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CONTENTS OUR HISTORY
04 – 07
08 - 09
10 – 11
12 – 13
14 – 15
Industry leaders in proven internal systems and digital tools.
24 – 25
OUR STRENGTH
26 – 27
COLLABORATION & RECOGNITION
28 – 29
Leading tools and systems at every step of an agent’s progression.
CENTURY 21® University.
TECHNOLOGY
PARTNERS
The largest and most recognised real estate brand in the world.
Unrivalled support and value-adds to boost your business.
TRAINING & EDUCATION
22 – 23
We partner with the best, to bring you the best.
The most sought-after real estate brand.
SERVICE AND COMMITMENT
LEAD GENERATION Ensuring your success in the field.
Defying mediocrity and delivering extraordinary experiences.
OUR VISION
20 – 21
Your support team.
We’ve come a long way.
OUR MISSION & HOUSE HABITS
MARKETING
18 – 19
CONTACT US
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We’re ready when you are.
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WE’VE COME A L O N G WAY. . . Since 1971, the CENTURY 21® brand has been changing the real estate profession by offering independent agents and entrepreneurs the ability to achieve extraordinary results in an increasingly competitive market. But a lot has changed since then. Many have copied the CENTURY 21® approach, and over time we have seen a ‘sea of sameness.’ With more brand awareness* than any real estate brand, CENTURY 21® is poised to change the game once again. To do this, we are reinventing what the CENTURY 21® brand means in the hearts and minds of those who are buying, selling and working in real estate today. This starts with our new mission – to defy mediocrity and deliver extraordinary experiences – and comes to life in our identity as a brand and the services we develop for our system members.
Our new approach led us to create a new identity for the CENTURY 21® brand – a stylish, sleek and sophisticated makeover designed to catapult us into the next century. With a refreshed colour palate that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever.
*Study Source: 2017 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years).
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1981
1971
Charles establishes Combined Real Estate.
CENTURY 21® was founded by Real Estate Agents Art Bartlett and Marsh Fisher in Orange County, California.
1977 Charles Tarbey purchases his first real estate business.
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1995 Charles purchases the Australasian arm of CENTURY 21®, merging Combined Real Estate.
2002 CENTURY 21® launches eSales – our very own in-house CRM system. Continuous developments since launch has seen numerous additions and benefits contributing to a constant supply of lead generation to our network.
2018 CENTURY 21® undergoes a major brand renovation with a new and enhanced identity. The first of its kind in 47 years of CENTURY 21®.
FA M I LY- O W N E D S I N C E 1 9 9 5 CENTURY 21® was acquired by Chairman, Charles Tarbey in 1995 when Charles decided that the national real estate scene required a catalyst of change. From 1983 until 1994, Charles had built a reputable franchise network of over 56 offices, operating as Combined Real Estate. When Charles was offered the opportunity to purchase the Australasian arm of CENTURY 21®, the two companies merged and a new era was born. Since then, the network has grown to hundreds of offices across Australasia, consistently setting the benchmark for real estate practices.
We are proud to say that in 2015, CENTURY 21® won a five-star rating in the Canstar Blue Survey for Excellence in Customer Service. This was voted by more than 700 small business owners who had used us as their agent or property manager. “We have invested heavily in our network to ensure that our clients experience a positive outcome with our brand. Combining superior customer service, excellent local knowledge and the latest in innovative technology, enable our agents to deliver extraordinary experiences in the markets they operate in.” says Charles.
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OUR MISSION:
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OUR HOUSE HABITS:
No 1
PERSISTENCE
Be obsessed. We won’t settle. We believe in constant evolution, innovation and improvement, because we know there is always a better way.
No 2
AC C O U N TA B I L I T Y
Own it. Owners build things and create value – so take action and be accountable.
No 3
OPTIMISM
What if? Challenging legacy thinking creates the possibility for creativity and innovation to make things better.
No 4
C O L L A B O R AT I O N
Open the house. Break down walls and silos. Encourage collaboration.
No 5
TENACITY
Dream big, move fast. Big dreams are realised after small goals are achieved consistently. Always push yourself and others to be the very best. No 6
DEVOTION
Give it 121%. Don’t just check the box and complete the task, give it the extra effort that goes “above and beyond”.
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OUR VISION:
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Be the most sought-after real estate brand in the world.
