J U L Y
M A R K E T
2 0 1 9
P U L S E
C21
PUBLISHER Century 21 New Zealand Ltd
CONTRIBUTORS Ryan Mitchell Bindi Norwell SCOOP Business Kathryn Madden
EDITORIAL ENQUIRIES Century 21 New Zealand +64 9414 6041
ADVERTISING ENQUIRIES Century 21 New Zealand +64 9414 6041
WELCOME TO THE
JULY 2019 ISSUE OF
C21 MARKET PULSE
DISCLAIMER We have in preparing this information used our best endeavours to ensure that the information contained therein is true and accurate, but accept no responsibility and disclaim all liability in respect of any errors, inaccuracies or misstatements contained herein. Prospective buyers and sellers should make their own enquiries to verify the information contained herein. All information contained in the CENTURY 21 New Zealand Ltd website is provided as a convenience to clients. All links to property prices displayed on the website are current at the time of issue, but may change at any time and are subject to availability. For more information on our Privacy Policy please refer to: www.century21.com.au/privacy
C O N T E N T S J U L Y
C21 NEW ZEALAND NEWS
02-03
2 0 1 9
PREPARE TO MOVE
C21 NZ attracts more franchise owners.
How to prepare for moving day.
Century 21 New Zealand National Manager,
Home Beautiful Magazine Editor, Kathryn Madden
06-07
Ryan Mitchell
PROPERTY MARKET UPDATE EXPANDING NETWORK
04
Properties sold nationally falls, but prices
Another leap forward for Century 21 NZ.
keep rising.
Scoop Business
REINZ CEO, Bindi Norwell
FUNDRAISING TAKES FLIGHT
05
STAGED SELLING
Charity effort raises $6,000 for helicopter.
Important rooms to focus on when selling
Scoop Business
your property.
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01
CENTURY 21
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C21 NEW ZEAL AND NEWS
C21 NZ ATTRACTS MORE FRANCHISE OWNERS
B Y R YA N M I T C H E L L ,
N AT I O N A L M A N AG E R , C E N T U R Y 2 1 N E W Z E A L A N D
There remain so many opportunities to set up Century 21 franchises in different parts of New Zealand, with the number of untapped locations nationwide a key advantage. Century 21 New Zealand coowner, Derryn Mayne and I are constantly meeting with successful salespeople and franchise owners from competitor companies keen to
considerable form having already
decision-making, which they like.
been successful in real estate in
What’s more, the public and other
Auckland’s southern suburbs and
salespeople are loving our stylish
districts for some time.
new branding as well as our strong
With a top performing sales team - including Harsha Thanthriwatte,
Gary Bal and Iresh Tennakoon say
Ratnayake – the owners anticipate
they were attracted to the brand
they’ll be recruiting more and more
by the positive traction and cut-
salespeople by the end of this year.
through Century 21 New Zealand is
Derryn Mayne described the news as yet another positive development for Century 21 New Zealand with Local Realty a great addition. “We welcome similar high-
C21 brand.
performing salespeople like Gary
Century 21 franchise in arguably the fastest growing part of the Auckland region – south. Now open for business, Century 21 Local Realty is focused on key residential
and Iresh. Good on them for having the business foresight to
of that new energy in an area of Auckland they love and know well. Also adding to Century 21’s momentum in New Zealand was the announcement last month of new franchise owners in the popular Waikato township of Te Awamutu. Century 21 New Zealand expects
strategic part of Auckland. It further
to make other announcements
strengthens Century 21 in the
about significant new franchisees
south,” she said.
over the next 12 months. Not only
Since Derryn purchased a stake
as Papakura, Takanini, Karaka and
in Century 21 New Zealand from
Drury.
Australia in April, prospective
Bal and Iresh Tennakoon bring
gaining. They are proud to be part
establish a new franchise in such a
growth and development areas such
New franchise owners Gary
platforms.
Anjali Amarasinghe, and Kevin
explore their options with the new
This month we announced another
marketing presence via digital
franchise owners can now see more autonomy in our direction and
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does Century 21’s reputation for great service and getting results appeal to many, but our new global branding and refreshed market positioning are turning heads more than we anticipated.
What’s also probably helping is
agent Roger Webb, with the net
Written into the sales and
a cooling market, particularly in
proceeds raised from both events
purchase agreement, as soon as
Auckland. It’s proving to be the
going to support the much loved
the successful offer has become
perfect decision-making time for
and needed Taupo-Central Plateau
unconditional with their deposit
high performing franchise owners
rescue helicopter service.
paid and released, the new property
and salespeople in competitor companies to try something different.
