PROFILE
SHIVAM CHOUDHARY I am a creative, artistic and ambitious multiskilled interior designer with a talent for thinking outside the box and coming up with innovative ideas and designs. I have special interest and exploration in graphic design. I have worked on free lance exhibition design projects, interior graphics and residential projects. I believe in treating every element in space as a unique element of composition in an art work. Date of Birth : 08/08/1998 Nationality: India Current City: Ahmedabad Home Town: Gurugram Languages: Hindi, English & Gujarati
CONTACT Phone : +91-7567278135 Email: shivamchoudhary08.in@gmail.com Behance : shivamchoudhary Linkedin: www.linkedin.com/in/shivamchoudhary08 Instagram : @revived.arts & @lensbythedarkness *Dear Issuu readers please reach out to me via email
EDUCATION
SKILLS
2019-2020 : Student Exchange Program ESART (Escola Superior de Artes Aplicadas) (IPCB) Instituto Politécnico de Castelo Branco, Castelo Branco, Portugal 2016-2021 : Bachelors of Interior Design CEPT (Centre for Environmental Planning & Technology),Ahmedabad, India (Scored in top 5% of the batch) 2011-2016 : Senior High School- Science (PCM) Amrita Vidyalayam (CBSE), Ahmedabad, India
EXPERIENCE 2019-2020 : Internship- Interior Graphics & Graphic Design Ido Design, Ahmedabad 2018-2019 : Student Assistantship (Graphic Design), CEPT Library, Ahmedabad Student Assistantship (Graphic Design), CEPT Excellence Exhibitions, Ahmedabad
INTERESTS
California Institute of the Art J ul 3 , 2 02 0
Shi va m C houdha ry has successfully completed
Visu al Elements of U ser Interface D esign an online non-credit course authorized by California Institute of the Arts and offered through Coursera
Certificates and Certified Courses
Michael Worthington Faculty, Program in Graphic Design School of Art
COURSE CERTIFICATE
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Veri f y a t coursera .org /veri f y/7H M NX4C ZL6K9 Cour se r a ha s conf ir m e d the ide nt it y of t his individua l a nd t he ir pa r t icipa t ion in the cour se .
INDEX
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INTERIOR DESIGN
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EXPERIENCE NEROLAC RETAIL DESIGN
RESIDENCE AT MEADOWS RESIDENTIAL DESIGN
CAFE AZUL THEMATIC SPACE DESIGN/ TECHNICAL DETAILS
GRAPHIC DESIGN
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VISUAL BRANDING MUSEUM & EXHIBITION
PRAKAASHEY PARIPREKSHAY EXHIBITION DESIGN
RECALL & REVEAL ADAPTIVE REUSE
INTERIOR GRAPHICS CAFE PROJECTS
POSTER DESIGN & LOGO DESIGN PERSONAL PROJECTS
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O1
EXPERIENCE NEROLAC Project Type Project Sub Type Project Location Project City Studio Project Year
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: Retail Design :Branding and Retail : Hill Road, Bandra : Mumbai : CEPT- Brand Building through Spatial Design : 2020 (Sem 9)
ABOUT STUDIO - Brand Building through Spatial Design With the rise of E-commerce, omni-channel retailing and ubiquity of “brands” in the last few decades, the relevance as well as design approaches for retailing and brand building have evolved significantly. These novel challenges are demanding new approaches in retail store design. To address this evolving nature of retail store design, this studio focused on design of variety of retail formats through the lens of brand building. EXPERIENCE NEROLAC FLAGSHIP STORE Nerolac is a well-known paint brand in India. Currently, it is in second position, one behind Asian Paints in the decorative paints segment. The proposed design for the experience center will allow Nerolac to position itself as the most sustainable brand, a claim that only Nerolac can make! Since the paint buying process by homeowners is heavily influenced by designers and painters in India, this experience center is designed to inspire and aid the designers through a variety of tools offered in this space. A digital experience based wow element has also been proposed to help this center create a buzz in the city.
