C21 Market Pulse | May 2020 | New Zealand

Page 7

C OV I D - 1 9 U P DAT E

ALERT LEVEL 2 COULDN’T COME SOON ENOUGH Century 21 has your health and safety, as well as that of our people, as our top priority.

Private viewings were initially a key

auctions, open homes, and rental

sticking point under Level 3, but the

viewings are back on - for less than

issue was quickly resolved thanks to

100 people.

the likes of the Real Estate Institute (REINZ) working closely with the Government.

“We’re anticipating plenty of activity in the coming weeks, with Kiwis keen to make decisions. Regardless of all the disruption, many families still want a bigger home, empty nesters still want to downsize, and first-home buyers still want to make the most of record-low interest

She says with lower deposits now required, the first-home market will benefit thanks to the Reserve Bank’s

Ms Mayne says despite real estate

decision last month to temporarily

transactions largely in hibernation

scrap its LVR restrictions. The

for over a month, Century 21 has

move will also bring more property

seen plenty of activity and has

investors into play.

used the time to lift its brand exposure through digital marketing and public relations.

What’s more, serious buyers didn’t disappear during lockdown. They just got onto their computers rather

rates,” says Derryn Mayne, Owner of

During the Level 4 lockdown,

than into their cars. In fact, Kiwis

Century 21 New Zealand.

Century 21 salespeople were busy

have been looking at property

doing the likes of virtual appraisals.

online in droves, with popular real

Under Level 3 they pushed

estate websites reporting more

play on listings, brought in the

traffic and longer average user

photographers, and organise

times over the past couple of

private viewings.

months.

Now under Level 2, real estate

“We are chomping at the bit,

offices have re-opened and all

but we’re also conscious it’s not

the usual real estate activity has

completely business as usual. With

resumed, with protocols in place.

clear guidelines in place for real

All activity needs to adhere to a

estate to operate safely under Level

minimum of one metre physical

2, we’re working harder than ever

distancing, hygiene etiquette must

for buyers and sellers alike,” says

be adhered, and records must

Derryn Mayne.

Her comments come as New Zealand now sits at Alert Level 2 after several weeks in the much more restrictive Levels 3 and 4. Level 4, which took out the end of March and almost all of April, represented almost total lockdown with real estate agents limited to the likes of phone calls and zoom meetings. Level 3, in late April and the first half of May, enabled private viewings of homes for sale and rental properties under strict conditions.

ensure that contact tracing of all clients can take place. The likes of

C21 MARKET PULSE

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CENTURY 21


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