CEO’s Report

“Time is marching on and at SSAA HQ we have already turned our minds to our next stages for industry research and look forward to bringing that to you later in the year.

Susan Phillips, CEO SSAA

Hello Members and Welcome to April. Already we find ourselves in the last quarter of this financial year and no doubt some are already casting their minds to what the final wrap-up for a very interesting and productive year will look like. If the Urbis Storage Index is anything to go by, the results will be better than anyone could have originally forecast for a year that was severally impacted by COVID-19. Time is marching on and at SSAA HQ we have already turned our minds to our next stages for industry research and look forward to bringing that to you later in the year.

Our recent projects of LEOTY 2021, new SSAA branding and re-launching of the website are all paying dividends with improved member engagement, which in turn has brought about a heightened awareness of various member services.

We would love to hear your feedback on our new logo. If you have not taken the time to look, I suggest you go to www.selfstorage.org.au and check out the short video introducing the logo.

Our logic was simple, we wanted to refresh the brand to better reflect the more modern, professional association that the SSAA is today, whilst at the same time respect and remember our heritage as we transition to a new phase.

We like to think that we have retained some aspects of the former branding with the colour choice being shades of blue and retaining the organisation’s name within the logo. All the while remembering that we represent this industry rather than focussing on the more traditional elements often seen in storage brands.

The new branding necessitated an update to the website which in turn has brought to a close a 6-month long project we undertook to update every single page on the site to achieve a much-improved member experience.

The website hosts a wealth of information at your fingertips, so I strongly urge all members to log on and take a tour. The benefits are there for the taking, after all it is part of your annual membership fee.

Team SSAA are now focussing on member events from June to November in Adelaide, Perth, Brisbane, Auckland, Sydney and Melbourne.

Stay tuned for further updates.

I think everyone is looking forward to catching up in person as soon as we can. l

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