Last year St John Youth were the recipients of their fundraising efforts, while in 2017 it was the local
A couple of acknowledgements
Coastguard. I take my hat off to Wai
this month must go to Century
and her team for supporting yet
21 Premier (Turangi) and Century
another great cause. It’s a fantastic
21 Collett Realty on Auckland’s
result for their local community.
North Shore. A charity auction and evening organised by Century 21 in Turangi saw several thousand raised for Central North Island’s Greenlea Rescue Helicopter Service. A Greenlea helicopter crewman was at the recent charity evening to receive the cheque presented by Josh Johnson who was once rescued by the helicopter and is in fact Wai Johnson’s son - our Turangi franchise owner. The evening followed the Century 21 Turangi team holding a charity auction at Easter led by Century 21 auctioneer and award-winning
The other acknowledgement goes to Liam Collett and Donna a’Beckett of Century 21 Collett Realty. They launched the marketing of a $6.2m lifestyle property north of Auckland by throwing in a brandnew Maserati. The previous month with another property, they threw in a vendor’s McLaren sportscar. Now unbelievably it’s a Maserati! This represents a whole new level of collaboration between a real estate company and a car retailer. In this case, Winger Maserati in Auckland’s Newmarket.
C21 MARKET PULSE
owner will be able to choose a brand-new Maserati of their liking worth up to $250,000. Settling the bill at Winger Maserati will be someone else’s worry, Liam explained to the New Zealand media. Liam Collett and Donna a’Beckett are great ambassadors for Century 21’s reinvigorated brand and are awesome representatives of their vendors and properties. Totally energised and focused on growth and success, Century 21 New Zealand is all about innovation and going that extra mile for everyone involved. While many others in the industry are coming up with excuses, Century 21 New Zealand keeps delivering time and time again. Until next month, keep the peddle down.
03
CENTURY 21
EXPANDING NETWORK
ANOTHER LEAP FORWARD FOR CENTURY 21 NZ
SCOOP BUSINESS W W W . S C O O P. C O . N Z
Newly-rebranded Century 21 has set up another franchise in arguably the fastest growing part of the Auckland region – south.
Now operating, Century 21 Local Realty is focusing on key residential growth and development areas such as Papakura, Takanini, Karaka and Drury. New franchise owners
strategic part of Auckland. It further
loving our stylish new branding
strengthens Century 21 in the
as well as our strong marketing
south,” says Derryn Mayne, Co-
presence via digital platforms,” says
owner of Century of 21
Ms Mayne.
New Zealand.
Gary Bal and Iresh Tennakoon say
“Over the years Gary and Iresh
they were attracted to the brand
have earned a huge local following.
by the positive traction and cut-
By adding Century 21’s fresh new
through Century 21 New Zealand is
branding, fantastic service and
gaining. They are proud to be part
great results, the team at Local
of that new energy in an area of
Realty will do very well indeed,”
Auckland they love and know well.
she says.
Mr Bal is a passionate, enthusiastic
Gary Bal and Iresh Tennakoon bring
Ms Mayne says Century 21
and driven real estate professional
considerable form having already
New Zealand is seeing real
with a proven track record in
been successful in real estate
momentum. New franchise
sales and negotiations. While
in Auckland’s southern suburbs
owners were announced in Te
before getting into real estate,
and districts for some time. With
Awamutu last month, with plenty
Mr Tennakoon worked as a retail
a top performing sales team -
of enquiries coming in from senior
manager for several years where he
including Harsha Thanthriwatte,
realtors, attached to other real
fine-tuned his exceptional selling
Anjali Amarasinghe, and Kevin
estate companies, considering
and marketing skills.
Ratnayake – the owners anticipate
their options and ownership
they’ll be recruiting more and more
opportunities with Century 21 New
salespeople by the end of this year.
Zealand.
“This is yet another positive
“Since purchasing a stake in
development for Century 21 New
Century 21 New Zealand from
Zealand with Local Realty a great
Australia in April, prospective
addition. We welcome similar
franchise owners and salespeople
high-performing salespeople like
can now see more autonomy in
Gary and Iresh. Good on them for
our direction and decision-making,
having the business foresight to
which they like. What’s more, the
establish a new franchise in such a
public and other salespeople are
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The new Century 21 Local Realty franchise owners are totally committed to helping people fulfil
04
CENTURY 21
the Kiwi dream of home ownership.