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Understanding the brand competitiors and USP, that makes nerolac different from other paint brands
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Understanding the brand product range and touchpoints
Understanding the process of buying paint in India
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Location and Storefront
EXPERIENCE NEROLAC
Understanding the target audience in detail
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Ground Floor
Ground Floor Plan
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Floor Floor
First Floor Plan
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Storefront and side elevation
EXPERIENCE NEROLAC
Circulation & Zoning
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Spatial design strategies in the retail store
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EXPERIENCE NEROLAC
Central space on ground floor
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Ground floor Views
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EXPERIENCE NEROLAC
First floor Views
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PRAKAASHEY PARIPREKSHY Project Type Project Sub Type Project Location Project City Studio Project Year
: Exhibition Design : Space Planning : Deewanji-Ni Haveli : Ahmedabad, India : CEPT-Contemporary Crafts : 2018 (Sem 5)
ABOUT STUDIO - Celebrating Contemporary Crafts Interior Design studio at CEPT about designing an themed exhibition space in a heritage site. The curation and theme development was based on study and research on Contemporary Crafts of Asia PRAKAASHEY PARIPREKSHY
For Complete project with detail please scan QR code.
Walking deeper into the streets of Sankri Sheri there stands Deewan Ji Ni Haveli reflecting the heritage of Ahmedabad- The heritage city of India. Through its highly Carved wooden facade, now holds this lighting exhibition named “PRAKAASHEY PARIPREKSHY” which means lighting Perspectives, is based on changing your perspective on word ‘light’ and realizing how important light is all aspects of life. Without Light, we cannot exist it has always been an important part of our life yet we do not realize its importance and how light is indirectly linked to almost everything in nature. The exhibition explores about these indirect relationships and connection that contemporary lights forms with“Religion & Light”,“Tradition & light”,“Time & light”,“Experience & light”. In India, while artisans still practice a diverse range of craft skills, they are sadly disappearing. The crafts of India are diverse, rich in history and religion. The craft of each state in India reflects the influence of different empires. Throughout centuries, crafts have been embedded as a culture and tradition within rural communities. Contemporary crafts based on these skills have been curated so as to bind the narrative of the exhibition.
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Interpreting the site through visual diagrams
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The Site: Deewanji Ni Haveli’, literally meaning house of the Deewan, a minister to the court of the King. This 300 year old traditional house called ‘haveli’ was the residence of the Deewan family. The haveli has highly ornamented, carved wooden facade . PORTFOLIO 2016-21
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Book on Brief Research & collection of contemporary crafts in Asia
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PRAKAASHEY PARIPREKSHY
Exhibition Abstract poster
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Abstract visual narrative of the understanding of the interaction with light in 3 studied museum
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Video project on Understanding RBI monetary museum. Scan for viewing Video.
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Abstract curatorial sequence & flow of exhibition represented as flow of current in an electric diagram
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PRAKAASHEY PARIPREKSHY
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Curatorial Sequence displaying all the curated objects, the setup & the flow of exhibition along with the exploded view of Deewanji-Ni -Haveli 24
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Developing wayfinding and signage system for the exhibition
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Signage mapping
Developing other wayfinding strategies & technique 25
O3 26
RESIDENCE AT MEADOWS Project Type Project Sub Type Client Project Location Project City Project Year
: Residential Design : Apartment : Savita Devi : Shantigram : Ahmedabad, India : 2018
CLIENT PROFILE & REQUIREMENTS The client for this residence at meadows, Adani Shantigram was Ms Savita Devi. She is a housewife and a fashion designer, who owns a textile showroom and boutique nearby. The family consisted of four people Ms Savita,her husbands and her son and a daughter. Both of her sibling are adults. As a textile shop owner Ms Savita spends her day surrounded in colorful textiles and as a resulted she wanted the house without too many colors. She also owns a lot of cloths and hence she wanted a lot of storage and wardrobe in her house. • UPPER MIDDLE CLASS • FAMILY OF 4 • REQUIRES EXTRA STORAGE PAINT SCHEME
• NEUTRAL COLOR SCHEME • A TOUCH OF MODERN • SEMI CLOSED KITCHEN LAMINATES
COLOR SCHEME
DRAPERY FABRICS
UPHOLSTERY FABRICS 27
Apartment layout Area: 1870Sq ft
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Photograp
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RESIDENCE AT MEADOWS
phs of the Apartment
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RECALL & REVEAL Project Type Project Sub Type Project Location Project City Studio Project Year
: Adaptive Reuse : Visualization : Premabhai Hall : Ahmedabad, India : CEPT- Work-Play 2.0 : 2019 - (Sem 6)
ABOUT STUDIO - Work- Play.2. Interior Design studio at CEPT based on focusing on the implications of urbanization on design. Studying issues pertaining to ‘hyper-density’ and the conditions it creates in cities and built environment densely populated Indian cities. Exploring ‘cross-programming’ a sub type of Adaptive reuse where two or more spatial program coexist together in a harmony while reusing an existing space.
