WEEKLY REPORT 10.08
FILES: • WEB MERCHANDISING • MARKETING ANALYSIS
1 WEB MERCHANDISING MARKET ANALYSIS
MARKET ANALYSIS
BOWLING - TRADITIONAL
CAPODARTE
CAPODARTE
MARKET ANALYSIS
SHOPPING BAG - TRADITIONAL
MR. CAT
DUMOND
MR. CAT
MR. CAT
MARKET ANALYSIS
SHOPPING BAG - NEOTRADITIONAL
MR. CAT
DUMOND
CAPODARTE
CAPODARTE
MARKET ANALYSIS
HOBO / BUCKET - TRADITIONAL
CAPODARTE
MR. CAT
MR. CAT
CAPODARTE
MARKET ANALYSIS TOTE - TRADITIONAL
CAPODARTE
CAPODARTE
MR. CAT
MARKET ANALYSIS TOTE - NEOTRADITIONAL
DUMOND
MR. CAT
MARKET ANALYSIS TOTE - NEOTRADITIONAL
MR. CAT
CAPODARTE
MR. CAT
LUIZA BARCELOS R$1.279,00
CAPODARTE
CAPODARTE
MARKET ANALYSIS TOTE - GLAMOUR
CARMEN STEFFENS, R$999,90
CARMEN STEFFENS, R$899,90
CARMEN STEFFENS, R$999,90
MARKET ANALYSIS
UTILITARY BAGS - NEOTRADITIONAL
CAPODARTE
CAPODARTE
CAPODARTE
MARKET ANALYSIS
CLUTCH - NEOTRADITIONAL
CAPODARTE
CAPODARTE
LUIZA BARCELOS, R$ 899
MARKET ANALYSIS
SHOULDER / CROSSBODY - TRADITIONAL
CAPODARTE
CAPODARTE
CAPODARTE
CAPODARTE
MARKET ANALYSIS
SHOULDER / CROSSBODY - NEOTRADITIONAL
CAPODARTE
DUMOND
CARMEN STEFFENS, R$ 599,90
LUIZA BARCELOS, R$ 799
MARKET ANALYSIS
BALLERINE - TRADITIONAL
CAPODARTE
CAPODARTE
CAPODARTE
CAPODARTE
CAPODARTE
DUMOND
CAPODARTE
MR. CAT
DUMOND
DUMOND
MR. CAT
MARKET ANALYSIS
POINTY FLAT - NEOTRADITIONAL
LUIZA BARCELOS, R$ 389
LUIZA BARCELOS, R$ 379
MARKET ANALYSIS
POINTY FLAT - NEOTRADITIONAL
VICENZA, R$ 282,90
VICENZA, R$ 287,90
CAPODARTE
VICENZA, R$ 282,90
DUMOND
MARKET ANALYSIS
BALLERINE - NEOTRADITIONAL
CAPODARTE
CAPODARTE
CAPODARTE
DUMOND
CAPODARTE
MARKET ANALYSIS
BLOCK HEEL - NEOTRADITIONAL
LUIZA BARCELOS, R$ 379
LUIZA BARCELOS, R$ 349
MARKET ANALYSIS
LOAFER - NEOTRADITIONAL
LUIZA BARCELOS, R$ 399
LUIZA BARCELOS, R$ 399
LUIZA BARCELOS, R$ 399 LUIZA BARCELOS, R$ 399
MARKET ANALYSIS BALLERINE - TRENDY
VINCI SHOES, R$ 305
VINCI SHOES, R$ 355
VINCI SHOES, R$ 390
MARKET ANALYSIS OXFORD - TRENDY
VINCI SHOES, R$ 430
SANTA LOLLA, R$ 299,90
VINCI SHOES, R$ 430
SANTA LOLLA, R$ 289,90
LUIZA BARCELOS, R$ 439
MARKET ANALYSIS
SNEAKER - NEOTRADITIONAL
DUMOND
DUMOND
CAPODARTE
DUMOND
DUMOND
LUIZA BARCELOS, R$299
CAPODARTE
MARKET ANALYSIS
SNEAKER - NEOTRADITIONAL
DUMOND
DUMOND
DUMOND
MARKET ANALYSIS SNEAKER - TRENDY
CARMEN STEFFENS, R$299,90
CARMEN STEFFENS, R$299,90
CAPODARTE
MARKET ANALYSIS SNEAKER - TRENDY
CAPODARTE