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OUR SERVICE AND COMMITMENT TO YOU Leading a network of successful franchises across Australasia requires an intricate understanding of multiple disciplines to ensure our company remains both innovative and acknowledged. Our franchise service team is made up of talented and experienced professionals who are always on-hand to lend assistance; overseeing and participating in the direct support and coaching of your business and team. At CENTURY 21® we not only specialise in residential real estate sales and property management, we also have several specialist divisions including Project Marketing, Commercial Sales & Leasing, Lifestyle, Rural and Home Loans. These divisions are available to assist both your team and your clients and feature as a value-adding supplement to your core business offering. We take great pride in being held in the highest regard by the Australasian real estate industry, our clients, and our global network. This sense of recognition underpins our commitment to defying mediocrity and delivering extraordinary experiences. It sets the standard for performance and cements our commitment to customer service throughout the CENTURY 21® organisation and the global real estate industry. Joining CENTURY 21® also means you’ll become part of a large family of real estate professionals across the world. You’ll have access to thousands of like-minded individuals and have countless opportunities to network, socialise, learn and grow your expertise.
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TRAINING At CENTURY 21® we understand our growth is reflective of our valued team members, and that our success as a national and global identity is closely tied to each other’s success at a local level. We invest heavily in the on-going development and growth of our offices and their teams. This is especially evident in the numerous training programs and conferences regularly on offer to our network. CENTURY 21® hosts a number of national and global conventions where valuable knowledge from industry leading experts is on offer. There are also many tools and global resources that are always readily accessible to up-skill our agents. With a firm belief in motivating our network to be the best they can be, we offer a wide range of training and development programs covering various topics such as effective communication and client management, negotiation methods and tactics, social media strategies, sales skills and much more. CENTURY 21® have already been recognised as one of the fastest growing franchises in the Australasian region and we believe this is largely due to the training and development strategies we continue to implement. This starts with our commitment to educate and grow each and every member of our vast and always evolving network through a variety of mediums to suit all learning styles.
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TR AINING TOPICS INCLUDE: C R E AT E
R E LOA D
RECRUITING
These sessions aim to enhance your understanding of business basics that attribute to your success. Offered at a variety of locations and covering over 10 core topics which are suitable for both new and experienced team members, these courses provide proven methodologies and skills that can be applied immediately. From Prospecting to Communication, Social Media to Time Management and everything in between, these sessions are the foundation on which your C21 learning is laid.
Regardless of your position within your team, there is something on offer for everyone. These courses are more advanced and are suitable for those people that have already attended the “Create” suite of offerings. We cover a wide variety of topics including Auction Skills, Facebook Advertising, 21 Plus, eSales and Your Business, Certificate IV in Property Services (Real Estate) and use both internal and external subject matter with expert trainers to deliver these sessions.
There are a number of tools, resources, events and training that are available to assist you with the recruiting of the best new team members for your office. We also offer a 10 week induction programme, supported by 21 Plus for new recruits within your business which gives them a solid foundation and understanding of the Real Estate Industry and what tools and resources are available to them.
M A N AG E M E N T
K I C K S TA R T
NEW OFFERINGS
Empowering principals on applied topics such as leadership, coaching and training, marketing, systems, financial planning, technology and strategy. Another integral part of our offering for Managers is our 5-day International Management Academy course. We also offer courses on running a successful sales team, how to become an employer of choice and taking your business to the next level.
An annual event at the start of the year that is focussed on getting the brand together and motivated to kick start the year right. Part trade show and part learning environment, the day features a headline guest speaker as well as Senior C21 Management delivering a business focused session as well as providing updates to the group on future projects. There is also peer-to-peer learning available through our Influencer Panel (formed by our top principals and salespeople) who are on hand to educate you on relevant topics.
We understand that your learning needs and that of your team evolve as you and your business grow. We are constantly adding new courses to our suite of training and involve our network by ways of needs analysis surveys and other feedback which then enables us to deliver the topics you want, in locations suitable to you and using training mediums that allow you to learn throughout your career with CENTURY 21®.
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WE’RE CALLING OUT THE INDUSTRY WE BUILT... The estate agents of the world – with a charge to be better, starting with ourselves. Because if we’re not willing to exceed the highest expectations of buyers and sellers, then we don’t deserve to be here at all.
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We’re a challenger – challenging agents to be better, challenging real estate companies to meet us on our level, and challenging homeowners to demand more. We are the agents of the Century.