For Complete project with detail please scan QR code.
The site - Premabhai Hall The Premabhai hall is located in the densely populated, old city of Ahmedabad. This Post-Corbusian Brutalist piece of architecture was Designed by famous architect B.V. Doshi in 1956 as a modern public theater. The roof has a generous sky terrace with a fantastic view of its vibrant historical surroundings. As the theater was closed down in 1997, the building is now underutilized empty shell. Project “Recall & Reveal” is based on re-imagining the theater along with a heritage museum & craft workshop intertwined together. RECALL & REVEAL The Design is based in Interwoven Strategy of Cross-programming a Heritage Museum and Craft Workshop which have been interwoven inside site the Premabhai Hall (theater). The Museum is built around the theatre and there are live workshops inside the museum. All three together becomes a heritage and cultural center in the middle of city. ‘RECALL’ here refers to the Recalling the Past, hence pointing to the function of Museum and ‘REVEAL’ here refers to reveal the technique and the process of craft, hence pointing to the function of workshop.
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Cross-programming diagram exploring how spatial programs can coexist on the same location
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Zoning of spatial programs while utilizing the free spaces in the existing site
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REFRESHMENT BAR
GALLERY 3
PASSAGE
(ARCHITECTURAL HERITAGE)
WOOD WORKSHOP
METAL WORKSHOP
SOVEREIGN SHOP
GALLERY 4 (TEXTILE)
(TEXTILE WORKSHOP)
level 1 Plan
level 3 Plan GALLERY 6
METALCRAFT WORKSHOP
(COIN AND JEWELERY)
GALLERY 2
POLITICAL HISTORY OF AHMEDABAD
LIFT WELL
STAGE
SCREEN
LED DISPLAY
CAFE
LIFT WELL
GALLERY 1
HISTORY OF AHMEDABAD
POTTERY WORKSHOP
GALLERY 5 (UTENCILS)
level 2 Plan
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Total Area = 5,434 m = 58,490sq 2
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Plans for final design showcasing how museum & workshop has been inserted to the auditorium where all three program works in a harmony.
level 4 Plan
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Stitched sectional cuts representing the whole design where the spaces of museum & workshops are represented here by cold and warm tints.
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RECALL & REVEAL
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CAFE AZUL
Student Exchange Program Studio at Instituto Politécnico de Castelo Branco (IPCB)
Project Type Project Sub Type Project Location Project City Project Year
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Project Inspiration : Igrega de carmo with azulejos (blue painted tiles)
: Cafe Design (Thematic) : Technical Drawings : Royale Lisboa Salon : Lisbon, Portugal : 2020 - (Sem 8)
ABOUT STUDIO Interior Design studio at ESART-IPCB about designing a themed cafe at given site with complete technical drawings with a careful attention to details and space planning.