VICENZA, R$ 334,90
CAPODARTE
MARKET ANALYSIS
ESPADRILLE - NEOTRADITIONAL
SANTA LOLLA, R$169,90
SANTA LOLLA, R$169,90
CAPODARTE
MARKET ANALYSIS
ESPADRILLE - NEOTRADITIONAL
CAPODARTE
SANTA LOLLA, R$189,90
DUMOND
SANTA LOLLA, R$189,90
MARKET ANALYSIS
ESPADRILLE - NEOTRADITIONAL
MR. CAT
MR. CAT
MR. CAT
MR. CAT
SANTA LOLLA, R$199,90
MARKET ANALYSIS WEDGE - TRADITIONAL
DUMOND
SANTA LOLLA, R$169,90
MR. CAT
MARKET ANALYSIS
WEDGE - NEOTRADITIONAL
MR. CAT
DUMOND
LUIZA BARCELOS, R$449
CAPODARTE
CAPODARTE
MARKET ANALYSIS
WEDGE - NEOTRADITIONAL
LUIZA BARCELOS, R$459
VICENZA, R$ 382,90
VICENZA, R$ 387,90
MARKET ANALYSIS
FLATFORM - NEOTRADITIONAL
DUMOND
LUIZA BARCELOS, R$349
VICENZA, R$324,90
LUIZA BARCELOS, R$409
MARKET ANALYSIS
FLAT SANDAL - TRADITIONAL
CAPODARTE
MR. CAT
CAPODARTE
MARKET ANALYSIS
FLAT SANDAL - NEOTRADITIONAL
LUISA BARCELOS, R$359
LUISA BARCELOS, R$199 DUMOND
DUMOND
LUISA BARCELOS, R$259
MARKET ANALYSIS
FLAT SANDAL - GLAMOUR
CAPODARTE
CAPODARTE DUMOND
LUIZA BARCELOS, R$ 329
LUIZA BARCELOS, R$ 329
MARKET ANALYSIS
FLAT SANDAL - GLAMOUR
DUMOND VICENZA, R$ 374,90
SANTA LOLLA, 169,90
DUMOND
MARKET ANALYSIS
FLAT SANDAL - GLAMOUR
CARMEN STEFFENS, R$ 349,90
CARMEN STEFFENS, R$ 349,90
CARMEN STEFFENS, R$ 149,90
MARKET ANALYSIS FLAT SANDAL - TRENDY
SANTA LOLLA, R$149,90
VINCI SHOES, R$ 310
SANTA LOLLA, R$189,90
LUISA BARCELOS, R$529
MARKET ANALYSIS FLAT SANDAL - TRENDY
LUISA BARCELOS, R$ 369
MARKET ANALYSIS SLIDES - TRADITIONAL
CAPODARTE
CAPODARTE
MARKET ANALYSIS
SLIDES - NEOTRADITIONAL
DUMOND
LUIZA BARCELOS, R$349
VICENZA, R$200,90
DUMOND
VICENZA, R$289
MARKET ANALYSIS
SLIDES - NEOTRADITIONAL
CARMEN STEFFENS, R$129,90
CARMEN STEFFENS, R$269,90
MARKET ANALYSIS SLIDES - GLAMOUR
DUMOND
LUIZA BARCELOS, R$329
LUIZA BARCELOS, R$399
CARMEN STEFFENS, R$199,90
CARMEN STEFFENS, R$249,90
MARKET ANALYSIS SLIDES - TRENDY
VICENZA, R$249,90
VICENZA, R$299 VICENZA, R$282,90
VICENZA, R$332,90
MARKET ANALYSIS
CHINELO - NEOTRADITIONAL
DUMOND
DUMOND
CAPODARTE
CARMEN STEFFENS, R$59,90
CARMEN STEFFENS, R$59,90
CARMEN STEFFENS, R$89,90
CARMEN STEFFENS, R$149,90
CARMEN STEFFENS, R$99,90
MARKET ANALYSIS
BLOCK HEEL - TRADITIONAL
CAPODARTE
DUMOND
CORELLO, R$159,90
MARKET ANALYSIS
BLOCK HEEL - TRADITIONAL
CAPODARTE DUMOND
CAPODARTE
CAPODARTE
MARKET ANALYSIS
BLOCK HEEL - NEOTRADITIONAL
LUISA BARCELOS, R$349