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TECHNOLOGY Utilising the very best real estate technology is paramount to ensuring that business operations can run smoothly and without limitations. We are constantly developing our own technology in order to provide every office, agent, seller and buyer with a superior real estate experience. In a digital world, successful innovation demands a close relationship between business and technology. Our network benefits from the support of a highly skilled IT team who are constantly at the leading edge of digital technology advancements. CENTURY 21® are also one of the only real estate organisations with our own in-house Client Relationship Management (CRM) System – eSales. This system allows our principals and agents to record, access and analyse valuable information pertinent to their business and their clients. Our technology development department work tirelessly to bring state-of-theart services and improved communication tools to each CENTURY 21® office. This includes profitability and sales data, the ability to troubleshoot business issues as well as being able to monitor and track the performance of your team and office. Our offices and agents have real-time access to eSales while on-the-go via your iPhone, iPad or Android device. No matter where you might be while on the job, you’ll have access to the critical information and data that you need.
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MARKETING Our brand presence is one of the most highly-regarded in the world; you have almost certainly already witnessed the power of CENTURY 21ÂŽ throughout mainstream media since its USA inception in 1971. We have featured in Hollywood films, television commercials, sponsored prominent sporting events and contributed millions to charities; all the while gaining significant media coverage and PR promotion. The Australasian corporate office employs a dynamic marketing team with extensive experience in brand identity, media communication and consumer engagement. They are experts in the field and drive the success of our business on a local and national level. Furthermore, each member of the marketing team are Google Certified with extensive training in Google Adwords and Google Analytics. Our proactive and integrated marketing activities and support ensures that your office will benefit from maximum exposure across major media outlets nationally and locally. We invest heavily in promoting our brand, offices and agents through the most effective communication channels available.
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UND E R STA ND I N G M O D E R N C O N S U ME R S :
70%
HOME BUYERS AND SELLERS SETTLE F O R T H E F I R S T R E A L E S TAT E AG E N T T H E Y M E E T.
61%
O F H O M E B U Y E R S S A I D T H E Y TA K E L O N G E R T O P L A N A VA C AT I O N T H A N T O F I N D A R E A L E S T A T E A G E N T.
53%
O F H O M E S E L L E R S SA I D I T ’S H A R D E R T O F I N D A G O O D R E A L E S TAT E AG E N T T H A N A FO U R - L E A F C LOV E R .
40%
O F H O M E S E L L E R S T H O U G H T T H AT T H E I R AG E N T D I D N ’ T N E G O T I AT E WELL ENOUGH.
IT’S CLEAR THE REAL ESTATE INDUSTRY PROVIDES VALUE THAT IS OFTEN OVERLOOKED BY CONSUMERS. CENTURY 21® OFFER THE RIGHT TOOLS, MESSAGING AND COLL ATERAL TO SIFT THROUGH THE DISRUPTION AND LEAD IN THE MARKETS WE OPERATE IN.
Source: NAR Profile of Home Buyers and Sellers, 2017
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L E A D G E N E R AT I O N Ensuring your success out in the field starts at home with our advanced management system eSales, which is at the heart of every CENTURY 21® office – capturing and analysing valuable data to generate business while assisting you in accomplishing your goals. We are proud to have recently integrated our eSales system with CoreLogic to deliver you quality leads daily, generated by your corporate team. We understand that digital has become a vital part of an agents marketing strategy, and utilising the right online initiatives is paramount to ensuring the continued success of our offices and agents. Through the power of Search Engine Optimisation (SEO) and other lead generation initiatives, CENTURY 21® are able to drive consumers directly to our network. Our website is fast and dynamic, optimised with an intuitive user-experience and has in-built Search Engine Optimisation. This allows our offices to gain increased exposure online with seamless connection to buyers and sellers wherever they may be. In addition to this, our Global website enables consumers to view properties around the world in 16 different languages and currencies with individual filters for each prospective buyer. Every listing at CENTURY 21® automatically populates into this Global website.
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WE PARTNER WITH THE BEST Technology is transforming the real estate industry, and fundamentally revolutionising how agencies operate, compete and deliver value and service. In a digital world, successful innovation demands a close relationship between business and technology. Through our strategic alliances, CENTURY 21ÂŽ blend emerging technology with business innovation to help our network maintain a competitive advantage in the marketplace. Aligning ourselves with numerous preferred suppliers enables our network to drive measurable results with quality assurance. These partnerships offer real savings and benefits to your business in the form of print and marketing collateral; relevant content in monthly and seasonal magazines, blogs and publications; online leads and data via Search Engine Optimisation (SEO) and Search Engine Marketing (SEM); transformative digital infrastructure, and much more. CENTURY 21ÂŽ and our alliances work together as an integrated team to help our network maximise current and future technologies that produce better business outcomes.