To read the full article, visit: http://www.scoop.co.nz/stories/BU1907/ S00450/another-leap-forward-for-century21-nz.htm
FUNDR AISING TAKES FLIGHT
CHARITY EFFORT RAISES $6,000 FOR HELICOPTER
SCOOP BUSINESS W W W . S C O O P. C O . N Z
A charity auction and evening organised by Century 21 in Turangi has seen $6,000 donated to the region’s Greenlea Rescue Helicopter Service.
thought it was appropriate for Josh
“This year’s fundraising efforts was
to hand them the cheque!”
all about honouring that promise
The evening followed the local Century 21 team holding a charity auction at Easter led by Century 21 auctioneer and award-winning agent Roger Webb, with the net
Greenlea helicopter crewman, Mark Bond, was at the charity evening in Turangi on Saturday 22 June to receive the cheque presented by Josh Johnson who was once rescued by the helicopter. Century 21 Premier (Turangi) franchise owner, Wai Johnson, says people braved a cold night to attend the fundraising evening and support such a deserving cause. The night included a live band and superb food - prepared no less by Josh Johnson who is also the Head Chef at Tongariro Lodge. “What’s more Josh is my son, so we have a very personal connection to the Greenlea Rescue Helicopter. It rescued Josh and his best friend when they capsized on the lake. If it had it not been for their fast action in locating the boys in the dark, both would have died. Hence we
and having some fun along the way. Once again, we are delighted with the community support and generosity which has enabled us to help in a small way.
proceeds raised from both events
“Huge thanks must go to Century
going to support the much loved
21 local legend Roger Webb
and needed Taupo-Central Plateau
for leading the charge on these
helicopter service. Last year St
fundraising events, and of course
John Youth were the recipients
our heartfelt appreciation to all the
of the local real estate company’s
volunteers, supporters, and donors,”
fundraising efforts, while in 2017 it
she says.
was the local Coastguard.
Wai Johnson says the beneficiary
“It’s a true honour to help our
for next year’s charity auction and
local emergency services, with
evening will be named soon. “I take
many crewed and supported by
my hat off to the Century 21 Turangi
volunteers. We understand the
team and everyone who supported
ongoing financial challenges they
this great cause. This is yet another
face to maintain these services.
fantastic result for the local
Our area is exceptionally fortunate
community,” says Ryan Mitchell,
to have retained the helicopter.
National Manager of Century 21
However, funds will still be required
New Zealand.
long-term,” she says. Century 21 Premier (Turangi) publicly joined others in the local campaign last year to keep the helicopter rescue service, including pledging financial support if it was retained.
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To read the full article, visit: http://www.scoop.co.nz/stories/AK1906/ S00782/charity-effort-raises-6000-forhelicopter.htm
PREPARE TO MOVE
How to prepare for moving day
BY K AT H R Y N M A D D E N ,
EDITOR, HOME BEAUTIFUL MAGAZINE
Together with divorce and the death of a loved one, moving house is widely considered one of life’s most stressful events. And yet for the most part, relocating to a new home should be marked by positivity and excitement – overflowing boxes and hidden costs aside. There’s no denying that moving is a mammoth job, but these tips and tricks are designed to cut the chaos and take the pain out of packing.
6
WEEKS BEFORE
garage sale or charity pick-up for unwanted goods, or to start listing them on Ebay or Gumtree.
Book a removalist (experts agree to lock in the earliest slot of the day so you won’t be at the mercy of other jobs running overtime). Charles
4
WEEKS BEFORE
Tarbey, Chairman of Century 21
Admin may be tiresome, but
Australasia, suggests getting quotes
getting it done early will be a
in writing and organising moving
weight off your shoulders and your
transit insurance, which could save
to-do list. Arrange to have mail
you in the long run. Plan where
redirected and inform your financial
furniture will be placed in your new
institutions, plus the Taxation Office
abode – there’s no point paying
and Electoral Office, of your new
to relocate your weighty marble-
address. Then stock up on boxes
topped dining table, only to find the
and masking tape and get packing.
shape’s not right for your new space.
Start with non-essentials (books
Now’s also the time to organise a
and ornaments), and work your way
C21 MARKET PULSE
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up to necessities closer to moving day. Use small boxes for heavy items and large boxes for lighter items, clearly marking packages containing breakables with “Fragile”. Be sure to label each box with its contents; or you could go high-tech and take photos of what’s inside. If your budget permits, consider a professional packing (and unpacking) service.
