DIGITAL MARKETING Launching R6SMI

Launching R6SMI

At the Learning Event of the Year, R6 Digital launched R6SMI - Australasia’s first storage marketing index designed to monitor digital marketing trends across the industry. Michael Dogger and Makala Ffrench Castelli explored the metrics you should be measuring to benchmark your marketing and help you compete online.

The digital marketing landscape continues to change rapidly, and State of the Industry 2020 research highlighted just how important the digital environment has become to storage in recent years. More than 80% of customers currently in storage went online to begin their purchasing journey, yet only 44% of operators surveyed are using paid online advertising to promote their business.

R6 Digital appoints Chief Strategy Officer

Makala Ffrench Castelli has joined R6 Digital as Chief Strategy Officer, where she will oversee brand strategy, storage insights and social impact. A growth strategist with a background in marketing communications and corporate affairs, Makala has deep industry experience across self storage and the social impact sector. She joins R6 Digital parttime and continues consulting through her business, mfc.co. Australasia’s first storage marketing index

Designed to monitor digital marketing trends across the industry.

Explore the metrics you should be measuring to benchmark your marketing and help you compete online.

Performance Audit

An R6 Digital Marketing Audit will review your marketing performance, identify your strengths and highlight areas of opportunity.

You’ll receive a comprehensive report that explores:

Your visual experience

Your SEO / organic search performance

Your ad performance

Local competitor activity

Recommendations for digital marketing

Access the R6SMI Online

Visit www.r6digital.com.au/r6smi to download your copy of R6SMI and benchmark your marketing performance.

The team at R6 Digital created R6SMI to share their insights with industry, so operators of all sizes can benchmark their marketing performance. The R6SMI contains a series of indicators, including search, device, cost-per-metric and conversion trends that will be tracked over time and presented at least annually. This will be particularly useful for operators who do not actively engage a digital marketing agency or have access to a team who specialise in storage marketing.

The report also explores digital marketing trends, including the importance of brand, mobile experience and conversion optimisation opportunities in storage.

Google is set to roll out an algorithm update based on page experience in May 2021, aiming to make “the web more delightful for users” so operators should ensure they understand what these changes will mean for their website. By adding page experience to the hundreds of signals under consideration for ranking search

SSAA MEMBER OFFER

Digital Marketing Audit

To celebrate the Learning Event of the Year, R6 Digital are offering a Digital Marketing Audit to review your marketing performance, identify your strengths and highlight areas of opportunity. Receive a comprehensive report that explores the visual experience of your website and brand presence, organic search performance, paid ad performance, local competitor activity and provides recommendations for digital marketing improvements. SSAA Member Offer:

$499 +GST

To learn more, visit www.r6digital.com.au/r6smi

results, Google is seeking to help people more easily access information and web pages they’re looking for, while progressing the transition to mobile-first websites.

The R6SMI marks the start of a new storage insight series from R6 Digital, who will be taking a more in-depth look at the changing landscape of storage marketing in the coming year. l

To download your copy of R6 SMI, visit www.r6digital.com.au/r6smi