LUISA BARCELOS, R$489
LUISA BARCELOS, R$439
LUISA BARCELOS, R$399
MARKET ANALYSIS
BLOCK HEEL - NEOTRADITIONAL
DUMOND
DUMOND
DUMOND
DUMOND
CAPODARTE
DUMOND
MARKET ANALYSIS
BLOCK HEEL - NEOTRADITIONAL
LUIZA BARCELOS, R$399
CAPODARTE
LUIZA BARCELOS, R$399
LUIZA BARCELOS, R$399
LUIZA BARCELOS, R$549
MARKET ANALYSIS
BLOCK HEEL - NEOTRADITIONAL
VICENZA, R$ 349,90
VICENZA, R$ 334,90
DUMOND
MARKET ANALYSIS
BLOCK HEEL - NEOTRADITIONAL
VICENZA, R$ 362,90
VICENZA, R$ 349,90
VICENZA, R$ 235,90
MARKET ANALYSIS
BLOCK HEEL - NEOTRADITIONAL
CAPODARTE
CAPODARTE
LUISA BARCELOS, R$559
CAPODARTE
MARKET ANALYSIS PUMP - TRADITIONAL
LUIZA BARCELOS, R$369
CAPODARTE
CAPODARTE
MARKET ANALYSIS
PUMP - NEOTRADITIONAL
CAPODARTE
CORELLO, R$299,90
CAPODARTE
LUIZA BARCELOS, R$349
DUMOND
CARMEN STEFFENS, R$299,90
LUIZA BARCELOS, R$329
MARKET ANALYSIS
MULE - NEOTRADITIONAL
CAPODARTE
VICENZA, R$ 292,90
VICENZA, R$ 317,90
MARKET ANALYSIS MULE - TRENDY
LUIZA BARCELOS, R$499
LUIZA BARCELOS, R$399
LUIZA BARCELOS, R$399
MARKET ANALYSIS MULE - TRENDY
LUIZA BARCELOS, R$399
VICENZA, R$ 369,90
LUIZA BARCELOS, R$329
MARKET ANALYSIS
PLATFORM - NEOTRADITIONAL
DUMOND
VINCEZA, R$432,90
MR. CAT
VINCEZA, R$427,90
MARKET ANALYSIS PLATFORM - GLAMOUR
CARMEN STEFFENS, R$299,90
LUIZA BARCELOS, R$499
CARMEN STEFFENS, R$399,90
CARMEN STEFFENS, R$399,90
CARMEN STEFFENS, R$399,90
VINCEZA, R$469,90
MARKET ANALYSIS PLATFORM - GLAMOUR
CARMEN STEFFENS, R$399,90
CARMEN STEFFENS, R$399,90
LUIZA BARCELOS, R$399
CAPODARTE
LUIZA BARCELOS, R$469
VICENZA, R$ 424,90
MARKET ANALYSIS PLATFORM - GLAMOUR
CARMEN STEFFENS, R$399,90
LUIZA BARCELOS, R$349
SANTA LOLLA, R$249,90
CAPODARTE
MARKET ANALYSIS SANDALS - GLAMOUR
CARMEN STEFFENS, R$499,90
CAPODARTE
SANTA LOLLA, R$299,90
CARMEN STEFFENS, R$499,90
DUMOND
VICENZA, R$ 387,90
MARKET ANALYSIS SANDALS - GLAMOUR
CARMEN STEFFENS, R$299,90
CARMEN STEFFENS, R$299,90
2 MARKETING MARKET ANALYSIS
SANTA LOLLA CAMPANHA
SANTA LOLLA CAMPANHA
SANTA LOLLA CAMPANHA
SANTA LOLLA CAMPANHA
SANTA LOLLA CAMPANHA
SANTA LOLLA INSTAGRAM
SANTA LOLLA INSTAGRAM
CAPODARTE CAMPANHA
CAPODARTE CAMPANHA
CAPODARTE INSTAGRAM
CAPODARTE INSTAGRAM
MY SHOES INSTAGRAM
DUMOND CAMPANHA
DUMOND CAMPANHA
INSTAGRAM DUMOND DUMOND INSTAGRAM
DUMOND INSTAGRAM
HIGHLIGTHS: OS METALIZADOS E O TÊNIS DE SOLA ALTA SE DESTACARAM NA CAMPANHA DA MARCA.