2
WEEKS BEFORE
Contact your utility providers to arrange the final reading of your meter and relocate any services (this may be an opportunity to negotiate a better deal). While you’re at it, transfer your newspaper, magazine or streaming subscriptions, then switch your focus to scrubbing and sweeping your home, room by room. Of course you’ll also need to schedule in a deep and sparkling clean before you hand over the keys – preferably after all your possessions have been loaded into the removalist’s van.
1
WEEK BEFORE
Prepare a moving-day kit packed with the essentials – an Esky with food and drink, medical supplies, phone chargers, plus a kettle, toiletries and toothbrushes for the other end. Also keep bedlinen and some towels close at hand, along with legal documents and valuables
ABOUT THE CONTRIBUTOR
you wouldn’t risk losing. The day
Home Beautiful is chock-a-block with make-
before you move, defrost the fridge
over ideas for indoors, outdoors, renovating,
and unplug all appliance cords.
decorating plus food and entertaining, it’s a must-have mag and every home decorator’s
Finally, organise a friend or family to
best friend.
babysit your children (and/or pets!)
Article Link: https://www.homebeautiful.com.au/thenumber-one-thing-you-should-do-beforepurchasing-a-property
on the big day.
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P R O P E R T Y M A R K E T U P DAT E
PROPERTIES SOLD NATIONALLY FALLS, BUT PRICES KEEP RISING
BY BINDI NORWELL, REINZ CEO
The number of residential properties sold across New Zealand in June fell by -3.8% from the same time last year to 5,978 (down from 6,213), according to the latest data from the Real Estate Institute of New Zealand (REINZ), source of the most complete and accurate real estate data in New Zealand. For New Zealand excluding
– 4 fewer houses) – the lowest
and parts of the Waikato, it’s not
Auckland, the number of properties
for the month of June since 2016.
entirely surprising.
sold fell by -4.0% when compared to the same time last year (from 4,334 to 4,159). In Auckland, the number of properties sold in June fell by -3.2% year-on-year (from 1,879 to 1,819). Regions outside of Auckland with the greatest decrease in annual sales volumes during June were:
Regions with the strongest annual
“Feedback from parts of the
increase in sales volumes during
country is that some people are
June:
reluctant to list their property for
• Marlborough: +18.1% (from 72
to 85 – 13 more houses sold) –
the highest for the month of June
in 3 years
• Nelson: +7.2% (from 69 to 74 –
5 more houses sold) – the
• Hawke’s Bay: -26.8% (from 287 to
highest for the month of June in
210 – 77 fewer houses) – the
3 years.
lowest for the month of June
since 2015
sale without somewhere to move to and with fewer listings coming on to the market, it’s slowing down the property cycle and impacting sales volumes. When you combine that with the difficulty some buyers are still reporting over access to finance, it is understandable why sales volumes are falling across
Bindi Norwell, Chief Executive
most parts of New Zealand,”
at REINZ says: “The number of
continues Norwell.
• Taranaki: -24.9% (from 185 to 139
properties sold in New Zealand
– 46 fewer houses) – the lowest
during June was the lowest for the
“Parts of the South Island posted
for the month of June since 2014
month of June in 5 years. However,
• Tasman: -13.9% (from 72 to 62 –
10 fewer houses)
• West Coast: -11.8 (from 34 to 30
with new listings down -7.3% on the same time last year, and record new listing lows set for Northland, Taranaki, West Coast, Southland
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positive annual sales results including Marlborough (+18.1%), Nelson (+7.2%), Otago (+2.8%) and Canterbury (+2.1%). North Island regions with positive annual sales
volume were Gisborne, with a 1.8%
the same time last year. In contrast,
median price of $642,000 the
uplift from the same time last year,
the REINZ HPI showed property
result of no properties being sold
and the Bay of Plenty which was
values in Auckland falling by -3.5%
below the $250,000 mark in
up 0.9% year-on-year, ” points out
indicating that parts of Auckland
the region, and a 9.4 percentage
Norwell.
have experienced some moderate
point increase in the number of
cooling.
properties sold in the $750,000-
“With the lowest number of new listings for the month of June
Record median prices were
since listings records began,
recorded in:
Auckland saw the lowest number
Norwell.
