VINE PR’S HAYLEY SING REDISCOVERS THE COAST

Vine PR founder Hayley Sing has been busy expanding her creative services around the Central Coast. Hayley launched her boutique public relations agency in 2019 when she was pregnant with her son, Teddy, and decided to return home to lay down roots. “I have a huge love for the area, so it made sense for me to come back and use my experience and knowledge in a place that inspires me,” Hayley says. “I was in my early 20s when I decided to narrow down my skill set, and what it really came down to is my love for people, kicking goals, socialising and being creative.” Hayley has extensive experience working on projects ranging from technology to lifestyle, restaurants, event spaces, TV personalities, music festivals, products and more. She kickstarted her career with a gig at a celebrity and music artist PR agency and soon expanded her knowledge internationally, working in guest relations and events at the world-famous Potato Head Beach Club in Seminyak, Bali. As the cyber scene evolved, she merged into the digital world of social media and influencer marketing. As an account executive, Hayley handled accounts for tech and lifestyle brands across the AustraliaSouth Pacific region, managing the likes of big-name brands such as Sharp Australia, Brother Australia and worldwide hard-drive company Seagate. Hayley has worked with music festivals like Stereosonic and collaborated with celebrities such as UK artist Example, MasterChef winner Elena Duggan and Getaway host Laura Csortan. She has put together VIP luncheons for influencers and artists and recently organised an event in Whitehaven Beach in the Great Barrier Reef that was catered by Khan Kong from MasterChef. While her portfolio is impressive, Hayley says that working on the Coast is a dream come true for her. “I’m so fond of the beautiful waterways, beaches and national parks and I love how the restaurants, bars and cafés have really boomed in recent years,” she says. “My favourite part of the job is putting together a shoot brief and watching it come to life. I like to work with local videographers, graphic designers and photographers. The creatives here are super supportive and I'm so proud to see the Central Coast's creative field expand." Hayley helped launch and continues to work on the franchise angle for Erina’s Bump Health & Fitness as well as creating the launch event and campaign for the $6 million rebrand of The Entrance Social Club (formerly The Entrance Hotel). She also volunteers her PR services to a local children's charity called We Care Connect, and for the past two years has helped manage their Mother’s Day charity event, attended by more than 100 people who have raised $15,000 each year. "This project has been my greatest achievement and is close to my heart. The volunteers from We Care Connect are absolutely incredible. What they do day in, day out is more than I could ever do." If your business needs a refresh, rebrand or you're starting a new project, contact Vine PR at vinepr.com.au

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Heading back to the Coast to establish her flourishing public relations agency is a dream come true for Hayley Sing.

WORDS JESS VERRENDER PHOTOGRAPHY LAURA JANE (@by_laurajane)