VICENZA
LUIZA BARCELOS CAMPANHA
LUIZA BARCELOS CAMPANHA
LUIZA BARCELOS CAMPANHA
LUIZA BARCELOS CAMPANHA
LUIZA BARCELOS CAMPANHA
LUIZA BARCELOS INSTARGRAM
LUIZA BARCELOS INSTARGRAM
HIGHLIGTHS: A BOLSA 2 EM 1 É A GRANDE APOSTA DA MARCA.
LUZ DA LUA CAMPANHA
LUZ DA LUA CAMPANHA
CAMPANHA LUZ DA LUA LUZ DA LUA CAMPANHA
LUZ DA LUA CAMPANHA
R$2.309,90
LUZ DA LUA CAMPANHA
HIGHLIGTHS: A MARCA TEM INVESTIDO EM PRODUTOS ARTESANAIS QUE FORAM DESTACADOS EM SUA CAMPANHA. A MUDANÇA NA MATÉRIA PRIMA DOS PRODUTOS TROUXE UM AUMENTO SIGNIFICATIVO NO SEU PVL.
LUZ DA LUA INSTAGRAM
CARMEN STEFFENS INSTAGRAM
VIAMIA
ZARA
ZARA
RIACHUELO INSTAGRAM
RIACHUELO INSTAGRAM
INSTAGRAM RENNER RENNER INSTAGRAM
INSTAGRAM RENNER RENNER INSTAGRAM
INSTAGRAM C&A RENNER INSTAGRAM
INSTAGRAM C&A RENNER INSTAGRAM
INSTAGRAM UZA SHOES RENNER INSTAGRAM
INSTAGRAM UZA SHOES RENNER INSTAGRAM
INSTAGRAM CARRANO RENNER CAMPANHA
INSTAGRAM CARRANO RENNER CAMPANHA
INSTAGRAM CARRANO RENNER INSTAGRAM
INSTAGRAM CARRANO RENNER INSTAGRAM
HIGHLIGTHS: A SOLA BRANCA VEIO COMO UM STATEMENT DA MARCA.
CARMIM
RAPHAELLA BOOZ CAMPANHA
RAPHAELLA BOOZ CAMPANHA
RAPHAELLA BOOZ CAMPANHA
RAPHAELLA BOOZ CAMPANHA
RAPHAELLA BOOZ CAMPANHA
RAPHAELLA BOOZ INSTAGRAM
FELIPA
FELIPA
INSECTA
CAMPANHA
INSECTA
CAMPANHA
INSECTA
CAMPANHA
INSECTA
HIGHLIGTHS: ALÉM DE FOTOS DE PRODUTO O INSTAGRAM DA MARCA MESCLA SUAS POSTAGENS COM PEQUENOS TEXTOS DE CONSCIENTIZAÇÃO.
INSECTA
VINCI SHOES INSTAGRAM
VINCI SHOES INSTAGRAM
HIGHLIGTHS: A MARCA RESSALTA SEU BEST SELLER NO PÉ DE ALGUMAS FORMADORAS DE OPINIÃO.
LOUCOS & SANTOS INSTAGRAM
LOUCOS & SANTOS INSTAGRAM
HIGHLIGTHS: A MARCA TEM INVESTIDO NO SEU NOVO SHAPE DE BOLSA ESTRUTURADA COM REPARTIÇÕES IDEPENDENTES, ESTA APOSTA TAMBÉM FAZ PARTE DO MIX DE PRODUTOS DA J O R G E B I C H O F F E M M AT E R I A I S NOBRES.
VIA UNO
ANDARELLA INSTAGRAM