continuing the trend we’ve seen for a few months now,” she continues. Median house prices across New
23.3% increase to $370,000 up
from $300,000 at the same time
last year, and
price hit the $850,000 mark – again; with no move in the median price as we’ve seen for some time now. Looking across the region,
• Tasman with a 12.4% increase
ANNUAL ME DIAN PRICE CHANGES
=
median prices varied significantly –
6.1%
0.0%
NORTHLAND
AUCKLAND
$
TARANAKI
$585,000
8.2%
1.8%
WAIKATO
10.1%
NATIONAL MEDIAN PRICE:
3.8% BAY OF PLENTY
= 0.0%
Record Median Price
GISBORNE
23.3%
10.5%
MANAWATU / WANGANUI
HAWKE’S BAY
1.6%
NELSON
4.5%
$
MEDIAN DAYS TO SELL:
=
41
0.0%
12.4%
-1.1%
TASMAN
2.9%
WEST COAST
CANTERBURY
8.2%
SOUTHLAND
Zealand increased by 4.5% in June to $585,000, up from $560,000 in June 2018, an equal record with the price set in March this year. These results are relatively consistent with the REINZ House Price Index (HPI) which saw property values increase 1.7% annually. Median price increases for New Zealand excluding Auckland were even stronger, increasing by 5.4% to $485,000, up from $460,000 in June last year. Median house prices in Auckland remained flat at $850,000 exactly the same price as last month and as
WELLINGTON
MARLBOROUGH
14.5% Source: REINZ Monthly Property Report 12 June 2019 .
“Predictably, Auckland’s median
• Manawatu/Wanganui with a
of properties sold for two months
$
$999,999 price bracket,” continues
OTAGO
to $642,000 up from $571,000
in June 2018.
for example the Waitemata and Gulf Ward saw a median price increase
“The Manawatu/Wanganui region saw the strongest growth in median
of 16.3% yearon-year, yet the Orakei Ward saw a decrease of -11.9%
price in June with a 23.3% increase
annually,” says Norwell.
to a new record median price of
“Median prices have continued to
$370,000. This was the result of a 17.8 percentage point decrease in the number of properties sold below the $250,000 mark and a 17.5 percentage point increase in the number of properties sold in the $250,000 to $750,000 mark. “It was a similar picture for the Tasman region, with the record
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hold up across the country in June with a record equal seen for New Zealand at $585,000. Looking at the country as a whole, median prices increased annually in 12 out of 16 regions, were flat in 3 regions (Auckland, Waikato and West Coast) and fell in Marlborough,” continues Norwell.
STAGED SELLING
IMPORTANT ROOMS TO FOCUS ON WHEN SELLING YOUR PROPERTY Some people will argue that presentation and tactics like home staging have the potential to add significantly to the selling price of a home, while others will disagree. Regardless of which side of the argument they fall on, I think that when selling, most people and their agents will try to make a property look its best. And while ideally you’d
about whether or not to purchase
sure that prospective buyers can
the property.
see themselves feeling at home in
With this being the case, it is therefore important that this area
The kitchen is a further essential
gets the benefit of your focus when
area that deserves consideration.
making selling preparations. Ensure
No matter how the rest of a
that your entry is not crowded with
property is used, the kitchen is
furniture and has ample room to
a room that is (in most cases)
allow your agent to chat to people
consistently utilised in the day to
as they enter. Additionally, some
day movements of the occupants of
attractive artwork could work well
a home. Consider associating this
to make your property look elegant
space with notions of healthiness
and inviting.
by ensuring it is clean on inspection day and even placing a bowl of
like to be able to ensure that every
colourful fruit in easy view of
room in a house or unit is prepared
entrants. If the kitchen in your
to look as good as it possibly can,
property has windows, make sure
many times we lack either the
they are open, maximising as much
time or resources, or both, to give
natural light as is available.
an entire property the golden
In the end, buyers can usually make
treatment.
a decision on a property regardless
To that end, if you are preparing
of the way various rooms look.
your property for sale and know that
However, it definitely can’t hurt
you may not be able to give every
to present your property in a way
room your full attention, it may be
that appeals to as many buyers as
worth focusing on certain key areas
possible, allowing them to visualise
to maximise the viewer appeal of your property.
your property.
themselves living there. While Another important space to focus
I can’t make any promises, this
The first room that people walk
on is the main area where people
sense of connection could help
into when entering your home
congregate in your property – the
prospective purchasers to assign
is a strong contender to be the
living room for example. Again,
a higher value to your property
most important area to focus
this room should not be crowded
than what they may have otherwise
on when selling. This is the first
with furniture and the furniture that
considered it to be worth.
impression people will get, and their
remains should be configured so
initial thoughts could shape their
as to convey a sense of interaction.
subsequent and overall opinions
Essentially you are trying to make
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