Beachcomber wins Hotel of the Year award

The Beachcomber Hotel & Resort at Toukley has taken out the award for 2022 Hotel of Year across Choice Hotels Asia-Pac Ascend Hotel group.

The hotel franchise group’s awards shine a light on the top performing hotels across its growing network.

Five franchisees were selected based on exceeding excellent customer service and guest experiences across each of Choice Hotels Asia-Pac’s five brand categories – Ascend Hotel Collection, Clarion,

Quality, Comfort and Econo Lodge – and celebrated with this prestigious annual award.

The Hotel of the Year Awards are measured on a ‘likelihood to recommend’ metric calculated on direct and verified customer feedback, combined with franchisee engagement in Choice Hotels Asia-Pac programs and initiatives such as the Choice Privileges loyalty program, corporate social responsibility partnerships and numerous marketing promotions throughout the year.

The Beachcomber took out

Hotel of the Year in the Ascend Hotel Collection category, while three Victorian hotels won the Clarion, Quality and Econo Lodge sections and a Mackay hotel won the Comfort category.

The five winning hotels will go into the pool of global properties competing for the Best of Choice Awards to be announced later this month and celebrated at the Choice Hotels International Convention in Las Vegas at the end of April.

Source: Choice Hotels Asia-Pac