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FINANCE EXPERTS
PRINT SOLUTIONS
D ATA S P E C I A L I S T S
L E A D I N G WE B P O R TA L S
CONSUMER SERVICE PROVIDERS
+ MORE
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STRENGTH In a network of over 111,000 agents and over 7,600 offices across 80 countries, we have developed a vast amount of knowledge and expertise when it comes to buying and selling real estate and we are proud to deliver these skills directly to our clients. Being one of the largest and most recognised real estate brands in the world has enabled us to create more buyer enquiries than any other agency. Due to our size we are afforded fantastic connections throughout our network, not only locally, but nationally and overseas. Buyers and sellers making a real estate decision will naturally gravitate towards companies they recognise and are familiar with, hence our longstanding authority in the global property market. CENTURY 21ÂŽ is well exposed to the international property scene and as a result we are often the first port of call for overseas buyers, many of whom have already used a CENTURY 21ÂŽ agent to sell their own property.
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250+
8,800+
122,000+
1.5million+
$20billion+
OfďŹ ces Australia & New Zealand
Locations around the world
Network of sales professionals
Unique annual C21 website visitors
Worth of property sold yearly Australia & New Zealand
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C O L L A B O R AT I O N A N D RECOGNITION Outstanding performers are recognised at a local, national and international level. At CENTURY 21®, you can be the best in your office, the best in your country and the best in the world. Our renowned Centurion Award is presented annually to the top tier sales professionals representing us worldwide. Achieving Centurion status is a huge honour and an exceptional personal achievement for any salesperson. At every step of an agent’s progression we provide tools and systems that lead toward the same objective - helping you grow your business successfully. With so many years of experience, we truly understand what the successful formula for business growth is. The CENTURY 21® Referral Network enables agents to securely send and receive referrals 24 hours a day, 7 days a week. Referral fees are negotiable as well as being guaranteed and this sees our network receive hundreds of referrals per month. In addition to this, we are a proud global partner of Workplace by Facebook - an enhanced version of Facebook adapted to connect our offices to each other, functioning in the same way as the world’s most used social networking platform. Across the network, agents are able to communicate with each other by reacting to and commenting on posts, asking questions, sharing their tips and strategies, challenges, and building valuable relationships with other agents in the network regardless of location.
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P R O D U C E R AWA R D S Masters (entry)
Half Centurion Producer status or 55 award units
Masters Ruby
Half Centurion Producer status achieved two times (any year)
Masters Emerald
Half Centurion Producer status achieved three times (any year)
Masters Diamond
Half Centurion Producer status achieved four times (any year)
Life Masters Half Centurion Producer status achieved five times (any year) CENTURION® Producer DOUBLE CENTURION®
Top 2% Producers Globally or 110 award units
Top 1% Producers Globally or 220 award units
GRAND CENTURION®
Top 0.5% Producers Globally or 330 award units
Hall of Fame
Min. 3 years with the network, delivering superior results
Global 21
Global ranking #1-21 based on YTD GCC
O F F I C E AWA R D S 2100 Cup Demonstrated team success and commitment to the C21 System CENTURION® Office
Top 2% Offices Globally or 440 award units
DOUBLE CENTURION® Office
Top 1% Offices Globally or 880 award units
GRAND CENTURION® Office
Top 0.5% Offices Globally or 1320 award units
Top 21 Offices by Production
Ranked #1-21 based on YTD GCC nationally
Top 21 Offices by Units
Ranked #1-21 based on YTD award units nationally
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Welcome to the future of the real estate industry. As one of the original franchise pioneers, CENTURY 21 has taken great pride in being the most recognised brand in real estate globally for two straight decades. Our new identity is only the beginning. As we continue on our quest to defy mediocrity, we will continue adopting best-in-class marketing practices, investing in new technologies and creating exciting resources that will benefit the consumer. Helping our agents win in the markets they operate in.
Franchise Enquiries: AUSTRALIA
NEW ZEALAND
+61 2 8295 0600
+64 9414 6041
C21.com.au
C21.co.nz
Š 2018 Century 21 Real Estate LLC. All rights reserved. CENTURY 21Ž and the CENTURY 21 Logo are service marks owned by Century 21 Real Estate LLC. Each office is independently owned and operated. Current as at February 21, 2019
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C21.com.au
C21.co.nz