CEO Global Magazine Vol 22 Issue 3

Page 3

LETTER FROM EDITOR

AN EMPTY BREADBASKET I don’t know about you but when I read and listen to all the opinions of so-called facts, expressed by business and economic leaders, financial advisors, journalists, and self-proclaimed experts on Africa then I can only but wonder how we as the people of Africa, that live here, discern as to what is facts and what is fiction. Doom and gloom for our so called “Darkest Africa” are what we hear and experience from this multitude of “experts”. Fact is very few of them have ever set foot here, travelled the countries, or have met with us, the real people of Africa. A few days in a big city or game reserve does not qualify to become an expert. It is broadly known that Africa can be and will be the breadbasket of the world. However, I believe we the citizens of Africa should decide and work together to ensure that we not only become the breadbasket of the world but that we keep control of what and who with whom we do it. We have lived in impoverished conditions, not because we do not have the expertise, but because we believe the “middleman and the marketers” from countries afar are leaders and experts when it comes to what Africa needs or what we can give the world. Why do we rely so heavily on what we are told to be facts when with a simple survey between our people and experts we can do so much better? We need to cut out the “Worldly middleman” who is only interested in taking what we have at the lowest possible cost and selling it for a profit that is far above the norm. Through our scientists, farmers, and businesspeople in our CEO Global Client base we have seen the excellence and expertise throughout Africa that is from Africa that can lift our Continent to become the greatest and richest Continent on the Globe. Yes, we do need to become, more assertive and business orientated and tackle the problems we face head-on. Cost-effective transport, trade barriers, political red tape, and corruption needs to be seriously addressed to become successful. If we do not do this now and stand tall, we will find our fields barren and our children dying while the rest of the world is in “good health” with what they have been able to get for next to nothing from our beloved Continent. I don’t ever want to see Africa as “The Empty Breadbasket”! Do you?

Annelize Wepener Editor

CEO GLOBAL MAGAZINE.COM

ISSUE 3

VOL 22

3


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