CAFE AZUL The concept of café arises from context of the site ie. Lisbon, Portugal, Where the use of the blue(AZUL) has been so prominent in the architecture. So the color blue feels familiar to the Portuguese people. When we think about India usually warm tones especially yellow and red comes to one’s mind. Breaking away from the stereotypical notion of colors and textures, this cafe is inspired from two of the architecture styles of India, The Mughal Architecture & The Rajput Architecture with a twist of contemporary and luxury. Traveling from outside the cafe to the inside one should be able to experience a transitioning journey from Lisbon to Jaipur(India). The only one thing that remain similar is the blue color which connect these two places through the weave of design.
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B
A
kitchen
Display Counter
Cafe Area
Washroom Area=14.8 mt2
Area=13.7 mt2 Refrigerator
84.4 mt2 Refrigerator
Refrigerator
Serving Counter
Microwave Microwave
Serving Table
Table A
Table A
Table A
Table A
Table A
C'
C D' D
Table A Serving Table
Table B
Table B
Table B
Table B
Table B
Table B
B'
A'
COURSE : INTERIOR DESIGN III
FACULTY: T. RODRIGUES J.COSTA
STUDENT: SHIVAM CHOUDHARY
DATE: 08/01/20
NAME OF PROJECT: CAFE AZUL
IPCB ; Escola Superior de Artes Aplicadas
NAME OF DRAWING:
UNITS:mm
CAFE LAYOUT
SCALE:
1:50
DRAWING nº:2
Cafe layout with kitchen & washroom
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CP-RL 9 CP 33
Cove light length=~9000
Cove light length=8130
PP 5
PP 14
PP 13
CP-RL 8
CP 35
CP 32
CP 38
CP 37 PP 15 PP 7
CP 29
CP 26
CP 24
CP 21
CP 19
CP 16
CP 13
CP 12
CP 9
CP 6
CP 3
CP 2
Cove light length=~9000
CP 28
CP 27
CP 23
CP 22
CP 18
CP 17
CP 8
UNITS:mm ELECTRIC LAYOUT
CP-RL 7
Cove light length=8130
CP-RL 6
CP 30
Cove light length=8130
CP-RL 5
CP 25
Cove light length=8130
CP-RL 4
CP 20
Cove light length=~5600
CP-RL 3
CP 10
CP 7
NAME OF DRAWING: FACULTY: T. RODRIGUES
CP 34
CP 40
CP 39
Cove light length=8130
CP-RL 1
CP 15
Cove light length=~5600
CP-RL 2
CP 5
PP 12
1:50 SCALE: STUDENT: SHIVAM CHOUDHARY
IPCB ; Escola Superior de Artes Aplicadas
J.COSTA
NAME OF PROJECT: CAFE AZUL COURSE : INTERIOR DESIGN III
CP 31
CP 41
CP 42
CP 36
CP 14
PP 10
DRAWING nº:2 DATE: 08/01/20
PP 11
PP 6
PP 8
SB 1
ELECTIC SAFETY BOX
CP 11
CP 4
CP 1
PP 4
CAFE AZUL
Electric layout plan of cafe
PP 9
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PP 1 PP 2
PP 3
SB2
5
1550
res
3000
1700
2000
3435
3550
3000
3435
3550
1550
1550
1550
res
125
1700
225
2000
8mm Grove
125 75 20 20
8mm Grove
1625
225
3850
125
1625
425
1150
4000
75 20 20
18mm Bison Board
80 20 20
2625
125
8 mm CNC MDF PU Matte finish
380
380
80
425
20 20 1150
2625
Concealed Cealing Rope Light around Dome
3850 4000
location of Cealing Lights
COURSE : INTERIOR DESIGN III
FACULTY: T. RODRIGUES J.COSTA
STUDENT: SHIVAM CHOUDHARY
DATE: 08/01/20
Reflected ceiling plan showing domes
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NAME OF PROJECT: CAFE AZUL
IPCB ; Escola Superior de Artes Aplicadas
NAME OF DRAWING:
UNITS:mm
CAFE REFLECTED CEALING
SCALE:
1:50
DRAWING nº:3
Detailed drawing of elements in the cafe with material specifications
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70 120 20 125
110
65
63 42 42 10 20
15 15
20
627
2300
65 45
50
550 120 15 15
625 260
75 15 30 40
150 275
90
700
1250 666 75
435
1100
1125
2274
1050
2800
3250
3550
653
90
1830
125
65
15 15
1250
75
15 15
70 120 70
1700
20
1785 1950
20 180
65
65
100
65
200
100
35
3700
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CAFE AZUL
Detailed drawing of door & water sink wall in the cafe with material specifications
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Views of cafe interiors
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CAFE AZUL
Views of Cafe interiors
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INTERIOR GRAPHICS Project Type Client Project Location Studio Project Year
: Interior Graphics : Temptt Cafe & Echoes : Ahmedabad : Ido Design : 2019
INTERIOR GRAPHICS A series of few projects based on interior graphics of few cafe done under internship at Ido Design at Ahmedabad
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Established in the year 2019, Temptt Restro And Cafe in Ahmedabad is a top player in the category Italian & Mexican Restaurants in the Ahmedabad & Gandhinagar. 46
