector presentations, good choice of speakers. The majority of the speakers were interesting and informative with helpful information that can be taken away and utilised for my own working environment. Great mix of speakers. Malcolm McDonald and Tom Rainsford in particular were great! Great day.

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Sponsorship Opportunities Stay ahead of your digital competition by partnering with us on our market leading virtual events. Digital commercial opportunities include speaker sponsor packages providing prime presentation slots, sponsored virtual roundtable focus groups, an extensive marketing reach and brand awareness to an engaged community of over 35,000 leaders, effective lead generation with 400+ registered delegates, networking, 1-2-1 virtual Zoom meetings, Q&A panels and more.

Pre-Event Brand Awareness:

Marketing to Registered Delegates:

Targeted Networking:

As a sponsor to this two-day event you will be promoted to the Engage Employee community on all marketing communications in the run up to the event which include: • Sponsor branding on all event promotion email campaigns • Pre-Event Podcast series with headlining speakers, podcast intro includes sponsor mention • Sponsor logos on speaker ‘Focus On’ email campaigns

There are a number of marketing activities to all registered delegates during the run up to the event, marketing comms to registered delegates include: • Sponsor Spotlight, an opportunity to share your company profile, contact details including Zoom meeting details • Promotion of your ‘Pre-Event’ podcast which is included in your sponsorship (if included in your sponsorship)

Our Official ‘Digital Event App’ is packed with event information, functions include: • Sponsors get full sight of all registered delegates using the event platform • Network with delegates 2 weeks prior to event using platform messaging function • Organise 1-2-1 virtual meetings using Zoom meetings • Share updates and content via the event news feed • Custom agenda with Zoom links to presentations • 10 x End user delegate places to invite guests or clients (Worth: £395 each)

Platinum – Speaker Sponsor opportunity with Full contact details Lead Generation

Thought Leadership