Interior Graphics for Temptt (Bodakdev) The interior has been based on a theme “Old English Picknic “ & the space has been covered in various pattern and Photographic frames. These Frames were carefully curated and created for this project. PORTFOLIO 2016-21
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G
B
B
C
E
F
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Overall around 45 artwork were created & curated in compositions covering the walls of the space
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INTERIOR GRAPHICS
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Echoes is a chain of the first Cafés and Bars to be managed by Deaf and mute staff as an initiative to give back to the society. It is located in Delhi , Bangalore, Kolkata & Ahmedabad. 48
To talk to the deaf and the mute staff of Echoes it works on unique concepts and uses visual methods like using sign language which you can read on the cards on the table; Switching on lights above the table to call the staff. PORTFOLIO 2016-21
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Various graphics and Canvas were created about this topic which makes it unique. Few other graphics were created on the topics related to Ahmedabad .
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A total of around 30 artworks were created based on American sign language & about Ahmedabad for this project.
INTERIOR GRAPHICS
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VISUAL BRANDING Project Type Sub type Project Year
: Visual Branding : Museum and exhibition : 2019-2020
VISUAL BRANDING One of the graphic design projects based on visual branding of museum and exhibition.
For more artworks & complete project please scan QR codes.
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National Utensil Museum is inspired from an existing museum in Ahmedabad ,India which displays around 50000 utensils.
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Logo , Fonts & colors
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Patterns for Merchandise
VISUAL BRANDING
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Postcards
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VISUAL BRANDING
Ticket designed for museum
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Graphical language of exhibition posters of museum
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VISUAL BRANDING
Museum Merchandise
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Museum exhibition banner
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VISUAL BRANDING
Signage & wall Mural
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POSTER DESIGN & LOGO DESIGN Project Type Client Project Year
: Poster Design : Freelance : 2019-2020
POSTER DESIGN a series of poster based on various subjects, feeling or topic . For more artworks & posters please scan QR code
LOGO DESIGN A series of few personal logo design projects . For more logo design projects please scan QR code
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Poster Design/ visualizing murals
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Futuristic Poster Design
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Poster Design on based on self motivation
POSTER DESIGN
Poster Design on illusion
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Poster Design on Praying
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Dreamy Poster Design
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Poster Design based on metaphor
POSTER DESIGN
Poster Design on Personality
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FLAKERS
Finedine Restaurant
Logo For Restaurant
ES TD
Logo For Luxury Pens
Logo For Resorts
Logo For Event Organizer
Logo For Soft-Tech Company
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WieyenE Cellar co.
Logo For Wine Cellar
LOGO DESIGNS
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Logo For Hardware Store
Logo For News Channel
Logo For Production House
. Logo For Finance Company
Logo For Contractor
Logo For Internet Service Provider
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LOGO DESIGN
LOGO DESIGNS
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THE END Some elements can make a plane, Some planes make a space, It is just a matter of composition, Whether its the graphics, Interior or architecture. ~Shivam Choudhary
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FOLLOW ME ON @revived.arts @lensbythedarkness shivamchoudhary
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